IS THIS AI?
Every two weeks, humans from the BIMA (British Interactive Media Association) AI Council interrogate AI myths, provide practical advice, and share insights alongside other expert practitioners making it happen with AI.
BIMA is the voice of creativity & tech in the UK - driving innovation & excellence and representing a community of businesses, charities and academia.
BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work.
Co-hosts are Olly Veysey - writer, filmmaker and content strategist - and Lisa Talia Moretti - digital sociologist and business ethicist.
IS THIS AI?
AI slashes at all marketing skills and levels
This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusing on tasks, the risks of becoming caterpillars, and how the skills we already have are still our most valuable assets. Which is a relief for most of us.
Tune in for:
1. An explanation of how we can level up the T-shaped marketing framework.
2. Why we need to think about the relationship between tasks and skills, and also continue to protect and build on the fundamentals.
3. The dangers of "unearned knowledge" and why we should be cautious not to lose specialist expertise.
As ever, we get practical, personal and interested in how we move forward with AI by our side.
Co-hosts Olly Veysey & Lisa Talia Moretti are joined by Marketing Director, Nathan Roach and Director of AI Strategy, Prateek Jain.
Links:
Leveling up the T-shaped Marketing Framework, Nathan S. Roach.
AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership, ADMA
Beyond Skills: Reengineering work, Reejig CEO Siobhan Savage
The hunt is on the Renaissance Man of computing, King's College Professor Emeritus, David Guest