ولاء المرضى للطبيب وليس للمستشفى! | بودكاست رؤساء تنفيذيون مع مُلْكَة

ولاء المرضى للطبيب أم للمستشفى؟
ضيف الحلقة هو باسل بكّار — نناقش معه استراتيجيات البراندينغ والتسويق في قطاع الصحة، وكيف يؤثر ولاء المرضى على نمو المؤسسات الطبية. كما نتطرّق إلى تحدّيات الاستحواذ والاندماج (M&A) وتأثيرها على الهوية والعلامة التجارية، ومتى يكون إعادة التموضع وإعادة بناء العلامة التجارية (Rebranding & Repositioning) خطوة ناجحة وكيف يتم تنفيذها بالشكل الصحيح في الأسواق الخليجية، خاصة السعودية والإمارات.

تقديم: مُلْكَة حشوش
ضيف الحلقة: باسل بكّار

#بودكاست #CEOs_مع_مُلْكَة #التسويق_الطبي #براندينغ #إدارة_المستشفيات #القطاع_الصحي #الاستحواذ #الاندماج #إعادة_التموضع #إعادة_العلامة_التجارية #السعودية #الإمارات #الخليج #القيادة #قيادة_الأعمال

Transcript

SPEAKER_01 1:15

We understand the culture, we understand the approach in us an nominal hospitality, the yafu we get closer to the to the consumer and know how to marketing fifkafa lobnana laws narjaswa marketing tower in the shakafam teak, branding marketing lobnane. For the model, I excel within the marketing media relations who will akbar safia or PR or Stahfiha all the way real marketing can be interesting job.

SPEAKER_03 2:51

Transforming brands into growth engines.

SPEAKER_01 3:10

The brand is like the reason to say yes. No to accept dating with a had a brand who told my you you focus on your brand. Marketing who at the end is an engine or it is uh something that will help you or a tool will help you to move forward and to start generating sales. But the brand in the long run will be a very good or solid and very strong brand in the market who will sustain the market. You destroy your brand by bad reputation, bad experience. But the brand as as as you go tells uh uh it is a storytelling, it is uh tells about your vision, about your uh what why you're why you're why you're in the market, how we can help the people, how to to help them to uh why do you exist? How to let the people come to your outlet or how to come or to to to make your product attractive to the to the people. How you can to how you can uh marketing will help you to sell the product. I'm a brand anti-blacks, so the brand who anti you tell the people brand. Hadel brand shoe, the brand into the brand and had a brand, had a brand it may as be tany here, which is the brand into X and Y Musulan. While the marketing is more into telling the people of Tatiana Tatian as Bab and Y this product while the brand is the acceptance, the market acceptance, people accept the experience about being loyal to the to the to the repeated purchases, loyalty to customers that could brand to sustain and to move forward in the market. Exactly. The product services what they offer as Adam, Tobam, Jildie, Tobayun, Kalbi, or Assassin's Creed. They will throw it away. It's an experience with doctor, but you need to talk about your experience, patient experience, patient journey, a doctor, and we have a lot of people who are not going to be able to do that. If you keep pushing, you know, I'm in commercial. The stars doctors to highlight them, to put them in the in the front always. But if you have a lot of people, retention, loyalty, uh feedback, testimonials we get from the patient. Hi. Oh there's repetition, mafish bora and shampoo, or she product my antibora.

SPEAKER_03 13:37

For whom quality tab or more feedwell as nabeya okay, marketing gamma for regional management.

SPEAKER_01 15:36

But what has no farmer tobacco in Kindan, it is a chemical. It needs somebody to explain it to icost for such electronic cigarettes, vapes. It is chemical tobaccos, chemical liquids. I'm sure that it is produced in medical labs and it has some certainty of safety or something asseral most technical. Brands tobacco can't take a shib track as a bakat l formula. If you remember at the back at the back can't Viktibi Zoah had almost brand Masteran formula cars or to have this kind of marketing. Aliel at Mahmat Aswad, Mustah Hadis alone aswad pink hatalil, pink feeling at breast cancer andik must green little movamber prostate cancer.

SPEAKER_02 19:24

Okay.

SPEAKER_01 19:24

Andik and the kill and purple can lumonasa bat Mayan if you have door had she had hard day.

SPEAKER_03 21:05

Customers, the bain actor, we couldn't demand home space. Exactly. Anna Kemu Asasa, Waktish Narf uh Anna Haleyan Lezimni Namal rebranding namal repositioning. Waktisht kun haya safe step, hotwa emina and in a khadha, Waktisht kun hotwa mush aimna and in a khatha.

SPEAKER_01 22:17

A kidal rebranding Mambiyan Kun Masan brand and do mashakel f market. Fantu you need to rebrand to brand identity, T J be brand messages, new promises. And I will I will be back as before, much better than before. Sekalikant I want to regain this trust. Repositioning because repositioning market.

SPEAKER_03 23:13

But step back, say rebranding or repositioning?

SPEAKER_01 23:20

Rebranding, reputation, they're not delivering their promises. This level of quality will be service to butt now. To meet your expectations or not then you didn't meet your expect the expectation of the customers. We need to push this. The try to be innovative och try to do a lot of stuff och så drei packaging via design. We will have to koop my changes that were seribs market mobile devices. Fikiser katan markets. They were leading the market in a way it was jagar somewhere telefon. Fiktisar repositioning, rebranding, packaging, dryer innovation. I'm sure they have a lot of changes internally. Just to re to catch up again with the with the market to at least to be one of the to have a market share at least. They can compete with the agencies, marketing agencies, like the relationship and Allah will here no and I can't exercise this agency or a lot of agency. I'm delivering the same same quality of service at the cheaper price. If we add it to our basket of services that we have or list of services, it will add a lot of value to customers or consumer at the end. Acquisitions of server markets are just brands. At that time you can bats in a centre, we couldn't lay Munafis, or she Achwaman no, or tough tough backfire organization. Fiktier examples market and had a no habit food feha, but no sarfi had a shake later of she hek. Okay. You want to acquire before before going ahead to start or initiate discussion. How it will add value to you, or how it will add value to the market, how will it add value to the consumer that you are targeting or the target audience that in your in your pocket? At least you need to keep the brains acquisition. Maybe sometimes acquisitions but seer threatening to add a because I have a lot of money and need to add value. A lot of acquisitions have a lot of talent. You have a lot of potentials. You need maybe more overhead than you cannot afford to have them at this stage. If you didn't get an investor to get on board with you sometimes, then you can say, okay, Anna, I will sit with you. After five years, I can be stage five, stage ten, stage fifteen, we are scalability, business attractive more Shahi lerikatil tend to acquire you. Rebranding it means that you want to regain the customer, you want to reacquire the customer here. Dr. Jatamikil knows zero and sorry will kill me. It is very bad reputation. Repositioning, repositioning becomes a second sector maybe a sector tani. Blacks will be sometimes it is adding value basket or list of services or products landing.

SPEAKER_03 49:16

Exactly.

SPEAKER_01 49:37

But yeah, but you are adding a little bit metabol Sweetl Bharat and if you horn shwed as just to beautify your brand or sometimes it add a lot of value we had al Modwa and Anti Masan Timor into Mhavzalbi Mhavza Dodo Kill Sharikat amvironment psychology of the employees, it's like a balancing life. But we still repositioning the hasin elemental shahadat majudabiso no best place to work or asas hai. You really can match acquisitions that you can do. They want really to invest. They want really to put on efforts, they want to put to focus on the product. How it admificates at Kowi had the mood, but you're best fall out. You're spending a lot of marketing efforts to money just to double headless. It was good to something.

SPEAKER_03 56:41

Insurance.

SPEAKER_01 59:16

Category B must say how to come you as she indirham. I don't care. How we can adapt our time adaptation. Tag the idea in the industry time, adaptation like your industry. It is my favorite. You need everyone around the table to help you to achieve the goals of the strategy. Definitely. You need to make sure this is okay. Plus second worry because implementation strategy. How to go over all those challenges and the obstacles, all the way to sell ROI. Plus team, selection of the team until how you saw implementation is very important to have people that are really aligned with you, they are really in have the same thinking and come same passion to deliver this strategy. It's very important. Keep in the topic better, sweet, with a balancing, so you excel in it. You have to be transparent, mafia for the waran. As it could customer at the end to one, hiatu and hey. Totally different different industries. For kantik till a karma vill the financial sektor how to admire how health care. How do you have health care billian sektor? Can you show show MBC around the world? How many sektors are rebellious financial sektor l finance, how can we get those ideas and we put it injected in your in your daily routine or daily work with marketing? It's very important as well.

SPEAKER_03 1:07:09

Thank you for attending.