Let's Not Optimize This: A Human-Centered Marketing Podcast
"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity.
In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.
Let's Not Optimize This: A Human-Centered Marketing Podcast
Cache-ing Spells & Website Hauntings
In this episode, we’re busting myths, breaking spells, and turning all those “scary” website questions into confidence. From caching ghosts to cursed shortcuts, we’re unmasking the monsters that make clients feel nervous about their own websites, and showing how we help chase them away.
✨ What’s inside this episode:
Boo Who: Breaking the spell of shame around tech questions
Empowering Enchantment: Turning “I can’t” into “I did”
Cache-per the Friendly Ghost: The not-so-scary side of caching
Clearing the Cobwebs: Demystifying domains and hosting
Curse of Convenience: What’s lost when the magic trick replaces the craft
Code Conjuring: Summoning new powers with a few lines of PHP
Phantom Guardians: Sharing knowledge when tech shadows get too thick
🎃 Whether you’re a business owner trying to wrangle your own site or just curious about what goes bump in the night behind the screen, you’ll leave with a little less fear and a lot more clarity.