From making £2k in 2 years to sold out for 35 months (with Jenny Unsworth)

In this episode I sit down with the incredible Jenny Unsworth where we talk all things leadership, reputation, building your personal brand, and more↓

Jenny shares her journey around entrepreneurship, starting at the age of 17, to now scaling her coaching business to beyond, whilst creating a mass impact within the industry at the age of 24🥰

She is a business coach who teaches women from all over the world, around building a STRONG brand reputation that sells itself whilst also positioning you as a trailblazer. 

In this episode we cover: 

• How to position your brand as the “only choice”, so that dream clients comes flooding into your DMs 
• The mindset and energy work behind scaling your business to high cash months 
• How to extract your unique zone of genius into your content, so that your brand reputation creates instant demand 
• The importance of self leadership when it comes to going “all in” and what most coaches miss

Find Jenny HERE

Join Jenny’s Get In Girl Offer HERE

If you're ready for closer proximity and high level 1:1 guidance on building a scalable brand that’s a magnet to your dream clients. Apply for my private coaching here ⬇️

Apply for coaching HERE

Follow me on Instagram

Transcript

SPEAKER_03 0:00

So welcome back to today's podcast. I am so excited to have the incredible Jenny in today's podcast episode. And Jenny, like you have achieved such amazing success and amazing results at such a young age. And you have scaled your coaching business to just incredible, incredible amount. And you've been such inspiration, not only like to me, but I'm sure like a lot of people in the industry as well. And you've definitely like grown so so so much. And I'm super, super keen on hearing more about you know your story, like how you're a business coach, like your achievements, and like even like what you have in store like for the rest of the year and how you're just gonna completely like skyrocket. Um with that being said, like tell um me more about yourself. Like, what is it that you do? Um what made you interested in being like a business coach, like in the first place, and what got you here?

SPEAKER_00 0:52

Oh, well, thank you so much, Kelly. Like your introduction made me well up a little bit. That's so lovely of you to say. Um, so yeah, so my name is Jenny. I'm over in the UK, and really through my business coaching, my main speciality is helping women sell out their high ticket in six months or less. And it's kind of all come from my first business that I started when I was 17 years old, kind of accidentally scaled it to something um that I'm super proud of, and now kind of through that refinement, through that experience, this is now what I teach. And for me, like I've always been a little bit of a geek for business. So growing up, like my dad used to ask me, you know, like, what is it you want to do? And I was like, I want to be a CEO before I even knew what that meant. So I've always felt like that. That I was just tied to business. I did a group, I did a degree in business. Any kind of I had little businesses growing up. You can kind of see all the through line as you look back. So there was no doubt in my mind that I was supposed to do something like this, and teaching was always something that I loved. I love talking about different concepts, and my first business is in the educational space, so I never felt like corporate was the path for me. I always wanted to combine teaching with business and be with entrepreneurs as well. So, yeah, that's kind of what's led me to where I am today.

SPEAKER_03 2:18

I that is like amazing, and that is such like an inspiration. I know you mentioned briefly a bit about like you starting like in the education industry. Like, take us like back to like the beginning. Like, what made you go from education to like business coaching and like really helping um women, like female entrepreneurs, like skill to six figures and beyond via their high-ticket offers?

SPEAKER_00 2:42

Oh, so you know, to pop this in a nutshell. So, yeah, I started my first business in 2019 with just one client, and it wasn't supposed to turn into anything. It was just me like helping out a family friend, basically. And um, that's kind of where I thought it would start. But when when COVID came around in 2020 and I went to university in that same year, I thought, how can I leverage this? You know, how can I earn something from this? There wasn't the typical bar jobs that you could do, nor am I the kind of gal that could do a bar job. Um, but I was like, how can I leverage this? So we started basically building up the reputation around that business, getting testimonials, results in, and we kind of grew from there, and and one turned into five, turned into 10. And um, and from that, and I think from other little experiences I was having, I was like, this is something I want to teach, this is something I want to pass on. And when I originally started my coaching business back in 2021, I kind of started in the mindset space because I'd actually invested in a mindset course that was nothing to do with business, just for my own personal um kind of experiences. And then this is when I kind of recognized the coaching industry was a thing. I had no idea. Um and through lots of iterations, but really it was it was actually in 2025, just last year, when I was like, right, how can I really build a brand around what I know inside and out? And that was scaling and and keeping your core often really nice and full for a very long amount of time. It's funny, we're recording this on April 1st, and that first business has now been sold out for 35 months.

SPEAKER_03 4:24

Oh my gosh, incredible!

SPEAKER_00 4:26

When I say I'm like, am I old enough for that to have happened? I'm like 35 months sounds so long, and like it's I used to pedestal those results, but the truth is like when you just have a reputation and you allow and you allow that to build, this is what is possible. And so, like, that was something that I was like, I know this inside and out. And for me, integrity is so important, especially as a business coach. And I know you would have experienced this. There's so many coaches that spell all kinds of all kinds of stuff all over the internet, and something that was really important to me, and actually he's completely changed this business for me now was teaching something that I was really embodied in because your content is better, your offers are better, everything. So that's kind of the little transition there.

SPEAKER_03 5:11

Oh my gosh, I love that. And 2019, like one client, and I very specifically remember reading a post where you were talking about how in the first two years of your business you made 2,000 pounds. Is that right? I'm very curious, like what your life looked like during that season and what kept you going, like showing up every single day.

SPEAKER_00 5:35

Oh, I love that. So, yeah, so in the first two years of my coaching business, and it's confused in this too, we're talking about in my coaching business. Yeah, I made £2,000 and that was from one client. Like she paid me in full on one day out of those 700 days in the first two years. And I think there's so many things I can attribute this to, but kind of how I teach it is that we're so narrowly focused on like one launch, one month, one moment, one week, yeah that it is so easy to give up. It is so easy to be like, this isn't working, let me take a step back. But when you have this, like this knowing that your life is supposed to be huge and actually giving yourself grace for that to take time. So often we put like this timeline on things, and we're like, I have to have done this in three months' time, or I have to have done this in nine months' time. We get there and we get disappointed, and we're like, why am I further ahead? We look at other people. But part of me, I think what kept me going is that there is so much more to learn. Like I knew that I hadn't exhausted all options, I knew that there was more that I wanted to explore, and that's kind of what kept me going within that. That like I knew this is what I was supposed to do, because you're gonna have like the biggest doubts in the world. Like you, I was selling the exact same offer for like well over a year, and no one was coming in, but you get to make a decision, and this is what it all comes down to is like you can give up at any moment, you can give up at any moment, you are your own boss, and you can be like, right, I'm done, or you can make a decision where you're like, I'm not okay with that, like I'm not okay with continuing on the same patterns and making decisions to change that, whether whether that be investing in upskilling yourself, whether that be changing, whether you need to have an honest conversation with yourself and be like, what I'm selling right now, is that aligning with what I'm good at? Or am I just selling something that's working for somebody else? So it's really having that objectivity and reflection to be like, right, what actually isn't working right now? How can I change that? How can I invest in myself to plug gaps where I don't know? And actually, this is when things change because you will lose drive if you are just relying on doing the same things and like means to an end and trying to chase a goal, versus like being obsessed with the work, with the process, with like what else can I learn? What else can I expand? And that is also what kept me going, is like I love learning, I love rating content, I love selling. Not just like I love the result of what happens, but I love the process, and I think this is what's important, and like this isn't me saying I was felt great for those entire two years, yeah. And I had to take little breaks at some point in those first two years because I was like, what am I doing? This is going nowhere. Um but part of me always came back, and that's what I really work on now. And a huge part of my brand is like how to feel on fire as you're building towards something you don't have just yet. And I was quite lucky. So at this time I was in university, so I had a lot of other things that were keeping me busy, distracted. Um I had my other business at the same time as well, studying for my degree. So, you know, I was really lucky that my parents are paying for my accommodation to get me through university, so all I had to worry about was like paying, you know, for food, nights out, things like that. And that all came through my first business, and that's such a blessing because it allowed me that space to kind of experiment with this second business. Yeah.

SPEAKER_03 9:17

Yeah. And it's so easy for us to chase like the $10,000, the $20,000 like per month that we forget the most important thing is like the entire like journey and that character building and the lessons that we learn like throughout the entire way, because that's ultimately what's going to shape us into that six or seven or eight-figure version of ourselves. And that's essentially, I know you talk about like speaking on stages as well. Like, that's one day you're going to speak on stages, like talking about exact moments like this. Like it looks like it's like, oh my God, like, you know, why aren't things working at the very moment? But from a bird's eye view, it's like, oh, this is happening for a reason because it's meant to shape me to the highest version of myself, right? Um, I guess like if we were to take a time machine and we were to go back to that version of like Jenny, what is like one piece of advice that you would give to her at the time?

SPEAKER_00 10:14

Oh, I love that. Do you know what my biggest thing is, and I I mentioned this before, but my biggest thing is like sell something that you're so embodied in.

SPEAKER_01 10:23

Yeah.

SPEAKER_00 10:24

Because for a very long time I was selling something that I wanted to be embodied in. The kind of stuff I sell now because like I've been through it and I embody it. I think there's so I think sometimes we diminish our own experiences and we try and catch up to where we think we should be. Oh, I should be talking to this higher level client. And I had that advice so often through different mentors. Jenny, talk to a high-level client, they have more money to spend. Yeah. And it's like, yeah, but I I cannot talk to someone who's making six figures if I'm not already there. I cannot talk to somebody who is having massive cash amounts if I'm not already there. Yeah. People will try and tell you different, but the way that I see it is I spent so long trying to do that. So long, like second guessing, like what's in their head, what are their desires, what are their pain points, and you don't know because you've never been there. Versus when I like owned what I was good at. I owned my zone of genius, my transformation that I can deliver, you can get so convicted around that because you've been through it, you understand it. And when you make that a big deal, this is when people see it as a big deal. I think so often we diminish our own experiences because they're not, you know, it's it's losing five kilograms rather than 15. Or it's um being a relationship coach and not being in a relationship, or it's you know, I I get 10k months instead of 100k months. There's always better, there's always bigger, there's always somebody out there doing the next level of what you're doing. But when you can own what you do, the transformation you know inside and out, this is when conviction will sell for you. That like the biggest thing when it comes to selling and building your business, it's conviction. And we cannot be convicted in something that we don't know inside and out. So that's the biggest thing I would tell myself is like, what is the transformation that you know inside and out that you can sell and trust that you will then expand from there? That as you get better, as you scale your business, as you go through more life, you will be able to do the next level transformation. But trusting that journey and always starting and building so much conviction and making it a big deal, what you can actually sell and talk and get results on right now.

SPEAKER_03 12:45

Yeah, I love what you said, like about conviction and about like expansion and also like trusting the transformation, because that's definitely a very common pattern that I see in you know your content. And that's something that you constantly like um talk about when it comes to working with your clients and also like with your audience and in your offers as well. With that being said, around conviction, I know you mentioned spending almost multi-five figures on coaching, right? And like investing in your business, like in like just like a few weeks, was it? Um, and that was like a terrifying decision for you. Um, especially when you're at a point like as an entrepreneur, like you're not certain of your income like every single month, right? It's a scary investing into a coach. Like what was going through your mind? Like, how did you hold like your conviction throughout the entire like process?

SPEAKER_00 13:35

Yeah, so you're so right. The back end of last year, kind of September, October, November, I was in a position where I basically, so my first business operates with like September to September, basically. Yeah, because it's in the education space. Um and September just rolled around again, and I was like, I'm in a position now that I don't want to do another round in September 2026. I don't want to do another round of this first business because I've I've I'm so glad that I have it, right? But things come to an end and I'm kind of ready to let that go. And I want to go full-time in my coaching business. And I sat down with myself and I was like, right, if in 12 months' time, I want to be full-time inside of this business. I need to start moving for that now. I need to start plugging the gaps, I need to start getting in bigger rooms, having bigger conversations. So I had like a real objective conversation with myself, and I'm like, right, what gaps need to be plugged? So I invested in three different mentors who are all in the business coaching space, but what they do is very different. So me and you both share a mentor who is about quantum leaping, energy, and she like and she's what kind of got the got the wheels turning basically on this whole thing. And then from there, I've invested in a coach that is like genius at messaging, really helps me out with my content to the next level, and then also somebody who was kind of in between, somebody who I invested in a mini mind that was around content, messaging, brand positioning, but was also bringing in a lot of the energetics, the conviction around that. So every single person I invested in was plugging a gap to me. And this is kind of how I see it is it's like you can make those decisions down the line and waste time and like keep perpetuating the same patterns, or you can like take that bet on yourself, but also at the same time, it's having that responsibility that you are going to like match the level of mentorship you're in because it's so easy to invest in these things, and then like it's this pressure of like, when am I gonna get my return on investment? Like, how am I gonna make this work? It's like actually, when you can go, do you know what? All I'm gonna do every single day is every day is a blank slate. Every day I'm gonna get better at my content piece. I'm gonna put out sales slides that are better than last time. I'm gonna send more DMs than yesterday, I'm gonna deliver better than yesterday, and you just take it day by day and you allow yourself to get better. This is when you stop like freaking yourself out about the long term and the return on investment and the pressure. You know, I think some of like my investments, I don't tell most people about them. My mum and dad, no idea. My partner, I let them in on a couple of them, but it's a decision for me because I don't want to be in a position where people are like, Well, have you got your money back yet? Yeah, and you know, it's about pressure and it's about proving versus when you make decisions that are for the long term, this is when everything changes. I kind of talk about this concept a lot, which is like short-term decision making and long-term decision making. You know, short term is about where's the next client coming from? How can I beat last month's income? What like what do I need to do? What do I need to say to get someone to come in? It's reactive, it's scary, it's pressure, versus long-term of like what is the one core transformation I can build a reputation around, and then every day just making moves towards that. Because if you're continuously changing your strategy and your focus, the momentum is gonna stop.

SPEAKER_01 17:11

Yeah.

SPEAKER_00 17:11

Versus when you actually just do the unsexy things every day in a way that's really objective, you're getting better, you're integrating, you feel obsessed with the work. This is when things are gonna compound like quicker than you think.

SPEAKER_03 17:24

Yeah. And I love what you said about mindset. It's so easy for us to fall into the trap of like, oh my gosh, like when am I gonna make my investment back? You know, I've invested a huge chunk of money into coaching. Like, um, you know, how can I make this back into my bank as possible and operate from a place of like scarcity and lack? But, you know, what really gets the needle moving and what really sets you apart is like knowing that every investment that you make is not only going to compound, but like having the mindset of like, I'm going to be the best success story to come out of that container because truthfully, like mindset is so, so, so important. And also like your levels of embodied leadership. I'm sure you a hundred percent understand this as well. And I love what you said about reputation because let's not forget like about your new offer, which is reputation, the word, and I know you're swippy as well. Um, first of all, congratulations on the launch and everything. It's amazing and truly you're incredible at what you do. And I just love hearing about like you promoting it as well. But when it comes to like reputation as well, how would you define that in the context of like building like a coaching business in terms of the word like rep reputation? Because you say this a lot in your content as well. And I think that's this is like one of like the core pillars that you have in your business as well.

SPEAKER_00 18:41

100%. You know, for me, when I reverse engineer how I built my first business, it was building a reputation. And and if you define that, it is getting known for the one problem that you solve. Yeah. And it's building a core offer around that. Yeah. Because when you do this for me, this is what it takes to like take your business from like blending into the background. Like, why should I choose you over the thousands of other life coaches? Yeah. And then like actually becoming known for something. Yeah. Where if somebody has a problem, it's like, oh, so and so is good at that. You know, oh Kelly, you have a problem with your messaging, like go to Kelly. If you have a problem with this, go to XYZ person. And you're not just a business coach or a life coach, or you're not just a niche, like people pleasing, or you know, trauma, whatever that might be, but you're known for one specific thing. And then from there, when you have your solid reputation, you can expand, right? You can not just be known for branding, but you could go on to teach messaging, content, sales. But actually, when you're getting into the market, it's about how can you become known for one specific thing and selling one offer around that?

SPEAKER_03 19:53

Yeah, and I love what you said about like reputation in your content specifically as well, between chasing, like again, what you said about your previous point, chasing instant results versus like building a reputation. Like, what do you think most coaches are stuck with like in the industry when it comes to results chasing trap?

SPEAKER_00 20:13

100%. I think the biggest thing is that there's no other industry where we are around as many competitors as we are in the coaching industry. Like you go on your phone and you see somebody else has signed something else, or somebody else is getting great results, and we're constantly looking at what other people are doing, and like we're hardworking women, right? We have insane, crazy ass goals. So we are like, Well, how do I get there? How do I match that? What do I need to do? And if we are in this reactive state, this is where we go through the same cycles because you can put out an offer, but if you're not known for something, if you don't have a reputation, people are gonna compare you to the thousands of other confidence coaches. Yeah, like you can put out another offer, but it's like, why do I choose this messaging offer over somebody else? Yeah, like if you contemplate this as you're listening to this episode of like, why would someone choose me over the 10 other people that do the same thing as me? And if you don't know instantly, that's something that you need to work on, that's something you need to build conviction around. What is the one core problem that you solve? And then this is when you get to become that person, versus like trying different angles, trying different offers, and everything's all over the place. Whereas when you just build a reputation around one core thing, it feels solid. And at the same time, people know what they're getting from you because all you talk about is that one core problem and how to solve it and your embodied results around it. So when they have that problem or when it's the right time to come into your container, they're like, it's a no-brainer, right? It's it's the easiest choice in the world because they know that you are the person for that, and this is then what you can build upon when you've built your reputation and you have testimonials, you have results, you're not. For something, people are then gonna come back to you again and again and again, and it just compounds from there. Like I was saying this in a training this morning inside one of my office, um, talking about coming into this 35th month of being sold out, and I was like, it's not because I've had to do 35 times more work, I haven't had to redo the same things, it's because I've built a reputation, and so people come to me versus me having to do a lot of the legwork. But when when I think about we could call it your reputation era, right? If we want to coin it that we can tailor into it a little bit more, there is a lot more legwork to do. It is being in the DMs, it is making connections, it is doing guest expert sessions, it's putting it's building your own momentum, right? Versus when you have that, you're not having to do that as much because you have a brand that people know you for, and it's you know, it's it's going from like thinking about like a shop in your in your kind of local village, it's a one-off shop, yeah, might know about it, versus like a big chain. Like, you know, if you think about if you think about where am I gonna get great shower products from lush every time where am I gonna get a beautiful bag from? Yeah. Gucci. Every time. They're known for something. So this is what I want you to do is when you're building up your reputation from inconsistent sales to selling out your high-ticket offer, what do I want to become known for? What is something, one transformation that I'm so good at?

SPEAKER_03 23:29

Yeah, and I love how you mentioned about like that one thing, right? It's very easy as business owners to get caught up in like this thing, that thing, because this coaching industry or even like the business industry is like so huge. It's so easy to be like changing your strategy 24-7 or changing like your zone of genius. I guess like my question for you is how do you help women identify that one thing that they're known for? Like, how do you help women identify their true zone of genius?

SPEAKER_00 23:59

Yes. So normally women come to me and they've niche down. So the women I work with, you've done the legwork for like six to 12 months. You've done, you understand the strategies, right? And you've normally niche down into one area. So normally you are beyond just like I'm a business coach, maybe you are like a spiritual business coach or a holistic business coach. You've got a bit of an idea where you fit in. But then it's like, how do we turn that into a one core problem that your ideal client wants to pay thousands to? Yeah. And this is the kicker here. Is like a lot of people pick one problem, but then I'm like, with all due respect, do people want to pay thousands for that? Yeah, possibly not. And that's okay because then we can iterate from there. So it's like, how can we turn what you're doing and think about the people you've worked with or your own experience? What is the one core problem that comes down to? Or what is the one core transformation that that comes down to? So for me, my core problem is well, how do I go from like one or two sales here or there to selling out my high ticket in less than six months? And that's all I talk about. And reputation is like the vehicle that gets you there. And this is why, like, when I have conversations, just like yourself, it's so easy to pick up on what I'm known for because it's all I talk about in my offer or in my content. Sorry. So, this is what I like to do with people is think about well, inside of your experience, like your own experience and working with clients, like what are those things that you've been through that is like the core problem? What is the biggest thing that you have faced that you're like, I would pay thousands to fix that? You know, whether that be fitness coach, whether that be fertility, whether that be relationships, what is that core problem that they want fixing? And the is something that is causing that much of a pain that they would pay thousands towards it as well.

SPEAKER_03 25:55

Yeah, and yeah, it's so important to not only position your brand like as the obvious choice, but also like be known for like one specific thing that you're a genius at, because that is what people will pay thousands for when you're able to solve that specific problem. You talk about like becoming like the only choice a lot, like in your content rather than just being like a choice in the niche. What are like the most common ways you see coaches accidentally making themselves blend in that they may not consciously know of?

SPEAKER_00 26:28

I love that question. I think the biggest way to like pulse check yourself is thinking about where you get your inspiration from for your content, for your offers. Because I was in that position where I would be looking at the big coaches that I was like investing with or inside offers with, and I would just be looking at well, what's working for them? Oh, messaging, right? I should do, I should do an offer on messaging. Yeah. Oh, content, I should be doing that. Oh, um, talking about your zone of genius, I should be doing that. And you end up kind of pulling a bit too much inspiration from other people, and your brand becomes what I call this like patchwork of what everybody else is doing. Like nothing when you're honest with yourself feels like an original idea. It doesn't feel you don't feel that personal connection to it. Yeah. Versus like it's a totally different feeling when you're building a reputation around your one core problem. Because it's probably something that you have experienced, a transformation that you have been through, what you know to be true. Like when I when I want what I want you to do when you think about creating your like core offer, for example, your high-ticket core offer, is when you write out the curriculum, like what are the actual real life steps that you went through? Like, not something that you've heard on a masterclass, or not something that is like what somebody else is talking about, but what are the real steps that you went through? And like that is why my whole brand is around reputation because I sat down and I thought about this. I was like, right, what has happened for me to go from and I had to genuinely think about it, from like one client in 2019 to like being sold out for X amount of time, what's actually happened? And I was like, right, so I started off by getting lots of testimonials and results as much as possible. I just gave great customer experience because I didn't think it was going anywhere, and of course, that's just what we do naturally, right? And then, well, what did I do to go from there? Okay, well, I did this thing, and then what how did I go from like being sold out but being sold out consistently? Like, did I add I was like, what did I do? And it's like I didn't actually do much of anything. What I did is from those first couple of foundational years, accidentally I built a reputation for for what it is I was good at, and this was a reputation around getting really good results for people, and so after that time, people would come to me and they're like, Oh, so and so has recommended me to you, or I saw you on this, or I saw you on that, and so I don't now have to like in that business, because I have been sold out, I don't advertise, I don't post on social media about it because it's not something I want to expand on. And this isn't me saying don't post at all, but this is me saying, like, this is the power of building a reputation, and this is for me what happened when you reflect back on your journey. What are the actual raw steps that I went through? Yes, it might be similar to somebody else, but when you teach it, you can do it from like real life examples, what you've experienced, what you know to be true, versus like, oh, what's everyone else saying? Like, what is everybody else teaching? What is the right way? You're like, no, I want you to know your way because like you might end up at the same conclusion. Like you might be like, oh no, content needs to be X, Y, and Z. But the way you teach it will be different. The examples you use will be different, like the things that you touch on will be different because you know that every single thing you're teaching and you're talking about is from that firsthand experience.

SPEAKER_03 30:00

Yeah, and I love that so much because you've definitely not only built a reputation, but you have such a strong personal brand. So much so, like every single time I basically like see you on my page, like all I think about like is like this girl is like dripped out in like embodied leadership, and this girl knows exactly like what she's doing. Like, I can feel that certainty, I can also feel that conviction like through your personal brand as well. And that's also like something I'm very curious about. Like when it comes to like your content, like I can definitely see like a lot of like leadership like in your content as well. And you also talk about the mindset work. I'm very curious, what did you have to unlearn specifically, or let go to actually get you here to building such a reputation in the niche and in the industry?

SPEAKER_00 30:48

Oh, well, first of all, it's very nice of you to say, and that makes me really happy that's coming across. Um, I think the you know, there was there were so many things, but I think the biggest thing I had to unlearn was trying to sound more impressive than what was happening behind the scenes. And I actually I remember this one this one time where it was quite a few years ago. I was um I had like no clients at the time inside of this coaching business, and I was gonna do a collaboration with somebody, and I was like, how about we call it how to get clients effortlessly? And she just said, like, I'm happy to talk about how to get clients, but I haven't found it effortless to get clients, so I don't want to include that. And that was the first time where I kind of woke up and I was like, Oh, like everything I have been saying is me trying to sound more impressive or trying to say something that wasn't true behind the scenes, and not from like a malicious, catfishy way, but from a place of like, I just want this to sound so great because I want people to come in. I think this is the biggest thing I had to unlearn is like, do not say anything that isn't true. Do not say anything that isn't true because the way I want to build my brand and when I think about my values, is I don't want somebody to come into an offer because I've said something that's not true. Like I don't want someone to buy from me and then they come in and they're like, Oh, that actually isn't true. Like she said that in this particular way. And I've had people, you know, over time talk about because I have these two businesses, they're like, Well just talk about like it's one, it's gonna confuse people. And I'm like, no, it's not my people are quite clever. I'm sure they're not gonna be confused when I talk about two different businesses. Because what's important to me is that if you're investing thousands with me, I would need to know when I'm talking about a business and when I'm talking about B business, because context is important and processes as well. Like anything that I talk about, it's from first hand experience. Yeah, and also that means that I have so much more fun because in my content I'm talking about my experiences and my offers when people ask me questions. I can give them real advice that I know they're gonna get results from because I've been there done that versus like in the past, I used to have to guess my way through because my marketing would be like all impressive and peacocky and big numbers, and then they come in and I'm like, oh, I don't even know like how to explain that thing. So I think that's the biggest thing I had to unlearn is actually making a really big deal of what I do know really, really well, yeah, and kind of putting the ego to one side, and like pardon me, going back to what we said before is kind of trusting the process that one day you will be able to teach that, one day you will have the knowledge, and it's like allowing that to come with the process versus now, like own the thing that you know. So when you're talking about it, everything comes from integrity, and coming back to what you said about conviction, this is the biggest piece behind conviction, and it's so simple, but it's just talk about the things that you know, like deliver the transformation that you know, and this is how you're gonna be convicted because like you're not having to like second guess anything, like you know it for certain, and when you couple that with like a strategy you feel so secure in and consistency where you're like constantly moving, constantly doing things, this is when you're gonna feel super convicted inside of your inside of your content.

SPEAKER_03 34:19

Yeah, and I love that. And I love how you talked about like your collaboration and like offers as well, because that was something I definitely wanted to get into because when you are so convicted in like your work as well, like Dream Clyde's flood intrudions, right? I see you like posting like all the time like that, you know, people find you, and I think you post like screenshots of this like on your story about like people inquiring like about your offers and like Dreamclyde just literally finding your page and being sold even before you've pitched. I'm very curious. Like, you also talked about like being like true to yourself, right? When it comes to like brand, like previously. What has to be true about someone's brand and content for that to happen and for that to become a norm for them so that dream clients like flood into them, um flood into their DMs without them having to spend like hours of like building rapport or like over-explaining yourself. I'm very curious to know.

SPEAKER_00 35:13

I love that. You know, there's a couple of ways I want to I want to talk about this energetically and also strategically. So for me, strategically, like I am like because I'm still wanting to establish myself, is I spend a lot of time on my like connection strategy. Yeah. So I spend a lot of time like getting my face in front of different people, getting my voice in front of different people, like getting people into my di my di my dyams, my DMs directly. Um, so I spend a lot of time doing that, and this is what is so important. We have really been taught to just focus on content, like just focus on messaging. But as you are, and that is so important, but as you're building your reputation, it's about actually you building the momentum. So that is part of it as well. Um, but the second part of it, on top of that, is you will not have people like you can do as much gym strategy as you want, but you will not have people sold into your office unless your content is meeting you there. And that is kind of the audacious, convicted piece of like my content constantly every single day. I'm hammering home the same message, I'm showing social proof, I'm making a big deal out of every single thing because my business is going to go like one billion times bigger than it is right now, and that will be a big deal when we get there. But right now, my results now comparable to somebody else might feel small, comparable to other people might feel big, it's all relative, right? But I make a big deal of it, and because of this, and like and it's such a personal development journey, right? Because I create content that's in conviction, because I speak with conviction, I it actually fuels myself.

SPEAKER_01 36:55

Yeah.

SPEAKER_00 36:55

Because I show myself more of like, oh no, like things are moving, things are building with momentum. And so inside of my DMs, I don't really spend, I used to do this, but I don't spend a lot of time building rapport anymore. It's what I do instantly is I get people inside of a free offer. So at the moment, I have a 24-day free offer that people are coming into, and then boom, instantly they're experiencing my work, they're inside something, they're getting wins, they're getting new perspectives, fresh perspectives. And then this is when they're like, oh my goodness, like I want to take this to the next level with you because instantly they're experiencing me. And same with my content, like I post two or three times a day, and so like every time you come onto Instagram, there's probably a fresh post from me. And again, people are experiencing me way more versus when you post like one or two times a week, yeah, where people are having to wait a little bit of time, yeah. And there's no right or wrong here, like you will build something incredible either way. But the way that I see it is if I can post even more, people are getting in front of my message even more. It's like sending those cues out even more, getting to know me even more, and it's speeding up that process. So I think there's a few little pieces that come in, but the biggest thing for me is like, how can I get someone in my world as quick as possible? Not in like a cold-selling way. I always want to build a tiny bit of rapport and always make sure they're the right person. But because what I've experienced, right, is because I've put in so much conviction into my um into my content, the people that now follow me are following me because they're interested in my work. For a long time it was colleagues following me and people that wanted to pitch me following me. But now that most people come in and they want to experience my work, it's it's so like they love it when I invite them into something and it's free. They're like, yeah, of course. Yeah. And then they can make that kind of decision if they want to continue on.

SPEAKER_03 38:52

Yeah, and I know you run a free offer because it's also your birthday month as well. It's a 24-day, by the way, happy belated. It's a 24, um, free, 24-day free challenge called Get In Girl on Telegram. And you really touch on self-leadership. You talk about like branding, you talk about like connection and like strategy and overall like content as well. Why I'm very curious why those three pillars specifically, like when it comes to content, and I would love for you to explain the logic behind this trio that you have touched on by the offer.

SPEAKER_00 39:27

Yeah. Absolutely. Yes, so we are finishing on Friday. Yes. We are towards the end of the 24 days. But yes, it has been so much fun. And um, for me, this is my methodology. So the three pieces I focus on with building a reputation, selling at your high ticket is your self-leadership, your brand, and your connection strategy. And it kind of goes back to what we said before. When I like reverse engineer, well, how did I get to where I am now inside both businesses? It always comes back to those things like brand. What is the one key problem that you solve and that you're known for? Connection strategy. How do I get more of the right people in front of my work so they can make a decision whether they want to come in? But the biggest piece for me in the world is self-leadership. Yes. Because you will go through times where you have no's, you have ghosts, you have things not working, you have offers that sell non, you put on a free masterclass and no one shows up. You will have so many bumps in the road. Engagement goes low after you spent lots of time on a reel. You will have so many bumps in the road, and it's making a decision every single time of like I can allow this to affect my conviction, my consistency, my happiness, all of that stuff, my obsession with my work, or I could do the opposite, is I can show up with more conviction, more obsession. I can get myself a more happy human. So when I do show up, it's changing the way that people feel. Because this is the biggest thing, right? It's not just about keep going until it works, it's about who is the type of person that someone buys from. We don't buy from people anymore based on just information. We buy from somebody who is so like forward in their work, they're so driven, they're so excited to be there, they're so happy to be creating content, they are so consistent, they are so behind their message. And this is why self-leadership is so important, because so many people just go through the motions to try and get the result, versus like actually doing it where you are like so in it, you feel so on fire with what you're doing, and it comes across in a totally different way, right? That is why I can take screenshots and people actually listen to what I'm saying because they're like, like she, like somebody followed me the other day and they worded it, follow me, getting all excited. They worded it really well, which was very nice of them. They were like, You're such a breath of fresh air, like this is so addictive, and that's not special to me, right? But it's just because I love this work so much, it makes other people love the work so much. So don't worry about engineering how can I activate people, how can I get people to move? Well, move yourself first, like get yourself in this energy first, and then it will come across in your content.

SPEAKER_03 42:15

Yeah, I love that. And like you are just a complete genius when it comes to like leadership, when it comes to like content, and you, I would honestly say have mastered when it comes to like creating a category of one brand. It's very easy for someone to just find your page and like immediately know, like, hey, like Jenny is known for like X, Y, and Z because you've built again like a reputation. I love that so much. And I guess like to wrap this all off, like for the woman listening to this, what's the one thing you want her to walk away from this conversation knowing?

SPEAKER_00 42:50

Oh, I love this. I think the biggest thing is like to contemplate like what is the one key thing that you can teach on that like you know inside and out? What is that one core problem? So you're not and and getting even more specific every time. You're not just a mindset coach, you're somebody who helps, um, for example, you're somebody who helps mums like yeah become themselves again after after their first child, you know, whatever it might be, you know, that might be a little bit of a shit example, but whatever it might be, and that you know inside out that you're like, I know this so well, I love this work. So really contemplate what is that one key thing and make your entire business about it, build a brand around it, and this is how you're gonna start seeing traction, and this is what the next five, 10 years of your business is gonna be built on as well.

SPEAKER_03 43:40

That is so well said. And where can people find you? Um, follow your journey and basically like get into your world. If someone is interested, like explain your offers to me, explain where they can find you, your Instagram, things like that.

SPEAKER_00 43:54

Thank you, Kelly. So, yes, best place to find me is on Instagram at I am Jenny Unswell. I'm sure it'll be written somewhere as well. Yes. And if you want a bit of a taste of my work and like continue on this momentum, I am hosting a 24-day free Telegram experience. It's all about getting in the fast lane to selling out your high-ticket offer. So just DM me the word get in girl and I will send that through to you. We finish late this week as we record, but it will still be there for you to go through. So you're more than welcome to come in.

SPEAKER_03 44:25

Of course. And Jenny, thank you so much for coming on this episode. You are incredible again. And it's been a pleasure and just honor to just chat with you. If anyone is listening, just please do follow Jenny. Like she is truly incredible in her work. I cannot even fathom how great you are when it comes to talking about, you know, reputation, leadership, content, building a business. Like the results that you have achieved is honestly insane. And I feel as if you're an incredible inspiration for a lot of people. I mean, like starting your business at the age of like 17, never giving up. You know, your whole journey to like success essentially is something that I definitely see you not only scaling a hundred percent, but like a thousand percent. And one day we will see you speaking on stages. Like I have no doubt around this. So thank you. Thank you so much, Jenny, for coming on this episode.

SPEAKER_00 45:17

Thank you, Kelly. That's so nice of you. Thank you so much for your time.