Let's Not Optimize This: A Human-Centered Marketing Podcast
"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity.
In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.
Let's Not Optimize This: A Human-Centered Marketing Podcast
Scam Whac-A-Mole: Swat Fake Fees Before They Bite – Part 2
They’re back—and sneakier than ever. In Part 2 of Scam Whac-A-Mole, we’re diving even deeper into the digital dumpster fire of shady websites, sketchy emails, and suspicious snail mail.
Watch the episode for examples of:
- How bad design choices instantly kill trust (and scream “scam”)
- The tricks scammers use to get your money—without you realizing it
- “Helpful” emails that are actually extortion in disguise
- Why some official-looking bills, texts, or calls are anything but legit
- Practical ways to sniff out red flags and protect yourself (and your clients)
If you’ve ever second-guessed a payment form, squinted at a weird invoice, or thought, “This feels…off,”—you’re not alone.