Good Neighbor Podcast: Orange County

Trust in Every Carat: The Story Behind Tirajeh Jewelry

• Rachel Fyffe & Roya Ghorashy

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Forty years of family craftsmanship comes to life in this fascinating conversation with Roya Ghorashy of Tirajeh Jewelry. What began as a family jewelry boutique overseas has evolved into a treasured Orange County business with a reputation for exceptional quality, personalized service, and heirloom-worthy creations.

Meet Majid Azami, the master jeweler behind Tirajeh, who began learning his craft at just 14 years old. Following in the footsteps of his father, grandfather, and uncles, Majid's passion for jewelry creation runs so deep that inspiration often strikes at 2 or 3 AM, when he rises to sketch new designs. After establishing Tirajeh in Toronto for 20 years, the family brought their expertise to Laguna Niguel, where they continue to create custom pieces that celebrate life's most precious moments.

What sets Tirajeh Jewelry apart is their comprehensive approach to customer relationships. Beyond selling beautiful 18K and 14K gold pieces with certified diamonds, they offer professional appraisals, jewelry exchanges, and lifetime warranties that include free polishing and cleaning. Their boutique on La Paz Road serves not just as a store, but as a welcoming space where customers become friends over coffee and conversation about custom designs. With clients so satisfied they continue ordering from across the country, Tirajeh demonstrates that in the jewelry business, trust and craftsmanship are the true precious metals.

Visit Tirajeh Jewelry in Laguna Niguel, explore their daily collection updates on Instagram, or reach out through WhatsApp for custom designs. Experience the difference that generations of expertise brings to creating the jewelry that will mark your most meaningful moments. https://www.tirajehjewelry.com/

Speaker 1:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, rachel Fyfe. Welcome to the Good Neighbor Podcast Now. Are you looking to discover the most exquisite jewelry collection in town? Well, that resource may be closer than you think. Today, I have the pleasure of introducing your good neighbor, roya Gorashi, with tirage jewelry. Roya, how is it going?

Speaker 2:

good. Thank you so much, rachel. I'm so excited about this interview and for actually going to talk about our business.

Speaker 1:

Yes, well, we're excited to learn about your business as well, so tell us about your company.

Speaker 2:

Yeah, trj Jewelry is actually a jewelry store that is founded I believe 40 years ago in back home with my husband's father, that they had actually the jewelry boutique in back home and then my husband actually started very early to work with his dad because his father, his grandfather, his uncles, they're all in this business and he was actually very interested to continue his dad's job and started even making the jewelry since he was, I believe, 14 years old, 15 years old and this business actually it was founded, I believe, as I said, 40 years ago in back home and then big my husband actually had this business and helping his father. And whenever we moved to Canada, to Toronto, my husband actually moved exactly T-Rodger Jewelry in Toronto and we had a T-Rodger Jewelry boutique in Toronto as well for 20 years. And after we decided to move to California and Orange County, my husband starts T-Rodge Jewelry in California and it's all the passion and he loves his job. He's doing actually the best, the best jobs for jewelry, going for crafted jewelry and enjoying Whenever he's working. I believe he's not thinking about anything, just thinking about jewelry and make his customers happy and he's enjoying his job. And we have this boutique now in Orange County, in Laguna, niguel, that variety of collections for the 18K gold, 14k gold and black ground diamonds, natural diamonds, all with GIA and IGI certificates.

Speaker 2:

And the best thing is, my husband is a specialist in all these jewelry and gold and he can actually make any design that our clients and customers love to have it and if they just provide a picture or photo of the jewelry that they like, my husband actually going through and we have very 3D specialists and professional designers that we are going to design and then my husband going actually to make for them and these are all ours actually and he's enjoying and try to provide the best quality with the best value of the jewelry to nice clients that we have it.

Speaker 2:

And this is the trust between actually our job and customers. That is very important and, as he is very special, he is just spending a couple of hours sometimes for the clients to explain for them, spending a couple of hours sometimes for the clients to explain for them, especially for the lovely bride and groom whenever they're coming to get their engagement ring or the wedding band, and he just provides them all the information and details for all the diamonds and gold and the design that they like and he's going to make for them the lovely ring that they're going to have it their whole life, for their new life actually and enjoy Wonderful.

Speaker 1:

Wonderful. Now how did you get into the business? It sounded like definitely it was a family business. So anything else you want to expand on that?

Speaker 2:

his grandfather, his uncles, his brothers, his father and now Majid. Actually his name is Majid Azami. Majid actually continue his day job and is a very family and we actually have different customers from different state. Still, our Canadian customer they call us, they order to Majid. Our Canadian customer, they call us, they order to match it and yeah, we prepare all the jewelry that they like and send it actually through the different states or to Canada and yeah, he loves his job and I'm actually helping him a lot for all the official, you know, documentations and some other accounting and helping him in sales.

Speaker 2:

And yeah, this business he has started, I believe, since he was 14 years and he is a specialist and the thing that our client and love actually the thing that our client and love actually Majid, because he can apprise his jewelries very, you know, with the very details. And if our client even have the old jewelry, majid even can apprise one by one for them and going through the even, the diamond, the clarity, the quality and even, uh, give them the value, because customers sometimes they love to know the value of their old jewelry and magic, one by one, um, give them actually the details of their jewelry and they're so happy that at least they know the value of their old jewelry and and even if they want to exchange it with the new jewelry, we do the exchange for them. Or even if they want to just get the cash or gold bar, we can actually exchange the old jewelry for the cash or for gold bar as well.

Speaker 1:

Wow, okay, well, you know, we know, marketing is the heart of every business.

Speaker 2:

So what or who are your target customers and how are you attracting them? It's, the important things in this business is trust, and we are actually. The fact is, as we do the custom jewelry and the magic is a specialist in jewelry. So, as long as the people know magic, they're coming to us and we have actually some channels and in YouTube, in Instagram, in Google, and now it's the word mouth. You know the friends and in the parties they're talking about TRJ Jewelry and we are so happy that our clients and customers they are happy and sometimes we don't need to do the advertising and the people actually know Majid and our store and they are coming and because we provide the best actually quality.

Speaker 2:

Magic is very, very detail oriented about the jewelry and we do actually the best quality with the best value and the prices and our friends and clients they are sometimes going to even compare with other you know stores and they said that no magic, your quality and prices is the best. So, yeah, and we are going to the different events actually because, as I said, we are a little bit new in California, but in the events or a gathering, networking gathering, we are going to those gathering and events and, thanks God, we are so good and we are providing 18K gold that different cultures are going to love actually 18K gold and more, or 20 or 22. And if actually we have the custom jewelry for 14K 10K, we can actually make those. Anything related to gold and jewelry we do wonderful.

Speaker 1:

Have you ever thought of doing your own podcast?

Speaker 2:

um, not really. No, but we have some live actually in the instagram and my husband has some have video for as a informatic uh videos, but this is actually my, our first podcast, and thank you so much wonderful now, outside of work, you know what do you like to do for fun we are actually very busy but we do some listening to our mentors we have some live actually mentors and we are listening to them.

Speaker 2:

Or we are going for the walking, going to the nature, we do some hiking actually and going to visit our friends and magic. If he has time he's just going to find the new design, going sometimes even at night, at 2 am, 3 am, he's just waking up and going to find a new design for the jewelry and create actually different nice pieces of the jewelry that everybody likes it.

Speaker 1:

He loves his work, doesn't he?

Speaker 2:

Yeah, yeah, he enjoys it a lot. He loves his job, yeah.

Speaker 1:

Well, Roya, you know, please tell our listeners one thing they should remember about T Rajay jewelry.

Speaker 2:

Just the best quality and best value and best prices, and whenever they are getting anything from us, it's going to be a lifetime warranty. Anything from us is going to be a lifetime warranty. If something happened for the, even the diamonds, or even for polishing, cleaning, everything going to be free for them. And uh, they're just uh, the relation and friendship that we have with our clients. You know they are really love that one as well. So everybody will come into our boutique and sometimes we invite people to come and just have a coffee and tea there and just have a chat. So we have very, very lovely friends and clients that we appreciate all of them for their support and so even they have very good reviews for us. Put it in the Google and we do everything that they want.

Speaker 1:

Wonderful. Well, how can our listeners learn more about T Rajay Jewelry?

Speaker 2:

T Rajay Jewelry is actually a boutique that's located in Laguna Niguel, 2793 to La Paz Road, and we are open every day 10 to 6. Just Sunday we are closed, but even after 6, some people that are working and they're going to be late. We are going to be waiting for them, If they call us. We are waiting for them to come and just come there for the best quality and best value.

Speaker 1:

Yeah, and they should also go to your website too, right? They could learn some stuff, right?

Speaker 2:

We have the website, we have the Instagram, our Instagram, most of that collection we are posting every day. We have some stories there and they can even come into the WhatsApp if they have any custom order or want to send us any pictures or photo of the jewelry. They can actually communicate with Magic in the WhatsApp and 24 hours I can say Magic is available. Yeah, we have the LinkedIn, we have the Facebook. Yeah, we have the LinkedIn, we have the Facebook. All through those channels they can communicate with us and see actually our collections there.

Speaker 1:

Wonderful Well, roya, I really appreciate you being on the show and we wish you and your business the very best moving forward.

Speaker 2:

Thank you so much, rachel, from you and your team, and thanks for arranging this podcast, my pleasure, Thank you.

Speaker 1:

Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to gnporangecountycom. That's gnporangecountycom, or call 714-941-8862.