Let's Not Optimize This: A Human-Centered Marketing Podcast
"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity.
In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.
Let's Not Optimize This: A Human-Centered Marketing Podcast
Scam Whac-A-Mole: Swat Fake Fees Before They Bite – Part 1
Join us for Episode 3 as we unmask the most persistent grifts lurking in your inbox and mailbox. We’ll cover:
- Phony Domain Renewal Notices — $10 domains turned into $236 “official” fees
- Fake Business-Registration Scares — pink, red-letter “renewals” costing hundreds
- Bogus Copyright Claims — law-yered warnings demanding payment or face a lawsuit
- Spoofed Phone & Text Scams — robo-calls and SMS traps that charge your bill
Watch the episode to see what ridiculous things scammers are doing these days.
We’ll share our top tactics for spotting the red flags, from simple Google searches and registry lookups to quick “Is this legit?” checks with your web team. Tune in, level up your scam-sense, and never overpay a “renewal” again!