HUMAN EQUITY EP1 S1 | David Lorenz | CEO - LUNAZ - How do you keep pushing forward when the world says no?

David Lorenz, Founder & CEO of Lunaz Design, is redefining luxury mobility by giving classic cars an electric future. From Rolls-Royces to Aston Martins, his vision challenges convention: take the icons of the past and power them for tomorrow.

But this isn’t just about cars. It’s about the grit it takes to build against resistance, to face failure, and to lead when no one else believes. In this conversation, David reveals what it means to embrace setbacks, make the lonely calls, and build a tribe around a vision the world said would never work.

David Lorenz is an entrepreneur, innovator, and disruptor in the world of sustainable luxury. At Lunaz Design, he transforms some of history’s most beautiful automobiles into electric classics, combining preservation with progress. His story isn’t just about business, it’s about persistence, values, and the energy that pulls people together when the odds are stacked against them.

He explains:
◼️ Why entrepreneurship is less about avoiding failure and more about embracing it
◼️ The hardest decision he had to make alone, without a blueprint or safety net
◼️ What it takes to hold steady when everyone else says “pivot”
◼️ How to build a “tribe” that believes in something bigger than profit
◼️ The one rule he broke — and why he never looked back
◼️ What’s next for Lunaz and the electrification of timeless icons

Timestamps:

00:00 Intro
02:10 Who David Was Before Lunaz
06:15 The Lonely Call of Leadership
11:25 The First Doubts & Critics
16:50 Pivot or Hold?
22:40 Building a Tribe Around Vision
29:30 Choosing Who Builds With You
36:45 Breaking the Rules That Define Industries
44:00 What Comes Next for Lunaz and Beyond
51:30 Closing Reflections

Follow David Lorenz: https://www.instagram.com/d.lorenzzz?igsh=amhtZzdjNW96c2Vp
Lunaz Design - https://lunaz.design 
Instagram - https://www.instagram.com/lunazdesign 

Human Equity by Label Ventures:
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Follow Giorgio: 
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Linkedin - https://www.linkedin.com/in/giorgioasalvati
Label Ventures - https://labelventures.com  

Sponsor:
This episode is brought to you by Spirit Torino, Italian-made headphones that fuse artisan craftsmanship with cutting-edge technology. 
Discover more: https://www.spirittorino.com

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