Imposter syndrome is a b****

If you're experiencing a content block, this training will fix it. 

Not with a 5 step messaging framework that will "change your life", but with a mindset shift that will remove the block FOREVER. 

Making content creation feel effortless, something that flows to you with ease whilst your words magnetize dream buyers on demand. 

In this episode we cover: 

• Why trying to be the authority will make you less authority 
• Why trying to sound "high level" is actually costing you dream clients 
• How to leverage your unique zone of genius and turn it into a literal asset 
• What happens when you start ditching every "rule" in the rulebook 

When you're ready to master magnetic messaging, premium positioning, sales psychology and gain access to the exact reverse engineering system so that content ideas come flooding to you at ease, join Magnetize and Scale here: 

JOIN MAGNETIZE AND SCALE HERE

The story stack system (FREE TRAINING): 

ACCESS HERE 

Want more hands on support and receive the 1:1 guidance so that you can build the business of your dreams with scalable sales systems and drool worthy, seductive messaging? Apply for my close proximity coaching here⬇️

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Transcript

SPEAKER_00 0:02

I have no doubt that this training will completely change your life. That the person listening to this, the right person listening to this, it will come to you at the right time. And when you do listen to this, I have a feeling that it's going to give you the biggest epiphany that you'll ever have. And it'll be a literal million-dollar lesson that will cling on to you, that you will come back to this podcast episode time and time again. Just absorbing every juice of it because it's just so valuable. And I had this conversation with my client, and it gave her a complete mind-boggling moment: like, oh my God, like damn, like this really hits. And I just know that it will change the way that you show up to your business, the way that you create content, the way that you show up, and it's just so good. If I were you, I would save this episode and I would come back to this over and over and over again because this is gosh, something that I would even pay myself for to listen to. And with that being said, I do have a very special bonus slash surprise for people who listen until the very end. So if you are there till the very end, just keep listening. But I don't even want you to listen because of just that. Like this training alone will be a life lesson that you will cling on to and you will hold so deeply in your heart because it's just like, damn, okay, you're you're speaking the truth. That's what you're gonna say after listening to this training. But, anyways, I just had to record this podcast episode after a conversation that I had with my client. My client came to me in the DMs asking about clarity around how to structure um her carousels and just like overall, like, do you have like a flow that you can give me around like just creating content? You know, I have a bunch of ideas. Content creation has never been something that is a struggle of mine. Like, I've always had ideas, I always know what to post for content, but it's always the articulation part that I'm stuck with. Like actually putting my ideas into words and structuring it to a carousel, it is something that I've always struggled with. Can you please give me clarity around that? And before I even replied to her question, I said, okay, like is this beyond just surface level? Because if it's surface level, I mean it's just about um clarity around, you know, structuring it and the flow, like I'm super happy to answer that, and we can definitely brainstorm in that. But is this beyond just surface level? Correct me if I'm wrong, but this doesn't really have anything to do with the structure or the flow. It has more so to do with imposter syndrome. You're following all of these six and seven-figure coaches, and they're seeing high cash days, high cash months, effortlessly signing in dream clients from their content alone, no sales calls, no convincing, and they're all selling high-ticket offers just like you. Like literally 20,000, 30,000, $40,000 packages directly from the DMs. They are like an industry leader, like everyone in the niche knows them. They're hosting retreats, they're guest speakers, they're just living the life that you want. And they have a personal brand which is undeniable and irresistible. And honestly, you would buy from them as well. And you start noticing a pattern as more and more you start to look at them and you start to look at their accounts, you start noticing a pattern. Okay, they all use these specific phrases, these specific words. There's a structure when it comes to their content and it entices you, it keeps you till the very end. And you notice, okay, they use premium positioning, they use high-level messaging strategies, they speak to high-caliber clients, and yeah, they do high-level messaging because they're selling high-ticket containers. Oh my gosh, okay, I noticed this pattern. And unconsciously, you start creating this standard for yourself. A standard around that, okay, you also need to sound like them, you also need to sound authoritative, you also need to sound professional, you need to look like you have everything together, and you need to sound like the high-ticket coach that high caliber clients would invest in. So every single time prior you post, you have this expectation, you have the standard in your head. And that's why you have content block, not because you're bad at writing, not because you're not good at messaging or positioning, but because you have the standard of, okay, I need to sound like this coach, I need to sound like that, I need to sound professional, or else people will not hire me. If I sound relatable, if I sound like myself or X, Y, and Z. So you run your ideas through ChatGPT, you maybe turn your half-baked ideas and ask ChatGPT, hey, can you help me finish it? And you always tell them, make it sound like this coach, make it sound like that coach, make it sound high level, make sure it's targeted specifically towards my dream high caliber clients and make sure this positioning is premium. And you still wonder, why is my content not converting? Right? But we deep down, we both know that it has everything to do with not only imposter syndrome, but the need of wanting to sound more authoritative, wanting to sound more professional and more high level because that is what everyone else in the industry is doing. Is that it? And she was like, holy crap, you described me perfectly. You put this into words perfectly. And I was like, yeah, gotcha. Because I was exactly that as well for the longest time. I thought to sell out my high-ticket offers, I needed to sound high level, I needed to sound professional, I needed to look like I had my crap together. I couldn't sound relatable, I couldn't sound like myself. I shouldn't sound as empathetic, I shouldn't sound as feminine, I should sound more masculine because that's how people will purchase from me. I should offer more value, I should do more this and more that. And I got so lost in the head with content creation, I started diluting my own genius. And what happens when you start diluting your own genius? People don't buy from you because people buy from your genius, your unique zone of genius, your embodiment from you. You are your biggest asset. That is literally the reason why people buy from you is because of you. When you are unapologetically showing up as yourself in your content, in your business. And what was I doing? Trying to put on a mask, a facade, trying to sound like other coaches in hopes that maybe if I just sound like this coach more, I would sign in high-ticket clients just like her. Do people buy from the knockoff? No, they don't. Right? And this screams I don't trust my own voice. I doubt my genius, and I don't think I'm worth it as well. Right? All of these, like people, premium buyers, especially, they can smell it from a mile away. When you're not fully embodied in your content, when you're not fully who you say you are in your content, when you're trying to be another coach, when you're trying to be authoritative, when you try to be, you know, this X, Y, and Z coach. The more you try to be authoritative, the less authorit you are. The more you try to be professional, the less professional you are. And that's the thing. I spent so much time trying to be more authoritative, trying to chase that, okay, I need to sound like this coach, I need to sound more professional. That I was pushing myself away from it. I was propelling away dream clients, people who are willing to pour thousands into investing in close proximity with me. Why? Because I did not fully trust in my own voice. I did not unapologetically show up as myself in my content, right? I was saying this thing, one thing in my content, but in the complete opposite end and behind the scenes, I was doing the complete opposite. I was not fully embodying what I was teaching. And people can smell that from a mile away. They don't need physical proof, they don't need to see it to know that it's happening behind the scenes. And as soon as I stopped ditching, like I started, I stopped just like following all of these frameworks. I completely ditched it, I completely unfollowed, stopped viewing their profiles, started tapping back into my unique zone of genius and what I'm so brilliant at. That is when I started becoming a magnet to my dream clients. I ditched all the frameworks. I've invested in the best copywriters, close proximity spaces, copywriting courses, messaging courses, coaching, masterminds, programs, telegram experiences, anything, honestly, you name it, I've been in, and I've studied from the top of the top just to make sure that I sound like them. I ditched everything. I ditched everything and I started from complete scratch and asked myself, what am I a genius at? I really took the time to think. What am I so good at? And I realized one thing that I always thought was just, oh, it's a cool compliment. Tying mundane activities into storytelling. Now, a bit of background about me. I studied psychology, art, and also English in um high school, all of which was high level because I was studying GCSEs and also IB. And I used to write for the school newsletter. I wrote a bunch of essays for both psychology, no psychology, art, and also English. I wrote a bunch of essays, and I always get compliments for doing this one thing from my teachers, weaving in the most mundane activities into my essays, into my writing, turning something so mundane, such as coffee spills, into a full-blown article that would entice my readers from start to finish. I remember specifically, I was supposed to write this psychology essay around anything. So the topic was like free, like anything. Like we had it could be about a book, it could be about makeup, it could be about a bag, but I was like, I don't know what to write about. There's so many things. So I watched Alice in Wonderland, and in the middle of watching the movie, I was like, I need to write my essay about Alice in Wonderland because I was like, oh my gosh, like this movie is a psycho psychological masterclass. So I wrote it and I followed the exact framework that Alice and Wonderland movie followed, and boom, I completely aced that test. My teacher loved it. He was like, I love how you blended in you literally just watching Alice and Wonderland, even like just getting the idea in the midst of the movie, writing an entire article or essay around this, and just breaking it down in a way where it enticed me from start to finish. I could not stop reading it. That is something that you are brilliant at, and you should definitely leverage it. And I was like, holy crap. And I noticed one thing, I always did that for newsletters as well. I also did that for a few pages that I was running social media during my teenage years at the time as well. And I was like, why not leverage that? Let's just ditch all these six, seven figure frameworks that I've learned and start leveraging that. Go back to my roots, started creating a framework around this, tested it out on the back end, applied it to my emails, carousels, and stories, and boom. $5,000 from a single email alone. Like that person did not even ask for a pitch. That person did not ask for me to explain what my offer entails. She did not look through my sales page. She was just like, a single email alone sold me. It was the way that you told stories. Like, I don't even read emails. I don't even read emails, but you kept me from start to finish. I cannot stop reading your emails. I actually look forward to reading your emails every single time you post it. It actually is crazy how you managed to hook me in every single time. The way that you're able to weave in the most mundane tasks and turn it into stories about books, about stories, about songs and things like that. It's honestly very, very impressive. Tried it on stories. Someone was sold into my intensive. No pitching, less than 15-minute conversation. Hey, can I have the painful link? I'm so ready to do this. Let's go. Posted it on Carousel. Hey, I just like bought your entire like store. She literally purchased every single product on my store, by the way. I just needed to know, like, I just needed you to know that your way of storytelling is honestly something I've never ever seen before in this niche, and it's hooked me in. Like, just every single product you're launching right now, just shut up and take my money. Like, I genuinely don't care about what price. I don't even look at the sales page. I'm just sold from your closet alone. Start implementing this for my clients as well. They're getting high cash days. They're getting people sold directly into their offers from their stories, from their carousels, from their emails alone. Crazy, right? When you start going back to roots and you start leveraging your unique zone of genius and you stop trying to copy everyone else, you stop trying to fit into this mold that you kind of this standard, this expectation that you have on yourself, right? The reason is to why my client, she's not bad at messaging, she's not bad at writing. She's actually very good. I've read her work as well. It's the fact that we have this expectation, the standard that we have to follow every single time we write. That's why we're staring at the blank document for like 25 minutes with no words written whatsoever. Because we're so caught up in someone else that we forget who the hell we are. The genius that we have within. And when we start unleashing that and leveraging that and taking advantage of that, that is when our business starts to move at a rapid speed. That is when we start becoming a magnet to your dream clients. Literally started applying this, teaching my clients this, it has completely shifted the way that I create content. And honestly, I'm someone who loves reading fictional books. So this, every single time like I create content, like I no longer have content blogs. In fact, I have this very, very bad habit where I have a notebook in front of me and my notes app is filled with just ideas because I get ideas from the most random places and turn this into full-blown email sequences, reverse engineer this, and then sell it into my offers, and people buy from it because of just how enticing it is. I literally read a book. Um, and boom, content idea came. Turn into an email, reverse engineered this into a carousel post. Had someone sign into my free offers, right? Was on the Steermaster, listening to I Love You, I'm sorry, got an idea, turn into an email, reverse engineered this into my content. Boom, someone else was interested in my offer. And also, I have this very good reverse engineering technique where I start everything through emails first and then reverse engineer it from there. So if you want more context around that, I actually have an entire training inside of Magnetize and Scale where I break down exactly how I reverse engineer my content. So I'm not working harder, I'm working smarter, and every single piece of content is reverse engineered. So I'm spending less time creating content, more time focusing on making money moves. And this reverse engineering content repurposing system is honestly insane and it's just so freaking good. Ever since I started applying this, like I've never had a struggle with content ever, like ever again. Like genuinely takes me less than 20 minutes to come up with a content idea. And also, I just never struggle with coming up with creativity ever again, right? I can literally read a book, I can watch a movie, I can be on the stairmaster, listen to a song, and come up with a content idea and turn that into a multimillion dollar content idea. Turn that into a multi-million dollar offer. One of my offers actually, in fact, came from something I took inspiration from from a complete mundane activity. That is when people started buying from me. Stopped trying to be authoritative, I stopped trying to be professional, I stopped trying to sound high-level. I started sounding like myself, and people were magnetized by that. People were like literally begging for the painful link without me ever having to pitch, without me ever having to once convince them. It takes less than 15 minutes for me to convert someone into my offers. Just because my content does the selling itself, just because my genius speaks for itself, just because of how embodied and how much I love creating content, how I'm in love with the entire process. And that frequency then goes on to my content, and people can feel that, right? And I created an entire training around this. I created an entire training around this exact framework, and that's the surprise slash the bonus. And it's a 25-minute story selling framework, which I used. I show through examples I've used and I break it down for you step by step. There's a whole visual um kind of breakdown of like the exact framework that you can plug and play almost instantly, written examples, pre-written for you, and it's just insane. This training is so good, it should be a full-blown paid masterclass. I don't even think people in high-level masterminds teach this thing as well. Like it genuinely is crazy how informative it is. And I would pay myself to listen to this over and over again. If I could wipe my memory and listen to this over and over again, I would. I genuinely would. This training is so good, and I'm going to make this into a paid training soon. So if it's still free, and if you see the link down below, it's still free. I highly recommend you grab it before I decide to make this into a paid offer because there's so much money to be made if you start implementing this. I've literally had someone implement this and they've already seen leads coming into their VMs, like from their stories, from their contents alone. I've seen clients who applied this and boom, paid and full clients, high cash days, people being sold into their offers before they've even had the chance to actually explain what's inside the offer. This framework is extremely legal, and I've gatekeeped this for gate kept this, gate kept this, gatekeep this for so long for a reason, because of how effective it is. Because every single time I apply this, there's always someone who's interested in my offer. There's always someone inquiring about one of my offers inside of my DMs. Trust me, apply this, and content will never ever become the same ever again. The free training is going to be free for only a period of time. I no doubt I'm going to double it in price, triple it in price, and turn this into a full-blown paid program in the future. And it's going to be the best, honestly, 25 minutes of your life. Really hope you enjoyed this training, and I really hope this training helped you. And let me know if you start implementing this, and I cannot wait to see you in the next episode.