Let's Not Optimize This: A Human-Centered Marketing Podcast
"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity.
In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.
Let's Not Optimize This: A Human-Centered Marketing Podcast
Button Pushers Anonymous
🚀 Introducing: Let’s Not Optimize This - Episode 1: “Button Pushers Anonymous”
Ready for a behind-the-scenes look at website maintenance without the corporate jargon? In our debut episode, we dive into the wild, unfiltered world of website care and everything that doesn’t fit neatly into a button press.
We were inspired (okay, maybe a little triggered) by a post claiming that agencies “just push buttons.” So we decided to set the record straight: website maintenance is more than one-click updates. It’s constant vigilance, security management, troubleshooting rogue plugins, and dealing with domains that vanish into the void.
We talk about:
✅ Why automation is a tool—not a substitute for expertise
âś… The real process behind keeping sites secure and updated
âś… The unexpected chaos of PHP updates and plugin vulnerabilities
âś… The client stories that make you question reality (in a good way)
If you’re tired of the “just click this” advice, this one’s for you. Because real maintenance is more than just pushing buttons—it's knowing what to do when they don’t work.