AI in Action
Welcome to AI in Action, where we explore the latest in artificial intelligence and what it means for your business. Each episode delivers sharp insights, breaking news, and real-world strategies to help you prepare for AI and put it to work.
AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.
AI in Action
Data 360 Is The Nervous System Of Your AI
Salesforce Data 360 has become the data intelligence layer powering the entire Agentforce ecosystem. In this episode, Eric Housh and Zack Terry break down what Data 360 really is, how it evolved, and why it matters for any business preparing for AI. They walk through context engineering, semantic search and vector databases, relationship mapping, calculated insights, identity resolution, and what it takes to build a complete, real time view of every customer.
They also cover this week’s top AI headlines, including OpenAI’s multicloud deal with AWS, Microsoft’s restructuring, Amazon’s agentic shopping dispute with Perplexity, Apple’s reported Gemini partnership for Siri, and Google’s discovery of Prompt Flux malware rewriting its own code.
Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/data-360-is-the-nervous-system-of-your-ai-ep-016