Sex, Soap, & Alcohol
Sex, Soap & Alcohol is a podcast about the everyday industries that quietly shape our lives and the bold ideas that can transform them into engines of dignity and impact. Hosted by Prof. Myriam Sidibé, public health scholar, marketing expert, and TED speaker, the show explores how business models can shift systems, unlock scale, and deliver change.
Each theme is an entry point into deeper conversations:
- Sex explores gender equity, reproductive rights, consent, and how safe spaces and smart communication can transform futures.
- Soap uncovers the role of hygiene in dignity, public health, neglected diseases, and the untold power of brands in advancing wellbeing.
- Alcohol tackles toxic masculinity, gender-based violence, social norms, and the fine line between marketing responsibility and harm.
Episodes are shaped by five lenses: purpose, partnership, power, profit, and dignity. Together, they reveal how unlikely collaborations, from boardrooms to barbershops, can reframe what it means to do good business.
Born from a TED Talk that sparked global curiosity, Sex, Soap & Alcohol centers voices from the Global South and beyond, highlighting stories of radical collaboration, cultural nuance, and business-as-unusual approaches to systemic change.
This is a show for the doers and decision makers who believe frameworks alone won’t save us, but bold business models might. It is for leaders, entrepreneurs, creatives, and policymakers ready to see that profit and purpose are not opposites; they are multipliers.
Real stories. Real systems. Real change.
Sex, Soap, & Alcohol
Tony’s Chocolonely: On a Mission To End Exploitation In Cocoa
Professor Myriam Sidibé, Founder of Brands and a Mission, sits down with Pascal Baltussen, Chief of Impact & Operations at Tony’s Chocolonely, to explore how a small act of journalism evolved into a global movement aiming to make all chocolate 100% exploitation-free.
They discuss Tony’s origin story, the five sourcing principles that guide their ethical practices, and their commitment to ensuring a sustainable and fair supply chain.
Highlighting the importance of coalition-building and impact-driven business models, Pascal shares insights on balancing commercial success with social responsibility.
This episode emphasizes actionable steps for achieving systemic change and justice in the cocoa industry.