Let's Not Optimize This: A Human-Centered Marketing Podcast
"Let's Not Optimize This," explores why genuine connection (not algorithms, optimization, or how much you got done today) is the ultimate driver behind standout marketing and memorable creativity.
In an increasingly optimized and data-driven world, what cuts through the noise isn't perfection or hyper-targeted precision, it's human connection. Real, flawed, humorous, emotional. Self-deprecating ads, unexpected messaging, video storytelling, brand pivots...these tactics resonate because they're authentically human, not perfectly engineered.
Let's Not Optimize This: A Human-Centered Marketing Podcast
When “Easy to Edit” Isn’t Easy at All
This is a quick one! In this chat, we discuss one of our nonprofit clients whose “easy to edit” website turned out to be anything but.
The site was built using Advanced Custom Fields and custom blocks, so even basic layout edits required diving into code. On top of that, the customizations didn’t follow the standard WordPress codebase, making it inefficient and difficult to maintain.
We dig into what went wrong, how we rebuilt it in Beaver Builder, and what “easy to edit” should actually mean.