The Success Trap: Why High-Achieving Women Hit an Income Ceiling

The Success Trap: Why High-Achieving Women Hit an Income Ceiling

You built something real. Through every risk, every decision, every season of showing up when it was hard, you created a level of success most people only imagine.
 
And yet, something is not moving. The income has plateaued. The effort is the same, or more, and the ceiling holds.
 
What if the woman who got you here is also the one quietly keeping you there?
 
In this video I am walking you through the three identity patterns I see most often in high-achieving women who have hit an income ceiling. Not because anything is wrong with them. But because the way of operating that created their current success was built for a version of their life they have already outgrown.
 
This is not about grinding harder. It is about recognising what has quietly stopped serving you, and releasing it with intention.

And if this video finds you at exactly the right moment, share it with a woman you know who is ready for this conversation.

Here's your link to save your spot for the workshop:
https://offers.tashachen.com/income-ceiling

Transcript

SPEAKER_00 0:00

If you're an ambitious woman who's done everything right, the career, the family, the responsibilities, but still you feel like there's something missing. There's a sense of not quite being fulfilled. You are in the right place. I'm Tasha, serial seven-figure entrepreneur and founder of Dare Wealthy Me, co-founder of the Science of Getting Rich Academy. After years of overworking and proving people-pleasing, I finally discovered the truth. Real wealth, it does not come from hustle. It comes from identity. Now I show women like you how to combine science and spirit to create wealth with ease, joy, and freedom. Because this is your time. Your wealthy era. Welcome to the Wealthy Me podcast. If your income is stalled, or if it's been reduced in the last 12 to 18 months, and you are trying all the things. You've tried strategy, you've tried a new funnel, you've tried to work harder, none of it is solving it. You're starting to get exhausted, probably starting to blame yourself, probably starting to think something is wrong with you. I want to tell you you do not have an income problem. You are not hitting an income ceiling, even though I'm absolutely certain that is the way it feels. Good morning. My name is Tasha. Welcome to the Wealthy Me podcast. Every Monday I have this conversation. I create the space for high-performing women to come have conversations around wealth with ease. And just creating a safe space for us to even say, I want to have wealth with ease, you know, because I think we live very much in hustle culture. I am in New York City, as you can all see, and it is um it is definitely very go, go, go energy here. So I'm having to like recalibrate it. But I do want to say it doesn't have to be that way. It is just a choice. It's a choice that we make, it's conditioning that we have, and we um continue to choose it. That really is all that it is. So welcoming. I see that a bunch of you are here now joining. Happy Monday. I was saying this morning we're gonna talk about income ceilings, and really, I know what it feels like when you are looking at your business, looking at your revenue, and seeing either the number not growing the way it always does, or starting to go in the opposite direction. And you start, you know, getting in your feelings, you start um really making yourself wrong, making it about something else that you need to do that you haven't done yet, all of these external things. And the truth is that we are trying to solve an income problem, and that is not the thing to be solved, right? So let's dive in this morning on a breakdown. Well, what is it? What's going on, and how do you fix it? I remember exactly 18 months ago, I was thinking about this this morning. Exactly 18 months ago, I looked around at my business, and everything that I had done in the past up until that point just stopped working. Like literally overnight. It just was like, yeah, not gonna work. And at first, I was like, okay, well, you know, think maybe things have changed. Maybe I need to do a different strategy. So let's try that. I tried that, it didn't work. I was like, all right, maybe I need some different people on my team with some different expertise. I tried that, it didn't work. And then it just like it was just all of these trials. I was doing all of these things and none of it was working. And eventually it got to the point where everything just stopped, absolutely everything. And I started going backwards. Like overnight, my Facebook account just got shut down. Shut down. We were running ads, we weren't getting any leads. Like, usually, like ads for me is you you flip a switch and you get thousands of people, right? It I remember, I remember we were on a call doing a report, and it was like, yeah, we got 20 leads. I was like, 20? You mean 2000? No, 20. You know what I did? I went into, well, let me look at the landing page, let me rewrite the copy on the landing page. I haven't written copy on a landing page in years, have no business doing it. I started micromanaging the system, the process. I started looking at redoing the ads, you know, uh, just like hounding the the social, the uh Facebook ads guy, like, no, let's look at what the copy says, let's see what we can tweak. Like, just going crazy, absolutely insane, trying to solve this problem that on the surface said you have an income problem, right? Your strategy isn't working and it's not generating income. And what that started to do internally, I'm sure you can relay it. I started making myself wrong. Something's wrong, like I'm not doing the right things. You know, even I started questioning the success that I had had up until that point. I was like, it's just luck. You were just lucky, you were just here at the right time. The industry has changed, economy has changed. I remember during this period, everyone was like, listen, there's so many layoffs, and the economy has shifted, and you're not gonna have the results that you used to have. And it was just like all of this stuff to make me really think, like, yeah, I am I'm hitting this income ceiling situation. But then something else interesting started happening. You know how when you're going through one of these tough experiences, you think it's only you, and so you sit isolated trying to resolve the problem that you are facing, and you think it's only me. And worse, if it's about money, you're like, I don't want people to know I'm going through this difficult time. Well, thankfully, I'm not like that. And so one of the first people I went to was the coach that I had at the time, and she was like, Oh, yeah, all of my ads stop working too. Everybody in the industry, like industry wide for the month of March, everyone is in like a crapshoot with ads. Everyone's that's what's happening for everybody. It was like, oh, so it's not just me. And she's like, Yeah. And none of the things outside of ads that we have all done, none of it is working for anybody across the board. And so I started talking to like all these other people that I know were my peers. We have a similar business model, and just talking, started talking through like, what are you experiencing? What's going on? And sure enough, especially the ones that are very similar to me, we're heart-centered, we're doing our purpose work, we were all experiencing the exact same thing. Everyone around us, we're all experiencing the same thing. And so I realized I like sat and I reflected with that, and I was like, this is not an income problem. We are not facing an income ceiling the way that we think, right? And so, you know, because when you've been successful for a long time, and every year, year after year, your income grows, your income grows, you get to this point where everything stops working, you start thinking, okay, I've it I knew this was gonna happen. I've hit an income ceiling. It's just natural to think that, right? But the more that I looked around and I saw that this was happening for so many purpose-driven people, or people who were like, you could just see, you know, how you look at people and you're like, you are here for something great. You're here for something bigger, you're here to do something impactful. Those people especially were really the ones that I noticed. They were in this like quandary, they were all in this similar experience to me. And I sat with that and I started, you know, I'm like a little scientist, so I started doing a little introspection, first of all, um, and really just started asking the deeper questions. And the first thing that I realized was this is a consciousness shift, like for humanity, for the light workers, for the purpose-driven people, for those of us who are here, yeah, you know, um, obviously we're we live in a time when we are financially rewarded for the work that we do, but it's not the money, it's not about the money for us, right? For us, it's about the work, the contribution, the impact, the feeling fulfilled. And for for those people, what I realized was happening is that we were being called to a higher level of work. And it's as if humanity, like all of us, we were just being pulled to this higher dimension. And you could see it because everything's speeding up, right? You just you you look around and AI is making things happen really fast, and just everything is happening really, really fast. And I felt like I was in the middle of like if you've ever looked at the formation of a hurricane and you're like in the center in the eye of the hurricane, like everything is just really heavy and fast and big. That's what it felt like. But in my spirit, I knew this is more than just surface level things. And what it was, what I realized it was is I'm being called to the next level, the next higher level version of my work. And everyone around me, it was the same thing. And here's the thing that when I talked to these other people, we all had in common. We were all saying, Oh, yeah, I know there's something else I'm meant to do, but I just keep putting it off. I just keep saying, after this next launch, after this next thing, after I get to this number, you know, like I know that I'm being called to do something else or some greater work, but for whatever reason, I've been procrastinating. And I feel like God, universe source, just said, that's it. I'm done waiting. Okay, you're not gonna go, I'll help you. And everything just shut down. That'll get your attention, and it definitely got mine. But here is the other thing from a neuroscience perspective, here is something else that I started to realize. We are thinking it's an income ceiling, but I want you to write this. It was actually an identity ceiling, and here is the thing your identity, who you are being at an identity level today, has an assigned income level. So identity equals income. Can everybody watching just type that? Type it in the chat. Identity equals income at this level of identity, right? Who you're being at this level, at an identity level, has a matching level of income. I remember when I was being this Tasha down here, the way I thought, the way I acted, the way I did business, the way I showed up, what my habits were. I had the equivalent income for a lower level identity. And as my identity expanded and I kept going to the next level and the next level, so did my income. And so what's happening is you're looking at the the one side of the formula, which is you're looking at income and you're trying to solve an income problem, not realizing the thing that creates your income is your identity. And so the thing that gets in the way of this is that we don't know, we know how to identify we have an income problem, right? But we don't know how to assess when, okay, I'm maxed out at an identity level. And even if eventually you figure it out, it's not you go through so much suffering before you get to, oh, that's what's going on, right? You get to so much self-blame, you get to so much struggle, so much hard work because you keep trying to solve an external problem, which is you keep trying to solve an income problem where that's not the problem. It's kind of like if there's something wrong with your plumbing in your house and you're trying to fix the wrong pipe, right? You're trying to fix the wrong pipe and that's not gonna solve the problem. What's gonna solve the problem is an identity shift. And so here is what I want you to realize. If you have been in that season where your income has been stuck, or maybe it started going backwards and you are just at your wit's end for high-performing women, this is torture. This is absolute hell. There's just no other way to say it because we have spent our entire lives, we know how to perform, produce, we know how to work hard, we know how to solve external problems. We we we're conditioned to look at the outside, figure things like that's that's a high-performing woman's favorite way. I gotta figure this out, right? So we know how to do that. But what happens when it's happening inside, and you can't necessarily see it? It's not like you know, you're watching a movie. It's not as easy to identify as when you can look at your bank account or look at your numbers for your business, and it's very clear. So here is what I realized as I look back at that season in my life. This identity ceiling, this thing that happened with my income, it was the greatest invitation I could have ever received from God Universe Source to go to the next level in my identity. If you just think about it, if God Universe Source wants to get your attention, what is the best way to do it? Just make your money be funny. When your money is funny, you it's like a wake-up call, right? We all are like, oh, wait, hold on, stop, stop, stop. What just happened? What's going on? My money is off, and we start paying attention. And so what I realized was all of the things that were were being called for me to do, that I was procrastinating, I wasn't paying attention, I was putting it off. The second everything stopped working and I was in this situation with money, suddenly I was willing to go, okay, I will try it. I have nothing to lose, everything else isn't working. So, okay, I'll go do this thing that's been on my spirit to do. And guess what happened? The second I started doing the thing that was my purpose to do in this season, everything shifted. I started doing the internal work. I started answering the call that was purpose-driven, which is very internal and it's very, very aligned to identity. So here's what I want you to know God Universe Source is using your income to give you an invitation to your next level. It's not a bad thing. Don't stress yourself out, don't get worried, don't blame yourself, don't make yourself wrong. Actually, there's a different question to ask, and I'm gonna tell it to you in a couple minutes. But for right now, I promised you I'm gonna tell you how to solve this, what you believe is an income problem, and I'm gonna tell you the solution, and I'm gonna invite you into some time with me so we can actually do the work. So right now I'm just gonna tell you what's required, and then I'm gonna invite you because one of the things that I realize is on my journey to the level of success that I've achieved, I have only learned how to um fix things that are external to me. I only know how to use my logical brain, how to work hard, how to do all these things. When it's something internal, when it's an identity shift, when it's a nervous system shift, nobody, there's no curriculum that they taught us about how to do that. And so for a lot of us, we're like, I don't know how to do that. I don't know how to expand into the next level me. I don't know how to get to my next level identity. I hear you, Tasha, and that makes sense. Like, yeah, I can definitely see I've outgrown this version of me. I can definitely see I've outgrown this place in my business, this place in my income. It is clear to me the signs, you're absolutely right. There's something else I've been called to do that I'm putting off. It's clear, but I don't know how to shift my identity. I don't know how. Again, I don't know how for a high-performing woman, hell. Absolute hell. We we need to know how, right? So this morning I want to tell you here are the three things that need to shift that you need to work on in order to shift your identity. Number one, obviously, who you're a being. So I I use a triangle to describe this. On the one, on the left side of the triangle, it's you need to shift your identity and your nervous system patterns. By identity, I mean you need to transform, change, up level the way you think, the way you, the habits that you have, the beliefs that you have, the way that you act in your business. Just just think of who I'm being has to become different. In scripture, it says you have to die to the old version of you. You have to renew your mind. It told us exactly what to do to keep ascending, right? The entire purpose of our life is ascension. And we were told the formula, you have to create a new you. But how do you do that? So the first part is identity and then also nervous system. Now, when you are being called to your next level, identity, because you are hitting this income ceiling, just think about that. Where you're going is unknown. It's uncertain. That's the problem. You're hitting the income ceiling and it's feeling really heavy and really hard because even though you know this is an invitation to something else, you don't know what that is. So your nervous system goes crazy. It goes into absolute panic. Two reasons. One, it is panicking because what has always worked has stopped. So now you're like worrying about your money, your lifestyle, what's wrong with you, all the things. And your nervous system is an absolute fight or flight. But then when it looks to the future and it's like, I don't know where she's going, I don't know what's going to happen next. Now your nervous system is really panicked because it's the unknown. So we have to recalibrate your identity and your nervous system for your next level. And then the other part is how your income gets created, how it's structured. I have had to shift from the way I did business and the way I generated my income has had to shift completely. It is like night and day, every every time I look around at like, wow, this is I'm such, I'm being such a different Tasha, but I'm also showing up in my business in a different way. So my visibility, my magnetism, my capacity to receive has shifted. The way that my income is structured is less labor and more my purpose. It's more aligned to my purpose, more of my intellectual capital. I like to say, you know, I've had to shift into getting paid to think versus getting paid to do. Right. And so that's another part of this identity shift that needs to happen. And the last piece is trust. Trusting in yourself at the next level, trusting in the divine at the next level, trusting in the support of other people at the next level. Because here's the thing: you know how they say what got you here isn't gonna get you to your next level? It's absolutely true. That's the entire thing of what I want to tell you. You're hitting an income ceiling because you're being invited to your next level and getting to your next level, everything that got you here isn't gonna get you there. It's not gonna work. So the way you, a lot of women at this point, especially when you've been in a 12-month period of uncertainty, of things not working, 12 to 18 months, 24 months, you know what happens? You start to have a massive trust fact uh fracture. We our trust in ourselves, it just starts going down and down and down, trust in God, down, down, down, trust in other people, down, down, down. And so if your trust level in all of these three things is low and you are being called to the next level, which you don't know what that looks like, you better believe you need the highest level of trust you've ever had in your life. And so, how do you do that? How do you how do you recalibrate at an identity level, at a nervous system level? How do you recalibrate how you generate your income? How do you recalibrate your trust? This is what I want to invite you to show you how to do it, right? So this morning I'm gonna ask you to type the word income. Type the word income in the chat, and you will get a link to register me first. I'm gonna have a whole 90 minutes. This is, I really say it's a private room for high-performing women because we understand what this season feels like. We understand we have things in common that we are experiencing. So when I share with you how to resolve it, we don't have to start at scratch because we get it, right? We're all walking through the same thing, or we've I've been walking through the same thing. So tethered income, go ahead and get registered. In this masterclass, I'm gonna talk about what are the three areas because it's different for each of us. Expansion, we're being invited to the next level. We're being invited to expand in one of three areas. It's different for each one of us. So I'm gonna talk through the three different areas and then help you to see, oh wow, that's that's where I need to expand, right? Then I'm also going to um, like I said, talk about the identity, uh, identify your income ceiling in regards to your identity and your current nervous system, and then realign. How do you realign those things, your identity and your nervous system, for the next level? And last but not least, I want to take women going from what am I doing wrong? Because I spent So much time in the last 18 to 24 months when I was going through this, I was like, what am I doing wrong? What am I doing wrong? Everybody else has this figured out. So we want to shift the question. And I said I would tell you that earlier. We want to shift from what am I doing wrong to what am I being invited to at the next level? That's where we're going next. All right. So go ahead, type the word income, get the link, get yourself registered. It's May 1st from 12 to 1:30 Eastern. Make sure you save the date, mark it off on your calendar. I want you to get out of this ceiling situation and remember, it's not about income. Income is just the way that God Universal got your attention so that you will do the thing that's needed to do to get to the next level and receive all that's waiting for you. Your next level income needs your next level identity. When you match, when you do the work to shift your identity, that is when you shatter the ceiling you're experiencing right now, and you will access your next level income. All right. Okay. With that, I will see you all. I am needing to get back to beautiful Florida, away from energetic New York. But I'll see you all next Monday. Same time, same place. Well, have a great week. Bye, everyone.