GROUNDED Live - 2025: Matt Fox & Eloise Jarvis - Sustainable, Carbon Neutral Drinks. What does the reality look like?

In this episode of GROUNDED Live, we share another unedited session recorded at GROUNDED Festival 2025, on farm in Bridgetown, Western Australia.

There’s a lot of conversation in agriculture about carbon — carbon neutral, carbon negative, carbon stored in soils and plants. Farmers are doing extraordinary work managing landscapes to sequester carbon and restore ecological function. But as this session reminds us, that’s not the whole story.

What we produce on farms doesn’t stop at the paddock gate. It moves through processing, packaging, transport and consumption — and every step has an impact. So how do we tell the full carbon story, from soil right through to stomach?

This conversation brings together voices working across the supply chain. Eloise Jarvis, from Wines of Western Australia, works deeply in the sustainability space, supporting producers to understand and reduce their environmental footprint. She’s joined by Matt Fox from Cherubino Wines, a winery that has achieved carbon neutral certification and is actively working to reduce emissions across its operations.

Together, they explore what carbon neutrality looks like beyond the farm — from soil health and vineyard management to packaging, transport and product design — and what’s possible when businesses take responsibility for the entire lifecycle of what they produce.

It’s a practical, systems-focused discussion that broadens the carbon conversation and highlights the role collaboration plays in creating genuinely lower-emissions food and drink systems.

Settle in and enjoy this session with Eloise Jarvis and Matt Fox on GROUNDED Live.

GROUNDED Festival is a cross between a farming conference and a food festival, held on a different farm each year. Every festival is unique, celebrating the people, landscapes and food of its host region through an inspiring line-up of speakers, local producers and hands-on learning.

With multiple stages running concurrently, GROUNDED brings together science and technology, ancient wisdom and fresh thinking. It provides a respectful place for lively discussion, an audience as interesting as the speakers, and an excellent menu of local food, drinks and music, all on a beautiful, regeneratively managed farm.

Each year, we record many of the presentations and make them freely available as the GROUNDED Live podcast. We hope you enjoy the conversations.

Thanks for listening, and if you enjoy this episode, we'd love to welcome you to a future GROUNDED Festival.