How to craft dangerously good messaging

Everyone tells you to “sell on stories” but do they actually teach you the HOW?↓

Most coaches in the industry teaches you to sell on stories by using the same cookie cutter framework:

Pain point 👉🏻 Desire 👉🏻Buy this 

But no one actually teaches you the psychology behind “desire” 

They tell you to just show proof, client wins, income screenshots, but that’s not how premium clients buy. 

Buyer consumer behavior has changed and in fact, this is what repels away high calibre clients. 

In this episode we cover: 

• The psychology behind how desire ties in with the EXACT “shut up and take my money” buying triggers 
•  How to speak beyond the surface level outcome/goal 
• Messaging that targets the subconscious  

Wanna learn more about stories that convert? So that every time you post…your content isn't only liquid gold, but turns silent lurkers into die hard fans who hit “purchase” within seconds?!

I’ve created a 6 day experience especially for you🤌🏻

JOIN SELL OUT YOUR STORIES HERE

For my core signature offer surrounding magnetic messaging and premium positioning: 

JOIN MAGNETIZE AND SCALE HERE

If you're ready for closer proximity and personalized guidance on building a scalable business that generates passive cashflow while positioning you as a category-of-one brand, apply for my private coaching here ⬇️

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Transcript

SPEAKER_00 0:02

You know what frustrates me is the fact that everyone teaches you how to quote unquote sell on your stories, but no one actually teaches you how to actually sell on stories. I see a very common pattern in this space. A lot of coaches just say, here's exactly how to sell on stories, and they give you the same surface level cookie cutter framework over and over again. It always starts off with the pain, with the desire, and then with the solution, and then hey, like my offer is the magic pill. And nothing is wrong with that. That technique is constantly used and it works. It's proven to work. A lot of huge brands use this, a lot of huge content creators use this. But at the same time, buyer-consumer behavior has changed. And if you want to attract ready to buy customers, I'm talking shut up and take my money. I have not even read the CTA yet, but I'm already sold into whatever you're selling me. Just take my credit card. I don't need to know the price. Here's the thing that you actually have to master, and it's desire marketing. Specifically, premium desire marketing. Now, I see a lot of coaches talk about just talk about the desired outcome when you're selling the product, right? Just talk about um the high like cash months. Just show your income claims. I've straight up had a coach tell me like if you are struggling to show the desire, just show the income claims, just show a screenshot of proof that you are seeing the results. So people feel magnetized to you and they feel compelled to buying from you and it builds credibility and it builds authority. But hello, just by posting income claims on your page, just by posting income claims to sell your offers is not what's going to actually sell your offers. People don't buy through income claims, nor do they buy just through surface level desires, right? If I were to post a I've made $10,000 today income screenshot, it's not going to change the lives of you. It's not gonna change the life of the other person on the screen. You're just gonna watch it, you're gonna probably like my post and you're just gonna go about your day. Nothing, right? It doesn't trigger anything in you. It doesn't trigger the subconscious and it doesn't get the needle moving. Surely it looks good and it feeds the ego because it's like, look at me, I'm making $10,000 a day. But does it actually move the buying process forward? Does it actually collapse time? No, hell not, it doesn't. Right? It's 2026, the buyer-consumer behavior has changed so, so, so much. And what's worked in 2024 and 2025 when it comes to desire marketing, surely as hell do not work in 2026. What's also really important to know is the fact that a lot of the times coaches will tell you just put income claims, just show physical proof, show that it's possible. But truthfully, is it actually the 10K months that your dream client wants, or is it something to do with the identity around the 10K months that your dream client wants? There is a big difference between this. Everyone posts about their 10K months, their 20K months, their high cash days, but we forget that there is this huge disconnect. A disconnect in a sense of 10K months could look very different for you versus me, right? So, what is it specifically for your dream client? Do they feel when they get the 10K month? Because if you're unable to articulate that, that is when the resistance, that is when the gap starts to form. That is when she's constantly on the brink of hitting purchase, but she's never actually purchasing because you're unable to really tap into that micro-specific feeling, emotion, high-level desire, high-level problem that they're currently dealing with that they may not be able to even put into words. Right? So, what is it about the 10K months that they actually crave, that they truly desire, that has them thinking about this at 2 a.m. in the evening whilst they're staring into the abyss? I say this a lot and I use this analogy a lot, right? And it applies in business and life as well. When you tell your partner, quote unquote, I'm fine, are you actually fine? Of course you're not, because there's so many underlying emotions behind the I'm fine. You're not actually fine because he did this and he also did that, and he didn't admit that he was wrong, or um, he didn't buy you, he didn't ask for you to be his Easter egg during Easter, okay? As I'm recording this, it's April 2nd. He didn't ask you to be his Easter egg during Easter, okay? And you're mad at that. So you say I'm fine. And then um he's like, Okay, yeah, sure, you're fine. And then you hold his hand and your hand's not wrapped around him. It's like fully straight. If you get if you get what I mean, hopefully you get it what I mean. But, anyways, that's the point, right? So when your audience, like, they say they want 10k months, like what does it actually mean for them? We have to get into the micro-specific desires in order for us to really move them from just being another silent lurker to someone who's like, hey, like I'm literally just texting you because I'm confirming the spot, like I'm not even asking like which offer I'm gonna buy from because I know whatever offer I invest in within you and your programs or anything like that is going to entirely change my life. So, how do we actually move that? Well, we dive deep into what is it that your audience actually wants. A great example would be a relationship, right? I was talking to one of my clients about this, and it's very easy for us to say, we want a green flag guy, you know, we want a guy who treats us well, we want a guy who's like the man of our dreams. But like, what does it actually look like for us? What does it look like for them, right? It's very, very different. Well, for me and my best friend could be something completely different, and that's where it's very important to be micro-specific because the intention of creating content is to make sure that your content feels as if it's designed specifically for her. For me, right? Um, it could be something along the lines of like when I say a green flag guy, I want someone who gives me just because flowers, who does small acts of kindness. Maybe it's simple as brewing coffee in the morning, first thing in the morning. And every single morning before I go to the gym at 5 a.m., I wake up to the scent of freshly brewed coffee. My sheets are cleaned and my slippers are ready for me, and all I need to do is get into my cute workout set, right? Not even without me having to ask. He's doing this just because he wants to, not because I asked him to. And that brings me butterflies, right? Maybe for me, it's someone who can tie my shoelaces, very, very micro-specific again, without me having to ask. He just knows, right? As soon as we let's say leave the house, shoelaces untied, he's already down on one knee, right? Or um it's someone who let's say constantly buys you just because flowers, even if you hit not even the highest cash months, even if you have like 20 people sign up for your offers, even if you've signed your first high-ticket client, someone who buys you just because flowers, because they're the type of person who is so happy about your success, and they want success more than you even do yourself, right? That type of dream man who does acts of service without you having to ask, right? That dream man who knows that even behind the I'm okay in a group of people, he knows deep down that you're not okay, and he'll pull you to the side, give you the biggest hug, and tell you, hey, it's me, it's completely okay. And you guys just leave the party early, you guys just leave the gathering early because to be is it the quote to be to be loved is to be seen? Yeah, that could be my definition, right? Of what I want when it comes to a dream guide. Very, very different for someone else, very, very different from my best friend, right? So it's very important to be super micro-specific around this. An example would be something along the lines of the new offer that I currently have around selling on stories. Now, selling on stories is basically a six-day telegram experience where I talk about and take you guys through each and every single story pillar that I use in 2026 to convert high-ticket buyers directly into my offers and really honing down on that premium messaging, premium positioning, and that sales psychology in. So if you're not inside, highly recommend you get inside. It is so freaking good. Like I'm listening to every single one of the trainings, and I'm like, it's actually criminal how it's this price. It should be a high-ticket program itself, but I digress. Anyways, when it comes to selling on stories, who doesn't want to sell on stories? Who doesn't want to sell on stories? Who doesn't want to make sales directly from stories? But it's very different for each and every single person, right? For you, it could mean something completely different. For me, it could mean something completely different. For my dream clients personally, when they say they want to sell on stories, they want self-led buyers, not the type of buyers which like, you know, have to build endless rapport with, like, goes back and forth in the DMs, like asking a bunch of questions when it even comes to a micro offer. They want to attract clients who give them a full body yes. A hey, like I'm sold before you've even pitched. I don't need the sales page, I don't need to know the price, I don't need you to explain it. No more than five minutes in the DMs, and she's already triple texting you, confirming her spot. She's not even the type of person who's asking which offer is the best for me. You know, she's literally just confirming her spot because before you've even named the offer, before you've even gave her a sense of like what it is, she was like, Hey, like I trust her with my life. Like, I've literally binged her constant. I trust her with like my business, and I know she's like the only coach who can 10x my business. I have full certainty in this woman and the power of her work, and I know she's going to influence me so freaking much. So even whether it's a low, high ticket, I'm still gonna buy whatever she sells to me. And I'm gonna get freaking resourceful, right? Self-led buyers who don't need convincing, self-led buyers who don't even follow you, who are silent lurkers, who you notice she's been in your stories on her burner account, but you didn't reach out to her in the first place up until on a random Sunday morning. You wake up and you know the sheets are clean, you smell the freshly brewed coffee, the sky's the perfect shade of blue, you have your Pilates lesson in a few um minutes, and breakfast is ready outside for you and can smell it's amazing. Okay, great day to your Sunday, and you check your phone. Hold on a second. I just cashed out for bakers, but not only that, someone literally just said, I paid. And you check and you're like, wait, is this who I think it is? And it's that person. Self-led buyers who don't need convincing, like a certain sentence can literally trigger them into hitting purchase and paying in full for your highest proximity containers without you having to have a single conversation with them. That is the client that you want to attract. People who are a match to your mastery, right? Like people who are not like in the victim mode, right? Not people who don't repeat things over and over again where you feel as if you're like a broken record in every single conversation that you have with your current clients, right? Clients that, you know, who match the level of ambition, of devotion that you have towards a vision, right? That is the level of clients that you want to track. So be so specific when it comes to desire marketing. So, yeah, that is super, super important. And I just wanted to create this training. I literally have no script, it just came from the heart because I just felt as if I needed to say this. A lot of the times, coaches teaches you like desire marketing, just talk about the outcome, just talk about this, talk about that. But what about the outcome specifically? Are we even talking about like in the first place? Right? Like, people want more than just sales, people want more than just 10k months, 20k months now. They want more than just signing in clients. They crave depth, they crave clarity around it, they crave certainty, they crave that like being so micro-specific in a way where it almost feels as if you're like in their notes app, but not only that, you're a fly on their wall and you're watching their every move and you know them better than they know themselves. The most important thing is to articulate that one thing that they haven't even said out loud themselves. Maybe it's that one thing that they've been struggling to put into words. Maybe it's that one thing that's keeping them up at night. That is the one thing I would a hundred percent recommend you talking about in your content. But other than that, I've literally created an entire training about this in my new offer, sell out your stories, which is coming out April 6th. It's April 2nd as I'm recording this. I'm so freaking excited for this. And it's just gonna be six days. I'm gonna take you through the exact stories framework that I've used to scale my business to six figures without ever hopping on a sales call. Crazy. Like, literally, how to create high-converting story sequences, which attracts the right type of buyers and repels away freebie seekers, people who are misaligned with you, so that your DMs are filled with like pre-qualified leads who are ready to just whip out their credit cards, like pay you in full. Like, I'm like ready, I don't care. I'm ready to trade my bank account for you. But, anyways, jokes aside, right? Um, so yeah, that's exactly what we're gonna be doing. It's very strategic. You're gonna get plug and play frameworks. We're gonna cover so, so, so freaking much. Listening to the trainings again, I've pre-recorded this and it's honestly amazing. And I again cannot believe it is actually at $11 right now. It'll go double the price in 24 hours, but it's insane. I highly, highly, highly recommend you being in this. This is unlike any other stories that sell program you have ever encountered before. This is like, I would say, a different breed. Like it's a genuinely different breed. The amount of value that we're gonna cover, the frameworks that we're gonna cover, completely different from what you see in the industry. And you'll walk out with like a completely different perception around content creation. You'll walk out with a completely like your brain chemistry will be basically altered, but at the same time in the best way possible, where you would never look at content creation ever the same, and you will never write the same again. And you will also write with ease that every single post that you start posting from now on is dripped in liquid gold. Anyways, I hope you guys like this podcast episode. It's very, very short and sweet, but hopefully this helped. And if you have any questions or if you would like any honestly any help like with um desire and marketing, just DM me. Yeah.