Not Another AI Girl

She trained under Marie Kondo. Now she builds AI tools.

• Brooke Wright • Season 2 • Episode 11

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0:00 | 39:24

If you've ever thought "I'm not techy enough to build anything," this episode is going to ruin that excuse forever.

Today I'm joined by Amanda Jefferson — founder of Indigo Organising, tech + productivity coach, TEDx speaker, and one of the world's first certified KonMari consultants. Yes, THE Marie Kondo trained her personally. And no, that's not even the wildest part of her story.

We get into:

  • The "undercover mission" that took her from running a nonprofit to folding strangers' clothes for a living (and why everyone thought she was crazy).
  • The one-paragraph prompt she typed into Claude Cowork that turned into a product people are now obsessed with — confetti included.
  • Her launch strategy that breaks every rule the gurus preach... and made money while she slept.
  • The stupid little jar that blew up her Instagram overnight — and the mistake most people make when they go viral that costs them everything.
  • Digital product first or audience first? Her answer settles the debate.
  • The side of selling AI tools nobody warns you about (it's not the building).
  • Why a 25-page PDF won't cut it anymore — and what she built instead.

And stick around for the AI Confession Booth, because Amanda's confession involves a British robot, her car, and... a level of personal detail I was not prepared for. 👀

✨ Show Notes / Links


Brooke

Welcome back to not another AI girl. I am so excited. I have my third ever guest on the podcast. Today I am joined by Amanda Jefferson. She's the founder of Indigo Organising, and she's a tech and productivity coach who helps busy women clear the digital chaos and get smart tech working like a free personal assistant. And if you don't follow Amanda on socials already, you should because she is always sharing absolute wisdom, and I always learn something from you. So I'm so excited to have you on the podcast today.

Amanda

I'm so excited to be here and ditto. I feel like every time I see one of your videos I'm like, Ooh, what is the juicy nugget today?

Brooke

So let's just start with a couple of quick questions. Hey, so I got, I was just talking to you about this before we jumped on the call. I got Claude to do a bit of a deep dive. And Claude brought back that you train under Marie Condo. Is this correct?

Amanda

Is very correct. It was like an undercover mission. I was working full time as the head of a nonprofit here in Philadelphia, in the states where I live. And I don't know, I had this inkling that I wanted to do something a little different. So I was in her first class ever of certified Con Murray consultants, and she, I was trained by her in Japanese.

Brooke

Oh wow. Oh, that's incredible. So talk to me a little bit about that. How did that even happen?

Amanda

Well, you know, I had been in kind of a state of burnout for a while. I was the head of this nonprofit, and even though I loved the work, and it was super inspiring, I think looking back now, I realise my personality type was not aligned with something like that. It was so much fundraising. It was managing teams, it was managing a board. And I was, I had a little one at the time, and I was the mom that was like screeching into daycare at like 5 59 every day to pick up my daughter. Like, I'm here. I'm here

Brooke

Yeah.

Amanda

I was just really burnt out and, and kind of wanted to change. And I had always been fascinated by, by this idea of becoming a professional organiser because I love making order out of chaos. Like literally using my hands and making something that's disorganised, organised. And so she had, was kind of taking the world by storm after her book coming out, and I was working with a business coach. And when I was sitting with him one day, I got the email that was like, Marie Kondo is training, you know, and he was like, get out your business card, like your, your, your credit card. I hadn't even taken like the sticker off of it yet. Like that's how new it was. And he was like, you're going. And I went and it was amazing. It was like 70 different people from all around the world. Dubai, Switzerland, Brazil, and these were my people. These were totally my people. And so I gave notice and started like working in people's homes. Everybody thought I was crazy. I started working in people's homes to help them spark joy. And I did that for about six or seven years before I transitioned to tech.

Brooke

Wow, that is incredible. So I feel like there are definitely some synergies, I guess with people's clutter in their homes to their

Amanda

Yes

Brooke

So

Amanda

yes.

Brooke

imagine for you, like how did you make that connection? Or you were like, actually I wanna do this tech.

Amanda

Well, I've always been a very techie and I love solving problems. I love because I always know there's a way to solve a problem. And I also love, it's interesting, like I used to work at the Wharton School, a business school in Philadelphia, and the professor there who's now he has his podcast at bestselling books, Adam Grant, he was talking about how people who look beyond the default, like there's just something kind of unique about them. And that's something that was always like, he was like, yeah, I know you're showing me that my inbox looks like this, but I bet it could look different or, I know, but I bet if I write click, I will find something else. So it was always just kind of exploring and I just kind of discovered a lot of little hacks that work for me. And then I think about, you know, three or four years ago was when tech really did start to feel pretty overwhelming for everybody. Not just like the 60 year olds and the 70 year olds, like the 30 year olds, the 40 year olds. They're like, oh my gosh, I just, 'cause they're handing us these computers in these beautiful white boxes and they're just like, good luck. You know, like it's intuitive. You'll figure it out. And literally, literally no user manual. And so I had a client asked me if I could help them. I was like, yeah, sure. And then I loved it and they loved it. And then it just kind of took off and I completely stopped doing all the in-home stuff because I just loved the tech. And there, there's like, we, it's, it's very odd to me that there are not like hundreds of me, but there's not at all,

Brooke

There's only one of you, Amanda, I can guarantee.

Amanda

you know, like, there's just really not anybody out there helping them. So yeah, I just, and when I first started I thought it was gonna be a little bit more like declutter, like declutter your email, declutter your files. But what I was learning was like, people can't declutter because they don't know even, where are my documents? Where do they live? What is the cloud? What is the difference between delete and archive? Like, so it was all of this like, oh wow, it's not even, let's sit down and declutter your email. It's like, let me teach you how all this stuff works 'cause nobody else is going to.

Brooke

Yeah, that makes like such sense. I think even with people like Claude and just other AI now with and cowork, it's like getting people's head around like local, what does local mean versus what is the cloud mean? And how come I can access Claude Chat everywhere, but I can't with cowork just yeah, people it's hard. It's hard

Amanda

Yeah.

Brooke

when you can't see it as you said, and it's just I don't even know where this exists, let

Amanda

Yes

Brooke

it.

Amanda

yes,

Brooke

Yeah.

Amanda

yes.

Brooke

what, guess, how do you typically work with clients? We're gonna touch on your amazing products that you've built shortly, but yeah, talk me through, what does that look like?

Amanda

So I'm actually kind of sunsetting the work that I'm doing with my one-on-one clients now, just 'cause I'm really loving the digital products and being able to help more people. And it's kind of heartbreaking because like I said, there's not really that many other people. Like, there's not really anybody I can even refer them to that can, I need to train a little army. But,

Brooke

yeah.

Amanda

it just means us sitting down usually for about a period of two hours, any more than that and their head will explode. But with Zoom I can actually remote into their computers and so I'm clicking around and showing them things and you know, it's great because a lot of times once I show them like, okay, this is Finder, this is the filing cabinet of your computer, you keep going to recents because that's Max's brilliant attempt to just show you all the mess of things that you've worked on recently. But that's actually not where we wanna be going. We wanna, and, you know, here's documents, here's desktop, here's downloads, here's the difference between those things. Here's how I think you should be using them. And they're just like, like a little tear, you know, goes down their cheek and they're just like, oh my God, I get it now. And then they're kind of off to the races. So it's a lot like that, like me getting in, showing them their email and how everything in there works. Showing them their files, showing them, did you know that you can change where your screenshots go so that when you take a screenshot you can actually put it in a designated folder? It's like, what? So it's usually that and then me shutting up so that they can like get in there and actually move things around. 'cause they're like, okay, okay, I get it. I get it.

Brooke

Yeah. And I think too, when you're teaching people, it's like good to teach them kind of those foundations. And then it's like, all right, you gotta try this yourself. Like that's the only way you're gonna take those

Amanda

Yes

Brooke

off.

Amanda

yes. It's a lot of muscle memory and we record the sessions and like one of my clients, she cracks me up. She's like, I watch Amanda tv. She's like, I go back and watch our recordings. I watch my Amanda tv. I'm like, oh my God. That's the most boring TV ever.

Brooke

Oh my God. I love that. That's what you think, because you're so close to it. But for other people, they're probably just their mind is blowing. For

Amanda

Yeah.

Brooke

For

Amanda

Yeah.

Brooke

So I like you posted in our community, it would be a couple of months ago now, and you were like, oh my God, I've just built this like interactive day planner. And you were like, I like do not sleep on digital products. You had built it with cowork.

Amanda

Yeah.

Brooke

Yeah. And so you have a few products now. Let's start with the interactive day planner, which you showed in our member show and tell. And I was like, I am obsessed with this. But talk us through. So even just the morning that you built that, were you did you go in with the intention that you were gonna build this? Or how did this all unfold?

Amanda

Yeah. I mean, my world is so crazy right now because tech and productivity is changing like every five minutes, literally. And so, you know, had, I had a digital product that was kind of sitting on the shelf, and that's not gonna cut it anymore. Like, you can't, I can't just record a digital product for you and then send it to you, and then it's valid for, you know, it's not va you know, things go out of you like they, yeah, yeah, exactly. So I, so I have a DHD and I think that's one of the reasons I love productivity so much is because you're always trying to find the hack that works for your brain. So I had tried all of these different, you know, notion and Asana and a million other things, but like, very similar to physical organising. It was like, I, I wanted to like get my hands in there. I wanted to like know this. I see that you're telling me I can do it this way, but I wanna do it this way. And so I just told co-work, like, and so I was building it for myself. And I, it was, I, I wish I could find the prompt, but it was just like a paragraph and it was just me. I think one of the things I love about is learning that, like, just talk to it. Just like, just talk, like, okay, so I wanna build this thing and I wanted to do this, and I wanted to do this, and I wanted to do this, I want to do this, I want to do this. What do you got? And I just remember what it spit out, and I was like, are you kidding me? Like, it was unreal. It was so close to exactly what it was that I was looking for, but beyond in terms of the design of it, the functionality of it, and then you just start massaging, you know, like, what, let's do this, let's do that, let's do this. And I was blown away. I was blown away.

Brooke

I I think you've touched on a really key point there, and this is what I often tell people I'm working with or in the membership is outcome based prompting. So instead of us being like, oh, you know how we all started write a caption for me, or can you do this thing? It's here's what I want you to build. how I want it to work. Here's, the reasons why I want this, blah, blah, blah, blah, blah, all of that. And just brain dump that the outcome. What outcome are you trying to achieve? What do you want, Claude or Chap, whatever you're using to build for you. How do you want it to look to what do you want happen when it clicks a button? And I know you, your confetti, this is such a cool feature.

Amanda

I love confetti.

Brooke

yeah. So tell the listeners, about the confetti.

Amanda

So, I actually just said a reel about this yesterday that I said, I have the dopamine needs of a toddler. Like I need confetti in my life at all times. And I just wanted, so a long time ago in my business, I made a decision that I wasn't gonna do anything that wasn't fun and easy. So I'm always looking for ways to make things fun and easy. And I think especially for people with a DHD, the more fun something is, the more likely it is that you are to use it. And I think a lot of the productivity tools that are out there are like built by men. There are a little bit boring and they don't have confetti. Although I will say I was inspired by Asana. 'cause Asana has like a flying rainbow narwhal. When you complete tasks like, and like that. I'm like, that's perfect. That's my speed. So Asana actually really does have really fun stuff, but I was just like, you know, I just want it to, when I check something off, I want it to, like, I want a little pep talk. And so I told it that, you know, I want confetti. I even want like a little pop-up pep talk. And it came up with some cute generic ones, but I was like, no. Like I want a pep talk from like an avocado.

Brooke

yeah, like we need to ham this up.

Amanda

Like we, I wanna have it up. I want it to be pretty ridiculous. And then as soon as it starts to like get your vibe, it just goes with it. You know, like it creates all these crazy puns from about bumblebees and frogs and like, I'm like, this is perfect. Yes. Amazing. Like, keep going.

Brooke

of this, please. Yeah.

Amanda

Yeah.

Brooke

I love that so much. And in that first launch, so you did, I think you said it was like $1,700 in 18 hours from this tool, is

Amanda

Yeah.

Brooke

So take us inside that launch, like was it a big launch or were you just this is this tool is awesome, I'm gonna sell this. Like what was, so you've made the product, you're like, this is awesome for me,

Amanda

Yeah.

Brooke

you were like, more people need this. And then how did you launch it?

Amanda

Yeah. So, you know, luckily I'd had experience launching digital products, so I know how to do the sales page and all the connectors and all of that kind of stuff. So for me, it was just a matter of kind of shipping this tool and I launched it as a beta because even though I had been testing it myself, I was like, I don't know, you know, how's this gonna look on mobile and or, and of course there was tonnes of glitches. And I, I find that when I do everything wrong, everything goes right. So like, typically you're supposed to like launch at like noon on a Tuesday and I launch like a, on a Monday night at 10:00 PM like, it, it was like, it's ready. I am in hype, I'm in hyper focus mode. I'm sending this out. And then, you know, it's that first after you click set. 'cause I have an email list of about mm, 4,000 people and they tend to be, you know, the conversion rate tends to be actually a lot higher than Instagram. I have almost 175,000 on Instagram, but it trickles in a little bit more than the email list. So when I sent it out to my email list and it was like five minutes, 10 minutes, 15 minutes, I'm like, oh god, this is a total flop. But then they just started coming and coming and coming and so I can't even remember how many units I sold, but it ended up being like, within that week, I think it, it grew to something like $10,000 was what I made from the tool. Yeah.

Brooke

Yeah. Yeah.

Amanda

Yeah.

Brooke

is amazing. And I just love that you're like, yeah, I'm just gonna launch it because that, that is how I roll too. like the dopamines there, the hyper focus is kicked in. I cannot wait because one, I

Amanda

No.

Brooke

or two, I'll just be like you talk yourself out of it. It's

Amanda

Yeah.

Brooke

done. I'm gonna get it out in the world and just see what happens.

Amanda

Yeah. Yeah. That's the way I roll. I tend to just, and I may lose sales as a result of it because I'm launching at 10:00 PM on a Monday, but I kind of don't care because I just don't, I need the, I don't have to delete gratification built into me, and I'm like, it's ready, let's go. Like I, and I think I know a lot of other business owners and all these other groups that I'm in, like they're still perfecting their product and it's been months

Brooke

yes.

Amanda

like, girl, just get it out there. Yeah.

Brooke

in the world. Yeah. And because I feel like learn so much from just getting it out, like as you said, yeah, there were glitches. All right. How do we fix these? Like you, you can't anticipate all of that until it's

Amanda

Yeah,

Brooke

the world.

Amanda

no, and I had a feature, I was so glad that I built in like a feature request form into it because that was huge. Like I, I say to the planner users now, like, we built this together because they were sending me, you know, what if we did this and what if we did this and could I make my own categories and could I add colours? And what if we had this? And so, I mean, the planner has changed night and day from what it was when I first launched it, and it's 99% because of their ideas and things that they came up with. And the feature requests also became like a little love note machine. Like people were just like, I don't have a feature request, I just wanna tell you how much I love this. And,

Brooke

And

Amanda

so that.

Brooke

go up on the sales page,

Amanda

Oh, a hundred percent. A hundred percent. Now I have like a little disclaimer, like, just so you know, if you send me a love note, I'm sharing that.

Brooke

Yeah. Yeah.

Amanda

it's funny, you know,

Brooke

so much.

Amanda

I actually, for a brief period of time, like a couple weeks ago, decided to try a seven day money back guarantee to see, 'cause it kind of petered out a little bit 'cause I wa I wasn't really talking about it that much. So I decided to put on a seven day guarantee. And I ended up taking that away Mo 'cause I thought in my head that I would get feedback for about why it didn't work for some people. But you don't, they just are like, no, I want my money back.

Brooke

yeah.

Amanda

I ended up just taking that away, not because I don't feel confident in the product. I, I know that it works for so many people, but I know that it also doesn't work for so many people, but those people aren't really willing to tell you why it doesn't work. So it was more trouble than it was worth.

Brooke

Yeah. Yeah, exactly. And so it is a it's a one-time purchase, isn't it?

Amanda

Yes

Brooke

purchase? Yeah.

Amanda

yes. It's $37 one time purchase. And one of the things I'm navigating right now is, I mean, I think the appeal of a digital product, like a course or something that you create and then you just ship. There's, you're done. But the planner, I'm not really done. You know, there's like, this person has access issues or this or that. And so, and I also feel a huge amount of responsibility, like, what if I just decided to stop it? People have kind of their lives in this thing. So that part I was like, oh, I really take that part through. So.

Brooke

I didn't expect this to go so well.

Amanda

Yeah, so I'm in the stage right now of like, okay, how do we, you know, I just kind of need to, I need to set up a little bit of boundaries for myself too that not every feature request that comes in is something that I need to build,

Brooke

Yeah.

Amanda

you know? So yeah, that's the kind of thing I'm navigating now.

Brooke

Yeah. Yeah. You could even just pause that for a little while if you're like, you know what? I just like the feature request. It's like

Amanda

Yeah, like it is what it is right now.

Brooke

Yeah.

Amanda

Like, tell me if there's a bug, but like, don't tell me that you wish it did something else, you know?

Brooke

Yeah. Yeah, because you girl needs sleep.

Amanda

Yeah. Yeah, because you know, you're realising that you do kind of become, I mean, we're just all one man bands and, you know, and now I'm a software developer and a customer service representative

Brooke

Yes.

Amanda

you know, like, so it's, it's a lot.

Brooke

Yeah. Yeah, it is. It is. And so you have another digital, is it another digital product right now? Tech

Amanda

I have two more, or Yeah, I have two more AI tools. I have two more AI tools, and then I have another product. Yeah.

Brooke

All right. Talk us through those.

Amanda

I know. See, once I started getting in the sandbox and playing around, it was like, what else can it do? So the second thing I launched, yeah, the second thing I launched was something called the subscription, the subscription cleanse. And this was basically all about your paying for all these Apples subscriptions. You've got your toilet paper on auto delivery. You, you know, everything's coming fast of furious. How can you figure out what you're paying for, what you wanna cancel? So it was just, it's a lot more like there's haven't been updates or anything like that, like it's shipped and it's, you know but that was really fun. And again, confetti. So you get to see, you know, oh, you checked off these 10 things, you saved $3,000 this year because you remember to cancel your meditation app, you know, kind of thing.

Brooke

That you are not using

Amanda

That you are not using. Exactly. And then the third one was it's called the Easy Content Planner and it's for content creators because I, again, was finding myself in notion like, no, I wanted to do this. And so I just built something for myself to help me better organise my ideas for content creation.

Brooke

Yeah.

Amanda

and so that is similar to the interactive Day planner in the sense that like, I'm like adding things and it's very customizable for them. And yeah. So those are the three AI tools.

Brooke

Yeah. And then, so Tech 21 an AI tool, but you've used AI to help you build it.

Amanda

A hundred percent. So the tech, so Tech 21. So what I learned, so I went viral in December of last year and I went from 6,000 followers on Instagram to now I have almost a hundred. I went from 6,000 followers to a hundred thousand followers on forties.

Brooke

Oh

Amanda

from Dec.

Brooke

Hang on. Wait up. Talk us through that.

Amanda

I have been posting somewhat regularly, you know, my whole business life. But I, in December, I was like, you know, I really wanted to just like post a lot more consistently. And I had been, and then things were growing a bit, you know, I had maybe grown 500 followers. I was so excited. I was like, oh, maybe I'll get to 10,000 next year, you know?

Brooke

Yeah. Yeah.

Amanda

I just had a really stupid idea one day, this little jar, I could do some A SMR for people. This, this little jar. I was like, you know, I'm just gonna put some tech tips in this jar and every day I am gonna pick something and just like riff on whatever's in there. And so I decided to do a series, A 30 day series. And the first one was literally just me being like, guys, I don't, I don't know what the heck to talk to you about anymore. So I've just put some things in here and we'll see how this goes. And one of my business mentors has like a little hack. She's like, when you post on Instagram, close the app for an hour and then come back. Because her theory was that it does something with the algorithm. So I was like, I'll try this fun little hack. It was the first time I had ever tried it.

Brooke

Yeah.

Amanda

I came back I was like, oh my God, what is happening? And it was, was like the number, like I'd never seen notifications like this, like the numbers were just going crazy. And so that went viral. I can't even remember how much, how many views I had that first day. So then when I showed up for day two, it was really funny because I was like, oh my gosh, you guys, I can't believe what's happening. I now have 13,000 followers. Like, this is amazing. I can't even imagine. And then it just kept going. I hit, so that was December 27th, the first day. I hit 100,000 followers on January 1st, four days later.

Brooke

That's amazing and

Amanda

Yeah.

Brooke

what a start to the new year.

Amanda

Yeah. And you know, I, I had thought, you know, I didn't, I had the kind of thought when you go viral yeah. Like you go viral and that individual post might get a lot of views, but I had never expected viral posts to turn into so many followers. Right? Like, I always kind of thought it was a views thing, but not necessarily turn translating into that many followers. And like I said, it's still growing. I'm almost at 1 75 and thank God I had a digital product in place when that happened because I think I made $30,000 in 10 days because I had a digital product in place, right.

Brooke

that is incredible. And also, again, is, there's two things in this before we get to Tech 21. you stayed committed, like you, you didn't quit in showing up. And two, the like low ticket is truly a numbers game. Yeah, I'm sure your business and digital products just now the sheer number of people on your email list and it, your followers it makes it a big difference, doesn't it?

Amanda

Yeah, it does. It makes a big difference. It's funny though, because like I said, my email list just tends to be, I guess they're just the warmest, but they just really tend to,

Brooke

and

Amanda

they.

Brooke

they get to hear from you a

Amanda

Yeah.

Brooke

imagine how many reels one email even equates to like getting to know you. And they've also said, Hey, I wanna hear more from Amanda, so I am gonna get on her email list.

Amanda

Yeah. Yeah. So what I learned from that and how that kind of built the Tech 21 was people want quick wins. People want, did you know there's this cool thing that you can do and it takes you less than 10 minutes and you can do it right now, versus you should declutter your email. It's like, well, that's the most boring thing I've ever heard. Like, so it was quick wins, like, did you know you can copy and paste between your devices, your Apple devices, and again, it's like a little tears like going down someone's cheek. Like, are you kidding me? I did not know. Right.

Brooke

Yeah.

Amanda

that.

Brooke

also these things that you forget is

Amanda

Yes.

Brooke

blowing and amazingly helpful for people who just don't know this.

Amanda

Mm-hmm.

Brooke

I feel like I learned from you. I'm sure it was you, the petrol, was this you know how there's a little arrow on the side of the little tiny petrol thing in your, in the

Amanda

No, that wasn't me, but that was something I should teach people.

Brooke

Oh

Amanda

That wasn't me.

Brooke

Add that. So I learned that like a month ago. It's like the side that little tiny arrow is on is the side that, like you, you pop the fuel out on. Oh my gosh.

Amanda

I know. I remember when somebody taught me that, I think I was like 35, 40, and I'm like, what? What?

Brooke

Yeah, yeah, Okay. Sorry. I digress.

Amanda

no, no, no. I have a post going viral right now for the second time 'cause I just reposted it. Or maybe it's the third time is all about this little button in your car that's basically the Siri button. You know it's called the voice assist button,

Brooke

Yeah.

Amanda

you press and hold and you basically activate Siri. And I mean people are go nuts. Like people are literally like, I'm running to my car like right now I need to see if it's in there and I'm gonna try it and da da. And people have a lot of questions but it also stir up a lot of, it's funny 'cause I am learning to be a little like stir up a little bit. 'cause people always respond to that with this is distracted driving or you think everybody has brand new cars? Like who do you think you are? My car doesn't have that button. People get so upset.

Brooke

Like, how dare you? How dare you make content that's not about my car.

Amanda

And then a lot of people have a lot of questions about where does it go. Like I just said, remind me to take the chicken out of the freezer, but like, where does it go? Do I just sit in my car at 6:00 PM to receive the reminder? I know I thought about doing an April Fools joke. I should have done it where I told people like, oh, where does it go? Like in your glove compartment, if you open that up, there's actually a tape recorder. I wanted to see like, how many people could I get going to their glove compartment.

Brooke

gosh. I feel like we should collab on this. Like I'll be like, you say that and then I'll do a reel where I'm like opening it and it's there.

Amanda

Yes. Yes. How fun would that be? How fun would that be?

Brooke

yes,

Amanda

so it's, but it's, I don't, you know, I never wanna, but I mean, who knows? That's a great question. Like where does, that's the thing, like people today are just like, where does it go? Where is it you?

Brooke

Yeah. Yeah. Oh, 21.

Amanda

Okay. Okay, so Tech 21. So basically I had digital product at the time and it was called The Busy Woman's Survival Guide, and it was my top 10 kind of favourite tech hacks, but like, and they were, they were great, but like I said, it's not, it's a PDF, I mean, a 25 page PDF in this day and age isn't gonna cut it because things are just changing way too fast. And so. And so what I learned about doing from doing the tech chart was that the PE people want these really, really quick ones and they want it to be digestible. So the Tech 21 is basically just my 21 favourite life changing. Oh my gosh, I bet you didn't have, have any idea that you could do this thing. And it's delivered in, you know, each video is less than 10 minutes. And plus they get an email. So every day they get today's day one and it's a self-contained. They don't even necessarily have to go to the course portal if they don't want to. Little self-contained video of me showing them exactly how to do it on the phone, exactly how to do on the computer, step by step instructions. And I did create a couple of little AI tools. I did create a couple of little AI tools, like a little Amanda chat bot if you're stuck on one of the tips. It's trained in all the tips so it can answer your questions. And then I also have it interactive checklist with confetti, of course,

Brooke

Of

Amanda

where you can, it's a little calendar so you can click to get to directly to the lesson. And you can also just click off to check your progress.

Brooke

I love that. I love that. So what day are we in currently with Tech 21? Or is

Amanda

So, yeah, so the.

Brooke

or is it just Evergreen? How

Amanda

So I launched it as a live beta cohort, and I have 150 people going through the live beta cohort. So it's July 21st as we're recording this, but I've given them break days, so they're gonna finish around July 28th ish. And then once I got them settled about halfway through kind of day 10 and I had the email workflow all done and the quizzes all done and all of that kinda stuff, I launched it to Evergreen. So now it's evergreen. So as soon as someone joins, they just get day one as the drop, and then 24 hours later they get the next tip. But they can access all tips at all times. So it's evergreen now.

Brooke

I love that. So cool. and so just finally before we wrap up, so if a listener is like, this all sounds amazing. How do I create a digital product or I've got an idea that I just don't know if I should do it. What would you say to them?

Amanda

Well, I mean, I always talk about my business mentor Maria went because people were people, people were even messaging me when I was going viral. And they would say things like how did you do that? Like, so just like, what, what did could you just, like, how did, could you just tell me like how, like I just wanna do that. It's like, okay, so it's gonna take about 10 years. Like, but, but I had, I had been learning from Maria went, so her last name is W-E-N-D-T, so people could easily look her up and she's kind of the queen of digital products.

Brooke

Yes, and

Amanda

has,

Brooke

for a very long time.

Amanda

she's been doing this for a very long time and she has extremely affordable products that help you figure things out. Like, what should my digital product be and what should I price it and how should I build it? And then once I do build it, how does it go live? And she even has like a whole Facebook community. So that's where I would say to start. And I was, that's when I would DM people back. They'll be like, how did you do this? And I'm like, Maria went.com. And they're like, no. But specifically I'm like, Maria went.com. Like,

Brooke

Yeah. Yeah.

Amanda

yeah. So I think for me it was all about, because I knew I wanted passive income. I knew I wanted digital products and but there's so many gurus out there and there's so many people telling you to do a million different things and there're probably all right, but you have to follow one person, kind of one strategy. Otherwise it's completely overwhelming.

Brooke

Yeah, and you don't stick with it before, like you're the perfect example of that. It wasn't just like this overnight success. You're like, yeah, the followers kind of were, which is unusual, but you already had 6,000 followers. Like that's a lot. Especially like that algorithm is brutal now. And yeah. You had been doing this for a long time and you'd set yourself up, do you think, audience first or digital product first?

Amanda

I think digital product first, because, I mean, even before I went viral, my digital products were selling. Okay. And, you know, and your digital products can even just be a lead magnet really for bigger, you know, higher ticket coaching. So my business coach, Leah Jarvey, who I met through Maria, her whole, you know, she loves the Maria method and she's like, don't you know your digital product is basically your lead magnet. So yes, have that $27 product, but it's almost like a freebie. And then you end up with all of these warm leads of people who wanna work with you. And so I think having that digital product actually allowed me to do one-on-one coaching for about three years in my business and raise my prices accordingly, so that now I can transition to almost a hundred percent passive as a result. Because if I had gone viral and didn't have a digital product, 'cause I don't really care that much about the vanity metrics of my followers, those followers, like that's not going into my bank account.

Brooke

Yeah.

Amanda

if I hadn't had that digital product when I went viral, it, it, it feels like it would've just been a vanity thing, not a business thing.

Brooke

Yeah. Yeah, that's a really good point. And at the end of these, we always do an AI confession booth, which is just

Amanda

Like.

Brooke

how it's some random way you've used AI recently, or the weirdest thing you've used Claude or chat GPT for. So what do you got for me?

Amanda

So I use an AI journal like a, it's called Rosebud. And I talk to it in the car. We have phone conversations, so it's like kind of like a little therapist and it's a British man. He talks to me and he's like,

Brooke

I

Amanda

and it's hysterical 'cause it'll be like, Amanda, you're in your luteal phase and when you're in your luteal. British man, this British robot, and so yeah, I.

Brooke

knows where you're at. He gets it.

Amanda

So we chat, we, I chat with my British robot in the car about my luteal phase.

Brooke

God, I love that so much. Thank you so much for sharing all of your knowledge today. Now, I know people are gonna be like, okay where do we find you? Where do we find your amazing tools? How can people find you and work with you or get your product?

Amanda

So the best place to find me is on Instagram. So my handle on Instagram is at hey dot, Amanda j and so that's where, you know, the link in my bio will take you directly to the Tech 21 and occasionally I'm sharing about the tools and things like that. So that's the best place.

Brooke

Yeah, sweet. And I will drop the links in the show notes as well.

Amanda

Amazing. Well, thank you, Brooke for all the awesome, the awesome community that you have built. I've learned so much from you. You're teaching so many amazing people, amazing things, so thanks for what you do.

Brooke

Thank you. My pleasure. All right, we'll see you. I'll see. I won't see you on the next episode, but I'll see everyone else on the next episode