STR Global Unlocked with Simon Lehmann: Unfiltered knowledge for the short term rental industry

015: Is Raising Capital Like Ecommerce the Answer to Real Estate’s Funding Problem? Insights From DealMaker Co-Founder and CEO Rebecca Kacaba

Powered by AJL Atelier Season 1 Episode 15

In this episode of STR Global Unlocked, Rebecca Kacaba, Co-Founder and CEO of DealMaker, joins Simon Lehmann for a candid conversation on why traditional capital raising no longer works for most founders and what a modern alternative looks like.

Rebecca is a former capital markets attorney who left Big Law to build one of North America’s leading online capital raising platforms. DealMaker has helped companies raise more than $2 billion online and has become a key infrastructure layer for founders operating outside the traditional venture capital funnel.

This is not a fintech pitch.
It is a practical breakdown of how capital markets are changing and what that means for founders in short-term rentals, hospitality, and real estate.


In this conversation, we discuss:

  • Why capital raising remains slow, opaque, and founder-unfriendly, and how moving it online shifts leverage back to operators.
  • How DealMaker approaches fundraising like an e-commerce checkout, turning supporters into investors and long-term community members.
  • The most common mistakes founders make when raising early capital, from unrealistic valuations to choosing capital that limits flexibility.
  • Why community-driven capital can complement venture capital, especially as companies stay private longer and need alternative growth paths.
  • How AI is reshaping capital markets by reducing friction in compliance, verification, and investor onboarding.
  • Rebecca’s lessons from scaling DealMaker, including how to build a high-performance culture while staying close to customers as the company grows.

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