Building Community Around a Brand - with guest Meredith Buchwald

When Shane gets on a fandom bandwagon, she is literally driving the bus. From day 1 of learning about the jewelry and the woman behind the brand, she was hooked. And she got Jenna hooked too. 

In this engaging conversation, Meredith Buchwald, founder of MB Styles, shares her journey of launching a successful jewelry business during the COVID-19 pandemic. She discusses the importance of authenticity in social media marketing, the challenges of scaling her business, and the significance of building a community around her brand. Meredith also highlights her collaborations with influencers and her future plans for MB Styles, emphasizing the need for genuine connections in the entrepreneurial world.

Takeaways
Meredith launched MB Styles during the COVID-19 pandemic as a response to her desire to create something meaningful.
Her background in design and merchandising played a crucial role in her business journey.
Authenticity is key in social media marketing; showing up as your true self resonates with audiences.
Building a community around her brand has been essential for growth and customer loyalty.
Meredith emphasizes the importance of finding genuine influencers to promote her brand.
She faced challenges in scaling her business but learned to delegate and seek help.
Collaborations with influencers like Sunny and Jen have been pivotal for MB Styles' visibility.
Meredith's connection with Bethany Frankel opened new opportunities for her brand.
She is exploring new product lines, including clothing, to expand MB Styles.
The brand's success is measured by repeat customers and their love for the products.

Keywords
MB Styles, jewelry, entrepreneurship, social media, authenticity, influencer marketing, business growth, women empowerment, fashion, community, Sunny and Jenn

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