After The Call: Jamie & Jason Cole of White Lily Wellness

In this episode, we sit down with Jamie and Jason Cole, the husband and wife team behind White Lily Wellness, to hear their personal story and how it led them to hyperbaric oxygen therapy. Jamie and Jason share what drew them to this work, the healing benefits they've seen firsthand, and why they're passionate about helping others through it. If you're curious about hyperbaric chambers and what they can do for recovery and overall wellness, this conversation is a great place to start.

Transcript

SPEAKER_00 0:02

Welcome to After the Call, the podcast dedicated to the stories and struggles behind the batch, the turnout gear, and the uniform. Each week we'll bring you a powerful conversation with first responders, mental health professionals, and advocates who are breaking the stigma during their journeys and offering real solutions. We'll talk about ETSD resilience, family impact, and the resources that can make a difference. Because the job doesn't just leave scars on the body, it affects the mind, the heart, and the people who serve alongside it. And no one should have to carry that burden away. This is after the call, where you'll find strength to be resilient.

SPEAKER_01 0:37

So thanks for another episode of, or showing up for another episode of After the Call. I am your host, Patrick, along with Veronica. And we have Jason and Jamie Cole. And we'll talk a little bit about your guys' business and stuff like that and how we kind of got in contact with that. Um, which I'm a big fan of because I have used it, not yours specifically, but I have used it and I've I've seen what it does. So it's it's actually pretty cool. So if you guys want to introduce yourself on what you guys like the name of your business and then kind of what brought you into it.

SPEAKER_05 1:13

Okay. I'm Jamie Cole, I'm physician assistant and co-founder of White Lily Wellness with my husband Jason Cole. Um I come from a background of 20 years of emergency medicine as a PA, and before that I was a nurse for four years, so over 25 years of emergency medicine service. And um we established White Lily Wellness. I did a little bit of aesthetics, and um about a year into business, we added hyperbarics because it helped with Jason after an injury. And we'll get into that.

SPEAKER_04 1:47

Yeah, I'm Jason. I'm a flight paramedic. Um, I've been in EMS about 20 years as a paramedic, whether it was on the ground, on a fire engine, or most recently on a helicopter airplane doing flight medicine. Um and three years ago, when was my accident? Yep. About three years ago, I had a motorcycle accident on my Harley, and I was in the hospital for several weeks. Another week of rehab, two years of healing. Um one of my flight nurses who lives in Canab, Utah, actually has hyperbaric chambers. Um I was in leadership and traveling around a couple different states, and he's like, You gotta come try this. I'm like, okay, next time, next time I'm up in page, I'll I'll try to come see you. I did, I did a treatment. Um, I don't know. I'd uh I think Jamie said, How do you feel? I'm like, I don't know. Kind of weird. I feel better. I think I feel better. And uh that was our start of hyperbarics, like our first intro into hyperbarics, what it does, what it looks like, how it feels. Um about that exact same time in our life. We were talking about building a business, we were talking about her aesthetics business, building something for her, we're talking about a machine, a device, how do we add something to this business to help it grow? We looked at lasers and a few different things, and we settled on hyperbaric chambers. So we ended up buying two of them. Uh they're hospital grade, FDA approved, like all the stuff. They're really nice.

SPEAKER_01 3:20

Yeah, the hard, big hard shell.

SPEAKER_04 3:22

Yeah, the hard shelled.

SPEAKER_05 3:24

Yeah, we didn't want there's two types of chambers out there there's soft shells and hard shells, and they're good for different things. And coming from a hospital background, and Jason was in safety management a lot, um, we wanted devices that were medical grade, hospital grade, safe, cleared by all of the right governing bodies because safety is very forward at our practice. We know there's been some couple incidences recently, and we want to make sure that people are safe and comfortable with us.

SPEAKER_01 3:56

So getting into the nerd stuff of this.

SPEAKER_05 4:00

I love nerd. Let's so let's let's nerd out from it.

SPEAKER_01 4:03

So when we're talking about what the hyperbaric chamber does on a first responder level. So let's say I came to you, right, suffer from PTSD, I can't sleep, um, night terries maybe, uh, body aches, all the typical stuff you might see. What kind of protocol would you throw me into? And what would that protocol do for me?

SPEAKER_05 4:29

Absolutely. So, first and foremost, oxygen is a drug. It does require a prescription. So if you're in a hard shelled chamber and you're receiving oxygen, you should have been cleared by a medical provider. So we would schedule a consult, we would look at your past medical history, your surgeries, your injuries, your medications, if you have devices implanted inside of your body, and then we give you medical clearance. Number two is deciding what is the atmospheric pressure that you needed to be treated at based on your injuries and based on the studies. So a lot of your injuries are long-term. So you've got some chronic pain, your anxiety, the stress in your brain. And the studies show that treating between 1.5 and 2.0 absolute atmospheres is the protocol for that. If you were in an acute injury situation, like you also fell and broke your hip, then we would be looking at remodeling your bone. So we would need to go up in pressure.

SPEAKER_03 5:24

Okay.

SPEAKER_05 5:25

Hyperbarics with one session, you might sleep a little bit better and you may feel a little lighter because we effectively infused oxygen into your plasma. Um, but it's the on-gas, off-gas sequencing that changes your body's response and really changes your DNA matrix in your body. So to start from a PTSD standpoint, a treatment protocol would be 20 treatments, 20 days in a row, as close as we can do that. We do tend to be closed on Saturdays and Sundays, but if there's acute emergencies, we will show up. So generally it's a five and two protocol. So you're looking at a month, and that treatment time is 60 minutes. Treatment time at pressure. So when we close the door, the the pressure starts to go up, and that is not included in your 60 minutes. So you're really under pressure from 70 to 80 minutes. It's just you're not at your treatment level. So that would be the start. And then we use some scoring mechanisms um to help us decide how your mental health is improving. So uh PS PSL5 scoring sheet, there's 20 questions um one through four. We get your baseline score before treatment, and then we score you every 10 treatments and make sure that that number's going down.

SPEAKER_01 6:44

Yeah, you brought something up um when we were talking about my situation or whatever. But you said like if I had to rebuild a hip, right? So now you have a couple different treatment protocols that you're working with, so which takes priority?

SPEAKER_04 7:01

Um what takes priority would be the trying to think of how to say this. Your brain would take the priority. Um if you have I'll just call it a brain problem, whether that's a TBI, a concussion, PTSD, that's all in your brain, we need to treat your brain first before your bone. Okay. So you'd be treated at lower pressures first, get that under control, get that going, and then we'd start into the higher pressures to treat the bones.

SPEAKER_01 7:30

Is there something adverse that would happen if you did it backwards? No. Not at all.

SPEAKER_04 7:35

There's actually a bunch of literature and studies out about simply being under pressure, you're getting benefit. Whether that's a low pressure, a high pressure, with oxygen, without oxygen, you're actually getting benefit just being under pressure. So the the pressure does matter, but in the big scheme of things, I don't think it matters as much as most people think. Um our treatment times, like she said, are 60 minutes long. That doesn't include time to pressure or time out, but as soon as the door shuts and the compressors are on, your body's getting benefit instantly.

SPEAKER_02 8:12

All right. So what happens? What do you feel when you're in there? I've never done this, so this is all you're gonna come into it. She's gonna have a bad attitude.

SPEAKER_05 8:21

Oh no, don't have a bad attitude. Um, so from uh what does your body feel like? The number one risk and the number one thing that you will feel has to do with your ears. So barrow trauma or trauma to the eardrum itself, because of the pressure, you need to be able to clear your ears. So similarly to scuba diving or going up in a plane, you need to be able to pop your ears, swallow, yawn. Um, we've got small bottles of water that are safer being in there. We don't allow food because of choking hazards. Um, but we want you to clear your ears. That's really the only place that you feel it. Other than that, it's calm. You'll hear the compressors running, we can put on some bineural beats to have a relaxing environment, but you don't feel pressure on your body, right? Our chambers compress with room air and they off-gas with what you've expelled, breathed out, plus the room air that we compressed with, so you're not heavy in there. You can be in there, you can lay back, you can have bolsters under your knees, you can have pillows under your arms, you can read a book, you can journal, no electronics in the chamber. So um and you just chill. No emails, no texts, no kids, no animals.

SPEAKER_04 9:38

It's serene. It's serene with some white noise. Yeah. Yeah. As long as you can clear your ears and pop them until you get to pressure. Once you're at pressure, you don't need to pop your ears anymore because we're not adding any more pressure. Yeah. Once you're there, we put a timer in the window so you know you're at pressure, you know, when your 60 minutes starts, and you just relax. We've got so many people that come and want to take a nap. That's usually what I would do. As adults, we don't take naps anymore. We're too darn busy. And you start taking naps and you realize, wow. We have a patient who's a mom of young kids. She works all day, and it's like her best hour of her day to come and take a nap before she has to go home and be a mom and wrangle the kids. Everybody loves taking a nap. It's nice, and we try to make it incredibly comfortable and for you bolsters, pillows, blankets, like she said.

unknown 10:28

Yeah.

SPEAKER_01 10:31

Um so going back to your injury, uh motorcycle accident?

SPEAKER_04 10:37

Motorcycle.

SPEAKER_01 10:38

So how how did you kind of get into this idea after that injury?

SPEAKER_04 10:44

Um, just from treating at my friend's chamber. Um, we decided this would be a good thing to do. We started doing the research, um, reading the research that's been done on it. Um I had a TBI, so I had a lot of brain fog, a lot of memory issues, and then I had broken bones as well. So we started treating me for my head, for my brain. Um I'm a typical dude. I don't pay very much attention to myself or my changes, but Jamie noticed them. And she would tell me all the time, like, hey, you're being a lot nicer today. Hey, you're a lot happier today. Um and so that told me it was working. Um, I continued and continued all my bones, fractures, all my metal in my foot, everything feels great, everything feels healed, so much so that I try to run six miles every week. Um, even after not being able to walk because of everything that happened. So um yeah, that was it. I continue to treat, continue to tell people about my journey, um, to try to inspire them to get in the chamber, and it's amazing some of the people we've seen come to our clinic. Um we've physically seen healing. Like I don't know how to describe that. Uh again, I'm yeah, it's it's neat. We've seen mental changes, we've seen bone changes, we've seen changes in patients that have had cancer, cancer treatment, uh like the spectrum. But it's mind-blowing.

SPEAKER_01 12:11

So to the individual that thinks this is and I'm trying to be just general terms. So the person that that feels this is too woo-woo, what do you what do you rec what would you say to that type of mentality when you're like, hey, you should try this because it does work, and they're like, it's oxygen, like what's it gonna do? You know what I'm saying?

SPEAKER_05 12:35

Yeah. So from from like our personal experience, I am an A personality, bullheaded, stubborn, yell, whatever. He is calm, collected, and keeps me in check, right? And after his accident, he was grumpy. And there were days that I was like, whoa, I don't even recognize that face that you're looking at me with anger and frustration and restlessness and hyperbarics brought the calm back. Um, he's like, I don't even know what that was, it's dumb, whatever. I was in there. And I was like, hmm, okay. But within three days of one treatment, he wasn't tossing and turning in his sleep. He wasn't snoring as bad. He wasn't, he talked a little bit in his sleep after his accident, he wasn't doing that anymore. And that's just the brain fog of having a head injury. From a woo-woo perspective, uh, if you really want to anchor on drugs or the thing, oxygen is a drug, so there you go, you're getting a prescription for a drug, right? We also have to remember that our bri our brains are trainable and they only know what we tell it. So if we're filling our brain with crap, then all of our brain is gonna see is crap. If you drive a white car, you're gonna see white cars. If you're sitting in anger and rage, you're gonna find anger and rage, right? And we try to be the people and the providers at our clinic that allow you to be in your anger and rage, but we also say you're gonna get in that chamber, and I'm not gonna let you listen to your rage music. You actually need to put on a positive podcast. You're trapped for, you know, you're trapped for your 60 minutes, right? And so it's a little psychology too. So yeah, is it woo-woo? It's it's not, it's not conventional. There are 15 on-label clinical indications for hyperbaric therapy at a hospital setting. Unfortunately, mental health is not there yet.

SPEAKER_03 14:33

Right.

SPEAKER_05 14:34

There are huge studies around that. We're all stressed, we're all anxious, we're all on our phones too much. It is it's not woo-woo. It's real. Hyperbarics is one of the only things that will lengthen your telomeres. Your telomeres are the in-caps on your DNA that protect who you are. So it's not woo-woo. There's science behind it. We just don't talk about it.

SPEAKER_01 14:53

And that's why I was trying to find the right way to say it because a lot of people do think it's very unconventional. And I mean, that's not the first thing you would think of when you're like, hey, I'm not sleeping good, I'm not, you know, I'm angry at home or whatever. Like, let me go sit in a chamber. Like, that's not what you would typically think of. Right. Um, you know, and the first thing most mental health providers would do is like, hey, let's get you on some SRIs, let's do this, let's try this, you know, go talk to somebody, and you're like, Yeah, that's not even working.

SPEAKER_05 15:25

So it's not. So we encourage people to journal. Um, we encourage them to write about their journey. We uh like them to pick their own podcast music, but we also have podcasts that are up leave uplifting. Um I try to establish a texting relationship with the patient, and if they just are having a bad day, like they're they're allowed to text me and they're like, I need a cheerleader today, and then I will send them back a funny meme or something to uplift them. So we don't get that anymore. We don't get the positive reinforcement anymore. So along with hyperbarics, we try to promote those brain changes to for so our brain will look for positivity.

SPEAKER_04 16:04

Um so I I feel like most of our patients, if somebody came to us and thought it was woo-woo and had lots of questions, I'm positive most of our patients would come in and speak to them about their experience. We've got people chomping at the bit. We have a client, a patient of ours who's like, How can I help? How can I help? Can I talk? Can I be a testimony? Can I do this? He is constantly trying to help. We have so many great stories, so many people that will tell their story, how they feel, why they did it, whether or not they believed in it, and the results they saw. So if anybody wanted to reach out, we got tons of people to talk to them.

unknown 16:42

Yeah.

SPEAKER_01 16:42

No, I think that's great. Um with the first responders that may not necessarily be dealing with something firsthand, but they have um a spouse, a family member who is dealing with other chronic issues, lupus, MS, um, you know, whatever. Yeah. What would you say to those types of folks? Because I know that's obviously an additional stress to the household, but how would this work in cases like that?

SPEAKER_05 17:13

Um so off-label treatment protocols exist for Lyme, mold, they're up and coming for autism, for mood regulation. Um getting them in to talk is is the easiest way so that we can talk about their specific situation, what they've already tried and what they haven't tried. Um from even just a general wellness perspective, it can be great for um your athletes. When our nervous system is stressed and we're in a constant fight and flight, our brain can't actually sort the files on safety. We need the rest and digest for our brain to settle down and for our body to remodel. And so for our mitochondria, which are the powerhouse energy levels of our cells, to remodel and recharge, we actually need to rest. We need to sleep, we need to take a break, we need to not be stressed. And so stress regulation is really helped with hyperbarics. Um from a Lyme disease perspective, sometimes those patients will get one to two treatments and feel a little bit worse because of the spirochete shedding. So based on each individual protocol, I tell the patients what they ex what they should expect to feel in their body. Yeah. But yeah, is there any patient whose this is not for Yeah, absolutely. Um, so the number one contraindication is if you have spontaneous collapsed lungs. Um, so it's called a pneumothorax. So um those patients are at higher risk for collapsing their lungs, more on the decompression portion of hyperbarics. Um, and then there's two chemotherapy agents that we have to be mindful of, doxorubicin specifically, and cysteplatin. Um, we can change those chemotherapy agents to work bad in your body. There's some seizure medications, so we just have to watch for seizure threshold. But from our chamber standpoint, we have monoplace chambers, so one person can get in there. We've treated as young as nine. So as long as a kid is mindful enough to not touch our nozzles, they can get in and follow directions and clear their ears. Um, so those are those are the highest contraindications for not getting into the chamber. Um yeah. We've had patients with brain cancer that have gotten in there and we just have to put signs over a knob so they wouldn't reach up and grab it. Um so yeah. Anything I missed? No. No? Well, we don't let people get in intoxicated or things like that, obviously. That's a risk, but yeah.

SPEAKER_01 19:49

And you guys have medical staff on site?

SPEAKER_05 19:51

Medical staff on site.

SPEAKER_02 19:53

All the emergency medicine you need. So when someone's in there, do they have uh contact with you while they're in there or are they just on their own?

SPEAKER_05 20:01

They can communicate via the we've got writing pads in there, they can write us notes if they really need the uh verbal communication.

SPEAKER_04 20:09

We can put a it's basically a C V mic and I've got it plumbed through the side of the chamber to a walkie-talkie. So the walkie-talkies and the batteries stay outside of the chamber. We don't want batteries inside, but we can put a like a walk uh C B mic in there and we can talk to them physically just like this. Um we try to not just leave it in there because we try to not uh mm uh clutter up the uh the inside of the chamber, but if you really need it, we'll put it in there. Most of the most of it's just hand signals. Um hyperbarics has a big uh start in scuba diving. So I'm a scuba diver, so I ask everybody, are you okay? Yep. You know, you give them the okay sign. I you can respond any way you want with your head, with your thumbs, whatever, but I have to know if you're doing okay, if your ears are clearing and if you're doing okay.

SPEAKER_02 20:59

Okay, and that was my thing. Yeah. So my one of my first thoughts was um my son, when he was younger on airplanes, he his ears would not clear and he would like freak out, and I was always so worried his eardrum was gonna burst or something. It was it was awful. And so I just didn't know if that was something when you're in there, if like if something like that is happening, are you just stuck or okay?

SPEAKER_04 21:21

No, so I'm I'm usually the one watching you, and especially on your first time, I'm staring at you almost the whole time, kind of creepy. But I want to make sure that you're comfortable, make sure that your ears are clearing because we can do damage. Um, even if you're telling me you're doing okay, I can kind of tell that you're not. If you're wincing and you just can't quite clear your ears, I can tell. So I'll stop. I'll stop putting pressure in there, let some out. If I have to undo everything and climb in there and ask them, Are you doing okay? Are you clearing? And they're like, Well, you know, I have a little pain. I'm like, a little pain's too much. Let's stop. Let's figure this out, let's coach you better. But yeah, we would watch him really close to make sure that he doesn't get hurt.

SPEAKER_01 22:00

Okay. You gotta try it? Yes. I won't try too, but there's windows you can see out.

SPEAKER_02 22:10

Yeah, I don't know. I I've never seen it.

SPEAKER_01 22:12

It's not just uh well I mean it's enclosed, but like there's windows like on the front and sides, right?

SPEAKER_04 22:20

Some windows, so there's many different kinds of chambers. Yeah, archer steel with little round windows. Little round ones. There are yeah there are some manufacturers that build their chambers out of acrylic, like the whole thing is clear. And some people really like that. Some people feel like they're on display for the whole clinic because you're like out in the open. Yeah. Um, but either way, yeah.

SPEAKER_01 22:41

Very cool.

unknown 22:42

Yeah.

SPEAKER_01 22:43

And you guys don't have a soft one, it's just the too hard one.

SPEAKER_04 22:45

Just the two hard ones. Um we want to grow and expand. We want more hard shell chambers actually, and our we want our next purchase to be a multiplace chamber, meaning more than one person can get in. So you could get in with your son, coach him, be with him, talk to him. If we had a patient, we had a brain cancer patient that needed a lot of assistance, we could put them in there with a nurse or with a caregiver. Um, it just opens up us to treating more and more people, to reaching more and more people. So hopefully soon, sooner than later, we'll get one.

SPEAKER_01 23:18

That was my first hard chamber, was like one of those multi-person. There's like this big thing, and I'm just sitting there by myself. In there by yourself. Cool. But yeah, it's it's kind of funky, but um it is very relaxing. Once you get to pressure, like you just like it almost just like everything just like settles. It's it's kind of a weird feeling.

SPEAKER_04 23:37

It's white noise, and you don't have any distractions. We are distracted 24-7 with our phones, emails, notifications, Facebook. You don't have any of that in there. Actually, the first time people are like a little anxious because they're they're used to holding their phone and scrolling on something. They can't do that. Yeah. So you learn, we've had so many people read books, multiple books. They're like, I haven't read a book since high school, and I just finished four. Mind blown. Um, we're starting a small library because sometimes people forget their books or there's a new book there. Um we've had patients donate books. We've got a whole bunch.

SPEAKER_01 24:13

Sweet. So where where can we find you? All that stuff. Because we we obviously have our resource page and we put all of our um people that we refer to. So we're in Chandler.

SPEAKER_04 24:24

Chandler and McClintock. Okay. Um our website is whitelilywellness.org, O-R-G.

SPEAKER_05 24:31

Um 90 North McClintock. We're one mile west of the Chandler Fashion Square Mall. We're in a medical plaza um in suite number three.

unknown 24:42

Yeah.

SPEAKER_01 24:42

And then if if we had somebody that wanted to reach out to you today, how soon could they as long as they're medical cleared, like how soon can they get into treatment?

SPEAKER_05 24:51

We have openings next week. We can do about 50 treatments per week. Um and the week tends to like fill up on Fridays, if that makes sense. Because um patients get their prescription for 20 or whatnot, then they'll do two weeks at a time, you know, because that's what what their life allows. But Friday of last week, I think we had three people scheduled and we've done 22 treatments this week. So it really exploded for whatever reason. Um so yeah, people that are staging for surgery. Um, getting hyperbarics before surgery helps to oxygenate your tissue so that your tissue is primed when the surgeon goes to cut it. And then coming in after s after surgery. You can grow new blood vessels, you can improve those nerve connections, you can decrease your um scarring, you can decrease your wound healing time. Um if your family members had a stroke, um, strokes or blood clots in blood vessels that change the dynamics of blood flow into distal extremities, we can push gas past the clot and get those tissues moving again. Um we've got openings next week. We'd love to have people.

SPEAKER_01 26:05

Uh one last question I have. Sure. Since I'm always asking questions. Uh what about people that use like peptides and stuff like that? Does it have any issues like with like the BPC or anything like that? Nothing.

SPEAKER_05 26:16

No, no issues. Cool. No issues. The major drugs are chemotherapy and then uh drugs for alcohol abuse and abuse. We can't and so if there's a specific sulfa drug that they can't, but if they're on like the sulfur-based antibiotic, but it's a specific um drug for addiction.

SPEAKER_01 26:36

Wow, all right.

SPEAKER_02 26:37

Yeah.

unknown 26:38

Yeah.

SPEAKER_01 26:38

Better schedule.

SPEAKER_02 26:39

I know. I need to I'm gone for a couple weeks, but after that. There you go.

SPEAKER_01 26:43

Sweet. Well, we appreciate you guys coming out. Thanks for having me. That's awesome. We'll have to have you guys back on Double Road to see if anybody uh tried it.

SPEAKER_04 26:52

If anybody's curious, I always tell people it's free to come look. Yeah. Just come check it out.

SPEAKER_05 26:57

Yeah. Okay, cool. We do have some scholarship money for veterans. So if someone is a veteran, we have some help that way. And then we also um are in with the 100 club. Um and so anybody that's part of the 100 club actually has hyperbaric benefits for mental health. So it's a good thing to know about. So if if the financing is an issue and you're part of the 100 club, you can get help through um Randy Tra Crabtree, I think is our last name. Yeah, and um, or their East Valley provider for hyperbarics.

SPEAKER_01 27:30

Sweet. Yeah. Awesome, good enough.

SPEAKER_05 27:32

Yeah, yes, definitely.

SPEAKER_01 27:33

All right, well, thanks for coming out.

SPEAKER_05 27:34

Yeah, thank you so much.

SPEAKER_04 27:46

It was super nice being led, and haven't I've never done this. So it was super nice being led. I feel like there's a million other things I wanted to say, but the conversation wasn't going that direction. Like everything flowed really well.

SPEAKER_01 27:57

That's the that's the thing, is I I try to kind of lead it in one direction and wherever it goes, it goes, but you know, if there was stuff that you want to bring up, we'd no, like the conversation was good.

SPEAKER_04 28:06

It wasn't like this sucks, we need to be talking about something else. It was really good. But yeah, that was awesome.

SPEAKER_05 28:12

I could talk for hours, so I try to keep keep my hourly talks down. No, it's I didn't I didn't know how much time we needed recorded to whatever you guys wanted to it didn't matter. Okay.

SPEAKER_02 28:24

No, and I love that you I think a lot of us need to be educated. Sorry, mouthful for that. Um sometimes we people will speak, but it almost sounds like they're kind of like guessing their way through it. They're not really confident in what they're saying. So it was nice to hear familiar terms and things I've heard from like clinicians and other people that it all kind of aligns to. Mm-hmm. Yeah. Huge education piece.

SPEAKER_04 28:52

And talking about like foo foo, foo foo, whatever. Yeah, I'm that guy. I think most stuff is foo foo. But it was cool. It's cool. It's cool to have it happen to you. I'm on my own little personal journey of learning fufu stuff and that it works not all the time. Um being in Western medicine for 20 years, like pills, epi, lido, boom, boom, boom. That's what you give. And then it's like, oh yeah, go do some yoga. It's like, yeah, no. Well, and there's a difference, right?

SPEAKER_01 29:21

I mean, life-saving uh you know, medicines that need to have it.

SPEAKER_04 29:26

But like on my little personal journey, like I'm learning more. I'm learning more that assault room has benefits. Yep. I'm still still like learning about it. I'm still a little foo-foo on a bunch of that stuff.

SPEAKER_01 29:38

But have you tried all of Aliah's stuff yet? Yeah. It's awesome. He's on a journey right now.

SPEAKER_04 29:43

I'm doing their harmonic ache for like 10 weeks in a row.

SPEAKER_01 29:46

Yeah, we have a we have one of our one of our members that comes to our peer group that we're doing a scholarship for that are gonna try it today. Good. We had somebody last week too.

SPEAKER_02 29:57

Yes. So with the hundred club stuff. Um so how much does like a treatment cost with you guys and then how much of that does is covered by the hundred club?

SPEAKER_05 30:07

So uh standard treatment, walk in and off the streets 165 an hour. Um packages get discounts, 10 packs, 5% off, 20 packs, 10% off, fift 40 packs 15% off. We want people to do it multiple times, not just once. Yeah. We can take HSA cards and FSA cards with the 100 club. I believe the allotment is $2,000 per calendar year. Um and so we discount our services so those patients can get 20 treatments.

SPEAKER_01 30:38

Well, like the guys that are gonna retire, they automatically get $2,500. Um but they have two years to two years.

SPEAKER_05 30:46

Yeah. So we want them to get 20 because that's where that mindset really kind of changes around it. The first one to two times that you come in, no matter how confident you are, you're getting to know us and we're shutting the door on you and you can't get out. Like it's very naturally physiologically for you to freak out and to not understand the benefits that are happening. So you're kind of like resisting it internally. Um but yeah, we we want people to get 20 from a mental health perspective.

SPEAKER_04 31:21

That was one of the things I was on the way over here thinking about. I think m most, this is my opinion, the majority of police and fire need some help and they don't think they do. Like I still don't think I need help, honestly. And then I do a bunch of something and I'm like, oh I I feel better, I guess. To fix something or to dress something that's not at the surface that I don't even know is there. So I don't think most people even think there's people that have big traumatic stuff in their lives and in their job. I get that. But I don't think most people are like, no, I'm good. I'm fine. Like literally, I'm showing no signs and symptoms of not that you can see, she can see them, but yeah.

SPEAKER_01 32:04

So no, and that's the other thing, and I should have brought this up, but a lot of people don't realize like as stress starts occurring, you start taking shorter and quicker breaths. And once you have more oxygen, you can actually think and deal with the stress a lot easier, but people don't think about that. They're constantly just like I'm having to deal with this, you know.

SPEAKER_04 32:30

When you compensate, our bodies are amazing at compensating, whether it's physical, mental, emotional, you can compensate for a long time.

SPEAKER_01 32:38

Yeah.

SPEAKER_04 32:39

So if you're compensating, you don't feel like you're broken or you don't feel like you need anything. Yep. And it doesn't even have to be in defiance. Like, I don't need that. You're just like, no, I feel fine. I'm not suicidal, I'm not no, I'm good. But deep down there's that doesn't mean you're not dealing with something else. Deep down there's something there that you're compensating for.

SPEAKER_02 32:59

Is there a place for um people who are just beginning this job where they can put this into a practice to be on a preventative side? Or is this more after the fact?

SPEAKER_05 33:12

Um, it's a little bit of both. Truly, we can treat any person. So if you've never had stress in your life, you can get in there. So it's what we would be teaching them is how to deal with stress as it comes in. So um just like going to the gym, if you work out one time, you're not gonna have a six pack. If you incorporate something into your calendar that's part of your wellness practice, then it becomes a habit and it becomes very natural to occur. So like doing three treatments in a row once a month may help someone to regulate their nervous system. But coming in every Monday, it's probably not gonna do anything because your on-gas, off gas time is too far apart, right? And so, like Jason speaking about the mom that comes in when she pops in for hyperbarics, she makes the commitment in her mind, I'm gonna do three in a row that week. So then she'll be Tuesday, Wednesday, Thursday. And she's actually our hyperbaric broker, so she sold us our chambers. So she's got inns at lots of clinics. So she's like, I went to Glendale and I went to Scottsdale, and you know, so we know that she did a couple in a row or or whatnot. So yeah, from a maintenance perspective, people always ask, well, if I do my 20, then what? Well, we see what what were you getting treated for, number one, and number two, how c how long can you go before that feeling rises? How long can you go before you're grumpy and choosing alcohol over breath work? How long before you win six weeks without yelling at your spouse over something dumb like the laundry? And then you're like, all right, I need a I need to check. You know, he'll tell me, Oh, you're crazy. Hello, menopause, it's awesome.

SPEAKER_04 34:57

Never I never use the word crazy.

SPEAKER_05 34:59

Yeah, he's like, I think you need a timeout. Right? And then I get my treatment. Like I did hyperbarics after my total hysterectomy and took a total of five narcotic pain pills. So took my inflammation down very quickly, did five days in a row. So it's really I don't want to say tailored to the person, but it's the conversation that we have um to tailor it specifically to you.

unknown 35:22

Yeah.

SPEAKER_04 35:23

All the scientific studies probably say all the scientific studies are multiple days in a row, and those benefits start at like treatment twenty. Like all the studies say that. You want to do like you do one or two, that's awesome. But what the studies say, every day, every day, and at treatment twenty, your stem cells start reproducing again, like eight hundred times. Your mitochondria grow eight times their size, like four. It's a multiple of eight. There's a two in there. But yeah, I mean, so there's the science. You have to go a lot. You have to make the commitment if you want the full benefit.

SPEAKER_05 36:02

Yeah. And we do other things there. Like I do weight loss, you saw our methylene blue stuff. Um, I do hormone therapy. Huh? Hair loss. Hair loss. Yeah. Get your shiny.

SPEAKER_04 36:14

Just wear a hat. That's what I do.

SPEAKER_05 36:16

Exactly. I've just given up. He's like, I'm gonna shave my head. His brother shaves his head.

SPEAKER_04 36:22

I got some hair, but I'm I'm almost ready to shave, but but you're on like treatment 80 or 90, right?

SPEAKER_05 36:29

Something.

SPEAKER_04 36:30

80s.

SPEAKER_05 36:30

Between bore sand and yeah. Um but yeah, like a couple months ago, even you were just like, we ordered these hats, and he puts his hat on, and he goes, I've realized that I'm a hat person. Because he went from working in the field to the corporate era, and then it's just like kind of feels a lot a lot of the time. Yeah.

SPEAKER_04 36:49

So much so. So much so that we were in page gassing up our boat, getting ready to go on Lake Pow, and a truck pulled up and it was one of my pilots, and he goes, I saw a dude out there getting gas with his hat on backwards, and I'm like, That's Jason Cole. It's gotta be Jason Cole.

unknown 37:06

Yeah. Yeah.

SPEAKER_01 37:08

Sweet.

SPEAKER_04 37:08

This is awesome. Appreciate the appreciate the opportunity. This is really interesting.

SPEAKER_01 37:11

Yeah, um, so I'll just send me your guys' logo and stuff. We'll get it added to our website. Yeah. Um and yeah, we'll we'll obviously refer people as it comes up.

SPEAKER_05 37:23

So we're rebranding, just so you know, it's gonna be White Lily Medical. So do you want um I'm just waiting on the DBA to be approved by the IRS. I filed all of that.

SPEAKER_01 37:32

Whatever you want to send us, either way. Um we can wait. No, we'll get we'll give it. Because your your episode will be out next Thursday. Okay. So there's no rush, whatever. We can still put your website up.

SPEAKER_05 37:46

Yeah.

unknown 37:47

Yeah.

SPEAKER_04 37:47

Thank you. It's really nice.

SPEAKER_05 37:49

Yeah, anytime we can. It's a great experience. If you know people, like we'd love to help however.

SPEAKER_01 37:54

We know people. The problem is is getting them to do it. That's the problem. Is it's not we we know plenty of people, but people freak out. Uh or they're like what you said. They don't, they they're not that bad. They're good. I'm good.

SPEAKER_04 38:08

Like, I'm not showing any signs. They don't think they are. Right. And there's probably not huge signs, right? There's big signs. They're not admitting it. We've got we treated a veteran, and he's one of our biggest fans. He will give a testimony like nobody's business.

SPEAKER_05 38:24

So passionately it's offensive to some people.

SPEAKER_04 38:27

He he he made the commitment, he did 20 treatments, and on his 19th, his best friend called while he was in the chamber and goes, Hey, we all notice a difference. His wife notices, I notice, he's changed. Can I buy him 10 more? Like, yeah. He goes, That'll be his Christmas present. So he did 30 treatments. Like, these aren't on, right? He he came to us with like crazy eyes, like mental health crazy eyes.

SPEAKER_01 38:54

Oh, I think you told me about that in the office, yeah. And now you're like, I'm not sure if I should be alone.

SPEAKER_05 38:58

I don't want to be alone with this guy. Like I told him, I was like, mmm, this guy's gonna be a good thing.

SPEAKER_04 39:02

He's become our friend, he shows up, gives us hugs, like he's he looks amazing.

SPEAKER_01 39:07

Good.

unknown 39:08

Yeah.

SPEAKER_01 39:08

Yeah, well we'll uh we'll bring it up again.

SPEAKER_05 39:12

Yeah. Well, if you have other places that you speak, I go speak educationally to places too.

SPEAKER_04 39:18

So if you That's that education piece you were talking about, just educating people. We've talked at Friendship Village, we've talked at veterans events, multiple veterans events, um just trying to educate people.

unknown 39:30

Yeah.

SPEAKER_01 39:31

And go on the radio with me.

SPEAKER_03 39:34

Oh my lord.

unknown 39:35

You can do it.

SPEAKER_01 39:36

That's that's a nationally syndicated thing, so it's all first responders on there. Wow.

SPEAKER_05 39:40

So I'm sure they could find a hyp hyperbaric chamber within their community, but they probably don't know where the benefits and um speaking of things to talk about, like the soft shell chambers are great, but if they're not giving you 100% oxygen, they're usually concentrating the room air to like 40% oxygen, which is beneficial, but there are better benefits out there with the hard shells and the full oxygen.

SPEAKER_01 40:08

So you can do good or you can do better.

SPEAKER_05 40:10

Correct. And so if you did it once or twice in a soft shell and you didn't have a great experience and you just felt like you were zipped up in a body bag, I can see why it's terrifying to think that it's gonna be helpful. Yeah, because you're you're battling your own demons too, right? Like boo. Yeah.

SPEAKER_01 40:28

Cool.

SPEAKER_05 40:29

Yeah.

SPEAKER_04 40:30

Thank you guys.

SPEAKER_01 40:31

Yeah, anytime, uh let us know, and then once you send me the info, we'll get it added.

SPEAKER_04 40:35

Um do you want to email it or probably it's you can email it.

SPEAKER_01 40:41

Yeah, Tori's the one that does all of our website stuff. So and then if I mean if all I would ask from you guys if you know businesses or whatever that can help us with this got your six thing that it that Flair gave you. Um, because that's what helps us pay for people to come in and and do that stuff. Okay. Um, I mean that's ultimately what we're looking for is just to help people. Yeah. I mean sometimes people take it and sometimes people don't, but if we don't have the means to do it, like that's the problem.

SPEAKER_04 41:11

I think McMostings, you have to be at the right moment in your life to want the help, accept the help, explore the help. Like our veteran, like he's he's done all the stuff, and if we just happen to meet him at the exact time that he was interested and wanted to do it. Like it was a match made in heaven. And like, until you want it, tell us that exact moment. You just have to keep trying, keep trying, keep trying. Let people know you're out there.

SPEAKER_01 41:37

I do. Yeah, you gotta do it. You gotta do something, you're gonna do it.

SPEAKER_05 41:41

No, I haven't done anything yet. It'll make your hair grow longer.

SPEAKER_01 41:48

Perfect. So nails. Well, she's got she got back issues.

SPEAKER_05 41:51

Oh yeah, I do have back neck, spine issues, tightness, uh compressed discs and things. It's interesting because of the pressure and because it has this vacuum effect. Usually when you're in there and you're coming out of pressure, you can actually pop your bones. It's just interesting. You like roll around, it's like like a self-chiropractor in there because everything just gets so relaxed and so hyper-oxygenated. Right now, the oxygen in your body is attached to your red blood cells, it's really not doing any work. Gets to the distal part, one of them pops off, helps the muscles. Um, but we flood you. We upregulate that oxygen.

SPEAKER_02 42:34

How about people who have like asthmatic issues? Is there a problem with that?

SPEAKER_05 42:38

As long as they're controlled, uh, so as long as they're not needing to use their inhaler on a regular basis, it's fine. There's some studies in the Netherlands that 57% of people that did hyperbarics actually had improvement for COVID. If you're oxygen-dependent, um, we just need to put in some place, some um rescue measures because the issue with like COPD is they're not gonna off-gas their CO2. So their CO2 level could rise and change their mental status. So we probably request that those patients stay awake or we're going to annoy them a little more to make sure that they are awake and they're not in a coma because they're retaining CO2.

SPEAKER_01 43:15

How do they not expel CO2?

SPEAKER_05 43:19

Well, they do, but not well because their lungs are stiff. Gotcha. Right? So they're not off-gassing as much as you and I with normal breaths. So because their lungs are stiff, chronic obstructive pulmonary disease, it doesn't get out as easy. So as CO two rises in your body, then it can go into your brain and cause confusion and things like that. So we can treat COPD patients, they just have fragile lungs. We compress them slower, we keep their oxygen push a little lower. Um just protocols for us. Sweet. Yeah.

SPEAKER_01 43:54

Cool.