The Neuroscience Behind Multiplying Your Money

Your brain was literally wired to keep you at your current income level. 

Not because you lack ambition. Not because you aren't working hard enough. 

Because your brain treats familiar as safe, and safe as non-negotiable.

In this video, I'm breaking down the neuroscience behind financial plateaus and shows you exactly how to rewire your brain for wealth and abundance.

You'll discover:

The "financial thermostat" concept and why your brain fights income growth

The 3 neuro-traps quietly capping your earning potential (scarcity mindset, the worthiness wound, and the procrastination paradox)

3 science-backed neuro-hacks to reprogram your neural pathways for financial expansion

How neuroplasticity makes it possible to break through your income ceiling for good

Whether you've done all the courses, hired the coaches, and still feel stuck, this is the missing piece. 

Watch this if you're a high-achieving woman ready to stop plateauing and start multiplying your money.

Transcript

SPEAKER_00 0:00

If you're an ambitious woman who's done everything right, the career, the family, the responsibilities, but still you feel like there's something missing. There's a sense of not quite being fulfilled. You are in the right place. I'm Tasha, serial seven-figure entrepreneur and founder of Dare Wealthy Me, co-founder of the Science of Getting Rich Academy. After years of overworking and proving people-pleasing, I finally discovered the truth. Real wealth, it does not come from hustle. It comes from identity. Now I show women like you how to combine science and spirit to create wealth with ease, joy, and freedom. Because this is your time, your wealthy era. Welcome to the wealthy me podcast. Second, I'm gonna wait for there. We go. Okay.

SPEAKER_01 0:45

What if your brain has already decided exactly how much money you're gonna make this year? And no matter what you do, no matter what you do, no matter what strategy you implement, no matter what latest tactic you do, you are always going to be returned to that preset number. What does that mean? If things go well a few months in the year and your income increases, you're gonna find your way right back to that number that your brain has decided. This is your number for 2026. And if you have a few months where things don't go so well, something is gonna happen, something unexpected, something maybe you worked on and it's gonna work out, and you're gonna get right back, but not above the number that your brain has decided. That's your number for this year. Frustrating, right? Because I don't know about you, but as a high-performing woman, uh this becomes a problem for me when I have set goals, I have all my financial intentions written out, I'm doing all the things that I know I need to do. And I want to make more than this number, my brain has decided that's the number for you. So in this video, I'm gonna break down exactly what's happening from a neuroscience perspective and how to shift it so that you can multiply your income, get to the number that you truly want. And I'm gonna talk through um just the rewiring process, right? What needs to be rewired? What's the one thing? I'm gonna give you one little thing that you can do to get you into that income multiplying state uh from a neuroscience perspective. Okay. I am thinking through. That's it. I think that's what we're gonna cover this morning. We are on episode I 25 of the Wealthy Me podcast. Welcome in. If this is your first time joining, my name is Tasha. I'm your host, and I created the space for high-performing women to have just this conversation, this space where we can have conversations that allow you to say, I want to experience wealth with ease. I want to experience wealth with ease, and I want to understand practically how to do that from a neuroscience perspective, how to do that, want to understand from a spiritual perspective how to do that. Those are the conversations that we have here. This morning, we are diving into how your brain caps your income and what to do to rewire it so that you can start multiplying your income. If you're here, give love to each other. You know how we do. Hang on one quick second. Let me make sure I've got the common trigger ready for you guys. All right, there we go. Okay. Your income from a neuroscience perspective has already been set. So let me say that again. Your income from a neuroscience perspective has already been set. Your brain is a prediction machine. It it literally its job is to wire for efficiency. What does that mean? It is going to look at what is the income for you? What is the income for you that keeps you the same? And this is where it gets interesting because the same, you know, we usually hear though the brain is wired to keep us safe. And I've been shifting that to say, I want you to think a little bit outside the box from safe and into same. What so when we're talking about income, what do I mean? One of my uh clients this weekend, we had a two-day wealth identity recalibration event, and she said, Last year I manifested a job that was the most money I have ever made in my life. And still come the 10th, 11th, 12th of the month, I was scrambling for money, like trying to make ends meet, even though my income had multiplied. That is what I mean. No matter what, your brain is going to take you back to the set point and keep you the same financially, even if your income increases. You're gonna have the same fights about money, you're gonna get to the same point in the month and not have enough, you're gonna have the same lifestyle, right? So maybe you buy a bigger house, but now you need more money to cover it. So, really, net, net, you're in the same position, really. Your brain is going to cause you to have the same uh same amount of savings, the same revenue. Uh and I want you to think about like for me, one of the things that I realized was okay, so my revenue was shifting, even when it started to increase, I was still only able to pay myself a set amount. And what I re what helped me to realize this was my brain was just taking me back to the prediction income that it has it had decided this is the max for you. So if your brain uh is doing that and you're feeling that sense of, I'm doing all the right things, Tasha. I'm starting to blame myself, I'm starting to wonder what's wrong with me, I'm starting to think maybe I need a new funnel, I'm starting to think I'm stretching for a new strategy. Just remember that for your brain, it keeping you at the same level of income and capping your income, it doesn't think of that as good or bad. It just think of it as it's keeping you the same. And for your brain, the same is safe. If it keeps you the same, it has done your job. So, yes, absolutely, you will try new pricing, you'll try new strategy, you'll try new offers, you'll try having new clients, you'll even try a side hustle, and you're gonna return right back to your set point, which means even if your income increases, you're still going to feel as if when you look at your money, like nothing's really changed, right? But where it gets dangerous is when it starts going backwards. So pause and just think about that for a moment. I'm gonna continue to the next level of what's happening from a neuroscience perspective, and this is all about identity. I've been talking a lot about identity in my videos for the last probably year or so, and thinking about when you understand what's happening in the brain, there's a part of the brain called the default mode network and the cingulate cortex. This part of the brain says, This is who you are. At an identity level, it wants to keep you the same identity. So you in your brain, your brain goes, you, Tasha equals this income, equals an identity that matches this income. This income that makes you drive this type of car, that makes you live in this type of house, that makes you have this much in savings, that makes you worried this much about money. Everything about how your brain identifies who you are with money caps your income because it has to match that identity. In other words, your brain is not going to see you as the woman who makes$100,000 and then put you in a situation where you make a million. Even if you do, at an identity level, your brain is going to cause it to vanish. So you can go back to only having$100,000. You have to understand that your brain is not only a prediction machine and predicting the certain the level of income that it is that is the same for you, but it also has you classified it at an identity level as the type of person who makes this amount of money, no more, no less. You can win the lottery, still gonna go back at an identity level. At an identity level, your brand protects this identity at all cost. You know, it's like women will say, all these amazing things started happening financially for me, and then out of the woodworks, here came an unexpected bill. My car broke down, I needed new tires, the my kid all of a sudden needed all these new things for school. Um, someone in the family had a health thing come up. You know, all of these things are not coincidences in your life. There, they are your brain says you are the woman who's always frantic about money, always in that scenario where you've got to solve big financial problems, and it just keeps rotating your life to keep you in identity, right? So I want you, I want you to think about those two things. Number one, your brain is wired to keep you the same at the same level financially, and it's also wired to keep you at an identity level the same. I have been working a lot on this because this weekend, again, in the workshop that I did, 99% of the women, every single woman except one, when we did an assessment to look at where are you limiting yourself in terms of getting to your next level, every single woman, the thing that was happening for them was that they were in an income contraction pattern. What does that mean in simple terms? I talk a lot about wealth with ease, and I talk about what are the three things that get in the way for high-performing women that stops us from experiencing wealth with ease. And this is this is where 99% of the women in the room, this was the thing that was stopping them, is that literally their brain was operating in an income contraction. What does that mean? Your brain is not going to cause you to expand to your next level of success or your next level of income. It's not, it's just not going to do it on its own. It's not, it's wired to be efficient. I like to say your brain wants to be at the beach having a pina colada, doing the same thing it's done, keeping you the same, same everything, good or bad, whether it's good or bad, it just wants to keep you the same. So when it comes to your income, what that over time will do is instead of expanding your income, it's going to keep you the same. And from a human perspective, you're going to get so exhausted, frustrated, starting to, you know, beat yourself up, do all the internal things that actually cause more damage than get you to where you want to go. So your income instead of expanding, it starts contracting. And you don't even realize that you're doing this. You don't even realize that this is happening. And here's the other thing: you don't realize that this is a brain, this is an identity level limit. You look at it as something is wrong with my income. I'm experiencing an income ceiling, but what you're really experiencing is an identity ceiling. Your brain is maxed out at this level of identity and it's matching your income accordingly. If you want to dive a little bit further into this, I created an assessment for you to do that will help you see it, see what I'm talking about. Like answer the questions and it will show you, right? Because I truly believe if you can see it and you become aware of it, you're 80 to 90% of the way to the towards a solution. So I'll help you see it, it will help you understand it, and then it will give you some next steps for shifting. If you want to do the assessment, go ahead and type the word income. Go ahead and type the word income in the chat. And hang on, let me make sure I got it up here. Type the word income, and you should be directed in your DMs to a link to take the assessment. That is step number one, right? To help you see it, understand it, and know how to take the first step towards shifting it. Everybody watching live, watching the replay, type the word income, check your DM. If for whatever reason I know sometimes it doesn't work, just tag me in the comments and we'll get it to you, or you can send an email to support at TashaCen.com and we'll get you the assessment. This is going to be a really powerful tool to help you shift into seeing what's happening so that you can get to the next level, which is starting to multiply your income. The other thing is that your nervous system maintains what it has come to normalize. So for a lot of us high-performing women, when we're at that experience of a capped income, we're really at a nervous system level. We're in fight or flight, we're in freeze, sometimes we're in fawn. And so what happens at a nervous system level is that that becomes the norm. And because it's normalized, our brain, right, our our nervous system says, this is the state that is now normal. Fight, flight, freeze, or fawn. And so your brain reorganizes your finances and your income to keep you in that nervous system state, right? Because that's your norm. That's like the set point. That's the way you always feel, you always respond around money. That's the state you're always in. It's normalized. And we just we can't help ourselves. We find ourselves just staying there. Um, and so the part of the brain, the prefrontal cortex, that can really take advantage of the strategy that you're trying to employ, it can help you get creative, it can really think through this logically and get you to your next step. It's kind of offline because your that fight or flight state that you're in has been triggered from your amygdala, really just being in fear financially, right? You've got some, if your income is capped, one of the things that happens is you start feeling very afraid of the future, financial unknowns, uh, what's wrong? What do you do? What are you doing wrong? And you're just really in a heightened fear state, and it causes your nervous system to then go into protection mode. And so now the part of your brain that will take advantage of all this wonderful stuff that you're trying to do to change the situation, it's offline. It it just can't process, right? Um, and so understanding all of the things that's happening at a neuroscience uh and a and level, really from a neuroscience perspective, for me has helped me to not feel shame when things are not going the way I want it to go and with my income, not beat myself up, not make myself wrong. It's just like, wait a second, like my brain is just doing what it's wired to do. My nervous system is hijacked right now, and I can't think my way to the solution here, right? So, understanding what's going on is the first step in multiplying your income. The next step, this is the one thing that I'm gonna tell you. You have to create what's called a prediction error in your brain. What do I mean by that? Right now, remember, I said your brain is predicting, it's literally got this is how much you're gonna make this year, this is how money is gonna flow in your life, this is how much you're gonna keep, this is how much is gonna have emergency stuff come up. And no matter what, all these wonderful things, you're gonna make a lot of money, have to spend a lot. You're gonna, you know, something's not gonna work out, and you're gonna panic, and then the next month something else comes back online and you get right back to that stable same. Okay, so your brain has already predicted this is how the year is gonna go, no matter what you do. Frustrating. But if you want to get it out of that loop and out of that pattern, you have to create an error in its prediction. What do I mean by that? Remember, I said earlier 98%, 99% of these women were in what's called an income contraction pattern. They were literally at a brain level, at an identity level, at a nervous system level, doing things unknowingly to keep their income the same and contracting versus what they want, which is for their income to expand. So, in order to shift that, you have to do something that gets you out of this loop. You have to create an error in your brain's prediction machine. What does that look like? What is one thing that you can do? So you have to look at the way for me, the easiest thing is to spend money. Like, I I don't I don't recommend it if you don't have the fortitude for it. But for me, I know every time I'm in one of those, oh my goodness, my money is being funny. I literally, my brain is trying to keep me the same. It's trying to keep me in fight or flight or freeze or anxiety, whatever. And so I go, oh no, I'm gonna, I'm gonna put a little wrecking ball in this prediction machine. I'm gonna go spend money. I'm gonna do something as if I have the money, as if I have the level of income that I desire. But it doesn't have to involve money. You can simply, as a prediction error, every time you see yourself starting to think, my income is capped, I'm not making as much as I did last year, something is wrong. You start going into the patterned thought of thinking about your money and your income. Literally, stop. That's a prediction error. Just stop yourself. Stop and make yourself think an abundant thought. Stop and make yourself, you don't even have to spend the money. Like, I'll go spend the money. Stop and go look online for your next house, your next car, your, you know, like right now, there's a dress that I absolutely am obsessed with. And I I can't even tell you the price, but I look at it every single day. That's my prediction error, right? I'm like, I put it in my shopping cart on Bloomingdale's. Uh, actually, that one's at SACS. Like, I put it in the shopping cart, I like start filling out the credit card, and I literally, all of this is just I'm making my brain, putting my brain in that error. I'm not going to go, let me try save, let me panic, let me, all of that is contraction energy. I want to stay in expansion energy, right? So, what is the thing for you? I can't tell it to you in this setting, because obviously I'm talking to you. We we would have to be in a like probably one of our my workshops where we can talk back and forth and I can give you ideas. I'm really good at giving giving ideas for this, but first I have to know what is your pattern? What is your thing you do when you're in contraction energy? And then I can tell you, just go do the opposite. Here is an idea, here's how you do that, right? So, how do you start multiplying your income? You have to you have to one become aware of how your brain is operating to keep you the same and contracting. Number two, you have to create an error in its prediction. You have to create an error in its prediction. And number three, I want to invite you to go deeper into this conversation. I'm having a private conversation. It's a limited number of women, high-performing women who find themselves stuck in this income ceiling pattern right now, in this contraction energy. I want to invite you May 1st, I'm having a conversation just specifically about this income ceiling. May 1st, put it on your calendar. I'm not giving you any links to register, I'm just telling you save the date, make sure you do that. But for right now, step number one, take the income ceiling diagnostic and see what's happening with you. See it, understand it, and see how to shift it in that first uh response that you get. In order to do that, you're gonna have to type the word income. It should give you a link in your DMs. Go ahead and register if you're watching on YouTube. You should see a link to uh take you directly to the assessment. Type the word income and it will get you there. All right, so step number one, we're gonna keep this conversation going. We're talking a lot about this over the next two weeks, leading up to The master class May 1st. Everyone, go have an amazing day. And here is your job for today. How can I create a prediction error in my brain? How can I get myself out of the contraction patterns that I've been in with my income? You know, if you're looking at let me cut rev, let me cut my um expenses. That's one, that's a very uh contraction energy. And I'm not saying not to do it, I'm just saying before you actually do it, sit and ask yourself. Like sit and go, okay, so I'm trying to reduce my expenses by$500. Instead, I'm gonna think if I had an extra thousand dollars in my business right now, what would I invest it in? And write it out. Literally, just doing that creates an error in your brain because your brain is going, wait a second, I thought we were trying to reduce costs. What are you doing? What are you doing? Right. So that's your homework for today. All right, everyone. Have a great Monday. Have a great week. See you next week. Bye.