I'm Claudia Johnson and I'm on the commerce team as well as the Omni team at OmniConni.
SPEAKER_01I'm Sebastian Flynn and I work on the growth team at Omnicon Media.
SPEAKER_03My hot take for this week that commerce continues to be popular, but I think we've all finally accepted that we need to come together and maybe do some things at the same time.
SPEAKER_01That's a good one. My hot take is that I think can create more confusion than clarity sometimes.
SPEAKER_04My name is Marta Saunders. I work at Chase Beauty Solutions, and here are my hot takes on day four of the Can Lions. Number one, we need a new word for authentic. Badly. Creators are taking over the questette. Get used to it, they're not going anywhere. Invest in linen. Hardcore. Woo! Love it. And banks are the new beloved brand. We love our banks and we love Chase.
SPEAKER_05That's it. Hey, I'm Melanie Samersing. Also at Chase in the Media Solutions part of the business. And so many hot takes from Can because it's been so hot. But similar to you, not only just influencers, but sports influencers. They are everywhere and it's been fun to see them, right? Like we've just been seeing them everywhere. Yeah. I would say the other things are, you know, trust. We're hearing so much about how do you build, you know, brand trust, especially in the face of AI, just continuing to build trust with you know your communities as well. And then as I always end with these, it's there's so much happening, great meetings, great people, just so much creativity. But the best part is just hanging out with the most amazing humans. So always have so much fun here. Thanks for asking.
SPEAKER_00Hi, how are you? I'm Francisco Cárdenas. I am marketer at Avocados from Mexico, formerly creative, super excited to be here at Cannes and to meet you girls. Incredible. ChiCommerce, what a great platform. My takeaways from Cannes so far, because it's not over, is it's hot. It's been really hot. But um in all seriousness, I think what I've seen is that I think as an industry we tend to kind of speak of things definitively and and kind of what it is, it is. And I think what I'm seeing right now, even it's within the conversation of AI, which has not gone away, and I don't think it's gonna go away. There's more of an of an openness to talk about how it helps us and not just how it's gonna destroy us. And being able to reframe those two worlds, uh I think a lot of what I've been seeing is debate of this versus that, in-house agencies versus versus outsourcing agencies, again, AI, what is it doing? Is it hindering or destroying creative creative creatives in the industry or is it empowering them? Is this a tool that kind of brings creative to the next level? It allows you to be faster, it allows you to experiment more. So I like that contrast and I like that debate happening because I think there's openness to that. Um and within that, you were just mentioning I think also measurement. I think it's something that we're starting to redefine how we measure things. I think it's not only how we measure across the board, but we're questioning some of the metrics, especially in media, of what we define as successful. Um impressions, CPMs, things like that, which yes, they tell us something about what the ad did, but not the full story. So yeah, I'm happy, I'm still here learning, keeping humble, and having a lot of fun. So thank you for the opportunity.
SPEAKER_02Hi, I'm Jane Hansen with a hot take, and I do mean hot, because it's been everybody dealing with the heat. But what I truly enjoyed was the variety of people that I met and and the inspiration that they gave to me. It was a little overwhelming, and the lines were really, really long, and people actually stood in them to go into places. I can't believe it. In that hot sun, I didn't, by the way. I either snuck in another way or I just left. But the parties, the inspiration, the ideas, everything was really super cool. So see you next year.