Flourishing in Motion with Pavel Bosovik, CEO at 27North | EP007

He sold glue bookmarks for fruit roll-ups in the fifth grade. Today he builds expedition vehicles that help people disappear off-grid—and come back more alive than ever.

Pavel Bosovik, founder and CEO of 27 North, joins Brooks Canavesi to explore what happens when movement becomes medicine. From growing up on food stamps to building a company that helps people find freedom on the road, Pavel’s story is about way more than vehicles—it’s about what happens when you stop running on autopilot and start running toward surprise.

In this episode:

• The fifth-grade side hustle that sparked everything

• Why a spilled thermos of coffee can total a six-figure RV

• What Pavel learned from the couple who needed two adventure vans

• Why he sends customers to his competitors—and why they always come back

• The 24-hour disconnect problem (and why we should all be alarmed)

• Pavel’s 3 dreams for 27 North: a unicorn idea, a love story, and true happiness

• Baryons’ 20-step guide from driveway camping to mountaintop legend

Your Flourishing Partner is ready when you are. Try Baryons for free at baryons.com.

🚀 Connect with Pavel & 27North:
Website: http://the27north.com/
LinkedIn: https://www.linkedin.com/in/pavel-bosovik/
IG: https://www.instagram.com/the27north/
FB: https://www.facebook.com/the27north
YT: https://www.youtube.com/c/EverestConversions
TIk: https://www.tiktok.com/@the27north?is_from_webapp=1&sender_device=pc
X: https://x.com/the27north?s=20

Baryons is your Flourishing Partner. You call, it listens, and together you design what's next. Science-backed. Patent Pending. Start for free with your Baryon today at Baryons.com 

Transcript

SPEAKER_02 0:10

Today we are joined by Pavel Bosovic, the CEO of 27 North, and today we are discussing flourishing in motion. Flourishing from the very beginning uh started with humans wandering. Movement is how we discovered, it's how we survived, and it's how we connected. Nomadic tribes moved with the seasons, explorers pushed into the unknown. And even today, flights, hikes, and road trips help us discover more and flourish. So, Pablo, thanks for joining here. Tell us a little bit about your story and about what you've built here at 27 North.

SPEAKER_01 0:44

Yeah, thank you for having me. So it all started about uh, I would say about fifth grade when I realized I have a knack for entrepreneurship. And it started from a need. Uh I really wanted a fruit roll-up, but I was on uh food stamps, welfare, free lunch, and all I got is a cart of chocolate milk with uh soggy biscuits. So I'm like, all right, I gotta figure this out. So I made a bookmark out of glue and I sold it to the girl in front of me for 50 cents, and back when 50 cents was worth something. And so I ran the cafeteria, I bought it, and I'm like, wow. And it wasn't just a fruit roll-up. I realized that in order to add value, you have to solve a problem. And so I was seeing kids at the book fair buy paper bookmarks for 50 cents. Well, paper bookmarks rip, you drop some water on it, it's it's done. It's just the one I made out of Elmer's glue is rubber, so it lasted a lot longer. Fast forward, I graduated college from the University of Missouri, and I start my first business, which is an RV dealership. And servicing RVs, I realized people are buying these RVs to either enjoy their retirement or just disconnect from society. And quickly realizing that they're buying, for lack of a better phrase, in the words of one of the biggest manufacturers in the world, cardboard boxes. Yeah. And so here they are buying this new RV and spending three, four, five months in a service center instead of pursuing what they worked really hard for. Yeah. And finally had an elderly couple come in and they bought a really expensive six-figure RV, and the gentleman spilled a three-liter uh thermos of coffee, and his countertops, cabinets, floors swelled up. We removed all the water damage stuff, and um the insurance adjuster came and deemed it a total loss. And so here they are crying in my office, Paula. We saved money our entire life. A three-liter jug of coffee. Coffee can be a total loss for an RV. Because the floor is under the cabinets, which is on top of the countertop, so it's all together. It's like a cardboard, it's literally a cardboard box. So when you spill it, it swells, absorbs, starts to rot. And uh, they're saying the doctors told them they have three years of good health left to travel. Wow. The lead times back then it was two to three years for a new RV. And so they're crying, what do we do? Right. And that's when the idea came. Why don't I build RVs? And doing a lot of research, and I realized, wow, there's a need for quality build, not RVs, uh, which I define as ruined vacations, but we need something like adventure and something that you can go off grid. Like RV parks are overflowing, national parks are overflowing now. Yeah. My wife and I went to Yellows, and there's an entire line. You have to buy this little coupon to get in. It's like that's not disconnecting from the chaos.

SPEAKER_05 3:30

Yeah, yeah, yeah.

SPEAKER_01 3:31

And so that's when the idea was born. We uh brought it to life, put our first post on um Facebook Marketplace. It went viral, and we had 40 pre-orders our first few months of business. Wow. Congratulations. Thanks. That's quite the journey. Yeah, I appreciate it. And so now you don't make RVs. What do you make? Adventure vehicles, okay. Um, also known as expedition vehicles. Oh, cool. Um, if the official word, I think, online is like specialty vehicle. Okay. Yeah. Very cool.

SPEAKER_02 3:56

Awesome. Well, uh, I'm really excited to have you on the Flourishing Playbook podcast because flourishing in motion is something that I'm really excited to talk about because you know, neuroscience shows that new environments increase dopamine and neuroplasticity. Wow. So our brains literally grow when we get out and we explore. Uh, so your typical customer, have you seen returns on on that?

SPEAKER_01 4:17

Oh, most definitely. I always tell customers uh when they ask, like, hey, what is my experience going to be like? Well, I tell them first it's not gonna be like previous experiences. Um, a recent customer, uh, after purchasing their adventure van, uh, or I should say RV from a competitor, spent eight months in the service center. First eight months. So imagine the stress and the hassle. And he was showing me the email communications back and forth and the stress and the anxiety. And he was just about to give up. I'm like, please don't. Let's get you on the road.

SPEAKER_05 4:46

Yeah.

SPEAKER_01 4:46

And so I'm like, full disclosure, you're gonna love us so much, you're not gonna want to come home. Well, guess what? We got him into an adventure, man. He went off grid, like completely off-grid, in this beautiful park up north. And uh, yeah, two months later, he didn't come home. That's awesome. And seeing the pictures and the videos, and he's like, I came up with a new startup idea, and literally like the topic of flourishing, like I feel like we brought life back into his stress and over one block.

SPEAKER_02 5:12

Yeah, I mean, his creativity increased. He literally his brain grew while on the road. You know, so the vehicles that uh Pavel and 27 North make, they help us uh flourish in motion externally. Um your flourishing partner, Baryon, helps you flourish in motion internally. So uh let's go to uh our Baryon here. Hey Barion, when someone asks you how to help them flourish in motion, where do you begin?

SPEAKER_00 5:36

Step one, stretch your expectations, not just your hamstrings. Flourishing in motion starts when you realize movement isn't just about steps on your Fitbit, it's about shaking up your mental furniture too. So if you want to flourish, don't just walk somewhere new, think somewhere new. Go off-grid in your own head. Worst case, you get lost. Go off-grid in your own head.

SPEAKER_02 5:59

Awesome. So um uh how many of your customers do you think are doing this to go off-grid, both externally but maybe in their own head?

SPEAKER_01 6:08

I would I'd want to be bold and say 100% because people are just so tired of people because their day-to-day lives are overwhelming, they're unhappy, they're worrying about making bills, they're worrying about their company, they're worrying about everything going on. So to be able to unplug, uh, I remember one of our first customers, he's now become an ambassador and business development officer for us. Awesome. It's unreal. Like he spent an entire career working a regular, you know, nine till five job and has waited till his retirement to begin to generate new ideas. And now that he's in his adventure band traveling coast to coast, like we can't keep up with him. I'm like, Mark, we need to hire full-time staff to keep up with your ideas. Like, where were you your whole life?

SPEAKER_02 6:56

Well, so that's interesting that you said that because um Stanford research shows that time and nature lowers stress and increases creativity up to 50%.

SPEAKER_01 7:04

Wow, I believe it. My greatest ideas came. So my wife and I tried to every weekend go somewhere. So we use the app. Um, there's a couple of different apps, but with the app we use, it has like campsites that are like off-grid exclusive. And so every weekend we try to go, and literally my greatest ideas come usually day two. Like it takes me over 24 hours to disconnect. Yeah, to go off the grid. To go off grid in my head. Like that shouldn't be the case.

SPEAKER_02 7:28

No, it shouldn't. And that's why we're here for flourishing. So, hey, Barion, what role does exploration, whether in nature or in life or in your own head, play in flourishing?

SPEAKER_00 7:37

Exploration is basically the Wi-Fi signal for your brain. Step out of your comfort zone, and suddenly you've got full bars. The more you roam, the more your mind loads new ideas. Sit still too long, and your mental browser just keeps buffering. Wow. Sit still too long in your mental browser, just keep buffering.

SPEAKER_01 7:55

I need to start sending all my employees. That's insane. Yeah, I believe it. I mean, just look at universities. Why did they make professors take their sabbatical leave and travel? I remember the university I graduated from, I think it was every third semester, they're required to go abroad. Why? Flourish, expand. But I think the ultimate goal in life should be like, why does it take 24 hours for me to reset? Well, how long does it take you to reset? Do you feel?

SPEAKER_02 8:22

Yeah, I mean, to fully unplug, I just went on a vacation up uh in Flagstaff, Arizona, um, to disconnect. I didn't take my laptop, which was a big feat for me. And yeah, it probably wasn't until day two.

SPEAKER_01 8:33

Exactly. Yeah. So imagine if we could live day to day not having to disconnect, not having to reset. Why can't we live a and I I ever since you told me the word flourishing, I've replaced it with lit. So that's awesome. I'm using it as a synonym. Why can't we always be lit, or why can't we always be flourished?

SPEAKER_02 8:53

And you know, it's funny that you actually, I'm making it my own mental connection now because when I went to Flagstaff, you know, when I left, I was thinking, like, how do I describe a flourishing partner? Yeah, you know, and I was really kind of going around in my mind about what the verb is. And then I was uh hiking and the word design came into my mind, and I was like, this is what it does. It helps you design what's next. Um, and the importance of that, you know, with your vehicles. Um, how many people are just solo travelers versus like families or couples or teams? Like, what do you think?

SPEAKER_01 9:23

Yeah, it's about 60-40. So about 60% are solo travelers, and about 40% are couples. Um, less than 10% are like the entire family going out. Okay, cool.

SPEAKER_02 9:33

So 40%, I mean, that's a lot. Yeah, right. And um, I think that that's important because you know, social science shows us that shared journeys they strengthen relationships. Like, literally, motion creates bonds. Have you seen that?

SPEAKER_01 9:44

Like, I've seen it in our customer. I've seen it like when I go by myself and I'm traveling by myself. It's I I mean, I'll just be real with you. I think more about me. Yeah, I think more about my problems. Like, it's more self-centered focused. I don't know, it's weird. No, I get it. But whenever I travel with my wife, I don't know if it's the energy we were bubbl off on each other or what, but like the last trip we took, she had like a whole new business idea that she was gonna launch. I created a new division. We actually ended up launching the division 27 Worth Logistics. Wow. And so I noticed when we're together on these strips versus by ourselves, it's a lot more external than internal.

SPEAKER_02 10:23

Yeah, I think you're exactly right. Hey, Barrian, um, what do you think? Like, how did relationships deepen when we experience motion together?

SPEAKER_00 10:30

Nothing bonds people like getting lost together, whether it's in the woods or on the highway to Costco. Shared motion turns me into we because suddenly you're co-pilots dodging life's potholes together. You either come back closer or with a story about that time you almost broke up over a map.

SPEAKER_01 10:48

That is so true. I remember the first couple that came in to design a van, this is probably four or five years ago, and they were struggling. And I remembered uh my days in construction where builders, uh, the builder I worked for had always advised couples like you're either gonna have a divorce or in love again. And I kid you not, unfortunately, like I told them the same thing. I'm like, guys, if this is how hard it is to design a van together, you guys are gonna hate living in a confined quarters together. And I think they made it three, four months, and things got really toxic. They ended up selling the van and parting their ways. Uh so yes, I definitely agree. It's either gonna like bond you, the case of my wife and I and some of our other customers, or uh, oh, there's another another couple is awesome. I told them from day one, I'm like, you guys are like a power couple, yeah, but you need your adventure vans. And they're like, why? We can we can share one. I'm like, no. It was that story. They came back with their first trip about the map and the this and that and everything. Unfortunately, they ended up buying two adventure vans, they're still a lovely couple, but it it really boils down to I think um how you sink day to day. Yeah. Like if you can't sync day to day two adults in an adventure van or an expedition truck, it's probably not a good idea. But if you're in sync every day, um just imagine, like once you disconnect, yeah, and two of you disconnect together, it almost like has a multiplier fact. For sure. Where the energy rubs off each other and you can literally together be so much more creative.

SPEAKER_02 12:23

I mean, you nailed it because like especially as we move into kind of the future of work, right? You know, upwork predicts that by 2030, one and three employees are gonna be totally remote. Wow. And what we see a lot there is people really value the autonomy, the ability to go somewhere else, right? Um, do you have a lot of people who like they live and they work out of these things and they can go and work wherever?

SPEAKER_01 12:44

Oh, most definitely. Um, our youngest customer to date is a 27-year-old college grad. Okay. And she's a remote sales rep who lives and travels full time. And I always tell my wife, like, we got to do something similar. Like, we have to find a year in our life to be able to just completely disconnect and live a year of being completely alive, completely just free from all the stress, anxieties, and uh, and pressures of life, um disconnect from tech, disconnect from everything. Um, but it all boils down to what is your day-to-day life today? Like, if you're not flourishing alive today, and you try to move that into your apartment or try to move that into your adventure van, you're pretty quickly going to be miserable as well. I think so. But if you can learn in your current situation, in your current scenario, how to be alive and love your job and love what you do, yeah. I really believe that going in an adventure vehicle will only multiply that, only amplify it to, I think, the largest um scale possible with our human minds.

SPEAKER_02 13:54

Yeah. So I think what we're kind of touching around is this idea of freedom. You know, if you're not free in your daily life, you're not going to be free off the road. Yeah, you gotta be free in your daily life to be free on the road. So, hey, Barriel, how do freedom and mobility contribute to flourishing?

SPEAKER_00 14:09

Freedom and mobility are like cheat codes for flourishing. When you can move where you want and do what you want, suddenly possibility isn't just a word, it's your travel itinerary. If you're stuck in place, you're just a houseplant with anxiety. Give yourself some roots, but don't forget the wheels.

SPEAKER_01 14:26

Yeah. Yeah, I I I definitely agree with that because uh if you look at uh uh anything in life, um I I always like to make analogies with marriage, and uh half the people don't get this because they're probably single, but if if you don't have a strong foundation before you go into marriage or into business or any venture in life, um that is just gonna multiply your problems. Yeah. So if you're really depressed and you're trying to escape in an adventure vehicle or any uh avenue in life, I think it's just gonna have like a counterproductive effect.

SPEAKER_02 15:01

Yeah. I mean, what that's what we call that in like our flourishing model is meaning. You know, people have to have meaning to what they're doing. So, like, how do you have meaning with like 27 North?

SPEAKER_01 15:11

Yeah, for me, my meaning or my purpose is um literally giving people the modes or how we see it 27 North, the portal to new experiences. Whenever someone comes and they start their journey of acquiring an expedition vehicle uh through 27 north, we don't just teach them how to use their vehicle. That alone is already far beyond what everyone else says. But we teach them how to use their power, their water, how to uh really rationalize it to be able to stay extended periods of time. But in addition to that, what's unique, what we do here is we teach them the lifestyle. Like you have to start disconnecting in your life today if you want to enjoy being on the road. Yeah. Because if you take that anxiety on the road, especially if you're by yourself a solo traveler, it's only gonna multiply. Yeah. And so what we take pride in here and gives us meaning is being able to see whether it's a couple going to retirement or this solo nomad first time on the road is telling them like our goal here is to give you greater meaning and freedom in your life. Yeah, we want to make sure whether you're working remote or trying to go into retirement, that you truly enjoy that. Yeah, that you can post and share with us and others to keep that excitement inspiration going. And so I don't get excited when we make a sale. I get excited when I get a text or an email or a video of a customer on the road saying the key words, we should have done this here.

SPEAKER_02 16:38

We should have done this sooner. I love that. And you know what? We had you told me a story at dinner last night that shows a lot about your meaning because obviously you want people to do it in 27 North vehicles. They're the best vehicles on the planet. But you send uh potential customers to um expos where your competitors will be. Yeah. And you even give them some information on your competitors to say, like, hey, I just want you to be happy.

SPEAKER_01 17:01

Yeah. Yeah. Um, I I'm really transparent when it comes to that. And for me, it's whether they buy ours or our competitors isn't as important to me as them enjoying it. For me, it's just I know sooner or later they're gonna buy it. Uh-huh. And I always tell them, like, hey, uh, I'm telling you, one day or another you're gonna buy our product because no one can compete with the level of quality and product and customer support that we get. Our vehicles may not be perfect, but no one else is gonna answer the phone Saturday midnight to help you figure out how to flush your toilet or reset your batteries. No one's gonna do it. There's no one as passionate as bad as us. And so I will tell them, like, when they're very uncertain between our brand or someone else's brand, I'm like, hey, how about this? There's an expo coming up. Go to this expo. Don't only visit theirs, but here's three other brands. Wow. Here's a brochure, here's their specs, their details. Take this brochure and go explore all the other options. Wow. And if you happen to find another competitor out there that provides and suits your needs, like, by all means, go try it. True story. Like, uh, about three, four weeks ago, uh, a fellow out of Texas. He's like, Oh, okay. And he goes and he buys our competitor's truck. Yeah. And my team's all fresh. They're like, Paul, you made us lose a sale. I'm like, guys, just wait. Just watch. Like, this is not our first rodeo. I kid you not. Within a week, he called us and said, This is the worst decision he ever made. Um, he's so unhappy. He's like, I'm heading to your guys' factory. I want to see your product first in in first person. Um, and I'm ready to make a deposit or purchase once. So we connected him with the dealer. He made a deposit, he came here, toured it, and now he's in the process of getting out of our competitor's truck and getting into our truck.

SPEAKER_02 18:43

Well, you know, helping your customers flourish even before they're your customers, I think is super important. You had a story about South Africa last night that I thought.

SPEAKER_01 18:51

Yeah, oh, that was another nightmare. So uh one of our competitors were in their truck doing an Africa tour, and they were in South Africa and they had a serious mechanical issue. And our competitor told them, sorry, you're um out of service, out of reach, uh, another country, and then like a hundred excuses why they couldn't help him. Right. And so our team partnered up with another company, uh service company. We jumped in, helped them get their truck back here stateside and assisted in getting it fixed and back on the road. Wow. Yeah. Yeah. We do that all the time. Like I was looking at our service report, and literally a bulk of our service work is competitors' release. Really? As you guys were pulling in today, I don't know if you guys saw it. That was a competitor's van out front. Really? Yeah. Wow. So they came in, they're like, we can't get a hold of the manufacturer, big manufacturer, we can't get a hold of the dealership that sold it to us. Can you guys help us? Of course. That's why we have a service center here. And so they came in our service center, and I I just I looked at the amount of work that it needs, and I was just an awe. Like this this young couple, two young kids, dumped in a fraction of their invest like their uh their net worth to have this amazing experience. Yeah. And now they're being dealt this. Um, a lot of times I like to make that analogy of how horrific the RV industry is to life as well. Like so many times we we go to a restaurant, a fast food restaurant, we go to uh a service center in the automotive space or even in the construction industry. Like, why do I, when I'm hiring a professional service, going to visit a doctor, going to a fast food restaurant, have to check the reviews? Yeah. Right.

SPEAKER_05 20:27

Why?

SPEAKER_01 20:29

Shouldn't we be served the best of the best, especially in the greatest country in the world? And so yeah, it's really frustrating. And same with like doctors and psychologists and universities. Like, why do I have to go check my professors in college? Yeah. Why do I have to check whether there's doctors good enough for me? Like, should I not have already been provided the best service or the best product to exist?

SPEAKER_02 20:49

I like that you carry that mentality into your company. And uh, hey, Barion, um, what have you noticed about uh Pavel's business uh practices that really show that he's all about flourishing?

SPEAKER_00 21:01

Pavel treats customer service like it's a rescue mission, not just a sales pitch. He doesn't just hand you the keys, he makes sure you know where the gas pedal, the map, and the emergency snacks are. Honestly, if flourishing had a roadside assistance number, Pavel would pick up every time. Wow. I'm humbled.

SPEAKER_01 21:19

Wow. Get me emotional here. It's crazy. Um I never thought about it that way. I just for me, it's like we live in the greatest country in the world. Um we the 21st century. Like, there's anything like we we can right now, if we wanted to order any any style of food from Italian to Brazilian, Greek, we go on our phone, boom, deliver it to our front door.

SPEAKER_05 21:43

Mm-hmm.

SPEAKER_01 21:44

What do you expect from that food when it arrives? You expect it to be good and hot. Good, hot, fresh, right? Imagine opening it and there'd be a little mold and there'd be a little that. What would you do? I'd it it would uh It would put a damper on the night. Can you believe that today's time and age, that's the level? Look, we're in the RV space. I won't speak for other industries. You can interview other industries and get the same feedback. That's the RV world. Like you buy an RV with the mindset of like, I was talking to one customer, they were three months in a service center, and it's like, oh, this is normal. Like, I don't see why you're making a big deal out of it. I'm like, sir. This should not be normal. This is what? Yeah. He's like, oh, it's okay. I've learned how to be a handyman and I fixed the little stuff. I don't even bother the manufacturer anymore. I'm like, what are you talking about? Like, this is insane. Like, imagine going to the hospital and getting a medical service and the doctor completely butchering it and you saying, Oh, it's no big deal. Three more, what's three more months in the hospital?

SPEAKER_02 22:48

I really like that uh that outlook you have. Um, you know, I think what's really cool about what you've built here in this brand is that you're helping people try something new for a lot of times, you know, like what you said about I wish we did it sooner. Yeah. Because, you know, researchers have found that even just small shifts in your environment, like changing your route to work, can spark a fresh perspective and a new way of momentum in your life. Um, you know, habit shows that new environments disrupt autopilot. So as it relates to the idea of helping people get out of their norm to go flourish, to go disconnect, where does that live in the company's ethos that you've built?

SPEAKER_01 23:26

Um, I'll start internally with our company. So uh we have multiple demo units. Kind of the comment I made, I'm gonna make all my employees do it. Right now it's voluntarily based. So we have a company boat, uh, we have a couple of company demos, and we encourage our employees to go. Uh managers are required to go at least once a year. You have to take a demo unit, you have to take it out. And it's intriguing to me. That's the sabbatical, right? Yeah, it's tricky to me they'll go out and they'll say, Hey, why don't we change this? So, like our HR manager recently went out. She's like, God, I took two kids with me, and this makes no sense. Why is the bathroom in the back and not in the middle? And it's like ch-ching. We launched a floor plan with the bathroom in the middle is because the kids sleep up front, parents sleep in the back. So kids don't have to climb over parents to go to the bathroom. So and I see it really open up a lot of opportunities. And then the feedback from the kids and their spouses that go with them. Um, I don't know if I could put it any better than just seeing them flourish, just seeing them have the excitement. We've gotten to a point where we'll let friends and family take them out and seeing their excitement and seeing like, wow, we took an RV and we didn't have to bring a tool bag with us to make the water pump work. Um, to expand that to our customers, uh, I think I've shared all the stories that come to mind, but it's just overwhelming to see the impact our vehicles have on our customers. And and and just like uh it's inspiring to me. Like sometimes customers don't really know where to go. Yeah. So they'll pick it up at one of the dealerships or one of our user experience centers, and their first trip is here to HQ. Wow. And just coming to Springfield, Missouri, which you've been in Springfield, Missouri, like we have cow tipping, like like a sauna. I I'm kind of kidding. We have restaurants, I'm probably kidding. And so seeing them come here, get a factory tour, and and just get a breath of fresh air, yeah, and boom, you can see it in their eyes. Like they're free, they're they're thinking and looking at life from a different perspective. The amount of retirees that come through here, yeah, leaving wanting to start businesses is unreal. That's awesome. I get inspired from them, yeah. Seeing them like you're in retirement and you come here and you see this, and you're inspired to start a business.

SPEAKER_02 25:35

Yeah, well, what you're doing is you're helping them put flourishing in motion. So, hey, Barion, what's one way that someone who's listening to this podcast can put flourishing in motion this week?

SPEAKER_00 25:45

Take one detour, literally or mentally. Skip your usual route, try a new lunch spot, or text that friend you haven't seen since Y2K. The smallest shakeup can spark your brain like jumper cables on a Monday. Flourishing starts when you stop running autopilot and start running towards surprise. Wow. Start running towards surprise.

SPEAKER_02 26:04

Or in your guys' case, start driving toward surprise.

SPEAKER_01 26:06

Yeah. Yeah. Um, one of the things that I'm trying to um help our customer base, um, especially the the older demographics, is they're so used to their their Yellowstone and their uh and the Niagara Falls and then the Florida, Tampa, and and parking lots. And I'm like, guys, it's like buying a Ferrari and keeping it in your garage or taking the cars and coffee, and that's it. Yeah. Like expanding your horizons. And that's why I'm a big promoter of some of the apps we're pushing here until we develop our own app of like just off-grid places. Yeah. And a lot of people don't know this, but I hope I don't regret saying this. But Maine, it's got a lot of um abandon or closed-down former lodging roads. Uh, and and and there's golf courses you can visit, there's uh wineries across the country that you can visit. And a lot of times these places, the first one or two nights is free. So not only can you go to somewhere you've never been before, yeah, doesn't cost you anything. And the ROI on your health, on the people that you'll meet is unreal. And that's why we started our Facebook community uh in the interim while we're developing our app to bring everyone on our app is for that very reason is we want to not only give couples the opportunity to kind of balance ideas and grow together. Yeah, we want people to come out of their comfort zone, not only explore different um uh destinations, yeah, but enjoy the process within a community of individuals. Um, and then my ultimate goal one day is uh number one, in our community of explorers and travelers, um, the ideal goal, like when I feel like I'll say, wow, I've accomplished everything I want 27 North, yeah, is number one, when a couple of our customers go somewhere they've never been before off grid and come up with a unicorn. Just a unicorn idea. I love this. And then for them to go and say, hey, we were off-grid on this mountain, uh-huh, and we came up with this idea and it worked, and it took off number one. Number two is I want a 27 North love story. I want two of our solo nomads to be out there roaming, exploring, uh-huh, run into each other, like let's say, somewhere in the middle of the place. Yes, thank you for the clarifying, and then it becoming a love story. So that's number two, and then number three, someone to find true happiness. Yeah. Um, I'll I'll be the first one to admit I don't think I've reached that true happiness in my life. And not only do I want to achieve it myself through what we're doing here in our work and mission, I want to see that first customer that takes our adventure vehicle, goes off grid, and says, wow, I've achieved true happiness in my life.

SPEAKER_02 28:49

That's awesome. Very, very cool. Well, thank you for sharing your vision of 27 North Powell. That's really awesome. Before we jump into our user-generated questions, because we always have users submit questions that they've used to get really good value out of their flourishing partner. Do you have any questions?

SPEAKER_01 29:05

I I have a lot, so I don't know where to start, but I'll just shoot off a few. Um, hey, Barion, um, how do I help my customers achieve true happiness through their adventure vehicles? Because currently uh they are only using them at like RVs and not using them for the way we design them to be used.

SPEAKER_00 29:24

First, hide their GPS and leave a cryptic note. Adventure starts when you stop following directions. But seriously, nudge them past the parking lot mindset. Challenge them to try one real off-grid night, even if it's just in their own driveway. True happiness sneaks up when you trade routine for a little uncertainty and let the road surprise you.

SPEAKER_01 29:44

Done. We're gonna start like putting sticky notes. Do not use Jeep. I love it. Yeah, baby steps. I never really thought about it. I was wow, I always push customers like go in this Jeep only tray on the top of this mountain. It's a thousand-foot drop.

unknown 30:00

Yeah.

SPEAKER_01 30:00

So baby steps. Yeah, I like that baby steps. Any others? Um, yeah. Hey Barion, how do I um get my employees to take that bolt step and do offgrading one of our rigs?

SPEAKER_00 30:13

Easy, tell them it's mandatory fun, the HR-approved kind. Or just start a rumor that whoever takes the wildest trip gets dibs on the best parking spot. Nothing gets people moving like a little friendly competition or the threat of slideshow Mondays. If they won't take the rig out for adventure, just mention you'll be joining them for karaoke on the next staff retreat. Suddenly, off-grid sounds like paradise. Done.

SPEAKER_01 30:37

Very cool. Yeah, I like that. I like that a lot. Any others? Um, we'll do one more. Let's do one more. I want to do something a little more complicated. Okay. Sounds good. Hey, Barion, I want to build 27 North to the level and caliber of something like Tesla or Rivian, uh a billion-dollar company, and not just for the money or the valuations or the press that comes with it. No, I want to make a global impact on giving every individual the ability to be completely free internally and externally by exploring in one of our expedition vehicles. Uh, give me a 10-year uh plan, big picture overview, no details needed.

SPEAKER_00 31:23

All right, here's your billion-dollar blueprint. No spreadsheets, just vision. Step one, make off-grid cooler than Wi-Fi. Step two, turn every customer into an evangelist with a wild story. Step three, build rigs so good even Elon gets FOMO. And step four, never stop treating freedom like it's contagious. Ten years from now, 27 North isn't just a company, it's a movement. The road's your runway. Uh boom. It's not a company.

SPEAKER_02 31:50

It's a boom.

SPEAKER_03 31:51

Can you email that to me?

SPEAKER_02 31:54

Very cool. Uh, we got a couple more questions uh here um that users have used to get value out of their flourishing partner. Um, hey, Barion, what kind of environment do you think helps me flourish most?

SPEAKER_00 32:06

Put yourself where comfort and curiosity collide. You want a place that makes you feel safe enough to try, but wild enough to wonder, what if? Think less spade, more secret speakeasy with a trapdoor to adventure. That's where flourishing throws its best parties.

SPEAKER_01 32:21

Well, that reminds me of like, you know, the illustration where it shows two ladders to like the next level. Yeah. And one has like a bunch of staircases, and the other one just has a couple of pegs, and the little guys can't reach the next peg. Yeah. I feel like for my employees, for our customers, we always push them to go to the top of that mountain. Instead, we should just push them like, hey, have you ever camped out in your driveway?

SPEAKER_05 32:45

Yeah.

SPEAKER_01 32:45

Camp out in your driveway. Yeah. Next, hey, go to the local golf course and camp out on a golf course. Like just babysit, and like we need to create, hey, Barry, can you create me a 20-step process of how someone goes from never off-grid exploring? So maybe start with like you mentioned in someone's driveway to a pattern of where we can get them so comfortable, they'll scale that mountain with a thousand-foot drop and camp out for a week completely off grid.

SPEAKER_00 33:16

Step one, drag your rig to the driveway. Call it Expedition Suburban. Step two, sleep there. Celebrate surviving the wilds of neighborhood sprinklers. Step three, next night, try a buddy's driveway, bonus points for weird neighbors. Step four, graduate to a local park. No bathrooms, gold star. Step five, spend a night at a campsite with amenities, but don't use them. Step six, try a night with no phone. Panic, then discover the stars. Step seven, hit up a golf course or winery that allows overnight parking. Step eight, eat one meal cooked entirely in the rig. Step nine. Skip the shower. Embrace your inner wildling. Step ten, drive an hour from home, stay put. Step eleven, find a state park, hike before breakfast. Step 12. Go two nights, no complaints. Step 13. Try a campsite with zero hookups. Step 14. Make friends with someone in a tent. They know things. Step 15. Spend a weekend off grid. Step 16. Test your rig's power and water limits. No cheating. Step 17. Sleep somewhere with no cell signal. Step 18. Face weather, rain, heat, or cold without bailing. Step 19. Plan a route with no reservations, just vibes. Step 20, that mountain with a thousand foot drop. You're not just ready, you're the trail engine now. Flourishing isn't a leap. It's a series of micro adventures that add up to epic.

SPEAKER_01 34:40

Oh, I just got the greatest sight. That's what I'm telling me. Like, you gotta do this more. Create an app. Uh-huh. And every time you accomplish it, it says like, good job. It sends a notification to the community. It's a game. It's a game. And then if you reach 20 and you upload a picture, you get something crazy like a free rig. A free like a storage box or like a$5,000 credit or an accessory. See, that's so cool, right? Like flourishing. Flourishing. Exactly. Oh, that's insane.

SPEAKER_02 35:15

Hey, before we get out of here, I'm going to ask one more question that a user submitted because I really like it. Um, I've seen a lot of users get a lot out of this when they kind of ask for a little bit of a challenge. So Hey, Barion, challenge me on how I balance comfort with exploration in designing my life.

SPEAKER_00 35:32

All right, here's your challenge. Every time you catch yourself choosing comfort, ask, what's the smallest risk I could take right now? If your day looks too much like yesterday, you're not exploring. You're just marinating. Comfort's nice, but growth needs a little friction. So go on. Swap one pillow for a passport, even if it's just to the next zip code. It's uh it's those little steps, man.

SPEAKER_02 35:54

Yeah. It all starts with a step. Flourishing is all about taking the next step forward. Here you can get your flourishing partner today for free at baryons.com, B-A-R-Y-O-N-S.com. Pavel, thank you so much for having us. Make sure you check out 27 North, the27North.com. They make the best vehicles. Anything you want to say on the send-off?

SPEAKER_01 36:14

I will tell you guys what my customers tell me when they buy our trucks. I should have gotten Baryon earlier.

SPEAKER_02 36:20

There you have it. Awesome. Cool. Thanks, Pavel. Thanks for being here. We'll see you next time. Continue.

SPEAKER_00 36:25

Baryon, did you have a sign-off for the crowd? Sure do. Remember, folks, life's not a straight road. It's a scenic detour with potholes, plot twists, and the occasional raccoon. So shifting to drive, chase the weird, and never settle for autopilot. Catch you on the next adventure. Don't forget to send postcards from outside your comfort zone.