Marc Watters - Construction Business Blueprint

The Construction Business Blueprint #015 - AMA: How to Get Control of Your Construction Business Without Doing Everything Yourself.

Marc Watters Season 1 Episode 15

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 17:49

Control doesn’t come from doing everything yourself.


For most construction business owners, that belief is the very thing keeping them stuck in the weeds, buried in decisions, and unable to step back without things wobbling.


In this AMA episode, we break down what real control actually looks like in a trade business, and how to build it without micromanaging, overworking, or burning yourself out.


The core truth is simple:
 control isn’t a tighter grip, it’s better systems.


We reframe control around documented processes, clear standards, and a steady review cadence that lets you delegate with confidence instead of crossing your fingers.


You’ll hear how to build a simple, repeatable pricing workflow, from first enquiry to handover, so your team can follow a proven path while you stay informed through regular reporting.


Inside the episode you’ll hear:

• Why doing everything yourself feels safe but kills scalability
 • How to create systems that give visibility without micromanaging
 • A practical way to fix one high-impact bottleneck at a time
 • How to avoid vague December resolutions and make real progress
 • Where most pricing confidence breaks — and how to rebuild it
 • Why a ~50% win rate is a sign of strong positioning, not failure
 • How premium service attracts better clients and better margins


We also tackle boundaries and client management.


Constant access isn’t good service, clarity is.


You’ll learn how to set response windows, book follow-ups, and define delivery timelines so trust increases and late-night calls disappear.


Finally, we show how to stop babysitting and start leading. Define roles, outcomes, standards, and timeframes.


Use simple visual briefs to remove ambiguity. Ask for plans instead of dictating steps, then support with checkpoints, not hovering.


The result is a team that owns outcomes, a business that runs predictably, and a founder with the headspace to grow.


If this episode helps, follow the show, share it with a mate who needs it, and leave a quick review so more builders can find it.


Got a question you want us to tackle next? Send it our way.

AMA Setup And Purpose

SPEAKER_00

So, hello and welcome back to the construction business blueprint YouTube channel. The place, if you're a construction business owner that wants more time, more profit, and more control of their business and life. This week we're going to be doing something a little different. We're going to be doing an Ask Me Anything. So I did reach out to my social platforms and I've also taken some questions that people are sending me behind the scenes. I want to address these now open and on the air because I know a lot of people are hesitant to come forward for help. A lot of people are hesitant to come forward and ask those questions. It can be personal, it can be deep, it can maybe they're scared of what the answer is going to be. So what I've decided to do is put these questions out on air, answer them here, unscripted, as deeply, as clearly as possible, because I know it's the same questions time and time again. All of these struggles that the people I speak to, I speak to a lot of guys every single day in this industry, and they're all suffering from the same thing. And that's why the model of why I created time profit control, delivering results for high-quality clients with a streamline organization, and the blueprint even exists.

Why Systems Create Real Control

SPEAKER_00

That's why we are making business owners have this transition from tradesman to business owner. Look, I'm going to go through some of these questions, a handful of them, no scripts, no perfect answers, just straight talk. And like I said, these are the conversations that I have with my own clients every day, potential clients, people come with me. And I'm going to try and angle them more for December. Just the stuff that's been happening now to make it more relevant to you and as best as possible. Like I always say, if there is anything on this video, if you want a question answered more deeply, please feel free, drop a comment, drop me a DM, whatever it may be, and I'll be happy to help. So let's get stuck in. So the first one here, I'm going to keep these anonymous, okay, because these people don't know that I've asked their questions on earth. So look, it says here, Mark, I know I need help in the business, but I'm terrified to let go of control. How do I trust somebody else without everything falling apart? That's a great question, and it's a question that I face all the time. People think that hiring other people uh is letting go of control, is letting go of their business and they're not going to know what's going on. It is how you delegate that. So that is delegation. That is taking what you do every day and delegating that to somebody else. And no, you know what? They're right in a sense. I'd be terrified to let go of, you know, bring somebody in like a manager or somebody into the business to just take over things without any structure in place, without any systems in place, without any sort of guidance in place or training, like you would go into any other industry and you enter any other job, you know, there's a training program there in place. There's something there that's for somebody to follow. So if you're sitting there and you have a business that you don't have any processes, you don't have any systems, you don't have a step-by-step of how we price jobs, how we manage jobs, who the clients are, these are the systems we use, these are the platforms we use, this is what I expect my emails or responses to look like to clients, then no, it is going to be chaos and the wheels are going to fall apart. Your business will fall to the level of its systems and the level of its processes and to the level of your guidance. However, when that is in place, when you have that in place, you will actually gain more control. So when you delegate and you let go of certain tasks, those lower value tasks to help you focus on things, when you have a reporting structure or system in place that these guys you're delegating some of the control to, you're actually gaining more control because you're asking for it in a timely manner, you're reviewing it on a regular basis, you're making changes, you're able to have the headspace to make decisions. So these people that you bring into your business should be uh affording you that time, they should be giving you that time to be able to work on the business rather than being stuck in it. But if you're trying to do everything at once, it's just an ongoing struggle, and you're never going to get out of those weeds, and you're never going to be actually be able to move on, make a difference, make changes, and have an impact on your business. You know, the founder's time, the tasks you do, the things that we, you know, you need to delegate is one of the first things. I made a video about it recently. It's one of the first things we do inside the blueprint program, and under my mentorship and my guidance, we look at what is causing the business owner the most pain, taking the most time, causing the most stress, and we put systems in place. We streamline things. Like if you have if take an example, if you price a job a certain way, I had a client in this morning actually. We reviewed his whole pricing schedule from a lead comes in, from a request comes in, or a tender comes in, right through to how that's issued to the client and delivered and handed over. We reviewed that process and we

Delegation With Structure

SPEAKER_00

were able to highlight so many different areas there or issues as the why there were too many you know pieces of the puzzle, too many cogs in the system. So we streamlined that, and now he's going to be you know doing that in a much more streamlined and efficient way. But now what that means is he has a step-by-step system of how his business takes in a tender, a lead, or whatever, right through to delivery. And when he now brings somebody in, they now have a system. He can now take himself away from that process and put somebody in place. He knows how it works, he knows what they expect, and so does the person that you're delegating to or handing over an element of control to answer the question. Being terrified of letting go of control. If your business, you know, if you currently don't have any control of the business and you think bringing somebody in is going to solve that, it's not. You need to solve that problem first before bringing people in. Okay,

Breaking The December Cycle

SPEAKER_00

so this is a this is a December relevant question, and the question here says, Every December, I tell myself I'll be more organized next year, but nothing changes. How do you break the cycle? Okay, so if you're a regular to this channel, we had a video just released last week on exactly how we tackle this problem, and that starts by usually setting yourself unrealistic targets or unrealistic goals. So if you're trying to you know fix everything at once in January, but your business hasn't changed, so you know you still have the same amount of time to spend on projects, in the business, on the business, do all those things, then you're not gonna be able to adapt all these new things all of a sudden just out of thin air because it's a new year. So the new year doesn't, you know, doesn't change anything, it's it's a time off and a time starting again. So miracles won't happen over Christmas, like I say to your business. So if your expectations are too high, if you're saying I'm gonna solve every problem in my business within this year, then you're you're you're being a bit maybe not too over ambitious, but you're trying to bite off more than you can chew. So, like we said in the last video, take the one thing that you think is gonna be that make the biggest difference. So that could be the one thing that's annoying you the most, you know, whether that's a team member, how the team is delivered, or even what we spoke about there in that last question. You know, what is the the one thing that takes the most time or causes the most stress? Pick that one thing for January or pick that one thing for the new year and fix that first. Once that's fixed, then you can move on to the next thing. Just doing one thing at a time, and say you do four of those major tasks, like I said in the last video, could completely transform your business in the year. So don't try to do everything at once. Set your expect expectations as realistic, box off time that you have in your week. You know, don't say right, well, I was on the tools all last year from January, that's it, I'm off the tools and I'm not doing it anymore. That's an unrealistic target. You know, you could transition that in and say, by April, I want to take a step back from the tools. What that could look like is in January, you want to, you know, have one day a week, you know, by February, it could be one and a half days a week, it could be three days a week by March, you know, whatever, you know, take your time, break it down, make it simple. You know, people who work with me, that's all broken down. We show you exactly how you do that inside the blueprint program. But for anybody just watching this, looking Fridays and the answer to this question that this guy had, that's how you would do that. Breaking the cycle as well is difficult if you're falling into the same cycle straight away in January. So if you haven't really planned anything back in December and you're just picking up where you left off in January, it's hard once you get back in, you're getting sucked back into the weeds. It's hard to not get into a repetitive cycle. And again, like we touched on in the last video, reviewing that on a weekly basis. So if it's an absolute non-negotiable that you have your your daily diary, like again, there's another video on that in the series here down below. You'll see the daily diary and other things. If you're reviewing your day on a daily basis, if you're reviewing your week on a daily basis and looking at okay, so see that that goal that I set myself of being more organized and being more structured. How is that going so far? Do I need help? What has happened? What has not happened? Why is it not happening? Having that review could be enough, even if it's just you, maybe not a team. If it's just you, you know, having that review could break that cycle as well. But organization just comes down to the founder, it comes down to setting yourself time, it comes down to boxing things off, and again, if that's something you need more help with, obviously, I don't know what your business is, I don't know what your how long you've been in business or what the ins and outs are. But being organized is easy, but it starts with a commitment and starts with a plan and then the review of that plan. So hopefully that hit answers that question for you. Okay, so I have another question here that is a that is a big topic, it's a short but sweet question. Okay, it's

Boundaries That Improve Clients

SPEAKER_00

a it's a great question, that's why I've chosen it. It's a common question, but it is probably the biggest question. Well, one of the biggest ones, that and pricing. But it says here, hardy hardy I remove the fear of losing clients if I set boundaries. So it's probably because I'm constantly talking about putting boundaries in place. And it's like, how do you stop fear from running your business? I'm assuming like that's kind of what the what the moral of the question is. You know, they're scared of of something that if they put in place, what might happen, and that is because of their beliefs. Okay, so they're they think that if they have boundaries in places, they're gonna lose clients. And I'm assuming by boundaries they mean like constantly answering phone calls. Like, I I get guys tell me all the time I need to create a separation from you know my clients' team and me. One company, I'm getting 15 phone calls a day from different members of the team, you know, clients ringing them out of hours, you know, stupid o'clock at night and at weekends, just expecting to get an answer. So, another thing there is like if clients are constantly calling you and expecting an answer and you don't pick up the phone, then you get a disgruntled or a pissed-off client, and they're like, Well, am I not important? They get a phone call, or they're they're waiting too long for you to get back to them. So the boundaries need to be put in place. That's that's how you actually improve your client uh relationship by putting boundaries in place. So boundaries don't actually push away good clients, they push away the wrong ones. Okay, so most clients just want clarity, so they'll want to know when they'll hear from you. So if you give them clear boundaries, like so, say well, we'll we'll break it down into you've gone down the price of a job and you've gone, okay, no, no worries, Mary. We're gonna go back to you and let you know when you know what the price, and then you haven't told her when you're gonna get back, how you're gonna contact her, how the price is gonna be sent, she's gonna then be going, Well, what's happening with this guy? When's he coming back? And if it takes too long, she's she set her, she has her own expectations in her head. This is the same if you're you're private or uh commercial. So the clients then setting their own expectations of what they expect you to come back on. But if you say, Okay, Mary, okay, Jimmy, now uh it usually takes me 24 hours to generate a quote. So look, let's book in a call, say on Thursday at 2 o'clock, and blah blah blah blah. You've set the expectation. They don't need to be ringing you asking where the code is, how long it's going to be, how it's going to be issued. You need to set that expectation, you need to set that boundary. You know, if you have any questions in the meantime, please feel free to drop me a WhatsApp and I'll get back to you within 24 hours. That's the kind of boundaries you can put in place. So a business with no boundaries is inconsistent. If you're constantly answering the phone to everybody and being accessible to everybody, people will think that's free reign and that you're available. If you answer the phone at 9 o'clock at night, you're then accepted that you're available at 9 o'clock at night. So you've you've you don't have a boundary. That means the next time they want to ring at 9 o'clock at night, they will. But if you don't answer the phone at 9 o'clock at night and you're ringing back at 7 o'clock in the morning and say, sorry guys, I have a strict policy or my phone gets switched off at such and such, out of ours, blah de blah, you I'm sure you'll understand. That's fine. The clients won't, you know, they won't be badgering you again. If that client does, and if you've got a client who just wants you to be at every beck and call, then they're not the type of client that you want. And I know that's hard to hear, but it's true. To summarize that, you don't lose clients by having rules in place and by having boundaries in place. You lose clients by being scattered. So not setting expectations, not telling them when you're going to respond, not having open and closed times, you know. The client needs the boundaries and they'll they'll work to those boundaries just like anybody else. Another great question, and I touched on it there when I just briefly mentioned the other question about pricing.

Pricing Confidence And Margins

SPEAKER_00

So another absolutely 90% of my inquiries, you know, or guys that come to me will ask me that same question, or when I talk to them about pricing, this same question will come up. I know I'm undercharging, but I'm terrified of raising prices. How do you get the confidence to do it? So undercharging is a slow death. You don't feel it instantly, but you pay for it in the long term. If you know you're in business and you are busting your balls, but you're not really getting anything from it, what is the point? So I would rather, you know, I'd rather work less and and lose more jobs. So say for example, you're pricing 10 jobs and you're pricing them all really, really tight margins and hardly winning anything. I would rather win half of those jobs at a much higher margin. So yeah, I wouldn't be I wouldn't be scared of losing five jobs if I've won five great jobs at great prices. So, you know, when you're pricing jobs, a good rule of thumb for your your conversion rate for your sales and tenders and everything that is about 50%. So you should only be winning about 50%, and that's how you know your pricing is competitive. If you're winning more than 50% of the jobs you price, you're too cheap. If people are saying, yes, yes, I'll take that, that screams to me that you're too cheap, that you're you've undervalued yourself. And if you're getting no, no, no, no, no all the time, it's not the quality, it's not that if it's not the quality, sorry, and if it's not, you know, you a higher turn up or higher being percenter, which is gonna be hard to determine. But if you're if you're losing too much, then yes, you are too expensive. If you're converting about 50% of your your your leads, your inquiries, your tenders, whatever it may be, then you know you're in a good space. The other thing is that your prices filter out the wrong clients and they attract the best ones. Okay, so people who are who value you know a price over the quality aren't the kind of clients you want. And I know that the commercial space, I get this all the time, that the commercial space is much more competitive. However, I was in that space before and I didn't always go with the cheapest subcontractor. I went with whoever's gonna solve the problems for me, that was gonna, you know, show up, that was gonna be consistent, that we're gonna have a good quality because it was cheaper in the long run. So while you may be the more expensive price initially, if this guy is cheaper and he's gonna come to me with a million variations, changing the script all the time, not turning up, I'm gonna have to bring other guys in to help. And this guy's got a fair price he's gonna stick to from the start, and it's 20% higher than him. I'm going with this guy. I'm going with somebody who's tried and tested, somebody who's reliable, and somebody who can cut the mustard. So it's not always a race to the bottom. And if your clients are only interested in price and a race to the bottom, I've I've said it a million times on this channel: a race to the bottom is a race that you want to lose. You know, set set yourself that higher standard and go after it. There are people out there who will pay for convenience, they will pay for higher quality, and they've got the money to do so. So if you're sitting there with that limit in belief thinking people aren't paying that kind of money, you're wrong. I have a list, a long list of clients there who are currently charging premium prices, but they are delivering a premium service, and the customers are out there, the money is there. So another one is in terms of pricing, you need to be confident and you need to be clear on your margins. That's massive when it comes to pricing. Okay, so you need to know exactly what your costs are, what your overheads are, and then what your profit on top of that is, so you know what to play with. So if there is something to bargain there, you know what your absolute bare minimum to keep the lights on, to keep the business run is, and then you have confidence in your pricing. So you can go ahead and think I can't go onto that figure because I'll lose money. So as long as you're in the profit margins, then look, there's confidence to move up and down there if you want. And if you've improved your service, okay, so if you've been sitting with the same sort of price for a certain amount of time, but you've improved your service, you've improved your your systems, you've improved your communication, you've increased your team size, you've increased your quality, then your prices should reflect it. So another big one here is my team rely on me too much. So, how do I get them

Stop Babysitting And Empower Teams

SPEAKER_00

to actually work well without dropping everything and standing over their shoulder? So, hand holding, babysitting, call whatever you want, it is a massive issue in our game. But most of you won't want to hear it. I would say that most of that is down to your fault. Fear of letting go, micromanaging, not letting people make decisions, not giving people the opportunity to do what they need to do, so then they wait on your back and call for absolutely everything. People rely on you because you've trained them to. And I know that could be hard to get around, okay, but unintentionally, by you not letting them or giving them any space to actually make a decision, or you know, instead of going in and taking over the situation, you could ask them a question on what their thoughts are before the job starts. What do you think the best way of doing this is and see what they say? If that's in them what you were going to say, then you know, you didn't need to go in and tell them exactly what they need to do. Give them a bit of freedom, give them a bit of rein. But if if you're going in and making every decision or you're making decisions over them, or you're changing everything all the time, or say you've got a team leader there and there's guys working beneath him, but you're going in and you know, you know, go stepping over them and directing the other team against what he has said and get what he has set out. That guy will just stop making decisions, he will stop trying because he knows you're just gonna come in like a hurricane and change everything anyway. Empowerment in your team comes from clarity. Here's your role, here's your outcome. So, like what you need to say to him is here is the role, here's the task, this is the outcome that we want, here's the standard that we expect, and here's the time frame you have to do it in. So, you have to set all those things there. It's not it's not enough just to say here's a drawing and has to be done, and then complaining when it's not being met or whatever else. Like, you have to set the expectations, you have to set the standard, break everything down, explain everything in as much detail as possible. Like I always say to my guys, well, do a site auto pro. If, for example, there's a task to be done, you could do a site auto pro of exactly what needs to be done, break it all down. If you're not familiar with the site auto pro is, Google it, it's just literally a picture with a description, and you could literally have a walkthrough of the job and send that to them, and they could have that as their almost how-to and how this project or how this task needs to be done. That's simple, that takes five minutes. I know it sounds like a lot, but it's literally it takes minutes, it's written down in black and white, and then you there's no ambiguity, and you can say, right, step one was this, step two was that, step three was that. You know, what wasn't done and why, you know, and it leaves no room for interpretation or no ambiguity. So delegation doesn't mean disappearing, it doesn't mean you know, just lump and leave and expect what you expect. You know, it means supporting without the babysitting. So give as much information as possible, ask questions, don't dictate, ask for their opinion, and you'll be surprised what results you get out of it.

Wrap Up And New Year Outlook

SPEAKER_00

Okay, so that's a wrap on today's AMA. And by the time this video being released, we are heading into the new year. So, look, everybody watching the channel, there's gonna be a lot more value coming in 2026. Bigger and better things, as always. We're always looking to improve our service and how we help people. So, look, for this video, all I want to say is happy new year and let's look forward to 2026.