Branching Out: TreeFork Strategies
Host Elizabeth Shea sits down with seasoned founders and CEOs who have successfully sold their companies through a strategic or financial transaction. They discuss the thinking and planning that went into their decision to sell, what worked well, what they would do differently, and the valuable lessons they would pass along to founders with a sale on the horizon. This is a podcast for business owners looking for a playbook to use in order to approach their own sale with confidence and clarity.
Branching Out: TreeFork Strategies
Hot Potato: Interview with Andrew Sherman
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In this episode of Branching Out, Elizabeth Shea sits down with Andrew Sherman, senior partner at Brown Rudnick, for a candid look at how deals really get priced, structured, and won. Andrew explains why M&A is cyclical, the differences between strategic and financial buyers, why sellers must perform reverse due diligence on buyers, and how to surface the “gold bars in the attic” — the intangible value drivers that buyers won’t pay for unless you point them out. He also unpacks common gotchas like PPP/EIDL distortions, rollover equity, earnouts, and under-capitalized “buyers” who look legit until it’s time to close. The bottom line: don’t just prepare your business — prepare your story, your expectations, and your deal team.