Going Viral Isn’t Luck | Majied LaFleur | Full Battery Media

I sat down with YouTube strategist Majied LaFleur to uncover what actually makes content go viral and why millions of views rarely happen by accident. Majied shares his journey from working as an engineer on Broadway productions to developing ideas for major creators, including his time as an ideation strategist with MrBeast. We break down the research, experimentation, failed videos, and strategic decisions viewers never see behind a viral hit.

Majied explains why creators must master three essential elements: clickability, watchability, and replayability. We also discuss why highly edited videos can still fail, how AI-generated content is creating audience fatigue, and why human interaction, personality, and community are becoming more valuable than perfect production. Majied reveals how he helped generate more than 30 million views for his wife’s social platforms by repeating what audiences already loved instead of constantly reinventing the content. His biggest lesson is simple: start creating, study the data, adapt quickly, and confidently double down on what works.

Are you focused on getting one viral video, or are you building a strategy that can keep people coming back?

Transcript

SPEAKER_00 0:00

If someone only had a phone, no money, and a hundred subscribers, what would you tell them to focus on first?

SPEAKER_01 0:05

I was gonna say, honestly, just what do they want to do? Um, I think that they need to start making videos. At the end of the day, consistency, like I said, is biggest. So if they can start making something, right? They choose one format that they just like that aligns with something they want to do, they could just start making videos and it doesn't even have to be perfect. It just needs to be done, right? At the end of the day, if you don't give the YouTube the data it needs, it's not gonna push you anywhere. So just going out there and starting is the most important part because why would you plan on something so big, so wide, but then you get into the first or second, third video and you're like, I don't even like this. I don't even want to do this. And then now you're you you've just wasted all that time preparing preparing. But if you had been iterating after each and every single one, that's how you're truly not only learning, but you're adapting, you're staying flexible, and you're actually gonna be able to double down on what works. Because guess what? We had a whole plan when we were launching that other channel, and we're like, yeah, we're gonna do this, this, and after the first video drop, I was like, hey, scratch all that, we're gonna do this, this, and that. And because of the adaptability, the versatility, now we have multiple hundreds of thousands on a channel that literally just launched. And it's like uh doing that has been so helpful in navigating what works and what doesn't. You need to really double down on what works, and to do that, you need to make content.

SPEAKER_00 1:38

Welcome everybody back to the Full Battery Media Podcast. I'm your host, Sean Trace, and I have an awesome guest with me today. Would you like to tell people who you are and a little bit about what you do? Yeah, absolutely.

SPEAKER_01 1:48

Thanks for having me, Sean. Um, my name is Majid Lefleur, and I am a creative, I like to say. But uh as far as what I do in the space, I do YouTube and I work with different YouTubers. Uh for me, I find that I love creating content. I've been making it for about six years. Um, before creating content, I was actually an engineer working on Broadway. And when I was doing that, it was fun. I got to open up really cool, mega huge audio desk working for Elf, a lad in Chicago. Really cool stuff. But I met creatives and I was like, hey, they're kind of doing some cool stuff I want to do. So I started doing that. I started doing even like a little bit of modeling, videography here and there, getting my chops up, right? Because I study engineering. I had no clue of how to start. And so for three years, I was literally bootstrapped. I would ask my parents to help me out. I would constantly try to find end-odd jobs, just creatively doing things. I would go to festivals, fairs, just doing as much as I can to learn, right? I think that's like the biggest part with uh creativity is you got to learn how to know your creativity. And then on my third-ish year, um, I had met with uh Preston and I was doing good for myself. I had made my own name, I had some viral videos and all that, but I was kind of getting shy. I didn't really want to be in like the limelight, right? Like I liked making content, but I didn't really care about like going and being the big person. So I worked for another YouTuber. I made him the big person, which felt great because I got to just make content. And for two years working with him, I learned a lot about YouTube. And after that, on my last year with him, um, I was pulled by Mr. Beast. They had sent me out to North Carolina. I worked with him as an ideation uh strategist and specialist on their gaming channel, but also their IRL channel. I was I started off with the uh working with Gab uh and Gab LeBlanc-Picard, he's an amazing individual. Um, and he, him, Cedric, and uh Emily, really awesome people to work with. We we did ideation together, creating some of the biggest videos on the channel right now, like the the Ronaldo video where we had gotten uh some really cool people from you know football, uh, and then we had also gotten uh the other video that was on gaming that I was really proud of, which was like the Lamborghini video. Uh so I've had my hand in a lot of different pots and pans. And um I I think now my current journey where I'm at now, I currently own part of an agency and I'm working with uh over a hundred plus creators trying to help their YouTube channels, their uh in general viral strategy. Because I when I was at Beast, I did realize while I loved making content, it's not all about YouTube. It's so much deeper than that. The the brand recognition, all these things lead back to marketing in a sense. But um, yeah, just helping creators go viral and figuring out what that is. And I have a couple cool projects I'm working on right now, I'd love to share, but yeah.

SPEAKER_00 4:43

That's awesome, man. Well, a couple things there. Talk to me about the branding. Because, you know, if someone is trying to get a YouTube video to go famous, like, you know, there's there's so much more than just the video. Like, what do you talk to me about the other parts that are really important, you know?

SPEAKER_01 5:00

Yeah, I think the biggest thing is you have to understand like context, because without context, everything kind of falls apart. You could see a video and that go viral, and you're like, oh, can I just do the same thing and it works? But then you lack a lot of the context. When you look at a thumbnail or packaging per se, there's so much more than just a thumbnail. There's the title, but then there's the views, there's also the time of posting, there's also the name of, then there's a profile picture, there's all these little details that make up a significant part of the context. And without some of those parts, the way that you put apart uh like a format. So if I did something along the lines of how I made uh one million dollars in two days, right, at first it might not pick up that much steam because, well, I don't see a lot of people watching this, it's probably not socially relevant. But if I see that this guy and he's recognizable, it's actually uh what's his name? Gary V. If I see Gary V post something like that, right, and he's got already a lot of subscribers, he has all the social relevancy and all the proof already inherent within his name. It's like, okay, cool, he's gonna give me something real. He's gonna give me something that I could trust. And at the end of the day, you have to fight against what people uh you have to fight against the inner filter that people have before clicking, which is basically trust. And at the end of the day, if you don't foster trust in some way through the contextual um appearances that you have that you control, which is you know your profile picture, your profile name, your your uh title, your thumbnail, if you can't develop a level of trust with that person, they're probably not gonna want to even be interested in clicking. And then once you establish that trust, you need to make sure that it's novel enough, right? I understand that I trust someone, but is it novel enough to click on it and waste my time or maybe utilize my time efficiently and watch your video because it's gonna give me the value that I want, right?

SPEAKER_00 6:56

That value delivery is something that I think that people don't talk enough about. Like you have people showing up because you are delivering something to them that they find value in. And you know, um I want to ask you about that because like you worked around the Mr. Beast world and other amazing creators where videos get hundreds of millions of views. What's something people completely misunderstand about content that goes viral?

SPEAKER_01 7:23

I think people think that virality just happens like instantly, or it's lucky, or that it's kind of like, oh wow, like you you did that viral. Of course it went viral, you did like this and that, right? But what people don't see behind the scenes is a lot of times the research, the trial and effort, and the hundreds of previous videos that didn't work. Because every time I see that, I'm like, man, like even myself, um, my so side note of the story, um, my wife, she had challenged me. She said, I see you getting all these people viral. I see you making all these millions of views for these creators. Why don't you do it for me? And you know, as a husband, I was like, damn, that's a good challenge. And I was like, Well, I guess some husbands build decks, I build views and I build brands. And so uh in the past, I would say six months, I've gotten 25, no, actually over 30 million views on her social media pages, and we've been now way more consistent with uh our content. But not only that, but we've gotten uh brand deals, we've gotten uh actual shows we've played on. I don't know if I can send you some links, but um please do one of the recent uh yeah, awesome. I'll send you one on uh LinkedIn to open up kind of, but um yeah, one of the things that we've been doing recently was actually a DJ show. She's not a DJ, I'm not a DJ. Now I'm a musician, I will say that. I do percussive, right? But we realized, hey, we had some viral videos pop off for us. What do we do now, right? Like how do we capture that? Because you can have something go viral, you can have some wave, but it's not just about that one viral moment. It's about how do you get something viral and keep that, keep the consistency, the crowd, the people going on what you're doing. And what I had found on literally starting from the bottom on a channel, uh, or her her profile, was once we did have a viral hit, um, we had to maintain consistency with what was already appreciated. So don't try to go outside of the box of what you've already done. If you know you've already done something good. For example, we had a video where she was doing like a talking to the girls here, right? And she was like, This is what you girls need to do. You need to do this, this, this, this, and not give a blank about anything else, right? And they loved it. And I said, do it again. You could have the same clothes, similar setting, like try to keep it as same as possible. And what happens is you realize that when people go to a pizza shop, they're not trying to get sushi, they're trying to get pizza. And when someone likes pizza, they're gonna want to order that same thing again. So when I create content and someone likes that content, why am I gonna reinvent the wheel and try to create something completely different when they already know what they like? They've already shown me what they liked. So why not create that again and adjust the little things that make it that extra bit better or make it that extra bit different so that it's still well received, right? Um, but uh that that's what I would say then is yeah, going viral, it's it's it's a lot of trial and error. You want to find things that you want to do, but most important part is trying to keep the virality because if you just find a way to go viral, you've almost wasted a potential in a sense if you don't keep that because now people have seen your face, you're no longer as novelty as a new thing, maybe if you weren't seen before. So knowing what you're gonna do once you go viral is almost as important of as going viral itself. And to get viral, there's so many strategies. There's you know, outlier methods, there's different ways of ideating on formats that work. And obviously, we talked about context and fitting within the proper parameters in that, so it makes sense, but making sure you know what to do after is by far one of my biggest tips I try try to tell people.

SPEAKER_00 11:14

It's like um I have a person, I have a bunch of podcasts, and I've got four podcasts because I'm like talking to people about different things, but I also have a personal finance podcast. And one of the things that's very common, we talk about like, well, what would you do if you won the lottery? Winning the lottery is fun, it's amazing. But do you know how to keep that money? Do you know how to take that money and put it to work for you? Because a lot of people do not. They get that money and they think, that was my goal. My goal is now accomplished. I got a million views. Well, what are you gonna do with those a million views? What are you gonna do with that million dollars? You know, because if you're not careful, it's gonna be gone again. And then you're right back where you started, and you are, you know, playing the same game, trying to figure it out again. You know, so that's a really interesting thing that you share because to me, um, you know, I I'm fascinated by that.

SPEAKER_01 12:13

Yeah, and I think um for me, I've seen a real big crossover recently with um I'm gonna say business in general, right? One thing that I uh tell a lot of my creators I work with is that just like a business, you need to get someone to buy. And if you want to make your business better, you can get them to spend more and you can get them to come back more often. And so what I personally do whenever I'm auditing a channel, whenever I'm gathering data, I try to segment these things of their content accordingly. So when I say, okay, we're getting the people to buy, that's clickability. That's your packaging, that's how are you getting them to first enter your store, your content uh universe, right? Then you get them to spend more. That means you get them to watch longer. So let's say they stopped on a short, getting them to watch a long form. Or maybe you make a long form and now you're making longer ones to get them to watch longer, or you're improving your intention uh retention. So many different ways of doing that. Then you want them to come back. That's satisfaction, that's giving them a reason to come back, right? If I know that I have a series that I'm watching and then they say in the series, yeah, but just you wait because I literally tripled my income after this 10th day. But that's gonna be in the next episode, guys. Now I'm like, okay, cool. So he just showed me something I already liked, and now he's gonna do something crazier. I need to come back for that. Brandability, these are so many different aspects that all kind of fit together for that replayability. And so I say if you're ever looking at content and you want to really analyze it from a sense of like even business, just look at clickability, watchability, and replayability and apply the same strategies you would in a business to your content from like a framework standpoint. And then once you have that framework, you could be creative in that framework and really come up with better ideas. I love that.

SPEAKER_00 14:02

I want to ask you this too, because it just I'm my brain's spinning right now. But why why do some videos with amazing editing still fail while simple videos sometimes explode? Is it because of what you're talking about with all that?

SPEAKER_01 14:15

Um, it honestly depends. Uh so, like, for example, me uh with a channel I'm currently trying to make blow up, right? Um, and this is a channel that was completely from zero. Like, we have a studio that's like 20,000 feet, we have all the ability to create any of the content we want. So it was a real challenge for me in a sense of like, okay, if we have all this at the ability of our hands to do this stuff, I have no excuse for this to fail, right? And so at first it was a little scary because we're making really high value content. And right now what's happening is with AI, there is an over inundation of content. And while AI has a lot of good things, I will say, what we are seeing as far as a symptom of this new technology is the use in ways that I won't say are inappropriate but aren't the best use of AI. And I think that what we're seeing is people now starting to fatigue themselves and also get untrustworthy of new things. Because when they see something so high value, they see this like crazy looking, beautiful piece of uh work, they're now starting to think, hold on, that's AI. That person didn't really do that. And that's starting to happen now more often. So what do we do to di make that disappear to to release that that portion of um you know, oh, it's just AI. And I think interaction, community, and like really doubling down on the elements that only a human can do. So that's live streaming. That's like getting someone on a live stream and doing something, and that's like multi uh that I would say multimodal, right? Like you're not just making videos, you're also doing something else to prove your your essence as a human, right? And so uh uh a very specific example of this. Um, if I could send you, um, I don't know if you do you have screen share on here or anything that I could do?

SPEAKER_00 16:15

I have no idea. I've never done screen share. Uh, but if you send me the link, I'll have my editors pop up this stuff in post if that works.

SPEAKER_01 16:24

Yeah, I think I might be able to share. Let me just see if I can go for it. Okay, yes, I can. Okay, rock on. So this right here is the the channel I was talking about. And so now we're doing great now. Like we're we got 2,000 followers in a month and stuff, and you know, we've been getting a lot of hits here, but before we were having some troubles, right? And what this was is uh we are essentially creating the black mirror of YouTube um or content creation today. And so what we're starting off with is actually an ARG. We're doing something that has never been done before in the sense that we've done it for the communities we've seen it in. We've seen ARGs all over the world, we've seen many people do it. Backrooms started as an ARG, and that's releasing this weekend. And we thought that in the height of all this, with backrooms coming out, with everything, it would be awesome to do a pre-launch with an ARG. So we pretended to be an entire tech company. And so you could see here, you know, there's it looks like a whole entire ad, like we're actually doing something. And you'll see from the comments, oh, it is absolutely AI slob and all this stuff, right? And so people are like immediately thinking that. Now we had one that popped off really well. This got 455k views. People still are saying, I don't believe it. This is fake AI, like um, I hate AI, right? And the the whole point of this is that we want people to do this because we are pointing out that like the the problem with AI that's gone on in uh you know YouTube content and the overnundation of it, people are getting tired of it, people are getting annoyed by it. And now we're providing to them things that are absolutely not AI, but we're almost making it look AI as if we're a company doing this. And so from that outreach, from that spark and all this debate and discussion, we've been seeing really good feedback with it. We have really good actors. Uh, we we've filmed things on an analog tape as well to like really show that, hey, this is not fake. You put this through an AI thing and like it'll say, no, this is not AI, this is a real person. Um, and right now it's it's it's been doing really good, but we had to get over that hump of showing that we weren't AI and through the interactions of like responding to comments, uh diving deeper into what someone said, like that first comment that was like, Hey, what does this mean? And then we literally in the video make something that's like, hey, we saw this, uh saw this person talk about XYZ, and we put that in the video. So now the interaction between our channel and the audience is so visceral, it's so like real that people are just like, damn, like this is an actual thing. And now people are waiting on the precipice of what are we actually launching? Because we haven't given it up that we're a Black Mirror show, that we're we're still pretending we're like an actual company. So on June 6th, uh we are going to have a live stream that then on June 7th, which is 6'7, because we were like, yeah, 6'7, right? Um, that's like something in the media everyone talks about. So we're releasing the actual series on 6-7, and then um that's gonna be when we have the first episode. We've got about 25 different episodes shot. But yeah, you're right. It's something about, you know, you know, you can have the most well-produced thing, but if people don't click at the end of the day, they're not gonna really, you know, really appreciate it. And you need something that makes people talk, you need something that is gonna really get people genuinely interested. You need to show why you or how you are human in that sense as well nowadays. And um, I I can go deeper into that, but yeah, there's so much to it that kind of you need to do to make sure you get someone to click on your video.

SPEAKER_00 20:02

Well, it's like the this whole package. Like you can have, like, there's not one part of something anymore. It's not like you can just go, hey, we've made this and it's amazing, you should come see it. Like, even with old school movies, you know, think about it. You know, Star Wars time, and they had Indiana Jones, they would hand draw those posters. There's a guy named Drew Strousen. He hand drew each of those posters. Like, none of that stuff was like photoshopped. All of the original Star Wars posters were hand drawn by this guy named Drew Strousen. And I may be slaughtering his name, but the wild thing is, is like there was this whole package that went into everything. And I think that one of the things is like we have to understand that that packaging is still so, so, so important. So, you know, what do we, if you're creating a YouTube channel, what's gonna go into that packaging? You guys have been working on building out all of this stuff, all of this content way before pre-like launch. And you guys have everything in play already. It's this whole strategy, you know, it's a whole game that you've been playing. You know, it's like some people play checkers, you guys are playing chess. And I think that if you want to succeed at YouTube, you have to be playing chess, you know, you have to know what it is that's gonna be required to really succeed, you know, and that might be having the right package put into place, it might be connecting with the right people that can help you uh build or grow something. You know, for me, like I'm growing my podcast, and one of the things that I'm doing is I recognize that if you want to grow a podcast, it's a numbers game. You know, you have to have guests, you gotta have a lot of guests. But beyond that, you got to think about what are the right types of guests, what type of guests can bring value to the listener. And if you want to bring value to the listener, you have to think about why your audience is even. Been tuning into you in the first place. Because if you haven't answered those questions, you don't even know what to build, man. That's so true.

SPEAKER_01 22:08

Like knowing your audience is so huge because just the way the algorithm works, right? If it sends out 10 videos to the wrong audience because you put a hashtag in your title that has nothing to do with your content, you're essentially showing the algorithm, oh, this is bad content. He purposefully placed something in there that would make him show up in this person's feed, and now they're not even clicking on it. This is probably bad content, right? And so sometimes it's the directionality of where we're angling. You can have a beautiful yacht, but if you're angling it in the wrong direction, you're still not going to get to the place you want to. So, in some sense, I think that you're so correct that you need to know where you're going, you need to know your audience, you need to know what is the people or who are the people that you're trying to target. Because if you don't, if you don't have that channel avatar, if you don't even know who you are as well, because you know, the first step is obviously knowing that channel avatar, the person that is you're you're targeting, but then knowing yourself too, because guess what? If you realize, oh yeah, my channel avatar, going back to the boat analogy, is this island that's like a thousand miles away. And it's like, well, I'm I'm on a little ship that's like a jet boat, but I can't cross the Pacific Ocean in this, right? So you need a different vessel to take you there. What does that vessel look like, right? And I tell people, making your content the vessel that carries you to content. Because when, for example, we've seen creators almost constrict themselves into their niche, but uh they think, okay, these are the only people that are gonna like my content. But put it this way: in any good origin story for a superhero, let's say, like going back to like icons of the past, right? There was always almost like a uh, let's say like Clark Kent. He was a, you know, a journalist and uh, or even like you know, Spider-Man, another journalist, right? These were people that even in the movies, they had a job, and that job became a vessel to get them the content that he wanted. They the as Spider-Man, he had to go and save different people in the different parts of the city. And being a journalist, he can always capture that and also fight the bad guys, right? And so that unique differentiation is where like you're seeing just on a base level what that means with content for us, right? Um, let's say I'm a uh, let's say I'm a woodworker or a workshop DIY guy. Let's take John Malecki, for example. And he did an awesome switch where he had made another channel, uh, John Malecki, I believe, unscrewed, or John Malecki 2. And it's kind of more of a uh, I want to say it's a wider audience, right? Because the way he's doing it is no longer here's the woodworking and workshop tips, here's all that. No, it's more of his personality as a wood shop worker doing formats in a different way so that people that don't know how to do woodworking DIY don't have a workshop, they could still be interested in the content because it's not just the technical aspects, it's actually more of the entertainment and some information that you're getting from this that helps you maybe learn a little bit, you get a little entertained. But most importantly, you don't need to be a woodworker to have value come to you uh with this. In fact, me being a woodworker allows me to know how to translate this material for you, allows me to show you why this is important, why this isn't, instead of you trying to figure out on your own. So um, him being a woodworker and shifting the narrative of doing content on work, woodworking, and then shifting that to a vessel so that the woodworking brings him new content, right? Like what are the tool comparisons, what are different tips or things that are less about the woodworking niche and more about bringing his personality into the fold. Um, and right now, if I uh let me just fact check myself from what I remembered when I last checked, um this worked out so well for him that the average views on that second channel has been climbing to a rate that is faster than his main work workshop like uh niche channel. And let me just see because I'm I'm very curious. Yeah, um, let me just show you this. Uh so right here, if it wants to screen share, cool. So this is his regular channel, uh John Milecki. And you'll see, you know, you got um uh one month ago, you know, 600k, 442k, 500k, 400k, 500k, 600. So this is his main channel, right? And that's pretty good numbers. But when he actually did this switch to his other channel, you're seeing 500k 10 days ago when it took him a month to get there. You're seeing 775k three weeks ago, you're seeing 1 million, 820,000, you're seeing insane numbers on his unscrewed channel, everything but the builds. Now tell me, like that is the perfect example of taking your content and turning it into a vessel where now he already is the person, he is the workshop, right? And now he's allowing that to bring him content to fit within the vessel of that, and so um that that's a really good example of someone who has successfully made that transition and pivot uh for more TAM or total addressable market.

SPEAKER_00 27:20

I love that man. Like it's so many questions after that. Like, you know, when you get people that are doing stuff though, I'm curious as to what are some of the bigger mistakes small creators make when they try to grow on YouTube. Oh, the biggest one is not being consistent.

SPEAKER_01 27:37

I'll tell you that for sure. Um if you don't have data for the YouTube algorithm, you're not going anywhere. I can guarantee that. I've never seen someone just post one video and then, hey, you're famous, unless they had something else somewhere else, right? If you're if you're just starting out and you have no presence anywhere, you need to be consistent because, first of all, you need data. That's the most important thing that the algorithm needs from you. And without that, they can't put you anywhere. Second, you need to know who you are. I think that's the biggest part because if you don't know that, um you might come off weird to some people, and then they're just like, uh, this is kind of like he's not really into it, right? So for example, if I'm like uh, let's say an engineer, but I'm like just doing a beauty channel, I mean, like, sure, I could do that as a faceless channel, but like I won't really know the nuance. I won't really know a lot of the specific things that really cater to that audience, and it'll hit differently. And it's not gonna seem as enticing because I might not have all of the aspects there. However, that doesn't mean you can't go into the beauty niche. That simply means you need to know who you are. And you could be, I could be the engineer exploring beauty. I could be an engineer that is like, hey, I'm an engineer, but I became a fashion model, right? Like, and something like that, the contrast of an engineer and a fashion designer or model is so contrasting that you're like, whoa, this is interesting now, right? So it's the angle of which you perceive uh it's the angle of which you present something that is so important. And there's different modalities that help really show this. So there's contrast, there's side-by-side comparison, there's um spectacle, there's all these little things that kind of help exaggerate or help make a hyperbole of what you're showing. Because at the end of the day, you want it to be exciting, you want to show it in its best form, but you also need to show that missing information. What is the missing information that they're not getting that they need to click to go to? So knowing yourself is really important. And then I think like um beyond those two things, I consistency and knowing yourself, while that's really important. You at the end of the day need to know what's going on out there, right? Like if the world is ending and you're making cheery sunshine videos, uh, sure, that's good, but you just need to know like what cheery sunshine videos to do because some might not hit and and some like some might hit, but some might not, because you're doing it in a way where it's like, do you not see what's going on in the world? Why are you talking about this when you could be talking about that? But if you do it in a different way, you know, maybe they don't even think about that thing that's going on in the world. So you you it still is okay for you to do the thing you're doing, right? So um knowing what's going on in the world helps in that sense, but also when you're making a video, when you're starting something, if you see someone doing successful with a certain type of format. So for example, the the most basic and easy one to think about is one dollar versus one million dollar anything. Literally, this is the most ubiquitous format I've seen on YouTube, I think. Um it's a comparison format of the least valuable to most valuable within a subject. You could put anything in there, right? And so by knowing that, you can have something that you can consistently at least start with that is a popular format. And by knowing how they do that format, you can twist it into your own way. And doing so allows for the algorithm to kind of test your stuff more because it knows, okay, there's a whole bunch of people that like $1 versus $1 million stuff. Does this qualify as a good content and it'll feed it to those same people that have clicked on that stuff before? And when it does that, if you're making that video similar enough, but with enough novelty that they need to keep watching because you're presenting things differently, that is a real gem. That is a real way to approach not even having anything at all. You are starting from the ground up and you are putting something out there that fits within a mold, fits within a thing, but you're still presenting novelty. Um, the last thing I'll say on this is that doesn't mean though, you know, this is this is what I say my eight out of 10 rule. And you know, that usually works eight out of 10 times. The other two times are usually going to be times where um you just didn't do it right, or it's the fact that maybe it's fatigue, maybe it's been do done too much. So you need to find a different thing. And when it comes to things like that, pattern interrupts are so, so big, right? When you see a whole wall of the same thing, and then you see that one thumbnail that looks different from all of them, but is still eye-catching and has enough missing information that makes you want to click, that is what I'm talking about with pattern interrupt. And sometimes we need to do that as well. Sometimes it's about being so original that you just cut through the thick and noise of everything on someone's feed, and people can't help but to click on it, right? So um, I say all that to say that there's no just one strategy. Um, but when you step up or when you start going from consistency to knowing yourself and then identifying the external and seeing how you fit with these two other factors in mind, it really helps align you with a better strategy overall, I think.

SPEAKER_00 32:46

If someone only had a phone, no money, and a hundred subscribers, what would you tell them to focus on first?

SPEAKER_01 32:52

I was gonna say, honestly, just what do they want to do? Um, I think that they need to start making videos. At the end of the day, consistency, like I said, is biggest. So if they can start making something, right? They choose one format that they just like that aligns with something they want to do, they could just start making videos and it doesn't even have to be perfect. It just needs to be done, right? At the end of the day, if you don't give the YouTube the data it needs, it's not gonna push you anywhere. So just going out there and starting is the most important part because why would you plan on something so big, so wide, but then you get into the first or second, third video and you're like, I don't even like this. I don't even want to do this. And then now you're you you've just wasted all that time preparing preparing. But if you had been iterating after each and every single one, that's how you're truly not only learning, but you're adapting, you're staying flexible, and you're actually gonna be able to double down on what works. Because guess what? We had a whole plan when we were launching that other channel, and we're like, yeah, we're gonna do this, this, and after the first video drop, I was like, hey, scratch all that, we're gonna do this, this, and that. And because of the adaptability, the versatility, now we have multiple hundreds of thousands on a channel that literally just launched. And it's like uh doing that has been so helpful in navigating what works and what doesn't. You need to really double down on what works, and to do that, you need to make content.

SPEAKER_00 34:15

I love that, man. Well, I want to ask you, where can people go to find out more about you and what you do?

SPEAKER_01 34:21

Yeah, uh, so I personally have a website, uh ascentstrategy.co. Um, that's like my uh website that I put out there for people to go if they want services, whether it's like fulfillment on like ideation or packaging, or if they just want strategy talks, if they just want to someone who has access to hundreds of creator dashboards and they just want to know, all right, what's popular right now? Like any of those sorts of things, you know, I provide through there. But um, to be honest, I tell people also to check out my wife's page because it's kind of turned into a couple page now. And that's like where I actually can feel proud of like making content of my own. I don't post things on my own social media, I barely even use it just because I'm I don't like being the limelight person. I like being a support character. And so um my wife loves that. She's like, oh, cool. Like, you know, like I just got a support person 24-7. And now we're starting to make uh our own music, we're starting to DJ together out of nowhere. It turned from a side project to a thing that's making us money now, which is kind of cool. But you know, that that's the whole thing is like you just gotta make content. You just gotta start doing things because uh as you start doing things, you can self-iterate. That's what we do. We we just iterate on what works, we find something that works, and then boom, we we just double down. And don't be scared. Don't be scared of no, don't be scared of backlash in a sense that it's like, oh, I don't know if they're gonna really like this. You need to have a certain level of confidence as a creator where you know that you're putting this out purposefully and you're doing it on purpose. So you need to show that confidence in your content, you need to show that confidence with your posting uh cadence, and that helps people feel like, oh, damn, she's or he's really doing that. Like, okay, cool. Like, uh like, and you do it consistently, it's kind of setting in their mind this is who this person is. They're getting more of a vibe from you, and people love confidence. People love when they see other people be confident, it it's inspiring, it's kind of a way for them to live vicariously in a way. So, um, yeah, if you I I say all that to say, yeah, check me out on the sense strategy.co. Uh, there's also influent.co. That's uh more the talent management side that I work with, and uh we we do like brand deals, sponsors, and all that good stuff, but uh yeah.