CEO Conversations

From Lightbulb Moment to National Movement: Claire Coder on Building Aunt Flow

Ohio Chamber Young Professionals Season 1 Episode 2

When Claire Coder unexpectedly started her period at a startup event — with no products in sight — she had a lightbulb moment: why aren’t pads and tampons stocked like toilet paper? That spark led her to leave college at 19 and launch Aunt Flow, a company now supplying 60,000 bathrooms nationwide.

In this inaugural CEO Conversations episode, Steve Stivers talks with Claire about:

  • The origin story that sparked a nationwide movement
  • Dropping out to go “all in” on her idea
  • Pivoting from subscription boxes to B2B success
  • Building credibility and pitching to non-menstruating decision-makers
  • Cold networking strategies that actually work
  • Breaking taboos with humor and purpose

It’s an inspiring, candid look at how grit, mission, and a touch of levity can change the conversation — and the marketplace.