The Sports Umbrella
The Sports Umbrella podcast presented by GalwayPlus covers all things sports. Soak in all the knowledge from our guests, who range from pro athletes playing up a storm to industry experts making it rain.
Host Kelly Okun is a former pro golfer and founder and CEO of Fairway to Green, an equitable sports media company.
The Sports Umbrella
Jadan Randolph | Vanguard Maven Group | Athlete Branding & Community Building
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In this episode of The Sports Umbrella presented by GalwayPlus, host Kelly Okun interviews Jadan Randolph, co-founder of Vanguard Maven Group.
VMG is a marketing and strategy consultancy that helps teams, leagues and athletes build communities through resonant storytelling, new IP, shows and events across the sports, media and entertainment industries.
Jadan discusses differences in women’s sports fandom, Gen Z’s desire for digital-first access and the impact of experiential events. Kelly and Jadan even debate the pros and cons of sports betting
They go on to discuss the strategy behind building community and driving fandom for products like the hit TV show, Love Island, and end with Jadan's take on what streaming and online communities will look like in five years.
The Sports Umbrella is a Fairway to Green podcast sponsored by GalwayPlus. Learn more about GalwayPlus at www.galwayplus.com.
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