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In this episode of Canada Now, host Ashley Smith sits down with Arman Mottaghi, founder and CEO of Properate, to explore what it really takes to build companies that last — in climate tech and beyond.

Arman shares how Properate grew into one of Canada’s leading home energy assessment platforms by focusing on long-term value, real revenue, and system-level thinking — rather than chasing Silicon Valley hype cycles.

The conversation spans:
* Why homes are one of the most underestimated climate levers
* Why indoor air quality may be a trillion-dollar industry hiding in plain sight
* How Canadian founders may need a different innovation and funding model
* Why bootstrapping, cash flow, and trust matter more than pitch decks
* What Canada risks losing by importing U.S. startup playbooks wholesale

This episode is a thoughtful look at climate innovation — and a compelling case for a distinctly Canadian approach to entrepreneurship.

(all links available in show notes - coming soon, see Canada Now at https://canadanow.beehiiv.com to subscribe)

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