Branching Out: TreeFork Strategies
Host Elizabeth Shea sits down with seasoned founders and CEOs who have successfully sold their companies through a strategic or financial transaction. They discuss the thinking and planning that went into their decision to sell, what worked well, what they would do differently, and the valuable lessons they would pass along to founders with a sale on the horizon. This is a podcast for business owners looking for a playbook to use in order to approach their own sale with confidence and clarity.
Branching Out: TreeFork Strategies
Know Your "Why": Interview with Karl Sigerist
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In this episode of Branching Out, Elizabeth Shea is joined by Karl Sigerist, author of Selling Your Canadian Business, a book written for founders contemplating the sale of their privately owned, lower middle market Canadian business. Drawing on decades of experience as an operator, buyer, seller, and advisor, Karl offers nuanced insight into why most deals fail, how lack of early planning can leave value on the table, and why founders must answer the question “why do I want to sell?” long before going to market and use this “why” to anchor the entire process. His practical advice on prudent advisor selection, emotional readiness, maintaining clean books, and recognizing the value of your brand applies to founders everywhere contemplating or navigating a transition into the next chapter.