#399 Your Intellectual Property: How to Protect, Lever and Value it with Liz Ward

Business Live: for curious entrepreneurs and social entrepreneurs

Business Live: for curious entrepreneurs and social entrepreneurs
#399 Your Intellectual Property: How to Protect, Lever and Value it with Liz Ward
Sep 18, 2025 Season 13 Episode 1
Jamie Veitch

How can you protect your intellectual property and uncover the invisible wealth within your knowledge?

What are the most common mistakes when it comes to protecting intellectual property?

Liz Ward is an intellectual property specialist. The former chemist retrained as a lawyer and has been running her firm, Virtuoso Legal, since 2007.  She takes us through some critically important "need to knows" when it comes to protecting your intellectual property (IP) and what to do if you accidentally infringe somebody else's.

How do you value your IP? What is one of the essential ingredients of a patent? How can you uncover the invisible wealth within your knowledge? Should you use AI-generated legal agreements, and what are the implications of Artificial Intelligence (AI) on IP and the creative industries?

Liz also covers interesting developments in cyber-squatting and Companies House tightening up its due diligence. Plus ownership of IP you create with partners and suppliers.

This episode includes many actionable insights from Liz and you can learn more from her in her book, "If You're So Clever, Why Aren't You Rich? 10 Ways to Take Your IP to the Bank", her podcast, and at www.virtuosolegal.com

Also on the show: my round up of funding opportunities and events

What next?

  • Listen to the episode and let me know what you think
  • Visit Liz's website, www.virtuosolegal.com
  • Contact me to nominate yourself or someone else as a potential guest for this show, telling me why there's a good fit (our audience: curious entrepreneurs and social entrepreneurs running businesses which make a positive impact for people, places or planet. Our priorities: inspiration and practical, actionable tips).

This is episode 399 of the Business Live radio show, for curious entrepreneurs and social entrepreneurs. Thanks for listening to the programme and to Sheffield Live! for broadcasting us on DAB and FM radio.

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