Eric Ryan Retail Rescue

Master of the Mid-Day Munchies | Jake Karls, Mid-Day Squares

Goodbrain Season 1 Episode 1

From hand-delivering 25-cent chocolate bars in Montreal to building a 65-million-bar business with a fully automated factory - this is the raw, unfiltered story of Mid-Day Squares co-founder Jay Karls.

What happens when three family members risk everything to disrupt the chocolate industry? You get therapy sessions every 10 days, a $30 website mistake that nearly bankrupted the company, and one of the most transparent "build out loud" journeys in entrepreneurship.

In this episode, you'll discover:

• Why Jay hired a videographer before a food scientist • The UPC code disaster that cost millions in sales • How documenting family business drama became their secret weapon • Why refrigerated snacks are the next big retail opportunity • The Target pitch that changed everything • How a near-recall taught them about quality over everything

Jay opens up about struggling in school, getting rejected from 36 jobs, and finding his calling after watching Shark Tank on his parents' couch. His approach to business reads like a masterclass in momentum creation - from hand-delivering products to meet every customer face-to-face to using social media as a reality show about building a business.

This conversation gets into the nitty-gritty of consumer packaged goods: cold custody challenges, shelf-life nightmares, and why being the "class clown turned entrepreneur" became his superpower in retail.

Key insights for entrepreneurs: • How to build authentic momentum from zero • Why collaboration beats competition every time
• The importance of hiring operators when you're an artist • How to turn business failures into your biggest wins

If you're ready to hear what building a modern food brand really looks like - without the glossy Instagram version - this episode delivers the truth about entrepreneurship, family business dynamics, and the unglamorous path to retail success.