Twin Cast #31 The Truth About Leadership, Purpose & Success that no one talks about | Ronald Reich Interview

🎙️ NEW EPISODE OUT NOW | The Twin Cast Podcast

What does real leadership actually look like today?

In this episode of The Twin Cast, Nicole and Cherie sit down with leadership coach and business mentor Ronald Reich to talk about:

✨ Self-awareness and emotional intelligence
✨ Why leadership should start at a young age
✨ Faith, purpose, and success
✨ Coaching, discipline, and entrepreneurship
✨ Building a life and business you truly love

Ron shares powerful insights from nearly 30 years in leadership coaching, including why he believes success is a byproduct of preparation, purpose, and serving people well.

If you’re an entrepreneur, parent, leader, or someone trying to grow personally and professionally, this conversation is packed with wisdom you can apply immediately.

🎧 Watch now and don’t forget to LIKE, COMMENT, and SUBSCRIBE for more conversations on faith, business, leadership, real estate, and leveling up in life.

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We’re Cherie and Nicole—the twins behind the Twin Cast. We’re in the top 1% of our field with over a decade of experience, helping people make smarter moves in real estate, finance, and life.

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Transcript

SPEAKER_00 0:02

Welcome back to the Twin Cast. We're your host, Nicole and Cherie. We're building faith, real estate, life, and leveling up is what we do. The Twin Cast starts now. Okay, let's jump into it. So today we have Ronald Reich on our TwinCast, and we're happy to have him because he is a coach, leadership, and um he focuses on he has a GPS system that we are going to be happy to talk about and interested to deep dive into it. So Ronald, thank you for joining us today.

SPEAKER_01 0:28

Oh, ladies, thank you. It's good to be here.

SPEAKER_00 0:31

Well, I have a lot of questions for you because leadership is uh I understand you've been in this industry for 28 years. Is that right?

SPEAKER_01 0:41

Yeah, yeah, yeah. Actually, it's uh approaching even a little bit longer than that, 29, whatever it might be, long time no matter what.

SPEAKER_00 0:49

That that's a lot of a lot of years uh in leadership coaching. And so me and Nicole have really just started into this realm of working with young adults and uh you know getting into that space. And I have found uh there there have been some challenges with it with our young adults and kind of just getting into their um their head, you know, understanding how important coaching and leadership is. And we'd love to hear a little bit of uh your take on that and and uh young leadership uh entrepreneurs and things like that.

SPEAKER_01 1:24

Instantly. I mean, just instantly, Sherry, what what you're making me think about is how how critical it is for anybody, particularly the younger folks out there, to get to know themselves extremely well. Just learn about yourself on a very, very deep level. Who are you? What are you, what are your guiding values, what are your strengths, what are your limitations, what triggers you, and I mean just all of these different things, because in order to be able to work well with anybody, you've got to know yourself well first. And I I believe that with every fiber I have. And I mean, there are there are ways to go about this, and truly, right off the bat, folks, I I hope you believe me because I am not trying to do any self-embedded marketing here. If anybody is interested, though, I have some resources that can help people learn just about that. Who are you? What are you, what are your values? Because a lot of people just aren't aware of those things, and it's like, oh, that's fluff. No, it's not. No, it's not.

SPEAKER_00 2:41

You know, that is uh very interesting in perspective because I think in our generation, you know, our parents were kind of like, you just tough it up and you just do what you have to do, and this is how you do it, and you follow our lead, or you just you know sink or swim, you know, and that's right, not really diving into the emotional part of it and and understanding who you are, like you said, and what you're here to do and your purpose and things like that. It was kind of the fluff, as you mentioned. Um, and now uh at 42 years old, we're understanding it is important to understand who you are and what you want to do for the rest of your life. And so we're uh understanding that and now trying to say, telling our children, hey, you need to know and you need to get real comfortable with these things because these are the people that are going to be running our country, you know, after we're old, you know, and we need them to be prepared for it, right?

SPEAKER_01 3:37

Sherry, I'm I'm chuckling only because I'm not going to add a word to what you just said. I mean, and no, I really I I I truly do believe that so so strongly is that I'm older than you guys, I'm 66, I'm not a kid anymore. And one of one of the things that is so important to me, success for me to find, one of the big things is being able to make a difference in people's lives. I first of all, I'm passionate about it. And number two, I say to people, I have a selfish motive. And you know, quite often they'll, you know, they'll they'll give me the look, like, what do you mean? What do you mean? Is that I'm not a kid, my wife is not a kid either any longer, obviously. And if there's anything I can do to help younger people get better at what they're doing now, it's only gonna help us in our golden years. And I believe that again so strongly.

SPEAKER_00 4:35

Yeah, that's what kind of what we've been seeing and and understanding is the younger that we start this process, uh, I have a daughter who's 13 and a seven-year-old. Um, but we really in Cherie's daughter's 20, 20, yes, she's 20. And so uh, but that wasn't something that was taught to, I would say, Elena. Uh, we weren't deep diving into that at at her at 13, but now I'm understanding, hey, we the younger we start implementing leadership and and had setting goals, the better off we're gonna be because once they get up to 18, 20 years old, it's a lot harder to start this process. So we are saying, hey, let's start young.

SPEAKER_01 5:14

I would I would love to see these types of things implemented at the latest, at the latest, Nicole, a high school. And I I think it should start earlier than that. Going back to, you know, just good listening skills, learning about who you are, what you are. And I mean, I'll I'll I'll tie something in too. My my wife, Lori, taught in the same school district for 31 years before she retired. She taught fifth grade. She used to teach a lesson every year that I thought was just beyond brilliant. And the lesson was for the kids it is not about how smart are you, it is all about how are you smart. Because every single person is smart. I'll tell you right now, I'm a bright guy, I really, really am in certain areas. I'm smart in certain areas. There are a lot of other areas where I struggle. I don't know the two of you really at all. I mean, I like both of you instantly, and still, my point, you are bright, everybody's bright in certain areas, and the kids need to learn that is that, oh, they're the nerds over there. No, they're not the nerds, they're smart in different ways. Oh, they're just the jocks. No, they happen to be athletic. I mean, and all of these things, and I I would love to see the kids learn about this.

SPEAKER_00 6:46

Yeah, I think it would be uh amazing for them to uh understand what they're great at and find out what they're good at and focus on those and and develop them even more. But if we start that younger, it's easier to develop them and they can grow faster. So it's it's a great thing. You're uh you said your wife uh has taught for 31 years. Uh that is one of the things that me and Nicole are trying to get into our schools. Uh at we started at the high school level, uh, we were saying freshmen through seniors, and we want to talk to them about real estate and finances and things like that, because obviously those shape our world for the rest of our life. We have to have a home to live in, we have to understand finances, but emotional intelligence, coaching, all these different things, leadership skills they need. You had mentioned at the high school level is where you uh think that this is an in uh at the latest, at the latest. Um and as we talked to teachers, they did say uh even in the uh like junior high uh is when they start picking careers and things like that. So um you said your what what grade uh did your wife teach you?

SPEAKER_01 7:54

She she taught fifth grade. Okay, so just just just before elementary school.

SPEAKER_00 8:00

Okay.

SPEAKER_01 8:00

And you know what's the the other thing that that's so interesting is that I am a voracious reader. And the book that I'm reading right now, I'm looking at it, it's right here on my desk. It's called Design Love In. And it's written by a guy named Marcus Buckingham. And what he's talking about is love is the most important word in business today. And you know, looking at it, I was like, what? And and and what he's talking about though is that leaders need to build love into the workplace and getting people to say, I love working here, I love this part of my job, I love this, because when people are doing that, it it creates it it creates just you know just all of the the emotions that go along with it and everything else. And his whole point is that we need to create this you know from the beginning and find out from kids what do you love to do? And it's not what do you like to do, because his research indicates big differences. It's what do you love to do? What do you just absolutely think about all the time? And that's how you create love experiences, and that's how you create people who are passionate about what they do and are going to be successful.

SPEAKER_00 9:33

Yeah. Uh love, I mean, we're our uh dad is a pastor, so we've uh just been, you know, surrounded by I feel love. I mean, because that's what the church should be, right? People should uh inside the church, we should love people, and we've been taught that from a very early age. But bringing that into a workplace, bring bringing that into a learning environment environment is crucial. We learn the most when we love doing what we're doing. And sometimes you're not gonna like the uh part of what you what you're doing. But if you get to the next part, you could love it, but you have to get through it. And I'm sure that through coaching, you explain that to people that there are going to be times that you don't like to do something, but you have to get to the other side of it. Um, because I think in this uh time, all of our uh not not all of them, but a lot of people think that if it's hard, I just quit and move on to something else. And I keep moving and I keep moving, and you never get to the end goal, you never get to the the love, the passion part until until you get through the heart, right? So do you see tell me I'm sorry, I didn't ask uh the age group in which you kind of start uh you you coach and lead people.

SPEAKER_01 10:43

Yeah, yeah. I mean, the the people that I'm working with now are adults. I mean, there there's there's just no getting around that. I mean, I am coaching people from their 20s up through their 50s, yeah. Uh, and and you know, just everything in between, and people at all different levels, from you know, from presidents' owners down through people who are on the manufacturing floor, who are driving the trucks, whatever it might be.

SPEAKER_00 11:11

What do you see in essence that's a variety of age uh and age group there? What do you see all in common? Is there one thing that you see in common between all of them or um something that speaks to you in regards to that?

SPEAKER_01 11:25

I'm not sure. I'm not I'm not sure I I'm seeing anything in in common per se, Nicole. The one thing that I'm appreciating so much is that, and and just recently, more and more and more, the people that I have been coaching are so receptive to it and are so excited about it, and it's like, wow, this is wonderful. Because over the years, and especially in the beginning, a lot of times it was just like, yeah, you know, I I was told I needed to work with you, or you know, just along those lines. And it just it just seems to me like now, for whatever reason, people seem to be more receptive, which again is a wonderful thing.

SPEAKER_00 12:12

Well, I think Ron, with your energy, I think that's very helpful. I I was talking to uh another uh person earlier today, and he just started his career into uh life benefits and uh kind of an entrepreneurship there, but uh he's very passionate about it. He has uh relatable experiences, and when you believe in something, uh it's not just a sale. You believe in it. So it's yes, it's a byproduct and you you are able to make money from it, but when you believe in something, it's a lot easier to drive home your point. And I can I can see your passion in regards to what you're speaking on, uh leadership and how you believe that it's important um and beneficial. So uh it I mean it's a no-brainer. Sign up. Ron got you there. Uh-huh. Okay, I have to know about your your system. Uh six to seven, you take entrepreneurs from uh six-figure income to seven. So can you tell us a little bit more about that uh GPS uh program that you've developed?

SPEAKER_01 13:14

Essentially, what what I believe in, and this may sound very counterintuitive, I am a big, big believer in staying out of the results business. And what I mean by that simply is as long as I have prepared fully for anything that I am going to do, the results are out of my hands. It's completely out of my hands. Going back to you know, faith-based, where it's just like I have no control over how well our interview goes. The only thing I control, how well did I prepare for it, how ready am I for it? And that's what I recommend to my clients all the time is rather than focusing on, we've got to hit these numbers, we've got to make this amount of money, I want to have this kind of house, whatever it might be, is like find something you love to do, what we were talking about, work at it really, really hard. And again, just prepare well, take good care of your people. The results will take care of themselves. And again, I believe that with every fiber I have, I don't worry about how much money am I going to make this year? That'll take care of itself. That's a byproduct of everything that comes before it.

SPEAKER_00 14:35

Oh, I just love it. Um, we just did a podcast, I think, yesterday, saying the same thing, Matthew uh 633, which says, seek ye first the kingdom of God, because uh a lot of people have this mindset that if you're a Christian, a fight uh uh you know, God follower, that you can't have money at the same time. And I'm like, well, it it it is a byproduct. If you just chase God, you will have money and and other things, of course, but happiness, joy, and things like that. But if you just serve people, the uh everything else will follow. Like everything else will follow. So I love that six to seven figure um uh GPS system that you've created because to me it is absolutely in line with the Bible. Um, and to me, um it it kind of just mirrors our our thought process too. So um interesting that that you have you know developed that. So um when is this new? Tell me exactly when how long have you been um you working in that system, uh working with that system?

SPEAKER_01 15:34

I I I have been doing that for many, many years now, uh well well over 20 years. And it's just it it's something I learned along the way from just a lot of different people. And I mean, I'm also you know, again, with it with the faith based, although it's not a well, I I don't consider it a religious prayer. I love the serenity prayer. I mean, I just do God grant me the serenity to accept the things I cannot change. I can't change again how well our how well our chat goes here. Courage to change the things I can. Okay, what can I do about it? Prepare well, be ready for it, and then I need to let the rest go.

SPEAKER_00 16:16

Yeah, yeah. Do your part and and everything else will follow, right? Um I think, and that's the key point is you have to do your part. You have to put the hard work in, you have to do those, those type of uh have that, you know, um discipline. You have to have those disciplines to do the the hard things and then let let the cards fall the way they will lay, right? Um that's right. And tell me what got you, what uh transitioned you from um I I understood that you were in a corporate field before, and then you transitioned into leadership and coaching and all those things. So what was the the turning point for you?

SPEAKER_01 16:54

I'm I'm laughing only because I was I was working for a pharmaceutical company, and again, truly loving what I was doing for the most part, not you know, not every aspect was glorious still, for the most part, loving what I was doing. And on March 6, 2003, the entire training team got laid off. And it was at that point where you know, I talked to my wife, and I was just like, Glory, I'm tired of corporate, I'm tired of everything of the politics and everything that goes along with that. We talked about what do you think about me venturing out on my own? And I started doing that, and I mean it has been it has worked ever since, and it's been so much fun.

SPEAKER_00 17:39

I think we've talked. I mean, every entrepreneur and everyone that has taken the leap uh that we have talked to has uh never have has done it and never wanted to look back. They were like, I'll never do an eight to five or anything like that again. It's not not an option. So um, I mean, it's a huge risk. Um, I work with a builder and he he said uh he failed twice, but he kept going because there was no way that he was gonna be doing an eight to five. So I mean, I think that's in entrepreneurs and people, I mean, that work ethic is just like I'm not gonna quit. And that's uh it's important to us as is uh the work ethic there. Uh one thing that I focus on uh in in my part of this here uh in regards to working and having that the leadership skills and and talking about, hey, we're not gonna like everything that we do. It's it's not gonna be fun sometimes. Um but you you can't quit. You just gotta keep going and you gotta work towards the end goal and remember, hey, I'm doing this for this, I'm doing it for that. If you find something uh for my part, my girls, I uh being a single mom, I'm providing for them and I'm working and I know, hey, I'm doing this because I love them. I want to, I want to be able to provide a lot for them to sleep in. I want them to be able to go on some vacations here and there. Um, but if you find something that you love, like we've talked about, if you find something that you love, it's it's almost easy to do and you have some hard days, but you know you're gonna get through it and there's not an option for quitting, you know, you just get that out of your wheelhouse.

SPEAKER_01 19:08

That's right. That's right. And I mean, I'm also I'm very, very fortunate. I consider myself very blessed to be uh certified to teach the seven habits of highly effective people by Stephen Covey. And have it, habit two, begin with the end in mind. And essentially what we talk about in that particular habit, get to know yourself extremely, extremely, extremely well. And what do you want to do in your life? What do you want your relationships to be like? What's the end point? Because that's what I just heard you talking about, Nicole. And that's cla that's classic. And that that for me is a recipe for success.

SPEAKER_00 19:49

Let's go. That's good news. You're doing something right. Okay, well, I was I was questioning things up until now. You were questioning well, you know, 13 years, you know, in the industry that most real estate agents fail in. I think you're doing something right. Um, and and I think that uh we I started coaching. Uh I my first ever coach was a gym coach, and he really changed my life. And um, and I know that health, uh, fitness has something to do with your success. I I truly believe it. Um, and I believe he catapulted me into a different um, just a whole different mindset of what coaching can do for somebody uh individually as a group. You need it in your life, and uh you're a better person when you accept it. And you and like you said earlier, that people are now becoming more receptive to coaching, and I love that because we are going to have a better uh, you know, of everybody uh that accepts it are just better people. I just truly believe we're better people. So walk a little differently. We walk a little differently, we have a different mindset. Um, so yeah, keep going. Get keep keep getting the coaching. Do it, getting the coaching. And um tell us, Ron, um, if people uh who how do we get in touch with you um and and how can we connect?

SPEAKER_01 21:11

Probably the easiest way to do it is via LinkedIn. Uh just you know, my name, my company is RLB training and development. Uh please feel free, anybody reach out and I will gladly have a conversation. And you know, one of the one of the big things again that's so important to me when I say that, going back to staying out of the results business, anybody that wants to reach out, I will welcome the chance to chat. It's not gonna be a sales call, it's not gonna be, oh well, you know, we need to work together, you know, whatever it might be. I'll talk to anybody, and if there's some synergy there and if there's something that we can do together, wonderful. And if there's anything I can do to help even just in the short term, I will be glad to do that.

SPEAKER_00 21:57

Yeah, the synergy matters. You gotta have the The the right match, yeah, you gotta have the right match. So, and then uh it's important to have that. So that that's perfect. Um, and Ron, we usually end our show with asking because we're real estate mortgages, so we gotta ask you, gotta ask you if the walls could talk in your home, what would they say?

SPEAKER_01 22:22

It's very interesting because this is the house my wife grew up in. Uh and there are so many generations that have lived here, and I think that's I think that's what the walls would say is like, wow, so many, so many different generations, so many, so many changes, and yet so much love threaded throughout.

SPEAKER_00 22:48

That's sweet. I I we haven't had a guest that had multi-generations in one house and to live in there, uh that's that's it's probably saying, wow, let's keep going. How many more generations are gonna be here? So, okay, well, that's that's awesome. Um, thank you, Ron, for being on our show. Uh, we truly appreciate you uh having you here today.

SPEAKER_01 23:09

Oh, thank you. It's been my pleasure.

SPEAKER_00 23:11

Okay, guys. If y'all like today's episode, like, subscribe, and share. And until next time, keep dreaming big, planning smart, and remember with the right team, you hold the keys.