Let's Not Optimize This: A Human-Centered Marketing Podcast
"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity.
In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.
Let's Not Optimize This: A Human-Centered Marketing Podcast
Too Many Clicks, Not Enough Pizza
In this episode, we dive headfirst into websites that made us squint, scroll, and question everything. From unreadable space-themed landing pages to local pizza shop checkout disasters, we explore why good design still matters, especially when all you want is carbs.
Watch the full episode to see the websites we discuss!
We also manage to rant about intrusive ads, clarify why having only one favorite pasta noodle is wrong, and get excited over unicorn poop. You know, typical workday.
If you’ve ever abandoned a cart because a button was missing (or invisible), this one’s for you.