The Home Guys Podcast

The BEST Way to Start Real Estate Investing in 2026

• James/Jen Kolde and Jaden Ghylin

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 31:00

 Thinking about getting into real estate investing but not sure where to start? 🤔

In this episode of the James and Jaden Real Estate Podcast, we break down the real ways people enter the industry—and why most of them fail in today’s market.

We cover:
• Why starting from scratch rarely works anymore
• The truth about mentors & real estate “gurus”
• Why franchising is becoming the top path for new investors

Then we dive deep into how Home Guys compares to other major franchises like HomeVestors, Keegley, and Joe Home Buyer 👇

🔥 What makes Home Guys different:
• Lower fee structure designed to protect your cash flow
• Exclusive territories (no competing for the same leads)
• Direct access to marketing without corporate markups
• A flipping-first model with wholesaling + construction support
• Inbound lead focus (not cold calling grind)

🚀 Plus, we break down the support system:
• Direct access to founders (James & Jaden)
• 30–90 day onboarding plan with step-by-step guidance
• Hands-on training in Minnesota
• Full backend support (accounting, lead management, media)
• Built-in exit strategy through Homes for Less

Whether you're brand new or looking to scale your investing business, this episode gives you a clear look at what actually works in today’s market.

👉 If you’re serious about getting started in real estate, this is a must-watch.

 

📲 Interested in learning more about licensing or mentorship?
Connect with our team here: homeguys.com/yt

🔗 Connect With Us

Website:
https://www.homeguys.com/yt

Instagram:
https://www.instagram.com/homeguys_usa/

Facebook:
https://www.facebook.com/profile.php?id=61570489073765

YouTube:
https://www.youtube.com/channel/UCqRZdKG4PO88XSeXOTet05A

TikTok:
https://www.tiktok.com/@homeguys_usa

#RealEstate #BusinessGrowth #Entrepreneurship #Mentorship #RealEstateInvesting

SPEAKER_00

How do you go about learning it and doing the business if you start it from scratch? The market's a lot more developed now than it was the last 20 years. And uh now it seems we don't see people starting these companies from scratch without support anymore, not successfully. You'd have a tough time competing with the companies that are doing this the last 10 or 15 years another belt. Here's a box of books and DVDs, the CDs, and VHS tapes and pamphlets and workbooks and all this stuff that was, you know, here's 15,000 bucks, here you go, good luck.

SPEAKER_01

One mess up could ruin you, to be to be honest with you. But one deal can also bring in 100K. All right. Hey, uh, welcome to the James and Jaden uh real estate podcast where we talk about real estate and maybe whatever else comes up. Um today we have Jaden in the studio. All right. Um clap for myself. Yeah, you can clap for yourself, that's sure. Um, I just want to say a quick funny. Um he's actually wearing long pants now because when he arrived here yesterday, picked him up from the airport. It was roughly 60 degrees, let's call it. And uh there's my guy in a pair of shorts and a flip-flops. I'm like, hey, I looked at the weather, everything should be fine. Well, guess what would happen? We woke up this morning and there was what, inch and a half on the ground? The white stuff on the ground. Yeah, and he's like, I swear I looked at it. I checked more than once, too, to make sure I didn't even bring any. That's what Minnesota's all about, right? I mean, it's you you never know at this point in time. So I can wear shorts when it's 32, it's fine. Exactly. So, anyways, Jaden's in uh the studio today. Um, I think what we really want to talk about is uh why would somebody want to get our franchise, a home guys franchise versus you know what? We we we were deciding if we were gonna talk about it or not. We're gonna actually talk about it. Uh Joe Home Buyer is a franchise that's out there. Um Keegley. Keegley is another one. Um we're gonna talk about some of the fees here too on each one of these, and so we have uh a better understanding of like, hey, maybe what you're getting from us, what you're getting from them. Um uh what's another one? Well, and probably the most famous one, right? Home investors, we bugly houses. Right. So uh we're gonna talk a little bit about that and again why you should come to Home Guys, right? And you know, obviously we think that we built something even better than what was already built. So let's dive right into it and uh yeah, welcome to the show. Let's uh let's do this. Clapping, clapping.

SPEAKER_00

Okay. Yeah, well, I think if you were let's just start from the beginning, if you're gonna start the a business like this in real estate investing today, what are your options for getting into this business? How would you, you know, how do you go about learning it and and doing the business if you're starting from scratch?

SPEAKER_01

So if you're starting from scratch, you can you can go the long way. Um, I think that's what we did.

SPEAKER_00

I mean, I just started doing it 20 uh over 20 years ago. Um read some books, just started doing business and learning it as I went, and you can you could still do that. It takes a long time. I think one thing I've noticed now with the market's a lot more developed now than it was last 20 years. And uh now it seems like we've we see we don't see people starting these companies from scratch without support anymore, not successfully. I have not seen it happen. Some kind of support, right? We have to have some kind of support. Um I mean, I think 15, 20 years ago, you could figure it out and do it because there wasn't a very developed market. But now you've got competitors that are very well established, uh including ourselves.

SPEAKER_01

I mean, we just didn't our market, uh our Minnesota market, what do we have? Like four?

SPEAKER_00

There's basically four or five, four to five bigger companies doing this.

SPEAKER_01

And we're still thriving, guys. That's what's really cool. It's again our our the way we do things, our systems, our marketing, we're we're we're competing.

SPEAKER_00

Yeah, yeah. And if you were starting out from scratch, you know, not knowing anything, um well, you'd have a tough time competing with the companies that are doing this. They have 10 or 15 years under their belt. So that's where you know a system like what we offer, or there's other ways to go about it too. There's other franchises out there. Um, there's also mentors and gurus you can work with, which I would not recommend. Um, I don't think that um running a business that way is like that's not gonna get you where you need to go.

SPEAKER_01

Well, you know, one of my pet peeves is um these gurus who say they do all the stuff and then they're like, Well, where's your business? Oh no, I I don't have a business.

SPEAKER_00

A lot of times they don't even have the business. And uh, I mean, I know like when when I was first getting into real estate, the the education space was like, you know, here's a box of books and DVDs and CDs and VHS tapes and pamphlets and workbooks and all this stuff, and they would just, you know, here's it's 15,000 bucks, here you go, good luck. And uh that was the the industry. I don't think that that ever worked for anybody. Like no one ever actually built a business off of that, as far as I could ever tell. Um, because the stuff that in the industry changes every year, and that stuff a lot of times that stuff's 10 years old or more. Um, so I think that education space is still out there, they still sell it, but you know, I don't see people like successfully creating a business out of it.

SPEAKER_01

Even during the the big boom, uh, there's a lot of stuff that they taught before that didn't work during the big boom.

SPEAKER_00

Yeah.

SPEAKER_01

Um, what I mean the big boom is COVID and the pandemic, and basically everything went crazy.

SPEAKER_00

You just can't start a business off of a book. I mean, the business changes constantly, so you need to have ongoing support systems and structure that you can count on and that are constantly adapting and evolving with the marketplace.

SPEAKER_01

Here's something I didn't realize, but if you have ADHD, this business is for you because it's constantly changing, right? And uh, and we all know that I have a little bit of ADHD, so that's probably why I love this business. It's the same thing, but it's different, right?

SPEAKER_00

Yeah. You can't get bored of it. So that's kind of a cool thing about it. But so yeah, I was starting out today, like I, you know, I would definitely not go down the education course thing. I wouldn't go down the guru mentor thing. Uh, I don't think it's enough. It's the ongoing support's not there for it to be successful. So I think you're really looking at some of these franchise opportunities as probably the best way to get into this business.

SPEAKER_01

Yeah, because then you have the support of people who have been on the ups and downs, uh highs and lows of the business.

SPEAKER_00

I guess somebody can call when you got a problem, you have a question, you know, because you inevitably you're gonna run into something you don't know the answer to.

SPEAKER_01

Well, you even remember, I remember when you wanted to do something like this, but you didn't have a business partner. And so you when we kind of met and we decided that we were gonna do this flipping business, it made things I hate to say more fun, but well, it's more interesting when to work with somebody else every day.

SPEAKER_00

Right. It's working by yourself is kind of boring.

SPEAKER_01

Even even as you as being a little more of an extrovert, that it still was good to have somebody to bounce stuff off of. And you guys were not we're dealing with you know high buck items, you know, one mess up could could could ruin you, to be honest with you. Um but one deal can also bring in 100k.

SPEAKER_00

And I think that's why if you don't have this these support systems and people to ask questions of, that people don't last in the business because especially early on in the first year or two, if you make a mistake, which you're likely to do, you'll be out of business. And uh it's really easy to get out of business in this in this industry.

SPEAKER_01

What we try to do is set you up is like we're you guys, it's going to happen. Okay. You can have we have this one property, again, not to get off on a tangent, but everything should have gone, you know, from the start to we're buying it right to the very end. Well, we didn't realize that we're gonna deal with inspectors, and inspectors were getting fired, and people were coming in, inspectors that wanted to improve themselves, prove themselves to the city, so they're calling out stuff on our deals. It's like we had no clue that that was gonna happen. Um, no, somebody didn't pull a permit. At the very end, I think we lost twenty thousand dollars, but we did everything right from the start, and so again, that that's that's a that's a fluke, but that does happen.

SPEAKER_00

Things happen, and sometimes we do have made uh we've also made mistakes too and lost money from it, you know, learned along the way. So um, yeah, we've had our fair share of bruises I was you know, lessons we've learned.

SPEAKER_01

But I like to also think, and I want to make sure everybody go back on a positive at the the home runs too that we had. Yeah, the grand slams that we had. Um it all goes more towards the positive at the end of the day.

SPEAKER_00

Yeah, I mean we've done over a thousand deals at this point, well over a thousand, and um you know, ninety high nineties percentage of them were profitable.

SPEAKER_01

Our record is probably um under ten. When you and I are in charge. That we under ten deals total. Only under ten deals total, and I want to say let's just hypothetically say thirty thousand dollars total. Yeah. That's really good to be honest with you. But again, we understand risk and reward a lot different.

SPEAKER_00

And once you get in higher volume operation, you can start taking some risks that you couldn't do because it then it's a numbers game, right? If you do 200 deals and you lose money on five percent of them, it just washes out the numbers. Right, it's okay. So you can just get them, but if you're doing less deals, you've got to be more cautious for sure.

SPEAKER_01

Well, I also think when you're doing less deals, you're probably digging into it that much harder. Would would you yeah, you can be more careful. Yeah, you you're not just making a call, you're you can dive in a a lot more. Um, we kind of got a little bit off track, but again, I don't mind getting off track because I want to explain.

SPEAKER_00

Yeah, so let's talk about the different the different things that are out there. I think um we're not experts on the other franchises available. We have uh we have some you know we've heard, you know, we've learned some things about them, so we can kind of talk about what we what we know or think about, what we've heard about them. And I think just do your own research and and talk to them yourself and see what you think and compare them all against each other, including us. Um so let's just start with uh the oldest one, Home Investors, the We Buy Ogly Houses Company. Um we looked into this, I looked into this over you know 10 to 15 years ago and um was really close to pulling the trigger on it, but I couldn't do it because of the the rules they had around real estate that you already owned. If you already owned all these different rentals that I did, um if you sold the properties you already owned, they were gonna charge fees on those properties to sell them, which I just I didn't understand that. Like they had nothing to do with properties that I already owned, but they wouldn't exclude them. And that wasn't the only problem, but that was the the absolute deal killer for me. And then there was other issues with the um the fees being pretty high and the marketing cost being pretty high and not having enough control over how the marketing is done.

SPEAKER_01

And to explain to everybody how they do marketing um as a whole versus how we're gonna do marketing and you know maybe the advantages uh of that.

SPEAKER_00

Yeah, so they do a pooled marketing system where you don't get an exclusive territory. So say we're in Minnesota, so if you're you know you're in Minneapolis, the Minneapolis Metro, you're not getting any exclusivity at all. You're in the area with all the other home investors franchisees in the area, and you put money into a pool, a marketing pool, with everybody else, all that money gets bunched together and then it gets spent on whatever marketing the corporation decides to do, which you really don't have much of any say over at all. Uh, all you have say over is how much you put into the pool every month. And then however much you put in as a percentage of the total pool, you'll get that many. They'll round robin calls and leads to you based on how much you put in.

SPEAKER_01

So let me give you um, let me see if I'm hearing you right. So let's say uh home investor one puts in twenty thousand, but home investor two puts in forty thousand, he should get twice as many leads. Twice as many leads, right? In theory. Yeah, approximately. But so is it it's not even by area, it's just like, hey, the phone rang once, I realized that they were probably selling nothing, but it still went through their systems.

SPEAKER_00

You don't there's no there's no like there's no quality. Like you don't know like if the phone could ring and it could be a bad lead, you know, but it's just it's supposed to kind of average out on the end, is the way it's supposed to work, you know.

SPEAKER_01

Sure. Now explain what we do as a home guys franchise.

SPEAKER_00

Yeah, so we give you an exclusive territory that you you as the licensee or franchisee own that territory. So if you're in a a city like our Knoxville, Tennessee guys, they own that market. There isn't another home guys in Knoxville, that's just them. So they they want the other thing with the marketing is that we this is a little bit unique how we do it. We don't run the marketing spend, doesn't come through our company and then back out again, which most of these franchises do it that way because they can tack on fees and they can um have a lot more control over it. What we do is we connect you with all the the marketing resources that we use, and then you have a direct connection to them. We don't add any fees to it, and you can control what kind of marketing you want to do. So in different markets, sometimes TV works better or radio works better, or billboard works better, whatever. And we understand that we want, you know, we'll help you figure it out, but we're gonna let you, you know, have the final say over how it works.

SPEAKER_01

Um on that note, too, is we actually still can run your um advertising campaign. It's obviously gonna cost you um a few dollars, but I'm just trying to say is like if you don't know um advertising, you don't know how to what to advertise, we're there for it.

SPEAKER_00

Yeah, we're we can basically turnkey it as much as you want. Um the the resources that we use for marketing, it's it's pretty much turnkey, I would say. There's uh as far as the creatives and stuff, we can help with creative as well, like the producing videos, producing rate, like this all requires uh design. We have all these designs already, but we we're constantly creating new ones as well. So yeah, we help with all that. It's it's as much or a little as little help as you want to have, but at the end of the day, you get to decide what you want to do. And you get to decide on what creatives you want to use. It's not corporate telling you what to use. Um you have a lot more control over it, and um which I think is important because you know people that live in Knoxville, Tennessee know that market better than we do. And they know the culture of the people and um things like that better. So I think that's a much better approach. But a lot of our the other franchises out there, um, you know, they they they run it differently, they run the marketing through the corporate, and um we just chose not to do it that way. We also keep it a I think it's a little bit more efficient. You get more more bang for your buck the way we do it because we're not tacking on fees to the market.

SPEAKER_01

Yeah, I'm sure that they tell people that they get more bang for their buck because then they can go national advertising, but I really think this is something that people want to buy from their local person.

SPEAKER_00

Yeah, and there's there is I mean there really isn't anyone doing actual national advertising for this. Right. I mean, I think home investors did do national like back in the nineties, but they haven't for a long time. So it's they're all doing local market advertising, really no different than than we do. So those are pretty big differences. Also the fee structure, uh, I believe our fee structure is lower than everybody else's. Uh do your own research. You know, I don't want to comment on their fees, but as far as the research I've done, you know, just using um like Chat GPT and asking to compare the top franchises uh against each other fee-wise, ours appear to be by far the lowest fees. And we did it on purpose. We want when we started this company, we wanted, you know, we want to make sure that we're successful. We start, and if we're helping somebody else start a business, we want them to have enough cash flow to keep growing the business. And if they're getting feed to death, they can't grow the business. So we wanted to keep the fees lean and um and help you grow your business and not uh run out of money right away.

SPEAKER_01

We want you, um, obviously we we want everybody to be successful, but um we're gonna try our darnest to make sure that you're you're successful along with you. Now it's not all only on us, right? It's it's it's on you too. Yeah. But uh that's just something that we really strive. We just don't want to we'll we'll even dive into this. We just don't want to sign anybody up that says they have the money and sign them up. You have to be a culturally fit.

SPEAKER_00

It's gotta be a good fit for everybody because we're gonna be we're partnering basically, we're working together with you. It's gotta work both ways. We've all got to be comfortable working with each other because we're gonna spend time together. So but I I would just recommend you know go on Chat GPT or Gemini or your favorite AI tool and ask it to show you the fee structures for all these different franchises and compare them. So, you know, Home Guys USA, um, Homevestors, Keegley is one of them. Uh Keegly K-E-Y-G-L-E-E, and then um Joe Home Buyer is the other one. So there's Red Barn. Then Red Barn Home Buyers is another one. That's pretty new one.

SPEAKER_01

So only thing is again, I can't say anything else. Uh Joe Home Buyer, I want to say that they it's more on the wholesaling side of things. Um which they also preach a little bit of uh uh nationwide wholesaling. Um again, I don't know too much about it, so I don't really want to say anything. Um, but that's going away, you know, or we're sticking to our state.

SPEAKER_00

Yeah, they're these all these bit all these franchises have a little bit different business models. They're not exactly the same business. So Joe Home Buyer is not the same business as what we run. So Joe Home Buyer is more of a wholesaling business. We're a little bit more of a flipping business. We do wholesaling too, but we're really a flipping first business with wholesaling as an extra thing that we do. Uh Joe Home Buyer is really a wholesaling business, and they really focus on, as far as what I know about them, um Google PPC has been kind of the main thing that they've focused on is being, you know, really dialing in Google PPC, which we do PPC as well, along with a lot of other things. Um, I think that's been a big part of their focus, is that so that's what I think what they do, but again, talk to them and find out more about, you know, they can tell you themselves what they do. Uh Keegly, I think they focus more on, from what we understand, um, more cold calling. Like cold calling. There's really no advertising. It's more it's not marketing, it's it's it's calling. That's all they're doing.

SPEAKER_01

They're putting four or five hours a day.

SPEAKER_00

Burning the phones up. So if you if you get a franchise from them, they're gonna teach you how to burn the phones up and call agents and call other people for referrals. And that's a wholesaling business, too. That's they're just trying to wholesale deals, as far as I know. Yeah, they have a pretty high franchise fee. I think it's a hundred thousand bucks up front.

SPEAKER_01

Yeah.

SPEAKER_00

So that that's one uh and we've we've got uh I think Keegley's in Minnesota and Joe Homebuyer's in Minnesota. I think they're both here.

SPEAKER_01

Joe Homebuyer, I don't think so.

SPEAKER_00

Um were they here at one point?

SPEAKER_01

I think at one time they were, I think it was coming out of uh one of our other like bigger cities, uh Mankato area. So and honestly, they they still didn't know how to do it right.

SPEAKER_00

I well every time I looked at it, it was Keegley guys haven't they're still around, but they don't do a ton. It does we don't see them that much.

SPEAKER_01

The the one of the things that Keegley and uh again I can't really say virtual home buyer is they're trying to find that one person to buy a property. So that's it's a hey, do you want I got this property on one, two, three main street at 200k? Do you want to buy it? Nope. Okay, hey, I got this property on one, two, three main street. I mean, they just continue doing that over and over just until somebody goes, Really? Uh my great aunt just gave me, you know,$200,000. I'll take it. Yeah, you know, and the darn thing's probably only worth you know$220. And again, you just gotta find one buyer. And and I I'm not downing their their it's just a different business model.

SPEAKER_00

If that's what you want to do, then then give them a call and talk to them. Um, we focus more on inbound. We want people calling us to do business with us. We also focus more on the investment side of the business. So we're you know mostly buying properties and improving them, renovating, doing construction. We have a construction division.

SPEAKER_01

I I didn't even realize this, but let's say uh you want to get into this business and you want to start owning rental properties. That's something that you know we can sit you aside and say this is this is what you need to do. Um, I will tell you, most people um already have maybe uh some rental properties already and that they're getting in this business. But if you want to learn about that and how to maintain um and get more rental properties for your own portfolio, yeah. That's something that we can we can sit down and talk to you uh separate. Jaden and I have our own little portfolio together um that every time up, maybe we try to grab one or two properties a year and put it in our portfolio. So it's it's there's something that's there.

SPEAKER_00

It's a great way to get your tax bill down. I mean, you can get your tax bill down to zero if you want to, but by holding rental properties. It's really this business is really cool if you want to get your taxes to zero. It's very very doable, very viable to do that. Um so then the other one was we talked about homevestors, we haven't talked about so homevestors actually the business model is pretty similar to our model. They they frequently tend to be flipping companies, they do some wholesaling. Um so but the like they pool the marketing, which we don't do obviously. They have very heavy fee structures that we don't have. So most of the homevestors that we were familiar with have aren't really in business anymore. I don't know of any in Minnesota that are still operating. You know, I have not seen them.

SPEAKER_01

Um There's one guy that's been around for a while.

SPEAKER_00

Still doing it? Yeah, I think when we started this 10 years ago, there was a few there was a couple big ones actually that was that were going and I think I think the way that they're they're pooled marketing and the fee structures, I think they couldn't compete, honestly, is what happened. So I think they a lot of them didn't survive. And I think the company's still around, it's a national company, they're still in business. But um I don't think many of them are doing that well.

SPEAKER_01

I want to say that most of our meetup groups that we've been to um they were they used to be in a home investors, and then they got the haggard.

SPEAKER_00

Yeah, a lot of people have gotten out.

SPEAKER_01

I don't know if I've ever been to a meetup that had somebody that was still in. Yeah, no, now you say that. It's been a while.

SPEAKER_00

I mean, I don't think I've seen somebody for eight years that's actually active in home investors.

SPEAKER_01

Yeah, because they real well, I think part of it is they started going to these meetups and realizing you don't pay those fees? You're doing what? Yeah. And you're you're you're getting what? And how?

SPEAKER_00

That doesn't make what it's almost like when when the first flat fee brokerage came out and all the other brokers that were charging 50% splits on your commissions, and then these flat fee brokers were like, keep all your commissions, we'll just take a transaction fee. Once that happened, all those old brokers really started to die. And I think home investors is kind of the same thing, it's like they're still charging this really high fee structure, but there's other companies like ours that are providing better service at a much lower cost.

SPEAKER_01

So mm what what's the old saying? I think we built a better fly trap. Better mousetrap. That's what for a lot less money.

SPEAKER_00

So yeah, homevestors. Um, but yeah, the one that the people that used to be doing that I that I knew were running a very similar business to what we do. They were flipping houses mostly, and um that part of it was very similar. So we covered Keegley, the phone business, Joe Home Buyer, kind of the wholesaling Google PPC business. They probably do some other stuff too. Uh homevestors.

SPEAKER_01

We don't really know much about Red Barn.

SPEAKER_00

Red Bar, we don't they're pretty new. Um I don't know too much about them, but they're yeah, a couple years maybe started a couple years ago. Uh from what I have seen, it looks like they do flip houses, I think. Um, but that's about all I know about them. So I mean you'd have to talk to them. I think their fee structure is higher than ours, but um, you know, give them a call and see what they have to say about it.

SPEAKER_01

I know they're they're running the piggybacks of um HGTV. HGTV. Yeah, we're sorry, we don't we're we haven't been on HGTV yet. No plans. Uh if you guys haven't figured it out, Jaden and I were we're pretty we're pretty low-key. Um do we like nice stuff? Yeah, but we're not flashy. Um we're all about I think it's a lifestyle. You know, it's being able to do what we want to do when we want to do it, and not having to worry about um, you know, checking in with your boss. Um enjoy the people you work with, enjoy the work you do. Yeah, you know, when you when you own a uh a franchise and you're the owner, you get to set your your tone. You get to set, you know, how you want your the culture, the business. I mean just everything because that's that's what you want. Yeah, that's why you had you started a business.

SPEAKER_00

Yeah. So yeah, to summarize, I think I I believe that we you know offer a very good system to get you up and running. I think we have some of the lowest uh fee structure around of anybody. Um you get pretty direct access to the founders, me and James, because we're still pretty small. Um, some of these bigger ones like Keegley and Homevestors and stuff, you're not gonna talk to the founders, I'm sure. So that'll you know that isn't gonna be true forever for us.

SPEAKER_01

I I I truly think that um we don't necessarily want to be completely huge, um, but we we want to be way bigger than we're at right now.

SPEAKER_00

Yeah, we want to be able to support the first you know 10 or 20 locations really well, personally. And then after that, it's gonna it's gonna get too big to where we can't personally help probably at that point. But right now we still can.

SPEAKER_01

So yeah, and and that's I think that's what we like to do. Um let's talk about like our training, maybe like what also they also that what they get, you know, besides uh uh once a week training um as a group training for your your team or just for yourself. It's more of uh like wins, um, how can we help you? Again, the first 30 to 90 days are we're we're helping you out a lot.

SPEAKER_00

Yeah, we have an onboarding plan that um Jen, who's gonna she runs the franchising part of it, she's got a onboarding plan the first couple months where basically every day and every week you've got a checklist of things you've got to work on, and then um at some point they usually come up to Minnesota like month two or so.

SPEAKER_01

It all depends well, it all depends on what the weather's like.

SPEAKER_00

Yeah, sure. But if you come to Minnesota for a week and you'll do uh sales calls with our sales team, you'll you'll see our inside sales people work the phones.

SPEAKER_01

We've even had uh Knoxville, they came up here in the beginning, and then about a year later they had some staffing changes. And uh, hey, can we come up there and hang with you guys again for a couple days? And that's what we're here. We're here for you. We're here to show you what your goal is to get to, right? Um, like again, everybody wants to own, you know, we have our own brick and mortar um office. Um, you don't have to have that, so you can build this from one to three people, and and we'll have all that laid out for you of like, hey, if you have one to three people, this is how many deals you know you should be doing, and an average of this, um, just kind of break it down for yourself. Um, or you could uh jump into you know 10 people and make this as big as it's very, very scalable. I guess that's probably what we'll let people do.

SPEAKER_00

Yeah, you you could run this business as a solopreneur with a couple maybe assist or something like that. Um, you could. And uh just depends on what you want to do, how you want to work, and how big of a team you want to manage. So we've got a pretty big team here, and I think for people when they come visit, I think part of the the benefit is seeing just seeing it so they can see, oh, like visually, this is what this business looks like, and I can envision our business being like this in a couple years. I can see that we we'll have this inside sales team and outside sales team and the construction team and the finance people and you know all that stuff. It's just different when you can actually see it in person and meet the people. So there's a lot of value in that, I think. And then sometimes you've gone out to their locations and helped them with sales calls and things too, right?

SPEAKER_01

Yeah, yeah, of course. Um I I will definitely uh do that too. Um works out on the plan. I come in there for a couple days. Um try to understand your area. I I see a lot of things. Um, I've been in a lot of different areas, it's not just the Midwest. Um, I have different sales tactics for the Northeast versus the Midwest. Um, you gotta be a little bit harder, a little more aggressive, more aggressive.

SPEAKER_00

Yeah, so then we have like I said, Jen kind of runs the onboarding and everything, so it's um you know it's pretty well documented and um structured now because we've done done this a few times now.

SPEAKER_01

So um you guys, when we, you know, if you've paid attention to any of our um podcasts at all or anything, there's one of the sayings that we say, and we truly, truly believe it. We literally made the mistakes, so you don't have to. Yeah. Um that's the whole point of this, right? That's the point. That's that's so um we got some training in, we got uh we talked a little bit of French. You guys, please don't hold us to like ah, that's not what we do over here. You guys, that's not the point, okay? The point is go do your homework, go do your research.

SPEAKER_00

Go talk to those other companies and find out. We're just telling you what we understand about them, but we're not the experts on them, obviously. So um give them a call and talk to them, you know, or evaluate them yourselves and talk to us and see what we have to offer. But um, yeah, I think we also, you know, we've developed the marketing systems for 10 years. We spent millions of dollars developing marketing um and figuring that out, and um could save you a lot of money trying to you know guess yourself as to how to do it.

SPEAKER_01

We uh we didn't talk about it um yet, but one of the things that uh you will be getting extra is our dispo side of things. It's um it's it's called homes for less. And what we're trying to do is we're we're building that up so when you get a dispo, we have a homes for less. You can push it over there, and again, we can help you run that that dispo side. Um everything is is set up to either show you how to do it, or hey, we can do this part for you. Um because again, we we want to help you grow your business.

SPEAKER_00

And our company is set up now. We have enough support in our internal company where we can take on other people's territories for different things, like if you want help with leads management and sales, we could potentially help you with that. Um and if you need help with accounting, we can potentially help you with accounting and bookkeeping. Yep. So it just depends on what you want support with.

SPEAKER_01

Yep. Yeah, we can even send Brady down and he can do podcasts.

SPEAKER_00

We have marketing people, video production people, we've got social media people. Um so we've got kind of all the pieces for our business that we can share out to your business without having to staff it up yourself fully.

SPEAKER_01

Yeah. So um if you guys have any questions, you want uh talk about it, uh get one of us on the phone, just click the link below. Um are the links below or down apparently apparently um and and give us a call and let's just let's have that conversation and see if it's uh if it's good for you, if it's a good fit. Um if it's a good fit, let's let's make this happen.

SPEAKER_00

So you got any last parting words? No, I think we'd love to talk to you. Um if you're interested in getting into real estate investing, give us a call. Uh if nothing else, you should probably learn a few things from us just on the phone call. So love to chat with you.

SPEAKER_01

Yeah, if you know anybody that wants to be on a podcast too, hook us up also, you know. We're we're we're all about uh jumping on different podcasts. So um I don't really have any much else to say on uh on that topic. So I I think we've said it all, and I'm sure we'll say it again. Yeah some other time. So you guys remember, um I'm over here. You guys remember we made the mistakes. So you don't have to.