The Truth About Iowa State’s NIL Situation; Cyclones Insider Tells All

**Plan your trip to Provo for a BYU game: https://www.utahvalley.com/

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**See what a Provo trip is really like: https://youtu.be/G9nzKwgbG_4

How far behind is Iowa State in the NIL race, and can the Cyclones still compete near the top of the Big 12?

Chris Williams of Cyclone Fanatic and Iowa Everywhere gives an honest assessment of Iowa State’s financial position in modern college athletics. He explains why the Cyclones are in a much better place than they were one year ago, but still likely remain below the middle of the Big 12 in football resources.

The conversation also covers the optimism surrounding Iowa State’s new president, whether Jamie Pollard was slow to adjust to the NIL era and why the Cyclones’ passionate fan base gives the program a chance to close the financial gap.

John Kurtz and Chris also discuss Jimmy Rogers replacing Matt Campbell, the strategy behind Iowa State’s roster turnover, realistic expectations for the Cyclones and why Rogers inherited a much better situation than Campbell did.

Plus, they examine Jamie Pollard’s renewed energy, why T.J. Otzelberger continues to choose Iowa State, the financial decisions involving Milan Momcilovic and Audi Crooks, and whether Iowa State is actually better off competing in the Big 12 than becoming an afterthought in a richer conference.

CHAPTERS

00:00 The truth about Iowa State’s NIL situation
00:17 Has Iowa State stabilized under Jimmy Rogers?
01:21 The strategy behind Iowa State’s roster turnover
01:50 Can Iowa State make a bowl game?
02:18 Resetting expectations after Matt Campbell
02:47 What Iowa State could have been with Campbell
03:44 Did Iowa State announce Jimmy Rogers too quickly?
05:13 How Jamie Pollard found Iowa State’s next coach
05:42 Jimmy Rogers always wanted the Iowa State job
07:09 Iowa State’s trip to BYU and Provo
08:56 How far behind is Iowa State in NIL?
09:54 Why Iowa State’s fan base provides hope
10:23 Iowa State’s new president could change things
11:21 Jamie Pollard’s future and CyTown
12:20 Jamie Pollard has his edge back
13:46 Why T.J. Otzelberger stayed at Iowa State
15:15 Can Otzelberger take Iowa State to a Final Four?
16:45 Iowa State basketball’s NIL position
17:14 The Milan Momcilovic financial decision
18:12 Audi Crooks and the cost of retaining stars
18:41 Is Iowa State better off in the Big 12?
19:36 Why the Big 12 is not going away
20:26 Big 12 stability compared to the ACC
21:22 Can Jimmy Rogers maintain Campbell’s standard?
22:52 Why coaches may choose fit over bigger jobs
23:20 Jimmy Rogers inherited a better situation than Campbell

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Transcript

SPEAKER_03 0:00

Where do you feel like Iowa State is at right now in this new world to be competitive at the top of the Big 12 from an NIL standpoint? Maybe not like Texas Tech level, right? Yeah.

SPEAKER_01 0:08

Well, they're definitely they're definitely not there.

SPEAKER_03 0:11

All right, we are live back at uh podcast row here at Monster Energy, Big 12 meety days. Uh Chris Williams is with me from Cyclone Fanatic in Iowa Everywhere. Man, it's been a wild off season for Iowa State. It has obviously. Uh I guess I just start like in general, like how how much have things stabilized there? Like for the the program going through so much turnover?

SPEAKER_02 0:34

Yeah, actually, I think a lot. I mean, they're recruiting really well, whatever that means in 2026. But you know, I I think back to the five, six weeks when Rogers got to town and Campbell left, and it was like this slow drip of guys leaving. I mean, you guys have been through it. You know, like most programs in the league have been through it as some capacity, other than a handful at this point. But I, you know, I think that Jimmy Rogers has done a really good job in the sense of there was a plan. You know, I I do think that one thing I would convey to your listeners is like it wasn't like all these guys just left because they hated it or anything like that. I think Jimmy really wanted to get a lot of, I don't think he wanted a lot of the like seniors who had one year to play. I think that they really went in and targeted young guys on the too deep of the Campbell staff, or you know, the Campbell depth chart for strategic reasons. And at the time, none of us really understood what they were doing. So it kind of makes sense now when you look at their roster in general. So I yeah, stabilized definitely. Uh really they've done really well on the recruiting trail. And you know, I I know they were picked last in some pool, and nobody's uh I think that they're I think they have a shot to be there playing for a bowl game. I have no idea. I mean that it would surprise me if they won three games, it would surprise me if they won nine games. I think it's gonna be four to seven and kind of just how these new programs go, right?

SPEAKER_03 2:16

Is the fan base on board with you? Because I mean the fan base has now been trained to like I mean, you're winning seven A plus games every single year and competing for for Big 12 titles with Matt Campbell. I think that's like to me, the tough part here is like fan base is having to adjust on the fly to like the realities of these situations when something like this happens.

SPEAKER_02 2:34

I I think most are. I think the more seasoned ones like myself, we're like the old guys now.

SPEAKER_00 2:42

Yeah, yeah.

SPEAKER_02 2:43

Um yeah, you're gonna have your burners and that that type of culture that would be irate with six and six. But I do listen, we all have to be realistic here. You can't they I mean, John, if Campbell stays and they have all those guys returning, they might be picked to win the league this year. I mean, they're probably not with Texas Tech and BYU, but they're gonna be right there, third, fourth, you know, right in the mix to win this thing. So I just I'd like to think that most people are realistic enough to not expect that under a first-year coach replacing all those guys. But you know, the cool thing about college football now is like that you can flip rosters really fast, and and if your culture gels and all those things happen, then who really knows? I mean, we just saw Arizona State do it a few years ago.

SPEAKER_03 3:35

Take me back to so one of the things that was so interesting about it to me was that the announcement for Jimmy Rogers came, like it officially came from Iowa State, like before the Matt Campbell thing totally officially came out. Am I making that up? I mean, it was like the same time, like that strategy. How do you think that worked out?

SPEAKER_02 3:52

That's I mean, it I think that's where they messed up, in my opinion. Like, I now granted, I give Jamie Pollard credit for having it done. Okay, you don't want to mess around and wait. I think that the fan base probably needed 12 hours to process all of this, and probably some of the players in the locker room as well. Yeah, it went from our coaches leaving, and that was a stressful 24 hours, if you remember, because all the rumors with Penn State, and and then all of a sudden, coach announces we're gone. Athletic director walks in and says, I've already hired the new coach, and it's already hit Twitter. You know, they had a press release ready while Matt Campbell was talking to the team, so it's kind of brilliant because the new guy's already going, and Rogers at this point is probably already recruiting, yeah, yeah, right. But like from a psychological standpoint, and what I was witnessing, it absolutely um, I don't I don't think it was necessarily healthy for the fan base over it now, but I think back to the time they probably would have been better off waiting till eight o'clock in the morning, nine o'clock the next morning, and and announcing it that way.

SPEAKER_03 5:05

Is that is there is there an indication then that like Jamie knew this was going to be it this year? Like what would you've been through all these, you know, it turned into the meme, right? Like Matt Campbell is the head coach of whoever, like whatever. What made it different this time, and how did he have that much of a heads up?

SPEAKER_02 5:22

Well, yeah, I think that one thing that Pollard does really well is he always is kind of prepared for somebody to leave. And the background with him and Rogers is they met at some there's some young coaches thing the NCAA does where these young guys can go and interview and get reps. Pollard met him at one of these things. Um Rogers says to Pollard, like, hey, if there's ever an opening, I want that job. He is from Iowa, not a lot of people understand that. Anyways, he pretty much knew from what I understand. Now they wanted Nate Shieldhouse, like that was the you know, he's in the NFL now. He was Campbell's former offensive coordinator. Nate made it very clear early in this process, like, hey, I'm I'm I'm an NFL guy now, he's gonna be head coach in the NFL. Yeah, um, but after that, I mean, I think it was just we know who we want. Rogers absolutely wanted the job. Rogers tells the story that he didn't even talk about what he was gonna get paid, he was just all in from the second Pollard called. So I don't think there was a much of a search, like I think it happened really quickly, and again, like I do give them credit, you have to move quickly, yeah. Especially when you're trying to retain guys, the portal only lasts like 15 days or whatever it is at that time, so they had to move quickly. It was just like there was just like this emotional part of it where nobody could process anything, especially when it's all kind of in the dark, yeah. You know, like I'm sure Jamie Pollard was hearing yeah, Matt's leaving like 48 hours earlier, but none of us knew that, right? And it's just really it was a really awkward and clunky thing, but I I from that I still understand why they did it the way they did.

SPEAKER_03 7:12

Yeah, there's no real playbook for that. No real playbook. Yeah, yeah. Well, hey, one of Jimmy Rogers' games this year is gonna be in Provo, and our friends at Explore Utah Valley sponsoring this video here with that game on Friday. Iowa State fans, you can make a full weekend out of it, check out Sundance Mountain Resort, which I would highly recommend. Uh, you can hang out at the Owl Bar where Butch Cassidy used to hang out. Fun.

SPEAKER_02 7:34

That would be awesome.

SPEAKER_03 7:35

Yeah, yeah, and it's a bar you can drink there. I've been to Provo and seen alcoholic beverages.

SPEAKER_02 7:41

I'm pretty sure that Iowa State fans just completely took that place over a few years ago. I'm I actually remember hearing about that.

SPEAKER_03 7:47

Yeah, I mean, I know Iowa State fans' reputation. Now, I don't know how much Bush Light they have.

SPEAKER_02 7:51

I hear they give you like cookies and stuff. They do BYU games, like ice cream sometimes.

SPEAKER_03 7:56

Yeah, it's great. Gotta go get your cougar tail. Uh, but it's a great time of the year to be there as well. Uh, you got the leaves turning and a ton of like scenic drives you can take, like the Alpine Loop, Bibo loop. Um, there are a ton of great ways to experience Probo, and having been out there a couple of times, would highly, highly recommend it. So I would think like Iowa State fans travel, right? You're gonna have some fans.

SPEAKER_02 8:16

There'll be a lot of them that'll go to that game, and then they're at Arizona this year, too. I all I know is that this western part of the league has led to a ton of Iowa State fans traveling. Yeah, just in general. There's a huge Iowa State base in Arizona, too, of these snowbirds that are down there that I bet would go up to Provo for that game.

SPEAKER_03 8:37

Well, there you go. Yeah, you got direct flights from uh Phoenix and Mason. There you go. So if you're an Iowa State fan that's out there, you can make the trip very, very easily. Check out the link in the description of the video to get more info and explore Utah Valley and how you can make the most out of that trip. So, okay, with the Matt Campbell thing, like I know just watching from afar, there was a lot of talk about NIL, and I there was the quote that circulated when he was at Penn State talking about how much work like he as a like his staff had to do from an NIL standpoint. Like, where where do you feel like Iowa State is at right now in this new world to be competitive at the top of the Big 12 from an NIL standpoint? Maybe not like Texas Tech level, right?

SPEAKER_02 9:13

Yeah, well they're definitely they're definitely not there. Um, but I think it's a lot better situation than it was a year ago. I think that Iowa State, I don't I won't even say they're slow to adapt. I think it's just like you had no playbook, right? Like everybody, yeah, I would guess if most coaches are being honest, there's a lot of coaching staffs around the country in the last five years that were integral in in building these things out. And I know the Campbell one was specifically their their GM Derek Hocher. So much better than it was. They're still nowhere near even the middle of the pack when in terms of football. I don't, I don't think, and nobody really knows these numbers.

SPEAKER_00 9:53

Yeah, yeah.

SPEAKER_02 9:54

I think the good thing is that the one thing it's like, what are you bullish about Iowa State for? And it's the fan base, like they're just there, you know, they're passionate, they are there, they will um, they will support this from an administrative standpoint. They have a new president at Iowa State, he's very pro sports. Um, he grew up in Ames, he's the former president at North Dakota State, so it comes from a football-loving institution there. So I I feel a lot better about that than I did under the old president. She wasn't bad, she just wasn't uh it towards the end of her career. Clearly, she wasn't really interested in this NIL world and all this stuff where this new guy's gonna knock down some doors and shake some trees and do that sort of thing. You also have to realize, too, it's like Jamie Pollard has been there forever. He is an old school college athletics guy, probably took him a little bit longer than it did an AD in their mid-30s to wrap their mind around this. And I think that's natural. You can critique it, and that's fair. He's not abrupt criticism, but I also like I like to think like, let's be realistic here. You have a guy in his like late 50s or whatever he is, you know, probably was a little bit later to wrap his arms around this thing. So I think they're better, but again, like to if you're gonna compare him with tech, BY, like they're nowhere near that, but a heck of a lot better situation than it was just last time we were sitting here in Frisco.

SPEAKER_03 11:23

Yeah, well, hey, speaking of Jamie Pollard, and you mentioned like he's kind of a tenured guy. I think it's really interesting. Like, he and Gene Taylor have been two of the more outspoken ABs, yeah, especially over like the Brandon Soresby situation. And my thought was they're the two guys in the room that are like, well, we're not getting five. We don't care. Like, yeah, Gene's been talking about openly retiring in the next couple of years.

SPEAKER_02 11:41

Like Pollard has too, yeah.

SPEAKER_03 11:43

Okay, okay.

SPEAKER_02 11:44

So I mean, he it's it's they're doing that side town thing, and you know, I kind of feel like that's Jamie's last last stand, like set everybody up for success as I as I move on. So, yeah, that those guys were huge in that.

SPEAKER_03 11:56

Well, that's yeah. My question to you is I guess like so you're not surprised that Jamie was that outspoken about the Soresby situation and the SEC in Big Ten, you know, he's gone after them. Like, I guess where do you feel like he is at on all this right now? Because my thought was man, I heard him do the interview with 365 the other day where he was still advocating for tech paying the legal fees for the Big 12 right now, and it just he sounds like a guy that's still there's some emotion in his voice, you know.

SPEAKER_02 12:22

I mean, I think he's got a little bit of a second wind right now. Okay, I just I don't know. I get this I felt like I don't know, like it feels to me like he's he's kind of like they were doing all this weird stuff, like these like pre-cooked videos, like and I'm like, man, don't do that. Let Pollard just cook, you know what I mean? Like, just let ask the guy a question and let him talk. That's when he's at his best. And I feel like he's kind of getting back to that a little bit. And I don't I don't know the reasoning behind the stuff, and it felt like he was maybe a little bit worn out. Maybe the the Campbell thing would be exhausting, you know, every year. I I I have some sympathy for that. Everybody wants your basketball coach. Now they got him re-signed. Like everybody needs more money, everybody's complaining. Meanwhile, like again, Jamie at his core is an athletic department guy. He cares about the Learfield director's cup, yeah. You know, yeah, those which is great. I I I hope that they have a good volleyball team and cross-country team too, but the majority of fans like they really care about two things, yeah. You know, and I th I think that Jamie's got a little bit of the eye of the tiger back where maybe it was maybe it was fading there for just a little bit.

SPEAKER_03 13:39

Yeah, that's in it. Hey, man, I appreciate it. I mean, oh yeah, it's refreshing to see guys voice their opinion on that.

SPEAKER_02 13:45

That's where I get, yeah. Like, they just need to put him and just let it, even if you don't agree with him, like he makes our lives better. Yeah, well, he definitely does. I like it. Like, let him go.

SPEAKER_03 13:54

Yeah, from a content perspective, that is very, very helpful. Man, on the TJ front, like how have they, I mean, there were sharks circling the waters this past offseason, man, and it just never even got to, I feel like even the Matt Campbell point where the the speculation was like, how how are they able to is it as simple as what we always say? Like, obviously, we know about his wife and the legacy at Iowa State. Is it that simple or like what how were they able to get TJ locked down like that?

SPEAKER_02 14:18

Um, I yeah, I mean, I don't think that he even really entertained much. I just think he really knowing him very well, he likes being the guy who if everybody tells you you can't do it somewhere. Like, I I the Jefferson thing in the tournament really sucked, right? Like they were playing as well as any of the top five teams in the country before he went down. The game, were you at the game in Kansas City when they played Arizona?

SPEAKER_03 14:47

Yes, oh my god, it was an insane game.

SPEAKER_02 14:49

Yeah, that's the best I've ever felt about a loss for any of my teams in my entire like such a good game. And you could tell, like, he wouldn't admit it because he's all about like we fight through adversity and does the coach thing, but man, that was crushing because it felt like that was the year where they were gonna get over the hump and get get through the sweet 16. And I don't know, like there was part of me, I could see it in his eyes after the North Carolina thing where he's just like, We're gonna prove everybody wrong, like, let's freaking go. I think the new president's been great for him, you know. Hilton Coliseum and Iowa State basketball, it just means something differently to the fan base. I I will not say that it's a basketball school because that pisses a lot of people off, and like that's a foolish thing to do. You gotta have good football. The difference is it's so cold and there's nothing to do in February, and for so long, Hilton Coliseum and Iowa State basketball has been like this bastion of like springtime for everybody, yeah. And there's just so much more history there. Otzelberger, I believe, wants to be this guy who can get Iowa State to like a final four, and like he he really does love it. His wife, not only did she play there, but she's from Australia. This is like her home. This is his home. He's been here for like 20 years, right? Since since he was an assistant coach under Greg McDermott. Now he left a few times, uh, but he's come back and like he really grew up in AIM. So, like, this is a he's from Wisconsin, but they both view Central Iowa as their family's home. Young children, I don't think anything even got very far with all those jobs. Sure, I'm sure he considered it, but you know, Ohio State and Indiana had called him the year before, yeah. You know, didn't go with those situations. So he's getting paid well. They have committed to him from an NIL standpoint. Again, not the best in the league, but they're certainly far from the worst, right there in the middle, probably. And the reality of it is that the way they play, you don't necessarily have to have five-star guys. No, you know, I think Iowa State basketball wants to be like a Midwest version of Houston where every time you step into a like it's like a UFC fight. Yeah, I think that that's what this team will look like a lot this year. Probably you don't again, Milan Momchilovic isn't gonna be there hitting eight threes, but uh for one Milan in the portal, you got four dudes. It's a money ball thing.

SPEAKER_03 17:25

That boy, you talk about tough situations, man. I mean, that higher was a lot to deal with the Milan thing is that's a ridiculous situation to have to deal with, but welcome to college.

SPEAKER_02 17:35

Rocco Beck, Audi Crooks, Milan Momchilovic, Audi Crooks, yeah, all in one year, and that's not even counting all the other football guys.

SPEAKER_03 17:42

Yeah, well, yeah, your whole core.

SPEAKER_02 17:44

But the Milan thing, what's so sucky about it is like to a man, they're they're gonna be better because they let him go. Like, for what you would have to pay one guy like that, like what Iowa State can get in the portal, yeah. It's you know, nobody wants to see him go, but they absolutely made the right decision, as opposed to waiting around on him to decide on the draft, and then you don't have six million dollars to put into a guy or whatever the number is, right? You can go get four dudes for that.

SPEAKER_03 18:12

If six million is the reported number, man, I mean that's basically K-State's entire roster this year.

SPEAKER_02 18:16

So, like, yeah, I mean that's that's what I'm saying. Like, and then Audi Crooks goes to Oklahoma State, the number supposedly 1.4, that's almost double what Iowa State women's basketball gets. Yeah, like it's insane. So, like you listen, you have to make smart financial decisions, and until this whole thing gets cleaned up and there's some rules, there's probably gonna be a lot more situations like this coming down the pike.

SPEAKER_03 18:39

Yeah, well, last question, then I mean we've talked a lot about this before, like the big picture global stuff in college sports, like for K-State, Iowa State schools like that, like we're big eight, big 12 guys at our core. Yeah, where where do you feel like this is going? Where do you think ultimately Iowa State is is going to end up in all this?

SPEAKER_02 18:57

I I I have um here's what's funny, John. I I was listening to your show on my flight here. Okay, yeah, and I had just on my show referenced the same Wilner piece that you did. You had a show like eight or nine days ago.

SPEAKER_00 19:13

Yeah, yeah.

SPEAKER_02 19:15

I I'm I'm right there with you. Like, I think that this could be a deal where like I is Clemson just gonna be like, hey, you know what, we're good for the rest of eternity making half the amount of money as South Carolina. I just I think that long term Iowa State's in the Big 12. I don't I don't see a scenario where this league does not exist. I really don't. I don't think the Super League will happen. Um I think that a lot of this is just fear-mongering. And I I my my hope and what I think will happen is that you're gonna have Big Ten SEC and then like best of the rest. And I think that's what the Big 12 is. But I but I think there's a possibility there that this is really good for the Iowa states of the world. Like, I would rather at this point in my life have Iowa State be in a league like the Big 12 where you can compete. Can win it, yeah. And financially, you're not there, but you're not dead last. You got a shot, you know? Like, I would rather that be this I I know it's crazy, and a lot of people will be, but I'm just being realistic, they're not going to the Big Ten. Um, you know, and I'm I'd rather be in the Big 12 right now than the ACC. Like to me, that yeah, that kind of feels like a house of cards over there.

SPEAKER_03 20:38

So your your point is you'd rather be Iowa State than like Northwestern, yes, or say like Boston College.

SPEAKER_02 20:43

Yes, yeah, absolutely. And like, and it if you're Vanderbilt, like, and I know that's a bad example because they're kind of on they're kind of ascending, but like somebody has to suck.

SPEAKER_03 20:54

Yeah, someone's gonna take L's. Yeah, I mean that's the thing with the Super League. If you have a super league, someone's gonna have to win.

SPEAKER_02 20:58

It's like in all these super league teams, or they're they're expecting to win like 10 games right now. Yeah, like you're just gonna fire everybody. Uh and the thing is, there's no draft.

unknown 21:08

Right.

SPEAKER_02 21:08

If you go 0-12 in your super league, you don't get the first pick next year. Yeah, so I don't know. Like that was what bummed me out about Campbell, and I can't wait to see what happens with Rogers. I hope Rogers can pick up where Matt left off. You felt like as long as Matt Campbell was there in this league, you were gonna be in the top five. Yeah, you were gonna have a shot. Even on a down year, you're going like last year, they you know, they lost how many games in a row? They went eight and four. Yeah, they lost the four in a row. You were eight and four for crying out loud. That's one of the best years in Iowa State history. They they had no linebackers, you know. So it's like can Rogers, I don't know. Like, I I don't know. We'll find out. Like, I'm not gonna just sit here and pump sunshine. I think he's a good coach, but I right I have no idea how this is gonna turn out. That's why I was so bummed when Matt left because I got it, I understand, but it did feel like in this particular league, the way it was set up, as long as he was there, you're you got a shot.

SPEAKER_03 22:08

Yeah, your floor is very high.

SPEAKER_02 22:10

Yeah, and I think that like I a guy like Dillingham we just watched, man, I I I feel the same way if I'm an Arizona state fan. As long as that guy's there, your top four every year, you're gonna get picked.

SPEAKER_03 22:24

Yeah.

SPEAKER_02 22:25

You know, and the irony too, I was just watching Kalani Sataki. Had he just taken the Penn State job, because they wanted him over Matt.

SPEAKER_03 22:35

They did.

SPEAKER_02 22:36

But you know, let's I'm moving on. It's it's the it's the Rogers era.

SPEAKER_03 22:42

Well, yeah, I mean, look, Utah could play the same game with uh if Sherrod Moore just wins another couple games, you know. I mean, yeah.

SPEAKER_02 22:48

And it is, but I I wonder, I just wonder, John, if you're gonna see more and more of these Ottelberger type situations in college sports where guys will elect to stay at the lesser type school because of fit. And it's like you can go and just buy players now. Like, that's the thing. Like, when people ask me, like, well, compare Jimmy Rogers' first year to Matt Campbell's, there is no comparison. Yeah, because Matt Campbell, like, he was just left with Paul Rhodes' roster, you know, the team that lost that Kansas State game.

SPEAKER_03 23:20

I'll never forget it.

SPEAKER_02 23:20

One of the worst days of my life. They they fumbled like six times in the last five minutes. But you know what I mean though, like Rogers could go out and like buy whoever he wants. You got a quarterback in Jalen Raynor who has played a ton of football. I think he's pretty good. Like, I I don't know how they're gonna be uh outside of him, but I think that he's a more than adequate Big 12 quarterback, yeah, in my opinion. So like Matt Campbell had to turn Joel Lanning into a linebacker, you know what I mean? Like it so it's not even comparable. The Rogers in a much better spot than Campbell was when he took over. So let's see what the guy can do with it.

SPEAKER_03 23:59

Yeah. I dig it. Hey, go follow him, cyclone fanatic, Iowa everywhere.

SPEAKER_02 24:03

This is fun. We gotta do this more often.

SPEAKER_03 24:05

I totally agree. We say it every time.

SPEAKER_02 24:06

Yeah.