REAL IS RARE
Welcome to the Real is Rare Podcast , where we pull back the curtain on the world of supplements, business, and entrepreneurship. Hosted by the founders of Simpson Labs—a trusted leader in supplement manufacturing—this show brings you candid conversations with customers, friends, and fellow business owners.
Each episode dives into the real stories behind the industry: how today’s leaders got started, the challenges they faced, and the lessons they learned along the way. From the triumphs to the trials, our guests share insights that inspire, educate, and connect anyone passionate about building something great.
Whether you’re an entrepreneur or just curious about what it takes to succeed in this fast-growing industry, the Real is Rare Podcast gives you a front-row seat to the journeys shaping the future of sports nutrition and health + wellness.
REAL IS RARE
REAL IS RARE EP 3 - Orion Melehan and Dr. Aaron Hinde with LIFEAID
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This episode is MUST LISTEN as Eric and Don dive into the origin and success of RTD + supplement giants LIFEAID. Founders Orion and Aaron share their individual stories of humble beginnings, the darkest times of building and the rise of a brand they literally went ALL IN on. From the entrepreneurial gems to the life lessons discussed, you're guaranteed to leave this episode with a bag of value and some good laughs!
Thank you to Orion and Aaron for coming out and seeing how we get down here at Simpson Labs - and an even bigger thank you for trusting us with your products. Much love and success to you guys and the brand!