Branching Out: TreeFork Strategies
Host Elizabeth Shea sits down with seasoned founders and CEOs who have successfully sold their companies through a strategic or financial transaction. They discuss the thinking and planning that went into their decision to sell, what worked well, what they would do differently, and the valuable lessons they would pass along to founders with a sale on the horizon. This is a podcast for business owners looking for a playbook to use in order to approach their own sale with confidence and clarity.
Branching Out: TreeFork Strategies
When Cultures Collide - Interview with Susan Apgood
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In this episode of Branching Out, Susan Apgood, the former CEO of News Generation, shares candid insights about her journey selling her company in April 2020 in the midst of the COVID lockdown. She opens up about navigating a challenging broker relationship, unexpected cultural clashes between merging teams after the acquisition, and the emotional reality of watching a company you built change in ways you didn’t foresee. Susan also reflects on why due diligence, communication, and support networks—especially for women founders—are essential during an exit. Now a full-time professor at American University, she brings those lessons forward to empower the next generation of women business leaders.