Scaling Station Podcast

Digitizing Real Estate: The Hidden Value Inside Buildings | Matthew Schneider, Building | Scaling Station Podcast

Season 1 Episode 9

What if the most valuable part of a property isn’t the land or the lease - it’s the invisible trail of data living inside it?

Matthew Schneider, Founder & CEO of Building, joins Scaling Station to dig into how real estate is finally being digitized — and why most of what’s happening so far misses the point. Recorded amid travel, trades, and even a COVID battle, this episode pushes past buzzwords to show how tech can genuinely reduce risk and unlock liquidity.

In this episode you'll hear:

  • How Matthew pivoted from tokenized syndication to monetizing property data
  • Why blockchain is about authenticity, not hype
  • The real power of a digital twin: remote monitoring, predictive maintenance, investor confidence
  • How certified, audited digital assets can command a premium
  • A step-by-step playbook: organize, verify, automate

If you invest in, build, or underwrite real estate, this is your roadmap to making assets smarter, more transparent, and more liquid.

Connect: Matthew A. Schneider on LinkedIn | Listen to his podcast: Code & Concrete

#PropTech #RealEstate #DigitalTwin #Tokenization #BuildingTech #AssetData