Full Battery Media
Full Battery Media is where content creators, entrepreneurs, and storytellers come to recharge their creative power. Hosted by Sean Trace, each episode dives into the real strategies, tools, and mindsets behind today’s most impactful podcasts, YouTube channels, and social media brands.
Whether you’re a business owner trying to scale your content, a creator building your audience, or a media pro looking for inspiration, this podcast gives you the inside look at how creators actually make it happen.
From workflow hacks to growth tactics, interviews with top creators to behind-the-scenes lessons from Sean’s own media company, Full Battery Media delivers the energy and insight you need to create smarter, scale faster, and stay fully charged.
Full Battery Media
Human Over Algorithms | Michael Santiago | Full Battery Media
In this episode of the Full Battery Media Podcast, I sit down with Michael Santiago, Senior Content Editor and Digital Public Relations Specialist at DrugWatch.com, for a real conversation about what actually makes content work in 2025.
We talk about why most creators fail before they ever start, how audience clarity beats clever ideas every time, and why authenticity is not a buzzword, it is a competitive advantage. Michael breaks down how he went from finance content to medical and legal journalism, building authority through EEAT, expert voices, and real human storytelling instead of chasing algorithms or trends. We get into AI, what it is good for, where it completely falls apart, and why no tool will ever replace lived experience, grit, and process.
This conversation is for creators, founders, editors, and marketers who want to build something real, something sustainable, and something that actually helps people, not just content that disappears after the next update.