I Learned Claude Code in 30 Days (As a Non-Technical Founder). Here's What I Built.

If you've been seeing Claude Code everywhere and thinking "that's a developer thing, not for me" — I need you to listen to this one.

30 days ago I decided to learn Claude Code in public. As a non-technical founder. With an Arts degree. And every YouTube tutorial I found was a dude building an app — which is great, but I don't build apps. I run a business. So I asked a different question: what can Claude Code do for that?

Holy dooly. Mind blown.

In this episode I'm walking you through:

• What Claude Code actually is in plain English (and how it's different to using Claude in the browser — chat gives you advice, code gives you outcomes)
• Why right now is THE moment — including the Anthropic hackathon where 3 of 5 winners weren't developers, and a solo female founder who hit $1M ARR building with Claude Code
• The brand voice audit + copywriter/editor skill system I built that stopped my AI content sounding repetitive
• My TikTok content analytics dashboard (because screenshotting insights into a spreadsheet was giving cavewoman energy)
• A full SEO audit of my website — pages, keywords, metadata, competitor gaps — plus a daily action email system so I actually fixed things
• The personalised membership onboarding system that has members saying "I feel so seen"
• A tool that builds Claude-powered shareable GPTs (because my members are leaving ChatGPT and need their custom GPTs to come with them)
• The landing page I built in minutes that's driven almost $10,000 in Claude Masterclass sign-ups
• The honest stuff: what went sideways, the mindset shift from "non-technical" to "builder," and why my ADHD brain is now in a committed relationship with my terminal

Plus the AI Confession Booth gets a screen-time intervention 👀 and your Not Another To-Do for the week.

✨ Show Notes / Links

Claudemasterclass - SIGN UP HERE https://claude-workshop-sales-page.vercel.app/

Tip from this episode: When starting out in Claude Code, hit Shift + Tab to put it into plan mode. Talk through the whole plan with Claude before you let it build. Biggest unlock.

The reframe: Chat mode = asking for advice. Build mode = directing an outcome. That mindset shift is everything.

🔥 WORK WITH ME

→ Claude Masterclass (90 min, hands-on): https://claude-workshop-sales-page.vercel.app/

→ 1:1 AI Consulting: wrightmode.com/consulting 

→ Wright Mode Membership: wrightmode.com/membership

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

Transcript

0:23

So 30 days ago I decided to learn Claude Code in public as a non-technical founder, who I use that term loosely now actually. But I do not write code. I don't build apps. Well. I didn't build apps. I do now, but I did an arts degree. So every YouTube tutorial I found was a dude building an app, which is great, but I didn't want to learn Claude code to build apps. I run a business. So I wanted to know how I could use Claude Code to help me run my business. Like what can Claude Code do for that? And holy dooly. Like mind blown. So in 30 days I've built things that I genuinely did not know what's possible or that would be available to me to build. So as some examples, I've built a content analytics dashboard. I did a full SEO audit of my website, and because my website is on Squarespace, automating, like the actual actions from that audit was a bit tricky. So what I did was got Claude code to send me an email daily for three weeks with just like a few actions that I could take every day to improve my SEO. I also created this. Fully personalised onboarding system for my membership. So people go through a bunch of questions. They get this personalised email and it pulls content and resources geared towards them. And over the span of a week, they get like this really nice personalised experience. I've had like amazing feedback from that. I also built a tool that converts custom GPTs to. What I'm calling Claude GPTs because my members were like, I really wanna quit chat GPT, but I've created. Custom GPTs that I use as lead magnets or even digital products. So I created that as a way to help them do that. So they can be built with the clawed backend, but have a shareable link essentially like a custom GPT. I also built a landing page in honestly, like three minutes from an idea that I had to run a Claude Masterclass, and that has resulted in like a$10,000 launch. Which is wild. So today I'm gonna walk you through all of it, what I built, what surprised me, what I'd do differently, and how you can start to, even if the terminal sounds like an airport lounge to you, all right. So I want you to stick around because I'm gonna tell you the one thing I built that took me like three minutes and it has made me a lot of money. And at the end, I have got something that will help you get started without the tech overwhelm. Alright, let's get into it. So what even is Claude Code? So we've got Claude, which you can use in the browser or in the desktop app. We've now got Cowork, which is this beautiful bridge between chat and Claude Code, and then we've got Claude Code. So. It's to kind of sound technical, Claude Code is a command line AI coding assistant where you can build things, run things on your computer, access files, take action. So it's not chatting, it is building, it is an AI agent. It the sense that it can make decisions, it can pick the best tools, that sort of thing. And how it's different to say something like chat, GPT. Or even Claude in the browser is, that's just like chat back and forth. Claude code like builds stuff and gives you outcomes. Okay, so before I get into what I actually built, because that's the fun part, I need to give you a little bit of context. So you've probably seen Claude code floating around and thought. Okay. That's a developer thing. I can't touch that. I need to reframe that for you right now. So Claude Code is a tool made by Anthropic, the same people who make Claude, which I obviously use every single day, and have full, like over a year. People were wanting chat, GPT. So that's what I was offering. But behind the scenes I was consulting with businesses and where it fit was. Like Claude, it's the solution for you. And so it's an essentially an AI agent that runs in your terminal, which, yes, sounds terrifying, but it's not. It's basically like you tell it what you want in plain English, and then it goes and builds it. It writes the code. It runs the code, it fixes the code. When it breaks, you just direct it. Think of it like this. So we've got regular Claude, right, which you can access in your browser or on the desktop app, and that's the chat. It's like having a smart advisor or something like that. I have to get a question, gives you an answer, maybe draught something for you, that sort of thing. Claude code is like having a builder on site, a developer on site, and you can say, I want a dashboard that shows me my content analytics. You know, here's where my content lives, TikTok, Instagram, blah, blah, blah, and it goes away and builds that thing on your computer right there. Chat gives you advice, code gives you the outcomes. That's a different, and, okay, so here's why I'm talking about this now. The Claude Code conversation has absolutely exploded in the last few months. I've been watching it very closely because the vibe of the conversation has been very like. Male software engineer Dev builds a SaaS app in 47 minutes, which is great for them, but it's not what I need or my audience needs. So what really caught my attention was this. So philanthropic ran a Claude Code Hackathon recently, and three out of the five women winner. Were not developers. One was a cardiologist, one was an attorney, and one was a road systems worker. So they outperformed. Hundreds of actual software engineers because they had domain expertise, they understood the problem, they were solving that better than anyone else. And then Claude handled the building part. And this is the opportunity that I see for like creative people people with this domain expertise. And instead of having to have the money to pay for a developer or find one where you can translate your idea to them. We now have Claude Code. There's also this incredible woman, a non-technical solo founder who shared publicly how she builds her entire product front end using Claude Code, and she just hit a million dollars in annual recurring revenue without writing code. She just described what she wants and iterates, and that is the secret here. You need to be able to describe well and problem solve. And if you can do that, then Claude code is gonna make you unstoppable. So then finally, the head of Claude Code at Anthropic Boris, he's very, very active on threads if you wanna go and find him. I cannot remember his last name at the moment. Anyways, he went on Lenny's podcast and said, and I'm paraphrasing here but he essentially said the title of software engineer is going to start. Going away. And that it's gonna turn into like builders. So not coders, but builders. And when I heard that, I was like, that's me. I'm a builder. I've always been a builder. Always like creating these tools. And so I. I was like, I need to start diving into this. I had like, kind of played with Claude code a little bit, but I set myself a goal to do this for 30 days where I was like, I'm going to focus on this for 30 days, learn it in public, share the wins, the failures, and commit to learning this to see how I could use it. In my business not to build apps. So, yeah, I just, I wanted to do this for myself and for my audience. So if you've been sitting on the sidelines and thinking maybe one day, or, you know, you're not technical enough, that's no longer an excuse that I will let you hide by. Okay. So let's get into what I actually built. And I'm gonna be honest with you about what worked, what surprised me, and what made me want to throw my laptop out the window, which did happen at times. Alright, so over 30 days, I have built so, so many things, like at the point where sometimes my nervous system is like trying to catch up, like just in. The sense that I'm like, holy shit, this is mind blowing. I'm gonna run through five of these builds in this episode, but just know that there are like other things that have happened in the background as well. But I just don't have time to go into all of them. So the, one of the first things that I did was I created a Claude skill to help me. It basically analysed my website. I wanted to see if my brand tone of voice was consistent across all the pages, because if you like me, you kind of have updated offers, but they sit in isolation. So what I did was got it to like review the website as a whole. Audit it for my brand tone of voice consistency. And then what I did, I created this copywriter skill that was like a blank slate copywriter, like just best practise copywriter that reviewed new copy, sorry, wrote new copy. And then I created an editor that knew about my brand and my brand voice and then it edited. The like external copywriters copy. And this worked so much better than creating a branded copywriter skill because what happens when we do that is we give AI these parameters, right? Of like, here's my brand voice, blah, blah, blah. And then it becomes so locked in that it starts to repeat phrases. And it just kind of. It becomes me. So by hiring almost an external copywriter who was just trained on best practises, was able to write this really nice copy, and then the editor came in and was like, okay, this, we need to change this to align with Brook's tone of voice, that sort of thing. And that worked so well Then. What I did after that was I got Claude to build this content analytics dashboard specifically for TikTok. Because what I was doing prior to this was creating tiktoks, and then just like not really having any strategy behind, like my content creation. And I do create a lot of content. So I was like, Claude, can you build me a dashboard that pulls in my analytics and actually shows me visually, like what's performing? Not just like views, but like what hook patterns? All of that stuff that my brain just does not compute. And it just did it. It built the whole thing. On my computer, and now I can actually see these patterns occurring instead of just guessing. And since I've done that, interestingly my social media has started blowing up. So the lesson here for any founders is you probably have data sitting somewhere that you are not really using to inform your decision making. And maybe you are super creative and your brain just doesn't work like that. Get clawed to build something to present it to you in a way that makes. Sense to your brain. Alright, next thing I built was a full SEO audit of my website. And when I say full, pages, keywords, technical issues, metadata, competitor gaps, the lot. Now you could pay for an SEO audit and they are not cheap. So you are looking at a couple of thousand dollars minimum for a decent one, and then you wait weeks for the report and then half of it is jargon that you like don't really understand. So I asked Claude to do this for me, and it crawled through everything flagged like I. All of the technical issues and there were a lot, and also the keywords that weren't working. And look, did this replace a full SEO strategist? No. But for someone who is just starting with this stuff, it gave me like a really, really good starting point. And it cost me nothing but my subscription that I was already paying for. Alright. Now the next one is, oh, this is one of my favourite ones that I've built. So I have my right mode membership and until recently when someone joined, they just got like a welcome email. And then I would jump into the group and welcome them. But I didn't have like any information on them unless I knew them. Right. So it was a bit generic. And also, I want people to get into that membership and have a win straight away. So I knew, like in my bones, I like if I want this to be the best women's AI membership out there, I need need to have a personalised onboarding system so that the people feel seen. When they land in my world and that first experience sets the tone for everything. So I sat down with Claude, my BF, F, and I just like described what I wanted in depth and I put it in plan mode. If you asked starting out in Claude code, just hit shift tab and that will put it into plan mode. And I just was like, here's what I want. Like when someone joins, I want them to answer some questions about where they're at, their business, what they're struggling with, and then based on their answers, I want them to get a tailored welcome email that like draws from their answers. I also want to pull from my resources and like give them one thing to watch or do in the community straight away. And then on day three they get another thing and then on day five they get another thing. And Claude Code just built it, like the logic, the flow, the whole system. And this has been amazing because I have had feedback from members who have joined in the last couple of weeks and like literally have said, I feel so seen by those emails. That makes me so happy because. I get to show up in this amazing community and teach these women, but like they get this beautiful experience that draws on my work and just adds value. Like that is a win-win. And this is what I mean when I talk about turning your IP into AI system. Look like I already had the expertise. I know I have like the best AI community for women out there. I just didn't have the ability before to build this incredible system. So Claude Code has allowed me to bridge that gap between what I knew and what I could actually deploy. And so that is a huge unlock, not learning to code, but. Learning to delegate to this AI coding assistant and building from my expertise and knowledge. All right, so the next one is a bit of a fun one. If you have been in my world for a little while, you know that I like to solve problems in my own business, and this was one that I wanted to solve for my members. So there is a mass exodus of chat GPT at the moment, and so many of my members have. Built custom GPTs as like digital products or lead magnets and they wanna take those. And currently you can't do that in Claude. You can create a project or a skill, but you can't share that project with someone and with a skill. You need to download that as a file and then share it with someone else. And if you have IP in there, they get access to that. So I built a tool that. Creates custom gpt, but they're actually built on clawed, so. I this, you build it exactly like you do in a custom GPT. You give it a name, a description, a knowledge base, you get to test it before you publish it. Change the system prompt if you need to, and then it gives you a shareable link that you can then go and give clients or add as a lead magnet, like a digital product. This is wild. And that is one that I'm like, do I need to make this public? Because I know there are a lot of other people who would be struggling with that. So I love being able to solve problems like this, and I do think that my brain just has this creativity, that Claude code, I thought chat, GPT and Claude unlocked something. Claude code is next level. So the final one, this is the one that I teased at the start, and this is the one that took me honestly the least amount of time and has made me the most amount of money. So I built a landing page, and I know this sounds like anti-climatic after the dashboards, the onboarding systems, but hear me out. So I have my Claude Master class coming up and I was in my business advisory group talking about this idea. And Peter from the professional babe was like, absolutely. Like, do that get something up. And I literally was on the call and Lynn was like, just describing this to Claude. And I actually built this in Claude. Just Claude to start with, but because I wanted to embed my popup checkout, I took it over to Claude Code and finished it. So you can make this sort of stuff in Claude as well. PS so I needed this sales page. And normally building a landing page is like a whole thing, right? My page is on Squarespace, so it is not even as easy as like copying and pasting in text, like all the blocks, which are great'cause it looks great, but it takes a lot of time, so I was like, I need a sales page for this 90 minute Claude Masterclass. Here's what I'm gonna cover. Here's who it's for, here's what they'll learn. Here's the price point. It already knew my brand voice, build it. It knew my brand colours and like that was one shot. And when I say one shot, you've probably heard the tech bro say that that just means like one prompt. That's all it took to make it. And so in minutes, I had a full clean on brand landing page and it has converted. So well, there, you know, I tweaked a couple of things. I'm not gonna pretend it was just like hit, publish and walk away. I, had to give it the code for my checkout, that sort of thing. But essentially. That was done in a couple of minutes using Claude Code. It's like mobile responsive. It is incredible. And that page has now driven almost$10,000 in masterclass signups, which is just, I am just. Incredibly grateful for people supporting my work. And you are gonna learn, if you have signed up to that, you are gonna learn so much. And I've had some incredible businesses, like marketing agencies, global brands, signing up for this masterclass and I cannot wait. I'll also drop the link in the show notes if anyone wants to sneak in. So. Building that page, I reckon was probably the thing that made me understand the real ROI of learning Claude code. Not in like a theoretical, AI will save you time kind of way. This was like this thing that Claude Code made in a couple of minutes made me like a good chunk of money. Because this page didn't just exist. It converted. And it converted because I was able to iterate on it fast. And so what was happening, it was this beautiful kind of coming together. I had a social media post on Claude going off and I was able to execute on that landing page within minutes to like combine these two things together. It's so, so crazy. And so I am not even close to being done. Like that was 30 days of building. I have a list of things that I wanna build next, and like just so many ideas and now I have this way to execute on them. I won't go into them now. We'll save them for another EP episode. But what I wanna talk to you about too is what I got wrong, because, this was a learning, not everything went well, right? So first the learning curve is real. The hard part of Claude Code isn't actually the terminal, I use it in what's called an IDE, which is basically could be described as like Google Docs for your terminal. So you're able to like see, or Google Drive for your terminal. You're able to see all of the documents, what it's working on, that sort of thing. So that is definitely a little bit tricky to get your head around. But I think one of the hardest things is learning like how to think differently. Because when you've been using AI as just like a chat tool, ask a question, get an answer, there's kind of this mindset, sh mindset shift that has to happen when you move to Claude Code. Like you are not asking for advice anymore, you are directing a build. You are delegating out to Claude. So you need to think about what the outcome will be. Not what their response will be. So that is probably one of the biggest mental shifts. Think about the outcome and then work back from that and learn how to delegate out to these AI coders. Second, there were a few things that I tried to build that were just. Too complex. And again, this probably comes back to that delegation, right? And you know, there's some half finished projects, but I don't care because this is all learning to me. But what I will say is just start small. Don't try and build like a SaaS app. Build something stupidly small that solves a problem in your own business. It could even be something that you could build with Claude Cowork or even Claude, but just try it in Claude code to get the feel of it. Then I guess third, and this one genuinely surprised me so. So much of what you do in Claude Code is just describing what you want in normal English. And so again, this really comes back to being able to delegate out, to be able to think about outcome first and work back from that. Because the better you are at communicating what you want, which hello is literally what founders do, the better Claude Code performs your degree also. Biggest unlock is shift tab. Put it into plan mode. Talk this through the whole plan with Claude until you're like, okay this is our project, and then go let it loose. Fourth, I guess, is a mindset reframe that I had throughout this pro process. So I went into this being like, I'm a non-technical founder and then by about day 15, I mean even in the series, I still say that because I gotta play the social media hook clickbait game, right? But I definitely think that that non-technical. Label just doesn't fit anymore because the things that I have built, the problems that I have been able to solve that is a completely different identity to non-technical founder. And I am a builder. Like the stuff that I have built with these tools is incredible, and I probably downplay myself by saying. Non-technical because even if I can't write code, I am definitely learning how to read it and can, I guess, translate that, teach other people how to, so maybe I'll let go of that label now. And, and finally, real talk for my neurodivergent people out there. Holy hell. This is a dopamine trap. So my A DHD brain loves Claude code. I don't think I was really realising how much that would affect me. The feedback loop, the dopamine hits are instant. You described something, build it, you see a result, you tweak, you iterate. It is wild, but also you have to be careful with that because it can become addicting. And then the honest, I guess, reality too is that Claude Code is incredible at the how, like, how it can build the dashboard. It can structure the page, write the logic for the onboarding system, but it cannot tell you what to build or why it matters for your business. Still you. That's your founder's brain. That's your knowledge, your market, your members, your customers. That's your IP that an AI agent cannot replace. That is irreplaceable. AI does not replace your strategic thinking. It just gives you the tools to act on this stuff faster. Alright, now. I feel like this has been a huge episode. Let's get into the AI confession booth, and look after 30 days of Claude Code, the confessions I have are many. But let's go with one. What am I choosing today? I may have used Claude Code to build a tool that tracks how many hours I'm spending on Claude Code because as I said before, whew, that dopamine trap is real and the number is confronting. So it's like a screen time notification, but make it productive. Like, am I building a business or am I in a committed relationship with my terminal? I don't know. Maybe it's both. If you have an AI confession that you would love to get shared on the episode, please slide into my dms or comment on the episode wherever you are watching this and I'll read it out. Alright, so if you've been listening to this, let's wrap it up here. But your brain is going, I want to do this, but I literally do not know where to start. First of all, I wanna tell you that's where I was 30 days ago. Okay? So you're in good company. And second, that's exactly why I built this Claude Masterclass. So it's 90 minutes, it'll be hands on practical Claude training, you know, no intro route to AI slides. Not just like reading documentation and you zoning out. So I'm gonna walk through like. Staff in Claude and Claude Cowork. And the thing is, a lot of this stuff is transferable over to Claude Code. I'm actually thinking of running like a specific Claude Code Masterclass as well. So if you are interested in that, please again slide into my dms, let me know that you want that, and I will look at that. You will walk out of this masterclass being like, holy shit, I had no idea that you could do a lot of this stuff. I'm already at a hundred people signing up, which honestly just blows my mind. You will walk away being like, I am a Claude Power user. The whole, like, Claude Cowork and Claude Code ecosystem just fits so nicely together. And you will be like, go from, I have a Claude subscription to like, I have an incredible business tool. I'll link that in the show notes. If you, wanna sign up. All right. Finally, it's time for not another to-do. One thing you can do this week to progress your AI learning. So this week I just want you to open up claude.ai if you haven't already. Go to projects and just set one up for your business. Just dump in all of your thoughts. Your goals could even be a business mentor. Actually, that would be a really nice project to start with some business advisors that you want in there. Don't build five projects, just go and. Set up one really good project in Claude. Go do that start. And if you love this episode, please screenshot this, tag me on Instagram. I genuinely wanna see what landed for you. I would love for you to share this with someone else too, like, and subscribe. That is a way that you can support my business. Like truly that has such a big impact, when you share my work. So I appreciate everyone who is doing that. Thank you so much and I will see you on the next episode.