Open For Business: a Big 12 Podcast w/ John Kurtz
Open for Business with John Kurtz delivers college football and college basketball news from a Big 12 perspective.
We cover every Big 12 school—Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah, and West Virginia. From Saturdays in the fall to March Madness, no program gets left out.
You’ll hear in-depth discussion on Big 12 football, basketball, and recruiting—along with how the league stacks up against the SEC and Big Ten. We cover conference realignment, NIL, TV deals, playoff battles, and national storylines like Deion Sanders and Colorado that impact the Big 12.
If you want college football and college basketball news from a Big 12 perspective, this is your podcast.
Open For Business: a Big 12 Podcast w/ John Kurtz
Cody Campbell Has the SEC & Big Ten Shook; Big 12 Invited to the White House
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Cody Campbell has the SEC and Big Ten worried, and now we have proof.
In this video, I break down the backlash to Campbell’s Saving College Sports initiative after the SEC and Big Ten commissioned a white paper from FTI Consulting to counter his ideas. Campbell’s proposal includes major changes to college athletics, including a new voluntary governing organization with enforcement power, a single national NIL standard, spending and cost controls, and changes to the Sports Broadcasting Act of 1961 that would allow schools to pool college football media rights and sell them together.
I explain what Campbell is pushing, why SEC and Big Ten leaders are fighting it, and why the arguments in the commissioned paper are misleading—especially when it comes to the history of TV rights, the College Football Association model from the 1980s, and how the modern streaming landscape (Amazon, Netflix, and more) could change the value of packaged college football inventory. We also get into the central issue behind this battle: whether the current fragmented system is protecting SEC and Big Ten revenue at the expense of everyone else, including the future of Olympic sports and women’s sports at smaller schools.
Topics covered:
Cody Campbell and Saving College Sports explained
Why the SEC and Big Ten are responding with a commissioned white paper
FTI Consulting’s arguments against pooling media rights
Sports Broadcasting Act of 1961 and proposed changes in Congress
Supreme Court TV rights ruling and the College Football Association example
NIL reform, national standards, and enforcement debates
Why this fight could end up in Washington and at the White House
What this means for the Big 12 and the future of college football
Do you think Campbell’s plan would help college sports, or is it federal overreach? Should the SEC and Big Ten keep control of the current system? Drop your take in the comments.
Keywords: Cody Campbell, Saving College Sports, SEC, Big Ten, Big 12, college football media rights, Sports Broadcasting Act of 1961, NIL reform, national NIL standard, college sports commission, FTI Consulting, college football playoff power, NCAA governance, conference realignment, Olympic sports funding, women’s sports funding, Trump roundtable college sports