Feral by Design is a practical biomimicry podcast hosted by Australian innovation strategist Pia Williams that steals nature’s smartest strategies for human chaos.
What if a better way through a problem, from product and process innovation to workplace burnout, communication bottlenecks and creative blocks, could be found by bringing human insight and biology together?
Across 3.8 billion years, nature has evolved extraordinary ways to communicate, adapt, build, collaborate, protect, regulate and survive. Engaging in what Pia playfully calls Grand Theft Bio, Feral looks directly to nature for wild, elegant strategies we might steal for our own messy problems.
Each episode starts with a real-world challenge, then uses human-centred design and biomimicry to dig into how nature handles the relevant function and translate the biology into something useful. That might mean an original product or process innovation, a way to make better decisions or tackle human behaviour, or investigating what really happened when designers turned to nature for answers.
Made for curious minds, Feral translates complex biology into short, self-deprecating and highly insightful stories spanning design and innovation, lateral thinking, creative problem solving, self improvement and personal development. Whether it's applying an octopus's distributed intelligence, turning a biological strategy into a new product concept, or borrowing a beaver's approach to boundaries, Feral finds surprisingly useful ways to design, work, think and live a little differently.
Expect field experiments, self-inflicted disasters, surprising science and plenty of ideas you may want to steal.
How Mosquitoes Inspired Painless Needles (REVISITED)
•Pia Williams•Season 3
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Last week, we looked at the biology behind GLP-1 medicines like Ozempic and Wegovy. This revisited Season 1 episode looks at the other half of that moment: the needle itself.
Mosquito mouthparts have inspired researchers and designers working on less painful needle technology, microneedles and medical devices. Their six-part feeding system works very differently from a conventional needle, using multiple tiny structures together rather than one blunt puncture.
When you were a kid, did you ever get jabbed with a needle so big it felt like a medieval weapon? I did, the kind that left welts and trauma in equal measure.
Turns out, the real master of painless penetration was buzzing around my head the whole time.
This episode of Feral by Design explores how mosquito mouthparts inspired biomimicry researchers to rethink needle design, pain, precision and the way we deliver medicine.
It’s a classic biomimicry story: brute force versus elegance, one sharp object versus a coordinated six-part system, and why one of the world’s most annoying insects might deserve a tiny nod of respect before you swat it.
This is a revisited Season 1 episode with a new introduction pairing it with Ozempic’s Secret Weapon.