PATRICK CLOUD

Content Creator, Patrick Cloud, has helped spearhead All Def digital media to over 4.6 million YouTube subscribers and billions of views online. We discuss the importance of live streaming, creating the hilarious online series 'Roast Me' & "Dad Jokes", All Def's rocky moments to its now global success, and more. 

Hosted by @RealLondonBrown, @JustinHires, @BTKingsley

YouTube (Full Episodes): @KillinItPod

YouTube (Clips): @KillinItPodClips

Instagram: @KillinItPod

TikTok: @KillinItPod

Facebook: Killin It

Website: KillinItPod.com

Executive Produced by London Brown, Justin Hires, BT Kingsley

Engineer: Aaron Brungardt 

Transcript

SPEAKER_06 0:00

Wanna let everyone know he didn't mention that none of you ask about me.

SPEAKER_04 0:16

Thank you.

SPEAKER_06 0:26

I don't got some slide in my skill. You see, I'm not you're st I'm not the normal attractive. Okay, I gotta I gotta I had to joke my way in the drawers. You know, I had to joke my way in it. I gotta be funny. Anyway, you sexy ass.

SPEAKER_02 0:55

That Porsche, that lamb boy, they sit different boy.

SPEAKER_07 0:57

Yeah, that nine that 9-11 is a Porsche is a very specific company because they only everything they every car they've ever dropped has been that's a Porsche. Like you know what I'm saying? And the 9-11 is a it's a venture off, but no, it's not.

SPEAKER_01 1:14

And it's crazy. My per my personality doesn't match the Porsche just in terms of like everything that comes with it. Because like when I first got it, I didn't really understand that you can't go to like Jiffy Lube or like all the places that I wanted to, they're just like, oh we're gonna.

SPEAKER_02 1:31

Okay, good, good, good.

SPEAKER_06 1:32

So what you was about to say?

SPEAKER_02 1:33

I was talking about him and his Porsche and how he can't go to Jiffy Lube.

SPEAKER_01 1:38

Yeah, I get turned away from everything, so I just end up getting like maintenance at the Porsche dealership, and I know I'm getting robbed. Yeah, yeah. But it's just like there's it's it's like a specialty thing. So I don't I don't if my my personality doesn't match that.

SPEAKER_07 1:50

Have you ever uh been on the freeway like going fast and police let you go? Yeah. Yeah Oh really? Yeah, it's definitely privileged, but then they see me and I get pulled over.

SPEAKER_06 2:01

We didn't see the locks, Negro. Whoop, whoop.

SPEAKER_07 2:03

Because I I know some so Porsche, you you have to open them up. Like this called a Yeah, it's called a um like an Italian tune-up or whatever it's called. It's like as like if you don't they don't drive as good without you opening them up. So you gotta do one and some change on them to like if it's ever acting funky, that's probably why.

SPEAKER_01 2:22

Oh, I don't I don't drive that fast. Oh I'm not no, I'm not, I'm just not that. I don't drive, I don't get it. No. It's it's it's cool, but like I've gone over a hundred. I could probably count on two hands how many times I've gone over a hundred. You just gotta open it over now. I don't see a reason to risk your life for that. You're not the risk of life. It's it's late at night. Don't listen to the hill.

SPEAKER_06 2:44

This is this isn't me. This is better. You know what I feel like I feel about myself. I'm such a uh uh young, old, grumpy Negro. I hate people that drive fast.

SPEAKER_02 2:54

You know, people call me grumpy too. Really?

SPEAKER_06 2:57

People call me grumpy.

SPEAKER_01 2:59

Yeah, that is kind of a grumpy. I I feel that too. Or like when they drive fast in the rain. Yeah, it's like why are you doing this?

SPEAKER_06 3:05

I'm like, where are you going? You know, if you're not like literally about to deliver your child, like if it ain't something like that or somebody is dying, I'm like, where are you going? Where are you going in this rush?

SPEAKER_07 3:14

I I'm not with you. I think driving fast when there's people out or in the rain is dumb as hell. Mm-hmm. When it is 1.30. It's nobody out here, baby. It's like, and I'm not gonna drive fast the whole way. I just wanna, you know, like I'm going to the Long Beach Laugh Factory. You know, my spot's 1115. Okay. Leave on time. I I did.

SPEAKER_01 3:34

No, you didn't. I did, but you don't need another person to crash. That's the that's the crazy part. Think about all the people who just swerved into a tree. It's the worst way to do it. You don't drive do that on the street. You do it on the freeway. Who's speeding up?

SPEAKER_02 3:46

This sounds dark. This is a dark start.

SPEAKER_06 3:48

The hoodie.

SPEAKER_02 3:49

What you was about to say about the hoodie? Uh, this is uh shout out to Essentials. That's a cool color. I'm glad you guys like it, man. Not that not that I have the shoes to match with it. Oh, okay. It's not about that. It's not about that. How many washes do you think that got in it? You know what? This is my actually is my first time even wearing it. So uh shout out to my boy. This is what I do, man. No, listen. To keep my heart in check, uh Justin asked for it, and Justin's gonna have it. I'm gonna get I'm gonna I'm gonna give this to Justin after this.

SPEAKER_06 4:18

I didn't ask for it. I said it was fire, and he said you can have it. I said, I'm taking it then. Don't be offering me sh. As soon as you've done with it, I'm on it.

SPEAKER_02 4:27

And when he went when he went when he went out to the car earlier, I was like, I didn't commit to it. But that's how we keep that's how we keep our heart in check. Just I this is a brand new sweater, and I've had it for at least three years. What I know, I just I just haven't been around to it. But the point is, you gotta let it go. Gotta let it go. So you got it, Justin. Thank you. Thank you for the brother. You got it, brother. Thank you. I appreciate that. That's how powerful hoodie though.

SPEAKER_06 4:57

He left me hanging. Don't be too generous with me. Man, we got man, Patrick. I'm gonna let you do the intro.

SPEAKER_07 5:07

Uh, what up, y'all, man? Another episode of Killin' It. I'm your boy B.T. Kingsley. London Brown. Justin Hyas. And boy, we got one in here today. Man, this show. Come on. Come on, boy.

SPEAKER_06 5:19

Come on, come on, man. Come on. We doing it. We just hit our quota on uh YouTube too.

SPEAKER_07 5:25

We just we just just uh I don't know when you're saying this, but we definitely today. Hey man, we just hit that.

SPEAKER_06 5:34

Baby steps, baby. We all let them do this. I don't think we are.

SPEAKER_02 5:40

I've never done it. Yeah, this is lady's nipples.

SPEAKER_01 5:43

I see a lot of niggas doing it, but I just don't know the rules yet. Uh I don't know the rules. I don't know the rules.

SPEAKER_07 5:47

It's like the middle finger, like a fist. Man, a friend, uh, one of the most amazing creators I know, one of the most hilarious people I know, uh, one of the entities in our business that keeps people employed and keeps things moving. The one and only Pat Come on.

SPEAKER_06 6:12

Cloud and we got Cloud, man. Hold on, even before we really get into it, man. What's happening, bruh? I was telling somebody, I think I was telling Afyan Crockett one day about you. Okay. I said, Patrick is the funniest person that's not a stand-up comedian that I have just like seen on social media. Because I we've been in some rooms together. We've done like, I think we did like Keon Pole uh show together or something like that. But just you naturally talking, just the things you be saying, even on Roast Me, I'm like, bruh, for you to not be a stand-up comedian, you have a very, very like great comedic mind, bruh. Thank you. Yeah, man. I mean, I appreciate that. I appreciate that.

SPEAKER_07 6:52

We don't have a lot of our geniuses of that level don't of our generation don't get shine that light shine on them enough. Because they've always existed, you know, your uh, I'm trying to think of all the brilliant people that might have done stand-up, but that's not what we know them for, like your Robert Townsend's or Keenan. It's like we know them for all the other brilliant stuff that they've created outside of that. Uh what is your relationship with stand-up?

SPEAKER_01 7:20

You know what's crazy? I have I do have FOMO. I have FOMO about it. I I I've respected it my entire life, even way before I was in the business. I was huge on watching like specials. Uh my my favorites were like Louis C.K. Um and you know, obviously I went through like the Eddie Murphy and the Richard Priors, but I really locked in around like Chappelle. That was like when I was like in middle school. Um, and I've I've done it, I enjoy doing it, and I I I really like being in that um atmosphere. But I was actually just thinking about this the other day is that when you do the whole like Jack of All Trades, Master of None thing, there are some things that get left on the table because it's just like when your priorities are in 10 different things, you kind of have to sit back and be like, damn, I'm probably not gonna be really, really good at any of these things. Um, so what I put my energy into is I I really like learning how to make shows and productions, and then I can back up and see if I have time to do it myself. So, for instance, like when I was in middle school, I went to performing arts, a performing, a performing arts school, and I was in like plays and stuff, and I did Joseph in the Technicolor dream coat. And there was a point in time I was in this, I was in red overalls and a yellow shirt dancing around like this.

SPEAKER_08 8:37

And I was like, this ain't this ain't for me.

SPEAKER_01 8:42

The next year I was in stage crew learning how to build sets and put the shows on. I thought that was more not only my personality, but it would take me further. So um It was the damn dance. It wasn't it was literally this dance. It was like it. So I feel like there might be a point in time where I take it seriously and and start doing it. Um, but once I realized that there was like an internet popularity thing where I could sell tickets but not be ready, I was like, I'm not I'm not gonna be that guy. I'm not I would rather learn how to shoot a special. And I was really I was um really blessed to be taught by like a lot of great producers on how to shoot specials, and I think that's probably what's gonna happen before I step on stage, for real.

SPEAKER_06 9:30

So uh I mean just thinking about even piggybacking on that, you talking about shooting specials. I look at somebody like uh Ali Sadiq and how he's kind of using his YouTube page as a network for comedians to put out their specials. Is that something that you thought about or all deaf had thought about to kind of use your YouTube as a network to put out other people's specials?

SPEAKER_01 9:50

Absolutely, and I I think that it's like okay, for instance, like um when I first got into comedy, it was Hollywood. Hollywood was this weird entity that was gatekeeping and only letting certain comedians do certain things, and then after that it was Netflix, like everybody wanted that Netflix thing, but it gets to a level where it's like, damn, I'm I was really sick of seeing like insanely talented people just not get those looks and then feel like they weren't good enough because of that. So, you know, you just brought up A Fion. I just saw him at um CT's special, and he's producing, he's now in that lane, and I I even had to just give him his flowers. I was like, yo, not only is this amazing that this is happening, I'm glad it's you because you've been a face in this business for so long, it makes sense coming from somebody who cares as opposed to these like entities that no one really knows about, but people get in and then they shut the door behind them. So I could definitely see that, and it's but it's been something I've been wanting all deaf to do, and I hope it they still can, but I could definitely see that being a uh personal venture of mine too. It just it just has to make sense because anybody can shoot a special, um, but the it the comedian cares, so they're like, where's it going though? You know, like is it just gonna go on YouTube for like 20 people?

SPEAKER_06 11:03

Right.

SPEAKER_01 11:03

Um, platform matters, yeah.

SPEAKER_06 11:07

Yeah.

SPEAKER_07 11:08

So that uh that's a interesting segue. I don't know if this is always realized. You are one of the early cultivators of the internet. Oh no, I can I can't I can't take that credit. No, I was too late. No, you're not early cultivators. That's because you think we've been in the internet for hella long, and we have not. If if the internet starts within the 80s or whatever, right, and then my space is 03, right? All deaths like 10 years later. And I believe that the things that are happening right now in the internet are setting the building, like right now, if this was the NBA, we're still doo-doo-doo-doo doo doo-doo, we're still black and white. You're Bob Coozie as fuck. I don't know if you know like you're Jerry West, like you are not uh Steph, my nigga. We're we're very early in the internet, and all def's presence in the internet will have rippling effects for years way beyond us. And understanding that, when you were there at its inception, how early on are you in all dev? And what is the initial position there?

SPEAKER_01 12:22

Um, so right now I'm the oldest employee. Um I went I I joined back in 2014-ish, maybe 2013-ish. And back then it was a room. It was a it was a room behind the annex of a bigger company called Awesomeness TV, which was like a white tween company. Right. And then it was 17 Magazine, and then there was an annex, and then it was all deaf. And I um I was in I was an intern for awesomeness, but it was only two times a week. So one thing that the I was taught was like, you know, when you're doing an internship, you're not working there. People get comfortable too quick. So don't eat lunch, don't do none of that, you know. So I remember I was spending lunch walking around, and like, you know, one time uh someone gave me a little tour, and there was like this little black company in the back, like way in the back. It was cold. And they were doing the drop back then, and um, it was like a whole different um staff, but then like Russell Simmons came in and like he was like, What up, nigga? Whoa. Then he and he was like talking to people and stuff, and so I I I spent the summer as an intern there, and I guess I impressed the right people. Um, I signed on to be the VP's personal assistant. This is the agent gentleman that was at the helmet's no black woman, Aaliyah Williams. Okay, she was running the company.

SPEAKER_02 13:46

Wow, Aaliyah, yeah. Shout out to Aaleah Williams.

SPEAKER_01 13:47

Shout out to Aaliyah, shout out to Aaliyah. She gave me my first shot. Uh, she said she needed a personal assistant, and I was able to do that. I didn't do it for very long. I uh I I then became like an office PA. I really did all the grunt work, like all of it. Anything that you could think of. I I there was a couple times I was like doing errands for Russell, getting him vegan shit, and wow. I remember I had to go to Aaron Brothers and and frame uh def jam posters and all this stuff. But for the most part, it was like equipment manager. I didn't go to school for any of this.

SPEAKER_06 14:14

Did you get him any bitches?

SPEAKER_01 14:16

No, I didn't get him any bitches. He didn't need me for that. He did not need me for that. I wasn't involved, I wasn't involved in none of that. I was involved in all the boring shit. Okay.

SPEAKER_06 14:31

I didn't see none of the none of the wild shit apparently happening. Yeah. My bad, but anything else? I cut you off.

SPEAKER_01 14:39

That was that was pretty much it. I was equipment manager, you know. I I shot some stuff around the office, and I pretty much just worked my way up to producer.

SPEAKER_06 14:45

And then how did you work your way up? What was the moment when you when they started to see you like, oh, okay, he could produce, you know, content for us?

SPEAKER_01 14:52

Um there was three pivotal moments. The first one was everybody was locked in to their computers, but like Slink Johnson was coming in and taking off his shirt, putting on shout out to Slink, he was putting on like going in our prop room and putting on wrestling masks and like yelling, and I was like, nobody's recording this. I'm the equipment manager. So I would be doing like little skits around the office. And then this that's when they were like, okay, he could do production. And then the second time was uh they were doing major stuff and they just gave me a phone, no budget, and was like, do our Facebook. So I was doing these POV sketches that ended up getting like millions of views compared to the ones that we were spending money on that were getting like five to twenty thousand. So I inadvertently got a lot of people fired because they were just like, let's just do this, and then a lot of people couldn't. So that kind of shifted me into production. And then the third one was that the uh once I was a producer, we were in a pool of producers that were all kind of like pitching and do and shooting stuff. And then me and uh another producer named Desiree Alcaraz was like uh what was getting the most traction on our videos, so we sort of elevated into the head of comedy and heav head of music.

SPEAKER_07 15:56

Wow. Yeah, because it was it because RDF was a lot of different things. It was they was still they still do music and sports and and and so on and so forth now. But yeah, at that time it was like uh it's a comedy and music emotional, yeah.

SPEAKER_01 16:08

Back then it was comedy, music, and poetry. Yeah, yeah. And poetry wasn't getting views or money, but uh Russell thought it was important to just have it. And that was a good lesson I had too. So now like running a network, there can be some stuff that takes L's, but it's just good to have.

SPEAKER_07 16:25

Okay, so uh I'm I'm trying to line this up because in my from the outside looking in, I I remembered all deaf is happening. I remember uh there was an Asian gentleman who I felt like was at the helm of it. Sem something. Sydney Kim. Yeah Sydney Kim.

SPEAKER_01 16:41

Sydney Kim was the head of uh production, yeah.

SPEAKER_07 16:44

And then for whatever reasons, uh no, so me, I'm not there, he's gone, and then I feel like youth takes over. It feels like, oh the the the prisoners are running asylum and everything, it felt like it took like a skyrocket after that. This is this is you and Kev and Doe, and this is just like these Teddy Ray and and these entities start existing and the other shows start coming out.

SPEAKER_01 17:09

Yeah. What am I missing? No, so what happened was there was kind of like a um a restructure, and Kev was brought in. Kev was a big reason for this because he was actually a stand-up comedian. Right. And that's what a lot of companies don't really do, is they'll have producers trying to relate to this whole ecosystem that they don't really get, you know, and that's how you get awkward producers. But Kev wasn't awkward, he knew everybody, he brought literally everybody in Tahir, Meg, um Doughboy might have been already. I think he brought in I think Doughboy well, a lot of people, it was just like the wild west. Like Doughboy got his job. He just came with his laptop and started writing scripts. He wasn't getting paid, and then we eventually started using him. And Tahir and Meg came and auditioned for the drop. So it was kind of just like this new flood of uh of of people, and Cindy Kiddon was still there, him and Kev were running it together.

SPEAKER_06 17:58

Got it.

SPEAKER_01 17:59

Um, and then yeah, we just had like brainstorming sessions where every producer got to like throw in ideas and then the best ones they got to produce, and then if yours did well, you sort of moved up or had like, you know, the credibility of doing bigger stuff, which gave me the chance to do my first show, which was Remember That, which a lot of people don't remember. And then my second show was Roast Me.

SPEAKER_07 18:21

Wow. Yeah. What up, man? It's your boy BT Kings, the man. Killing the pot is here. Been a great time, man. Subscribe to the page. You here? Press that button.

SPEAKER_02 18:28

You you gotta talk about creating Roast Me. Oh shout out to Brandon Lewis, shout out to uh Brandon Lewis, Craig Smith, shout out to all of the shows. Roast me, it just never gets old, man.

SPEAKER_01 18:42

Man, I got so much love for that cast, man. It and and that that show showed me like I guess like my um my breaking point, because it was so hard to do. It was so difficult to do. They gave me a $35,000 budget, which I thought was a lot of money. And um at the time we had this meeting, this big company meeting, and um the boss uh at the time his name Sanjay he said um the two things we need right now is a game show. We need game show format and we need roasting format because we just had Tony Hinchcliffe come in and roast Teddy and Doughboy and it went viral. Oh yeah. And then we had a for the first time of old people learning how to roast, and that went viral. So we just had like this roasting stuff going on, bubbling. And so I left that meeting and I was like, I'm gonna make a roasting game show. Which I thought the idea what at the time was a good idea, but that show really let me know that you kind of have to let things cook for a little bit because the first season was crazy. I I found this old nuts and bolts factory um and it turned into a production studio, and I rented it for three days, and it was a hard three days. I had a design team come in for that first day, and we made the set, and then the second day I had the camera team come in and tape it off, and it just so happened to be the hottest three days of the year, and the AC was broken. So it was sweltering in there, and then the third day I had uh it was hot. My I my I wasn't really good as a producer, I was wearing a bunch of hats, so like little things like crafty and stuff wasn't really right. I didn't really make it comfortable for the the the team, it was all about my vision, and I was like, you know, I wasn't letting people laugh on set, and I was like really, really a strict a strickler because I was I I didn't know what I was doing. And we shot it, it wasn't that funny, and I remember like I was I was driving the the truck and putting everything, so I loaded everything back on the truck, and I just like parked it somewhere and I went home and I wept. It was the hardest thing I really ever did in my life. I was like, that shit did not work. Which would you what did you learn from that? Um you can't force funny. You need a team because no one cares about your vision. The people who's doing sound, people who doing camera, they're just doing what they're doing and then they're moving on. They're not like, man, I hope this works, you know? So you have to make it comfortable for people. You have to make sure, like, like you did, as soon as I came in, hey, you want some water? Are you cool? Like that that is how you run something because then all of the like you're good on you're better on camera, like that, you know? And it's just good practice. Everybody's comfortable, yeah. And you can't force funny, like if you guys are all like hot, you have you haven't eaten, all that kind of stuff, and I'm just like, all right, come on. And it's improv, there's no script, and it's like, all right, next big joke, that kind of stuff, you know. Like, like what? You know, so that was that was the a big thing, but then it's like I a big thing that I learned is that it doesn't have to be perfect once it drops, and I still use that today. It just has to come out. You can tweak it. It took a whole season of like me looking at season one and being like, uh, this is cool, but there's something missing. And then the promotion for that I filmed myself in a break room and it was loose, and it felt like School. That's a big thing. I was like, this the game show where it's like you have to do this and get called on and do a joke, and there's the rotating thing and the blah blah blah, the blocking. The marketing was it. It was somebody in the hot seat, a bunch of people clowning, and I was just picking moments up. And I was like, this feels like school. So then season three, I built the classroom and threw the format out and and made it like controlled chaos. And that's why I think no one can copy it is because it's there is no script. I just figured out a way to control that chaos.

SPEAKER_02 22:33

You know, it's uh excuse me. That's you um what you said likened to what Kev on stage was talking about, just like just getting the content out. Just sometimes we get sore in our inner in our heads about it. Right, but just get the content out. Man, shout out to Kev on Stage, man. Shout out to Youth, man, for that vision and just not being afraid to do that, man.

SPEAKER_07 22:55

Roast me is a is a uh is a crazy entity that is like it's like never going away. It's like you anything that'll be going on and and I've been I've been out with let me let me okay, we have to talk roast me because you're fucking here. Why Brandon Lewis? I have a very specific reason why I think why, but I want to know why you why. Shout out to Brandon Lewis, man.

SPEAKER_01 23:19

Shout out to Shout out to Brandon Lewis. Brandon Lewis is actually one of the I'll tell you exactly why him, but just that aside, one of the best hosts I've ever seen. Um rest in peace to Teddy Ray, one of the most amazing comedians to ever bless me with his presence. He was the original host um for when it was still getting worked out. Um but you know, he he after the first season, he just really wasn't in it anymore. And uh people think that we fired him and stuff like that because people always assume the negative, but he actually he left the show. So we were kind of in a position where we were like, okay, we respect that. You know, we're still gonna we still worked with him for after that. Um, but we were just like, we need somebody new. And I had just gone to a show at the Union, uh, that that old uh comedy club, and I saw B Lou for the first time, and he was also one of the strongest roasters on the show. So that was a big deal to me because I wanted the the host to roast also. And Teddy was really good at roasting Doughboy, but I feel like there was a part of him that felt like it was mean, so he didn't really go too tough on anybody, but Brandon was just kind of like he was a good host and he and he uh yeah and he roasted. But what I found out as we did the show and as we made the show grow is he's uh he's a master of energy. It's not just the hosting, it's the energy. And it was his perspective on a lot of things that made me start thinking of the show as more of a sport than anything else. Before, like season three, it felt like a highlight reel. It was just like this one did he did a good joke, he did a good joke, he did a good joke, he did a good joke. But what I realized when we did a deal with caffeine, because caffeine was like a live platform, and they were like, you have to shoot for an hour live. And I was like, I'm used to shooting for 40 minutes and cutting it down to 20. So that was terrifying. But then I realized like, hmm, it's this is like boxing because it takes a miss from me, a miss from you, a good joke from you, uh okay, a miss from you, and then a huge joke for you to for that to build up. And then that joke is so much more funnier than just a huge joke, huge joke cut, you don't know. You know what I mean? Like it's like I learned how the misses worked, the jabs, it's like jabs, big hits, misses, you know, like breaks. It was like a it was like controlling uh it was controlling the energy of a show, which then was like, oh, okay, I see why people are breaking it down the way they're doing it. It's not just like, oh, this was a funny episode, this wasn't a funny episode. It was like people were breaking it down like an NBA game. And that's when I was like, okay, you need you left that in the edit.

SPEAKER_07 25:53

Yes. You left in the edit the the rhythm of of how I build.

SPEAKER_01 25:57

Well, not that I I would I would move some things around and control it, but we had to do it live. We had a whole team, it was an hour straight. And I and that's when I was just like, okay, you can't just sit people in a room and let them roast for an hour. That's not a show. But you can do certain things to control the energy and and and make spikes and and and and how do how do we get out of this lull? Whereas the season one was just like, all right, what y'all got? So that's when I say like controlled chaos. There was just like a lot of little little things that I picked up.

SPEAKER_06 26:30

Um I wanted to know, is there any part of you that wants to develop content for television, or you like, that's not even necessary now, let me just focus on online?

SPEAKER_01 26:43

You know, there was a point in time where I was like all in for YouTube. I think it was a it was a point in time where I I was at awesomeness, and they revealed to us some numbers of some shows that were on cable, and these were like not necessarily like prime time, like channels three to twelve or nothing, but like pretty big channels. And they showed me like the average season opener or series opener, like view-wise, and that those numbers was like a bad video on YouTube. Right. So that's when I was like, oh, a shift changed, like, regardless of what people are talking about, this is where the eyeballs are. So I'm glad that we shifted to that and put all of our energy into it. But now that like cable's out of it and streaming is starting to like pick up things that were based in re web series, I s I see myself doing both. Shout out to Kev on stage again. He's he's kind of unlocked that. He's he's putting a lot of things that were meant for YouTube up on streaming platforms. So it's kind of like, okay, seeing that that's possible, it that's definitely something that I want to get back into. Also, especially scripted.

SPEAKER_07 27:56

Got it. So uh do me a favor, put this phone on here because I don't want it messing up your sound and it is going crazy. Oh, yeah, yeah. Uh the the the my my logic on the Brent Lewis thing was when he's one of the strongest rosters. Yeah. Uh and and uh you kind of want uh somebody in the sport commentating. It's like like you said, like if it was an NBA, it's like, oh no, this is Shaq talking about how big men should dominate in the paint type shit. It's like, oh yeah, that that all makes sense. And uh energy thing. So I was like, I'm glad it was uh it's in alignment because if you know B. Lewis, then you know that. When I'm I can I'll be trying to figure you out. So like you have it's the behind the scenes thing, right? Okay, cool. This genius brain is creating all these things behind the scenes, but then on the flip, you're very clear about your brand. You have uh does the where did the logo? Obviously, cloud is right in alignment, but your logo is specific. It is on clothing, it is on blankets. I have seen the big booty girls and little shorts in them. The drawing or the like the drawing is the logo, the one on your chain.

SPEAKER_01 29:03

Yes. Uh how how how do we get here? This? Yes. Oh, I drew this in class in third grade. Oh wow.

SPEAKER_08 29:10

Wow.

SPEAKER_01 29:11

This was before my name was Cloud, actually. I just I I drew this on a pink piece of paper, and that paper like followed me. I found it in middle school, and I was like, huh. I found it in high school, and then I was walking around my college campus and it was like in a bag I was in, and I was like, okay. So Cloud isn't your last name? No, it's not my last name. Oh, I didn't know that. My last name is Houston.

SPEAKER_06 29:33

Oh, Houston. Oh that's right. I did see that. I mean, my last name hires, and people think that's a fake name. And I'm like, yeah. It's real.

SPEAKER_01 29:43

I I did that to protect my family in case I fucked up.

SPEAKER_06 29:46

Right. But to piggyback on what he's saying, that was something like you seemed very comfortable with who you are. Thank you. I want to know, was that always the case? Like in in like elementary, middle school, were you comfortable? Were you kind of the awkward or shy dude, or were you always like, no, this is who I am, and it is what it is? Um, no, I I definitely wasn't.

SPEAKER_01 30:08

I definitely wasn't comfortable in school. Um because, you know, normal growing up black shit, you know. Am I black enough? Am I too black? Depending on who you hanging around, that kind of stuff. But um, I don't know. I I was always a musician, so I was very much introverted. I kind of um I guess it was weird. Like I was I was popular without like what'd you play? Uh piano. Oh yeah, yeah, dude. I played piano, but um in in elementary school I played the cello and then through middle school I played the sacks. So I was always kind of like doing something. Um, but I feel like that just hand in hand made me sort of like introverted, like gotta practice and stuff, you know. Um but even in even in college, I didn't really like talk to anybody. I would just I I wasn't like a partier ever. Why do you say it like that? Gotta practice.

SPEAKER_03 31:02

Yeah, gotta practice.

SPEAKER_02 31:03

Why you why human accent?

SPEAKER_08 31:05

Why did you use that accent? That is how I said it.

SPEAKER_01 31:11

But I don't know. I think that um I think I don't know, just over just over time growing up. I've always been like how I am is how I am, you know, like like but the comfort kind of came with that. Like, yeah, this is this is fine.

SPEAKER_06 31:26

Did it come over time or did it come with success?

SPEAKER_01 31:31

Um, probably over time. Yeah, definitely over time. Yeah. Because um, I think that that comfort helped with my brand a lot. It actually became my brand, if I think about it. Like, it was just sort of like, you know, wearing stuff that I wanted to wear, and people who didn't like the fit would say, like, it works for you. You know, that whole thing? It's eclectic. Right.

SPEAKER_06 31:55

I love that for you. Yeah. I hate when people say that shit, too. I love that. So what that means? You really don't fuck with me. You can't like it with me. Right.

SPEAKER_01 32:03

I was like, that's cool. That's my personality, I guess. Where'd you grow up, bro? Uh, Los Angeles, Arlington Heights. Oh. I I was born in Laurel Canyon, and then at 15, I moved to uh um Crenshaw and Adams. Any siblings? Older brother, older sister.

SPEAKER_02 32:17

Oh, so how did you do you feel like you got uh being middle, do you feel like you got enough attention or? No, I was the youngest, so I got all of it.

SPEAKER_01 32:28

But no, I was definitely like the whole like trope of youngest has to be goofy, ease the tension of the room. That was that was for that was me.

SPEAKER_02 32:37

Were you like class clown? Or was that your thing?

SPEAKER_01 32:40

I was class clown, but I was also smart. So um my my parents would always say, like, that my teachers would say he's really, really smart. And I was like questions was my thing. I was always asking way too many questions. But then I guess that balanced out me joking. Because I was never like disrespectful cra class clown, it was just like make the room laugh. Okay. So it's kind of like I was the teacher's pet, also.

SPEAKER_07 33:08

Uh, teacher's pet plus London went to high school. And I don't know if this was my question, but we have to ask it. First of all, pause. All right, pause. All right? To what was said or what's about to be said. What's about to be said? No, he was about to say. Oh, let's go. This doesn't count, Justin. This doesn't count like as a pause? No, this counts as a pause, but this don't count how I've set up all the other uh women for that question. Oh my goodness.

SPEAKER_06 33:33

No, it's gonna be a real pause. If he asks, how have you made it as a beautiful women love you?

SPEAKER_07 33:43

I don't know if you know this. In my Discord, there is like uh there's a this dreamy Pat Cloud thing. Did that exist in high school too? Mm-hmm.

SPEAKER_06 33:58

But I always had them. Hold on, but I always had them. Shut up.

SPEAKER_07 34:05

Because having women, having women uh support is different than having dudes support you. It's like, oh yeah, thanks, fellas. You know what I'm saying? Yeah. But like the the there's a uh women, I've had, I get to live in a world where I have homeboys who know they will around women, as do I. We all respect each other as assassins. I also live in a world where women are very comfortable with me and they say what they say and they mean what they say. And I've uh you're one of the names that comes up. And I'll be like, all right, cool. Can we talk about something else? Like, can we can we move a lot? Can we forward this conversation? Um, do you feel that in the business as as far as like when you're promoting stuff, when you are selling something, when you're dropping art, because we're gonna talk about music. I don't know if you think you just slid past that, which I gotta practice. But do you feel their support? Women? Yeah.

SPEAKER_01 35:00

Of course. I think I'll I'll probably go as far as to say that most success starts with women, regardless of the genre, you know, because I think that a lot of what drives men is rooted in women, you know, whether that be the money or like the success and all that. So it's crazy, like when whenever you see something blow up, sometimes you can kind of like trace it back to, you know, where it started. And a lot of times it'd be like a bunch of dudes, like let's say a bunch of us were like looking at a new artist or something like that, and we'd be like, I nigga trash, right? Right, right, right. And then all the women are talking about him, like this nigga's hot, this blah blah blah blah blah. And then at some point, this group, this room of dudes is like, let's go see what they're talking about because all the girls is over there. Right. Right? And then eventually that same group can be all super fans of that dude because of their introduction. So I think that women support without the ego part of it, you know? And I just think that they just go hard. Like a lot of a lot of my uh supporters, like the the the ones that go the hardest are women.

SPEAKER_07 36:13

Yeah, but I'm not talking about support. I'm talking about they want to fuck. Oh, wait, what? I'm no, I'm not talking about, oh man, this is a great person. That's not what's not what it is. And London knows what the fuck I'm talking about. He overreacted bashful, but he's not. It's not about me. It's not about me, Cameron. It's not about me. Cause because I'll be out places or I'll be in conversations and I'll hear where this is what this is how the conversation goes. Two women talking, so hey, so what's going on with London? Hey, so you know, Pat, and I'm like, why are you asking me about that? Ain't got nothing to do with what we're talking about. So, so when these kind of things, I'm talking about that kind of support. Like this, you know, you know.

SPEAKER_06 36:55

I I wanna I just wanna let everyone know. He didn't mention that none of these bitches ask about me. You know what I'm saying? Now he just left me like I'm a loser.

SPEAKER_05 37:07

You're faithful in your in your own. That's what it is. That's what it is.

SPEAKER_04 37:12

Thank you.

SPEAKER_06 37:25

I've been slimy, I'm like in drums. You see, I'm not you're still I'm not the normal attractive. Okay, I gotta I gotta I gotta joke my way in the drums. You know, I got to joke my way in it, I gotta be funny. Anyway, you sexy ass nigga.

SPEAKER_07 37:47

That is the bummer of y'all put it in the comments. But I'm I'm not, and mind you, I noticed I didn't put myself in there either. And and I am a certified assassin. I live a great life. But I know I have boys where my where I've seen women throwing themselves at them, and I'm like, and I don't know what the fuck is going on. You know, shit, you fucking, you know. So you ask one drill, as far as I'm concerned. But but when but that support just seems like a uh an interesting thing. And I'm watching you navigate it. I'm just like, are they buying the clothes? Are they I'm seeing them, but they be having the little draws on with the little clouds on their butts. Yeah, man. So you're specifically talking about like fucking.

SPEAKER_01 38:29

Yeah, I'm talking about those women. I'm talking about that kind of support. Well, okay, so I think that one thing that we're not really taught a lot growing up as men. Coochie comfort. What is that? Coochie comfort.

SPEAKER_06 38:42

What is that? That supports you for their coochie. I feel like they support you by giving you some ass. It's coochie comfort. Like, I like you so much.

SPEAKER_07 38:50

Give some coochie. I don't even know if you've met these women. I'm I'm not even saying that I'm not sure. I mean, I'm I mean um, I get I get what you I get what you're saying. It's a different support. It is, but I don't think women support Ruben Stutter and Trey Songs the same way.

SPEAKER_06 39:06

Oh, they support Trey Songs. What's wrong with it? Wait, what you mean, Tracy Hongs? I see what you're saying. Uh oh, those niggas are both very talented. I mean it's funny, bro. This nigga will I he will eye fuck you? Wait, as a nigga? You sure he didn't want to fight?

SPEAKER_07 39:30

He never fight too. That nigga never likes to fight.

SPEAKER_06 39:38

Yes. Okay, I mean, I've met him twice, I've met him twice. Great dude. He I fucked you both one time. Oh, so you you you hitting about 50% with Trent. 50%. One of the times that makes you gonna be confused. I look a little feminine nigga. What was the what was the environment? It was a club. This is my club. I'm looking like a damn little industry. Hey, Mr. Drama. I've never been in the same room as Dreysa. Oh, you never been in. Oh, nigga, you will be nigga. You are a fawn to him, okay? What's those little deers? The fawn. Watch out. Gucci Comfort. You're women. Gucci Comfort. Speak on it.

SPEAKER_01 40:30

Oh my God. Okay, so. I don't know. It's like it's it's like unicorn advice, but um, like I don't we we we don't get taught enough about like sexual discipline. Yes. And um like there would be like mentors in the game that essentially say that like there's nothing wrong with being in a room filled with women that want to fuck you and not fucking all of them. You know what I mean? As a as kids, we grew up rappers and I'm fucking all of them. But like when you realize that that's that's like just not doing that is is is power in itself, you know, you don't have to do that. You can be exclusive. But a big thing for me also was like, you know, being in a position where I'm around a lot of beautiful women that are looking for a um they're they're around me to work, and I'm in a position to cast. I don't touch that. You know, and that's just me personally, because I've seen a lot, especially like new producers that just got that power, you start seeing a lot of weird stuff. And I talked to these women too, and there's when I was a when I was a young producer, I would just straight up ask them, and a couple of them told me, like, don't even don't even try. If they if they holler at you, that might be a little different, but the whole like trying to get at a girl and then being in a position where you're you control if they're in a project or not, a lot of people will like slight them if if it didn't work out. You know what I mean? And I just I don't even want to touch that. And plus I've had some I I've I've been working for companies that were in the Me Too movement and stuff like that, you know, multiple. So I've seen bad examples of it from a high level and from the level I was at. And it's it's it's something that I don't I don't entertain.

SPEAKER_07 42:27

It's beautiful. The uh music. What is your relationship with music? Because I personally am a fan. Hey, cool. Hey, drifting is in my rotation. So so uh how often do you like to put out music? Like just what's the relationship with it? Do is it something you want to do all the time? Is it you do it when it's fun for you?

SPEAKER_01 42:46

Yeah, it's definitely not something I want to do all the time. Um, I used to live in a studio that was in my my uh parents' like backhouse. Grat was like a garage. So I was doing it all the time. Um after the pandemic, I was pretty much spending most time like getting into streaming, travel shows. I just my my attention shifted and I didn't really want to do that. It was usually like an album a year, just to just to do it, you know? Um and then like uh from 2021 to 2024, I didn't really do anything. Um but then last year I put out like a small EP. I just I just shrunk down what a project was because a lot of times when you like, I'm gonna do this project and it's huge, it gets overwhelming, and then you either never start or you do a little bit of it and don't finish it, and that's me 100%. So I sort of reduced it to like just a just an EP, and that kind of like built the momentum. And then I dropped an album earlier this year, and then I just dropped an EP on Halloween. So it's kind of one of those things that it just kinda happens when it happens, but I just did so much music in my twenties. Like a lot of these songs are just old, so I just I just like dress them up and drop them. But I I don't really do music anymore. When I my my focus now is like to get into like DJing because it's way more upbeat. When I when I do music, all my music is like very sleepy and slow and stuff like that. I don't really do upbeat music. So when my friends translated into like DJs and started performing and doing like hype stuff that I probably could never get done on stage myself with my own music, that's when I was like, okay, this is the next music vehicle for me. But I still want to drop. Who do you listen to? Who are like your go-tos? Um you know what's I think a big reason why I don't do a lot of music is because when I listen to music, it's more like when I'm boxing or in the gym. And that's like that's like weird meditation music. I listen to a lot of meditation music because I it just makes me focus a little a lot. So I haven't really been listening to artists a lot. Um, but I I would say like the last few albums I downloaded would be like maybe Tame Impala. Um who did I just download to? I I'll I would say like my all-time favorites would be like Tribe Call Quest and like ODB. That's probably what I listened to. So random. Yeah. Um but uh yeah, recently I've been listening to like a lot of electronic music. Like there's this, I can't even pronounce her name. She's like this Russian girl. Um that's who I've been listening to. Just kind of like trying new stuff. And I also grew up kind of like listening to a lot of rock. Yeah, like the Beatles. I love the Beatles.

SPEAKER_02 45:34

That's probably my favorite band. You seem grounded, bro. Uh you seem grounded. And my my question to you would be as a producer, I know that your mind is always from what I know from um the producers I work with, you guys are always like you're always forward thinking. Um, what would you what would you if you had to make a call to yourself, the past or the past or future, you what would you say to that person? From the production point of view, stream in general.

SPEAKER_01 46:11

Whoever live stream, who would what would you say to that person? I would call back and say stream. Every every idea, every production idea that you have, see what it looks like to stream it. Um and that that actually helped me. I I was producing a a studio show earlier this year, and um they ended up they ended up not being able to do it, so I reworked the entire thing into a live stream. And I was like, I don't know if that's like better or worse, but I think that's where the the whole industry is going. I think at this point we're kind of late, but it's still like you know like Bitcoin, like it's like 10 years ago, it's like you missed out, but if you do it now, and now we are here at a point where it's like, damn, I wish I did it. You're an early adapter to stream. I feel like you're an early adapter to Twitch for sure. I was a I was early in terms of like I was in the no because I've always just been looking there. Okay. But in terms of like locking in and doing like doing that, I missed that. Like back in the pandemic, I feel like everybody touched it because we couldn't do nothing else. Right. But you know, the people who really stayed with it, I mean, that's how we have a Kai Sonat now and AMP. That all started in the pandemic, but I think it was happening before then with Ninja and stuff like that. So, and uh I actually just consulted with a couple of creators who were thinking of doing the whole production thing, and I was just like, look at it uh as a stream and see if it's not better or worse. And a lot of them switched over and ended up saving money and being able to do it.

SPEAKER_06 47:43

What you think about this? Is just an idea I just had. This might be a dumbass idea. An all-deaf 24-hour stream, and you would have different people that's known on all deaf coming, almost like radio. They would come in for two hours at a time, kind of entertain the audience or whatever, and then somebody else come in.

SPEAKER_01 48:01

That's definitely on the table. Um, we have a 24-hour seven uh 20 hour, what the fuck did I just say? 24-7 live stream of all deaf, but it just runs programming. And then we had like um a couple virtual cons over the pandemic where it would be sort of like a host at a time kind of coming in. So it's it's definitely it's definitely possible. I think it's just about sort of like, you know, merging the two worlds, because I think why a lot of older people like don't get the streaming thing is because there's no structure. It's usually just somebody yapping about something you don't know or playing video games. And if you if you're not into that stuff, it's hard to get into. But I noticed with like, I don't know if if anybody's seen Streamer University. Have you guys seen that? Uh yeah, yeah. That was big amongst people 30 plus because there was reality TV angle of like the the the professors are they gonna hook up that whole thing. Right. There was the uh story angle of like the young guys, you know, getting in trouble and stuff like that. It was structure. And that's when I was like, oh, that was the one thing that was missing with the older people, is just structure. Right. So now I'm thinking of like, okay, the older people know about the studio stuff and the younger people know about the live streaming stuff.

SPEAKER_07 49:21

If you can meet in the middle, is that what you think is next? You think streaming is the the way this is our yeah.

SPEAKER_06 49:29

I feel like that too, cause because it's like appointment, it's almost like that's the only way to have somewhat appointment television. Yeah. Where it's like you have to watch it now. That's why sports does do so well. Yeah, yeah. Because they don't.

SPEAKER_07 49:43

That's the best part. Yeah. And they but they appointment, they appointment stream. Like most streamers have, hey, I'll be on at this time, and people pull up. So it's almost like reverse engineering away from streamer streamers like uh Netflix, the you know, the the big box people or whatever.

SPEAKER_06 49:59

The well, hold on. That that was gonna get me to my my my next question to piggyback on that is so what would be the tip if somebody was just starting social media today, and they're like, I'm trying to grow an audience, I'm trying to grow my brand, grow an audience, what's like one or two things that you would tell them to focus on or they should do?

SPEAKER_01 50:19

Well, the thing that I love about streaming that I feel like a a lot of people it actually um gets in their way is that the live element is a big part of it, but that can come later. Like, if you if you okay, imagine this was a stream, right? You guys had to shoot this anyways. Yeah. And then you gotta edit it, and then you gotta put it out. It's a lot of time and and a lot of money, um, and then you have to chop up clips. When you shoot something live, you kind of are all doing everything at once. You have to be polished enough to not mess up so much that you need those cuts and all that stuff. But there's also a little lenience when when you're live. Like if you mess up and some and you have a fan base watching and it's live, a lot of times they'll people, you know, they would let us walk off and get some waters and then come back, you know, like it's very much like hanging out with the person. But what a lot of people don't realize is that if you have to shoot it and drop it anyways, you stream it and you're you're clipping the whole time. So now you can stream it, you can take that live stream and put it on YouTube, and it's just like you shot it. You can cut that up if you want. So now you get the live stream with the fans, even if they're not there. You get the live editing and clipping, and then you get the project that you wanted, anyways. So it's not really hurting you except the Wi-Fi and the performance element, but those are things you got to upgrade, anyways. So I would I would definitely tell new creators to just put the effort into streaming because you can get all of that other stuff from there. I used to do reaction videos and commentary videos where I would have to shoot myself and then edit it with the thing, but now with my streams, I'm actually live watching it, and then I can cut it. So it's like the format is a little different, but I'm doing what I was doing before way easier.

SPEAKER_06 52:09

How do you do? Because I I I dabbled in that for a little bit, maybe about a year ago. Like doing reaction videos on a stream. Yeah. Who's editing your clips though?

SPEAKER_01 52:19

Me. You are because I don't have to. I have a a stream deck right here that has a whole bunch of buttons on it, and one of the buttons is clip. So anytime I that I uh say something funny or something that I a moment that I like, I press that button, and then after the stream, I go back and I grab it and I post that. Go a step further. I know that. I'll give you one better. If the audience is in there, they'll clip it too. They'll be like, that was hilarious. They can clip it for you. You can clip it. So you're doing three things at once. You're doing the live one that you're one thing that I hated doing, I hated shooting something and then shooting a bunch of stuff, and then that first thing I shot never came out. Y'all ever did that? Yeah. But if you stream everything, everything that you're working on is out. So even if you miss going back and clipping something, you still gave that to people. You know what I'm saying? Yeah.

SPEAKER_06 53:07

Wow. That's well, it's so funny because this is something that I mentioned when we first started, you know, but I was saying that's how we could do our Patreon, which is we could stream this live. Like if we had our Patreon set up, we could be streaming this right now, and then whenever we want to put out the polished episode, we put that out, you know, whenever. But our Patreon people would get to see this like today. Early. Early.

SPEAKER_01 53:33

Yeah. Exactly. And you don't that's not even like an extra step besides posting the link. Yep. Yeah. So, okay, and then nigga tomorrow. I'm sending his Patreon. Blame him. You've been on damn internet, you scary. We send you the link every single time. This is a two side. You should have been told them that.

SPEAKER_06 53:51

Sitting on the information. I said it's like three months ago.

SPEAKER_07 53:55

You know, BT. Yeah, shit, crazy, man. Um man, Cloud, man, so let's know. Uh I wanna I still want to know when you knew Roast Me was a hit, but we also had to talk dad jokes. Yeah. Because that's also your baby, right? Yeah. So um, because I I I these are gotta, these have to be two of the higher uh like watermarks for all deaf. Um how did you know Roast Me was a hit, and when did you know dad jokes was a hit?

SPEAKER_01 54:26

So those two um worked polar opposites. One was a hit right away, one I had to bust my ass for, right? So roast me was like, I have this idea, we did a test episode. Um, I was like, I think this could work. We shot the first season, I was like, this did not work. But what was weird was that that promotion where I was like walking around and stuff like that, that was promoting season one. So people were watching that and they were like, this is a hit. And then season one dropped, and they're like, This wasn't what we so it was kind of backwards. The promotion ended up hitting better for season one. So then season two happened. I would say season three was when we when I knew for real, because then it was like, okay, I had some time to work with this, and people other people are making compilation videos. So everything blew up on Facebook. Facebook was like the the baseline for almost everything all deaf. It blew up first on Facebook. So Roast Me as a show was doing okay, but the compilations, the uh highlight reels, the Craig Smith, the boo comps, you know, the the Doughboy comps, the the individual stuff was getting millions. So that's what really made Roast Me a hit, but that was you know three, three, maybe four years later. Dad jokes. I pitched the idea. Um shout out to Kev on stage. I wanted to call it Zingers. Thank Jesus. He was like, they're dad jokes, though, you should call it dad jokes. I was like, okay. We shot the first episode, uh, Tony vs. Kev. It was so early, I didn't even put the jokes subtitles in yet. Um we dropped it on Friday. By Monday, it had three million views and had been on Good Morning America.

SPEAKER_06 56:13

So wait, how many subscribers did you all have on YouTube? Was it on YouTube or Facebook that they got these views? The three million was Facebook. Okay, and then how many followers did you have on Facebook when you dropped that?

SPEAKER_01 56:25

Ooh, on All Deaf? I don't know. Okay. I don't know, because we had already uh we had already built up some pretty good numbers on, and we were doing the show called For the First Time and Is It True. Okay. That would do really, really well on Facebook. But Facebook was where stuff was getting like high millions. At our peak, YouTube was getting between like one and five million. I think um, yeah. There's a couple ones that went crazy, way crazier than that, but that was like that would be like the average. But Facebook was the one that was getting really, really up there. So dad jokes was like right away, and then when we started using celebrities, that's when it really like went went crazy, especially Will Farrell versus Mark Wahlberg.

SPEAKER_06 57:03

How involved is T.I. still with all deaf? And chance too. Chance a rapper?

SPEAKER_01 57:09

Chance is an owner too, right? No, chance that was a while ago. I don't even know how far that went, but I wasn't I I talked to Chance a couple times about some things, but I I don't know how far his involvement went. Um TI TI is an investor, and I think he pitches uh a lot of stuff and and gets it made, but that's over on the ATL side, so I'm not 100% sure. Uh but the the extent of my working relationship was with him was uh roast me.

SPEAKER_07 57:37

Got it.

SPEAKER_01 57:38

Yeah.

SPEAKER_07 57:38

The um and and how did things change when Cedric came in?

SPEAKER_01 57:42

Uh you mean like just culture genesis in general? Yeah. Culture Genesis bought us in 2019, and a lot of people don't know we closed because we never stopped dropping. We uh it's kind of funny. I I guess I could say this. Kev was our like production leader, right? He would like lead all the meetings and stuff. And again, shout out to Kev. He was not supposed to tell us this, but he told us way too soon. He was like, We closing, y'all should look for more jobs, different jobs, right? Because he's like, I'm not about to sit here and lie to you guys.

SPEAKER_07 58:14

Y'all my friends. Exactly.

SPEAKER_01 58:16

Then at the end of that week, it turns out that was not the case, and we were still open for a little bit, but everybody was on edge. We saw the writing on the wall, all that kind of stuff. Um, I had just gotten approved to do a full production. It was called Working Wild, and it was like a travel show with Tony Baker. Oh, yeah, I like that. Yeah, what's crazy about that show is that that was filming when we closed. So we had just, you know, shot up our podcast episode. The office was just running. Um, I was I was in the edit bay, you know, giving notes and all this stuff, and then we just had a meeting randomly, the all-hands meeting that was just like, all right, it's that's it. Everybody clean they clean the uh desks out. And then I got pulled to the side and they were like, You're still gonna finish working wild though. So you're gonna stay on because you have to do the edits. We still got a bunch of stuff coming out. So it was just very surreal. Everybody was leaving with their boxes, and I was staying behind, I was staying behind to work on this show with Tony Baker. I didn't even know if it was coming out. So there was all these amazing moments with Hawks landing on his arm and he was herding sheep, and everybody was like, Oh, this I can't wait for season two. And I was just like, damn, I don't even know if any of this shit is so literally right after rapping, all the all the crew was like, This is this was one of the best things I ever shot, blah, blah, blah, blah. I'd fire everybody, I'd fire my whole team. It was one of the hardest things I ever did. But um, we closed, and then I was just kind of like in charge of these edits that lasted all the way until the end of the year, and then Culture Genesis bought us while we were still dropping weekly, so nobody knew we closed. So, like from the beginning of the year to like the end of the year, we were just a ghost channel that was had a couple people on on uh salary just dropping stuff. So Culture Genesis comes in as a tech company, and um, they've really just been uh focused on the ad side of things. We started signing a bunch of like we signed like LOL and Steve Harvey's network and like just a bunch of black uh creators and and to our network, and then that made us more popular on the marketing side of things because it wasn't just all def numbers, it was all these channels of numbers that was like a network, and then we could sell ads and brands against these numbers that it wasn't just all about all death. So I thought that that was really, really smart because it gave us brands we never were able to work with before, like Snickers and McDonald's and stuff like that. So just selling us as a giant black network was better than just all deaf. And I think that's what Culture Genesis mainly did.

SPEAKER_07 1:00:50

So I I I have to that's a great segue, boy. We I would have been mad as hell if you would have left out of here, and I did not talk to you about you have multiple podcasts and the uh behind the scenes view of all death sponsorships. How do you say somebody who's getting in? How do they try to find them? How do they because they change everything? They the the money makes everything work a little differently. Yeah. How how how do what do they what do it feel like to you that they are looking for? Who? The sponsors. When for for let's say for damn in your nature scary, damn damn in the nature scary or thick threads, or it you do a bunch of different stuff. Yeah, but they be there. Working with bad is good business.

SPEAKER_01 1:01:38

So it's like it's not just the numbers, like don't they it's hard to it's hard to say because it's all it it is, it really is about the numbers because that's why they would you know invest in it. But I I will honestly say that the bigger the brands, the less I know about it because all def has a sales team. So I'm kind of brought in on like, hey, we're talking to this brand, this brand, this brand. We need stuff like this, and then I'll write some shows for that, and then just try to make it as authentic as possible, fighting against all that ridiculous red tape, you know, because a lot of the the bigger the brand is, the more people on legal, the more you can't really say, the more you can't really mention, and the less fun it is. So I guess the job is like execution based on all those parameters. But in terms of me on a personal level, I don't I only get brands through like podcasts. I don't I'm not like really into brands on my own. Um so that's just a matter of m numbers, you know. But in terms of like the bigger talks, that's I'm lucky to have like a sales.

SPEAKER_07 1:02:42

What do you think the the not the number is, but where do you think okay, now we should start seeking out these things.

SPEAKER_01 1:02:48

Podcasts, 20,000.

SPEAKER_07 1:02:50

20,000 views or episode when you're averaging those.

SPEAKER_01 1:02:52

Yeah, I think that's the lowest level. Um when uh when I first started damn internet, you scary. I mean things could have changed. That was back in 2019, but um it was kind of just like, yeah, we're not we we jumped the gun and we asked like the company about the brands and stuff, and they told us, but they were just like, you're not there yet. Like 20,000 per episode. And then that's for the low ones, as you go up. I mean, uh for the company we were at and the and a couple other companies, like I was at um Revolt for a little while.

SPEAKER_07 1:03:22

Nothing streak of bust.

SPEAKER_06 1:03:28

Well, you be winning. I mean, you had the Russell Simmons and but in and soon as it jumped in the buttons before the bullshit, but not a witness. Like I did a short stinning upstein.

SPEAKER_07 1:03:52

Dead jokes with Epstein.

SPEAKER_06 1:03:55

For a couple reasons. That's at least an animated sketch. Please don't. Animated, don't do it. Please clip that. Um you're gonna go on, man, do your thing. This one speaking of podcast. Yeah. I had this question. Gotta cross my legs. Took a while.

SPEAKER_08 1:04:15

Doo doo. Do the doo doo doo.

SPEAKER_06 1:04:19

Anybody listen and I was crossing my legs and my foot hit the table and it took a while to cross these legs. Um, you have a podcast with Persephone? Yes. How difficult is it for you to concentrate? It's easy. Is it easy to concentrate?

SPEAKER_01 1:04:34

Yeah, she's beautiful, but it's like, I don't think we would be able to do the show. If I that's what that was a big thing, was like a lot of comments were just like, How are you doing this? And it's like, would y'all watch it if I was just, oh, god, you know what I mean?

SPEAKER_06 1:04:48

In the whole episode. Anyone that hasn't seen it, I came across one of her videos randomly, because I'd be doing like reaction videos. I didn't know she was a part of your podcast. So I just seen a video of a beautiful woman with the biggest breast I had ever seen in my life. But she looks like she carries it well. You know how some women look like they in pain? She never looked like she in pain. She doesn't like, it looks like she carries them well. What's strong?

SPEAKER_02 1:05:16

It's drunk.

SPEAKER_06 1:05:16

But I looked at a clip and I said, he's not looking down at all. Like you was having a legitimate conversation with her. For the life of me. For the love of you. For the life of me. How you were able to do that? Locked in. You locked in. That's why you're successful in like this book about being disciplined. You know what I'm saying? I don't think I don't think I can do that. I can do it in stance. I was drilling, I didn't even realize that. But I'm gonna look at the chicken, but I mean you learn you learn to. Perseverity, we would love to have you on killing it. And I promise you.

SPEAKER_07 1:06:03

She's a sweetheart, too.

SPEAKER_06 1:06:04

I will put I'll put a marker or something on your forehead. Something to keep my focus. Just wear shades or something. I'll wear shades. I got some shades. Thank you for telling me that. I'm an unprofessional dish response.

SPEAKER_07 1:06:18

I don't know. Uh how does um in my brain you're a you're a gun collector. Yeah, I just got one. I just got my last one. Come on. This is not your last one.

SPEAKER_00 1:06:34

Let's be honest. I have four pistols. Okay. I got four pistols. I just got a submachine gun. I have a rifle.

SPEAKER_01 1:06:45

I have a sniper rifle. I have a shotgun. I know I'm missing something. Oh, I have two rifles.

SPEAKER_00 1:06:51

ARs. I have three rifles.

SPEAKER_06 1:06:54

Uh who you think coming for you?

SPEAKER_00 1:06:56

Another pistol.

SPEAKER_01 1:06:56

Who coming for you? It's not that. It's really just like I want to learn how to use every type of gun. Yeah. You know? Like I I don't know. It's just one of those things. I there's a range I go to. Um You got an outdoor range you go to? No, it's indoor. And they let you shoot what? They don't let you shoot the shotgun and uh I can shoot everything, but uh nothing automatic. Um I don't have anything automatic. But I mean we're talking about this location at off the thing. Yeah, yeah. I can I could shoot uh sniper rifle there. Wow.

SPEAKER_06 1:07:27

So my homeboy collect guns. Oh yeah? Yeah, yeah, yeah. So he's a bunch of them too.

SPEAKER_01 1:07:31

I think it's I think it's important because it's like one of those things that two things, okay. I growing up, my dad had this riot gun. It was like a shotgun, and that was like the family protection. Like, you know, I knew where it was and all that thing. I found out as a grown man, he had never shot it before ever. And then I learned about guns, and I was like, that shit might not have even worked. You know what I mean? Like when you don't I get it, like people are nervous around it, but I think that's why everybody should It's just a tool. You gotta, you gotta the worst thing that can happen is you hurt yourself because you don't know how to use it, or you're nervous with it. So I think it's just important to know.

SPEAKER_07 1:08:06

I need somewhere to shoot my shotgun. I tell everybody, I'll say, if you don't think you need a gun, the moment you go in the gun store, you realize you need it. Because only two people work in a gun store. It's the red-haired dude with the beard and the hat, is ex-military is really fit. All ex-military. Yeah, and he was like, This dude, if boy, he got hands. I got a spot around we're in Burbank, right? Yeah. There's a spot right down the street. I know exactly what you're talking about. Yeah, yeah. Direct? Yeah, yeah. Uh I'm talking all you're talking about on Magnolia. I think it's on Magnolia, Guns Direct.

SPEAKER_01 1:08:34

There's a few, there's a I go to Gun World. See, don't okay, so I know that spot too. It's like a damn Costco for guns, right? The the spot I'm going to, it's all that's on the opposite side. All ex-military. There might be four or five people working there, and it's just like a little shop. Like in Grand Theft Auto, you know how you walk in there and there's like guns on the side? They'll walk you through it, they'll give you the test. Like it's it's way more one-on-one. Whereas in Gun World, I felt like I was just like trying to flag down somebody. It felt like Target. Yeah.

SPEAKER_07 1:09:01

Literally Target. There's uh But yeah, because the only other person that works in there is the is then it's the little frumpy, you know. Why your voice go like that? Because he likes molestery in the face. Hilarious. Yeah, it'd be like it's always like a little, a lot of times in the gun store, it'd be like a little. I'm not buying a gun from someone who's molesting. No, but I would say that's what you're buying from. Yeah, a little school shooter in the face. And I'm like, you know what? He's like, he's like, you know what? I need a gun. Just because if I want to whoop his ass, he got an AR on his back. It's like, and and he clearly knows how to use it. So it's like, go get your gun, man.

SPEAKER_06 1:09:37

I I want to know anything crazy happened. You got any like onset stories? Like anything crazy happened that you remember? Yeah, yeah. Definitely.

SPEAKER_00 1:09:48

Which ones can I say?

SPEAKER_01 1:09:51

On set. I mean, you know, Roast Me has had its fair share of fights. We we do need armed security now. Really? What? Yeah.

SPEAKER_02 1:10:01

I thought it was at least from the from the outside looking in. Well, first of all, I uh uh uh most of everybody on there I know, unless there's some an out-of-town comic of somebody. But it seemed like it seemed like fun love.

SPEAKER_01 1:10:13

Yeah, for sure. I think that the best people are that, you know. But I think that there is like a there's like an unspoken hierarchy in in in Rose Me, you know? Because it's just like who's been here, who's been killing it, who has their seat, right? It's a very aggressive show in the sense that it is actually fully unscripted, so you know, if you really don't bring it, you can get next level embarrassed, right? So if somebody is somebody's coming in there like, I want his seat, I'm gonna go at him, blah, blah, blah, blah, and it doesn't go well, they can get in their feelings pretty quick. Um, but a big thing that I did not know, um, and this is just, you know, sort of like the growing pains of producing, is that when you go to another city and do that, you don't know who knows each other and who don't. So I was just out there scouting, getting a whole bunch of like, I won't say where, but like, you know, we we traveled to different places, and in some of the places, I got a bunch of people who individually can roast, but I didn't know their relationship with each other. And sometimes I was pairing people up or putting people in the same room who actually didn't like each other. And that didn't translate well to roasting because if niggas already don't like each other and one person gets lit up, they're gonna try to fight outside. And you know, we've had gangs come up to the office and niggas waiting for people outside. Wow. Well, no. I will say this. We've been we've been giving Brandon Lewis his flowers. That nigga is strong. Oh, I tried to hold this nigga back one time. That damn near put me in the gym. I was like, this nigga is B Lou with the B Lou with the smokes.

SPEAKER_02 1:11:55

B Lou.

SPEAKER_07 1:11:58

Yeah, and he's an athlete.

SPEAKER_01 1:11:59

B Lou is a strong nigga, man. What have somebody was trying to fight him? Yeah, B Lou was not in the wrong. And I won't I won't go into it, but like, uh, I'll tell you later. Okay. But like it wasn't, it wasn't anything serious either. But um, I mean, it's just, you know, niggas, it's niggas niggas sometimes. It's it's cool.

SPEAKER_06 1:12:14

Yeah, see, Sidney Castillo just told me, what was that, Laugh Factory on Sunday? He was like, you should do roast me. I said, I'll be done for somebody, bro. You know, I'm little, I'm from Florida, you know, because I be feeling like, oh, you saying the shit that you've been thinking about me for 15 years. Right. And now you feel like this is the safe space for you to get that off your chest. Now I gotta fight. Yeah.

SPEAKER_01 1:12:38

Well, I mean, if you change your mind, let me know. Okay. A big thing about Roast Me is it it kind of let me know how to take a joke. I mean, uh, we were already kind of there by all the bullying of all deaf, anyways. But I feel like it was kind of like, you know, I realized it um we had an episode with uh Jay Wheels, rest in peace. Yeah. Um and uh he he was in a wheelchair, and uh he was flaming people up, people were flaming him up, but um afterwards we were talking to him and stuff like that, and this woman came up and uh she was like, hi, I just want to introduce myself. I'm Jay Wheels' mom. And I was like, Oh shit. These niggas were going crazy on him. I didn't know his mom was here. And such a nice lady, she said, Um, I just want to thank you for this because this was like like you really included him, you know? And that's when I was like, Man, I'm thinking of this all wrong. Like, this is not a show about bullying. That's why I put the little, I don't know if you guys ever seen the beginning of the show, has the little South Park warning, like, yeah, this is uh this is what this is, do not do this, because we didn't want people imitating it at school. Um that's when I was like, oh, okay, this is this is like uh this is almost healing. You know, a lot of people come on there with their insecurities. If I came on here with my big nose and 20 20 minutes of niggas talking about my nose happens, it's almost damn near like shock therapy. And then you dap up all those people and it's love, you're just like, okay, I was way too in my head about that. You know, it's not that big of a deal.

SPEAKER_07 1:14:00

When you said that my brain um automatically went to Brandon's skin, I was like, bro, they used to be a Brandon skin. Something crazy.

SPEAKER_01 1:14:08

And that was, I mean, that was tough, but honestly, every time Brandon brings that up, he brings it up positively. Like, and Brand is a great roaster. He's a great roaster, he could take a joke, and that was good for his brand. A lot of people don't realize it is that if you're in a good moment, you're in a good moment. It don't matter what side, as long as you take it well. But there's a lot of people who got flamed up, didn't say nothing back, who come up to me and they're like, Man, everybody talks, oh, that's you from roast, blah, blah, blah, blah. And it's love, and sometimes it translates into ticket sales. And I can't, I I love that. Wow.

SPEAKER_06 1:14:38

That's beautiful to me. That's dope. All right, we got a game on this show. Hell yeah. We call it Kill It or Let Live. Okay. All right, basically, I'm gonna throw out a topic. You're gonna say whether we should kill it, you don't like it, okay, or let it live. It's all good. All right, kill it or let live. Having you have a hundred million followers on every social media platform, but you have to participate in a ditty party. What kind of ditty party? You know which one. We talk about the man, the worst he in the corner rubbing semen on his breast. Oh, that kind of diddy party. Private one? Not even the mansion one? No. A hundred million followers on every platform?

SPEAKER_01 1:15:23

Nah.

SPEAKER_06 1:15:25

It's a kill it.

SPEAKER_01 1:15:26

I don't, yeah. The stuff he was doing was too weird. It is very weird. And it's gonna be recorded by nipples.

SPEAKER_06 1:15:32

Semen on the nipples? I don't think I'm putting semen on nobody's nipples.

SPEAKER_02 1:15:37

Don't add an extra S on there.

SPEAKER_06 1:15:39

Okay, it's a kill it. Kill it or let live. Hooking up with a white woman on Juneteenth.

unknown 1:15:45

What the fuck is wrong with this nigga?

SPEAKER_01 1:15:47

I don't know what's wrong with it. I don't First of all, that's hilarious. Second of all, let it live. What did Dr. King die for? What's a better name to do it?

SPEAKER_06 1:15:56

That's reparation, some percent. Seems right. Okay. All right. People can't kill it or let live. People constantly sending you reels in your DMs. Let it live. Oh. Let it live. You must be the one sending them. I know. I mean, sometimes, but that's a that's a good way to like source some content. Okay. Here it goes. Kill it or let live. Starring in movies for the rest of your life, but the movies will only be seen on Tubi. That's cool. I'll let that live. Let that live. I don't mind Tubi. All right. Let's see if you mind this one. Kill it or let live. I know. Kill it or let live. Eating your lady's ass immediately after she left the gym. Oh, kill it. Oh. No. No, I don't like extra sauce.

SPEAKER_01 1:16:48

I don't want the twang.

SPEAKER_02 1:16:50

This guy over here is a little different.

SPEAKER_00 1:16:51

Hey, he's a big one.

SPEAKER_01 1:16:53

Are you a nigga like that? I know that you guys exist. That that you guys have the gym? Why you don't talk like they're over there? I know you guys exist.

SPEAKER_07 1:16:59

No, because it's it's been in the ecosphere of podcasting forever. I I these are two separate entities that they like to mix together. What? Yes, I have said possibly partook in eating some ass. And I don't mind dealing with a lady post-gym. Don't mind is different than. I don't suck titties after. Like, I know I don't prefer sucking titties after she leaves the gym, but I will.

SPEAKER_06 1:17:23

You like twang on your tongue. You like a twang your tongue. It's a little salty. Tarton. I like savory over sweet, my nigga. Oh, VT. This has been the killing act. Make sure you like, comment, subscribe.

SPEAKER_01 1:17:37

Nah.

SPEAKER_06 1:17:38

I don't know.

SPEAKER_01 1:17:39

I don't know. I don't think it's any, I don't think it uh is a bad thing to say, wash your ass first.

SPEAKER_07 1:17:46

Yeah. I'm not eating no ass. You know, eating ass is a delicacy. You do it every night. BT. Twice a year. BT. Exactly. Like Blovin. You gotta get the poisons out, bro. Eating ass is a delicacy? Y'all don't eat ass? BT. After the gym. I'm not talking about after the gym.

SPEAKER_06 1:18:04

Y'all talking about after the gym. I'm saying eating ass in general. I don't think I ate ass this year. This year. Congrats. I was still about to get my chip. You got two weeks left. Two weeks left to kill my chip.

SPEAKER_01 1:18:25

That looks natural. The closer the legs on the front.

SPEAKER_06 1:18:37

Oh my god. Don't cross the fish.

SPEAKER_01 1:18:41

Don't cross the feet. Let me do it like this.

SPEAKER_06 1:18:46

The seal like black ones. Kill it or let live. Kill it a little. Kill it a let live. This is the last one, because this done going on too long. Kill it or let live. Balding men going to Turkey to get hair implants.

SPEAKER_01 1:19:05

Uh let it live. If I have that problem, I'm doing that. Okay. I'm just waiting for the hair science to get better. If I start balding, I'm I'm over there. I'm Turkish, baby.

SPEAKER_06 1:19:17

Hold on, this is the last one. This is the last one for real. It's only because it was on the subject. Kill it or let live. You're the richest man in the world. Let it live. Hold on, hold on. Wait a minute. Let it live.

SPEAKER_01 1:19:29

Let it live. Okay, whatever it is. Let it live. I'm the richest man. That's a bad thing. I wouldn't want to be the richest man on the on earth. Hell no.

SPEAKER_06 1:19:36

You're the richest man in well, okay. You're one of the richest men in the world, but you can only eat your food through your booty hole. Silence. Pregnant pause. Holy shit. I can't eat no food through my mouth. Only booty hole. You have to grab it with your ass. So, like ribs? You have to stick a rib in your ass? Why are we going to be though? Why are we that we're?

SPEAKER_02 1:20:02

Because I'm wondering, like, is this a new science?

SPEAKER_01 1:20:06

Is it liquidated first? Or am I just putting full oranges up there?

SPEAKER_06 1:20:09

I love D D railing such a great conversation. I'm not everybody. Anybody that was like, what the hell just happened in this interview? I apologize.

SPEAKER_00 1:20:20

I would be so fit though.

SPEAKER_07 1:20:24

That's a little bit. Where does it come out? It goes back in and come right out.

SPEAKER_01 1:20:28

If that was the only way you could eat, you wouldn't. I mean, I get it. Your booty hole does have taste buds. I did learn that. Does it? Mm-hmm. I heard your nuts have taste buds too.

SPEAKER_07 1:20:37

Why would they, though?

SPEAKER_02 1:20:38

What are you? Your nuts have taste buds.

SPEAKER_07 1:20:40

No, there's like, there's like uh people testing it online with like dip it in something? They're just like dip them in. Don't don't do your show. You know what I'm talking about? They dip it in the little. Don't dip. That's they dip. And they'll be like, spicy.

SPEAKER_02 1:20:53

Yeah, that's orange juice. You can dip your balls? Is that a truffle?

SPEAKER_06 1:21:00

All right, man. I'm interested. We all over the place. I'm dipping balls. I'm letting it live. Top five video. I'm out of here.

SPEAKER_08 1:21:07

Yes!

SPEAKER_07 1:21:09

It's a clip. I'm letting it live. Uh top five uh top five video games. You're a huge gamer. Yeah.

SPEAKER_01 1:21:15

You guys are I would be very surprised if you agreed with these.

SPEAKER_00 1:21:21

Umcarina of Time on the 64. Mario 64. Mario 64 is great. Uh you know what? I'm a big Pokemon guy. Pokemon Red. The first one. Uh I don't know. I don't know. Grand Theft Auto San Andre San Andreas? Okay. I don't care, but I do. I'm going to Smash Bros.

SPEAKER_07 1:21:52

Alright. I'm with you. Uh and then we outta here after this, man. If you can, uh career-wise, you can picture you're killing it in every aspect. What does it look like? Specifically business-wise. Are you behind the scenes? Are you directing? Are you you got a Pat Cloud TV?

SPEAKER_01 1:22:15

Um, I'm definitely always gonna do both because my thinking is that it's okay if you don't think I'm funny because I just produce something for BT that you might like, you know. So I think that you have way more wide range. So it's definitely both of that. I think ideally it would still be as free as I am. I don't want to get so good at something that that's just all my time. So I think it would be um still uploading what I want to do content-wise online, uh just at a higher level. Uh my nights can be either divvied up between streaming and actual live performing. Um and then just like now, like, you know, I might have a week where I shoot three things, I might have a week where I shoot one thing. I think just peppering it in with the bigger shoots. Um but I kind of always wanted to my idea of success was just growing all of the plants that I like What am I trying to say? Garden.

SPEAKER_00 1:23:11

You fertilize all the plants that you can do. I don't want to say fertilize though. What's the other thing? How do you just put a seed in what's that called? Sewing? I don't know. I don't know. I just want everything to grow, you know. I just want everything to grow.

SPEAKER_06 1:23:22

I just want everything to grow. Yeah, dip them balls, man. Hey man. No dip them balls, no? I'm about to hey man, this has been a phenomenal episode, as I knew it would be, man. Very insightful. Uh man, man, you one of my favorites, man. I gotta actually start following you on your social media. I'm one of them creeps that be like, what is he doing over there? Oh, I like what he's doing. With the animals, boy. You better that was interesting. Um ladies and gentlemen, uh oh, before we got, make sure y'all like, comment, subscribe, make sure y'all hit that subscribe button, make sure y'all uh hit us up in the comments. Uh make sure you follow uh Patrick Cloud on all social media platforms.

SPEAKER_01 1:23:59

It's just Patrick Cloud, right? Yeah. On Twitter, it's Pats on Your Back.

SPEAKER_06 1:24:05

That sounds like a Pat's On Your Bitch back. That sounds like a back shot. I've been adjusting higher. I'm Linda Brown. BT Kingsley. And the one and only Patrick Cloud, everybody. Thanks for having me. This was fun.

SPEAKER_05 1:24:18

Hey, turn up.