Get rid of your content block in 13 minutes

What do you do when content just doesn't land?! 

You're sat at your desk and it's been 45 minutes of pure "what the hell do I write?!" ...as you're staring at your laptop screen with your Canva document still blank. 

You bite your nails in anxiety as you try one last time to squeeze your creativity juices out, but still nothing. 

What happens when everything you've wanted to say has already been said? 
Everything you wanted to write has already been wrote? How can you come from a different angle in terms of content creation? 🥵

In this episode we cover: 

• How to train your brain into coming up with content within 30 seconds 
• How to effortlessly come up with 10+ of content ideas on the spot, from anywhere (the toilet, your desk, whilst your commute) 
• Leveraging the most boring tasks/things and turning it into your highest converting pieces of content 

This training is barely 1/8 of what I cover inside of Sell Out Your Stories, a 6 day immersive micro experience taking you through the exact story-selling system that's designed to effortlessly turn your stories into a literal cash engine, where premium buyers would be frothing over whatever you sell without you having to spend a single second convincing. 

Each training is 20+ minutes long and will be your best kept asset for years to come👀

JOIN SELL OUT YOUR STORIES HERE

Master the art of magnetic messaging where you're positioned as the obvious choice:  

JOIN MAGNETIZE AND SCALE HERE

Learn how to craft a scalable offer that sells for you on autopilot: 

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Want more hands on support and receive the 1:1 guidance so that you can build the business of your dreams with scalable sales systems and drool worthy, seductive messaging? Apply for my close proximity coaching here⬇️

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Transcript

SPEAKER_00 0:01

What do you do when no content ideas just come to mind? For some reason, for some reason, okay, you're sat at your desk, the AC is on, your hoodies on, you're supposed to be in flow state, you have your coffee or your tea or your matcha right next to you, and you have your laptop in front of you. You're supposed to have inspirations for content. You're supposed to have a bunch of ideas for content. But for some reason, you're sat in front of your laptop screen. It's blank and it's been like this for 45 minutes. And you just cannot squeeze a single ounce of creative juice out. And you're just like, oh my God, like I don't know what to post, right? I feel like everything I've posted, I've posted already. I want to post, I've posted already. Everything that I wanted to say, I've said it already. I don't know how to actually come at it from different angles. And this content block is so frustrating, especially when it feels like you have so many ideas that you want to put out there, but you just don't exactly know how to articulate this, right? You know you have a lot to say, you know your body of work can change lives. You know that when you get into the flow, you're able to create content. What if, what if what your best pieces of content is literally stood right in front of you? What if it's literally around you? What if it's literally in front of you right now? What if it's something that you did in the morning, something that you're gonna do in the evening? What if it's something that you did yesterday, a conversation that you had with a friend? Heck, it could be the coffee that's sat right next to you right now. What if your most mundane activities could be the thing that is going to turn into your highest pieces of converting content when you have nothing to post about? Because the last thing you want to do when you don't know what to post, when you have no ideas and you when you feel like you're in a mental blog is to try to squeeze your creative juices. It's not gonna work. The more you try, the harder you try, the least is gonna come, the more you're going to repel it away. Because when we come from a state of attaching ourselves to we have to come up with this idea, we put this pressure on ourselves, that is when our creativity starts to stop. And that is when we start to go completely blank. So, what can we do when we're in a state of we want to post, but at the same time, we have no idea in terms of what do I even post? Where do I even start? How do I start off an email? How do I start off a carousel? How do I start off a story, right? What context should I give? Look around you. Look around you. Is there any conversations that you've had that can turn into an idea? Is there an object that's sat in front of you that you can turn into an email, into a carousel? Reverse engineer this into a story sequence, into a reel. I'm sat in my desk right now, and I can list at least 10 plus ideas that I can write from for content when I have nothing to write about. Sat in front of me is a candle that I've gotten in Bath and Body Works during a sale, and it is a delicious almond croissant candle, and it smells so good, and it literally transports me to friends every single time I light this candle up. That could easily be a content idea. The fact that Bath Body Works are not selling you candles, they're selling you the feeling of when you have a candle lit up in your room at 9 p.m. on a Tuesday. Oh, you're so tired after work, you just want to rewind. So you take an everything shower, you smell like vanilla, your hair's freshly washed, and honestly, you're in flow state. You're playing the projector, it's like this little Parisian music with this like cafe background, and you have your peppermint tea right next to you, your cat's there, and your linen sheets are fresh, right? You just feel so good because oh, finally, I have time to just doom scroll for 30 minutes before I hop into bed. And the AC is in the perfect temperature. You light your candle up, maybe you have a snack or two and flow state baby. Maybe you're scrolling through Pinterest, maybe you're reading your romance novel, maybe you're binging your favorite show. That is the feeling that they are selling you. And that is the feeling that you should be selling in your content as well. Boom, that is an idea itself, right? Sell the identity, sell the feeling, sell the experience that Bath and Body Works gives the person when they buy a candle. Because truthfully speaking, when I buy a candle, I'm not just buying a candle. I want to think about where I want it to be transported to. I have Christmas candles, I have summer candles, I have fall candles, I have spring candles, right? Every single candle purchase I made is because I crave a very specific experience, right? When I purchase the almond candle, I know for a fact that I want to have the Parisian background there. I want to be sipping my coffee. I want to be reading a romance novel. I want to get into the vibe. Imagine I'm in Paris for one second, right? When I have a Christmas candle, I want to be able to bake Christmas cookies whilst I have that candle lit up. I want to play Christmas music while singing to my boyfriend. I want to hit the high notes of defying gravity. I want to be able to be in my fuzzy socks and being able to be in my Christmas pajamas. And it's 8 p.m. on a Wednesday evening, and I have nothing else on my itinerary except for baking Christmas cookies, watching a Christmas movie, listening to Christmas music, probably playing Christmas charades. I can't speak. Christmas charades, right? That is what I want to buy into, that experience, that feeling, right? I have my coffee set next to me. And if you know me, you know that I talk about this coffee training a lot in my trainings, in my carousels, in my content, in my reels, in my podcast. But there is a very high piece of converting training that I've done in magnetizing scale around coffee. I literally turned a coffee purchase into an entire training itself and then proceeded to reverse engineer this into multiple pieces of content. And I'm still doing this, even in this podcast episode alone. It was a $12 coffee, and I was so close to walking away from it. I was like, I'm not gonna buy $12 coffee. It's way too expensive. Hell no. But I was like, hmm, actually, it's not actually a coffee purchase itself. It's an embodiment purchase, it's an identity purchase, and it's also a positioning masterclass. And I had that epiphany in the very moment in the cafe, bought the $12 coffee, bought a pastry, written the entire script for the training, reverse-engineered that training into multiple pieces of content, and boom, I'm already creating a bunch of content around that one specific topic: coffee. So mundane, so mundane, it's actually insane. I just written an email around roller coasters as well, because I was having a conversation with my sister around how I'm constantly afraid of going on roller coasters. And I had an epiphany when my sister told me, you always tell your clients to take the risks, to go all in, to lean into your fears. But when it comes to roller coasters, that's when you draw the line. You say you should be an embodiment of who you are in business outside of business as well. So why are you not doing that in roller coasters? And I, after hearing that, I was like, holy crap, I need to go on the roller coaster, right? Last time I said no, I backed out, I chickened out. This time I'm doing it because I want to lean into that fear. And I came up with a quote whilst I was in the roller coaster itself. You can either be the person who walks out of the park feeling regret with the what ifs, I didn't go on the roller coaster, or walk out of the park feeling like you are the main character of your life. Feeling so lit up and activated that you faced your fears head on and you went pedal to the metal, right? That was an email that I just written. Literally just thinking of the conversation that I had in the past around my sister and how the fact that, you know, when it comes to business, it's not just about taking action, taking radical action in business. It's also about outside of business. Women buy into who you are outside of business, your embodiment behind the scenes. Are you saying one thing in your content and doing the complete opposite? Because I can guarantee you that energy and that frequency leak is something that high caliber and premium clients can spot from a mile away. Are you actually the person that you claim you are in your content? People buy into you, lean into the fear. If you want your audience to lean into the fear, if you want an audience who takes a fast action, acts with speed, and are audacious and relentless with their actions, you have to be the walking embodiment of that first. You have to do that first. It's very similar to a fitness instructor, right? You want to teach fitness. Well, you have to go through it yourself first, the entire program in order to teach someone. No exception when it comes to the coaching industry, no exception when it comes to launching that offer, even though you think it may flop, even though you're making investments when it doesn't make logical sense, even when you're posting, that post you know is gonna trigger people, but it's unapologetically yourself, and you are going to filter in the right people into your containers. You have to be the walking embodiment of it, right? There's so many ideas that you can literally come up with just with the things in your room. I've read multiple books in the past. Literally, there was this one time where I was reading a book, I was reading a romance novel better than the movies. Honestly, such a good non-spice romance novel. And I was reading it and a notification came in. Boom, I'm turning that into content. I painted the entire scenario and made it into visceral, immersive experience for my audience. I put them in my shoes. It's 8 p.m. on a Tuesday evening. You just finished the deliciously cooked dinner that you've just made with your boyfriend from Pinterest that you saved a bunch of weeks ago, which you never honestly went ahead with, but now you cooked it. It's amazing, right? He's washing the dishes, he's just made you peppermint tea, and you're cozyied up in bed under the covers, the AC's on, your hoodies on. Coziest, coziest ambiance ever. Your candles lit in the background, right? And your sister, for once, is not nagging or bothering you. She's in bed studying for her exam and you have your romance novel there, right? And you're like, oh, scrolling through, and you're like gushing over all of these like cute scenes in the romance novel. You're in flow state, right? For once, the street is quiet. No one's honking, no one's swearing. I live in the middle of the street, literally. I can hear every single thing. Even when someone downstairs says something, I can hear it. That's how crazy it is in Hong Kong. But, anyways, I digress. Um, being able to just sit there and I get a notification on my phone, and I thought, oh, it's probably my business bestie. She's probably texting me about her situationship. But it was a notification from someone who was ready to pay in full. Someone who I've never talked to before, who I've never had a conversation with. I saw her silently lurking my stories, but we've never actually spoken, asking for the painful link. Painful link. And it was 48 hours after finding my page. Just because of how much my content has resonated with her, just because of how micro-specific I went with understanding. And that created so much certainty that she didn't even need to speak to me in order to be sold into every single one of my offers. She literally said, shut up and take my money. And I then linked it back to how my content makes my audience feel as if they're reading a book. It's enticing, it's visceral, it's an immersive experience, it's storytelling in a way that lingers. It's not just a book that you pick up and you forget about. It's a book that lingers onto you even when you're not physically scrolling through my feed. Even whilst you're cooking dinner, you're folding laundry, you're doing the dishes, even whilst you're having conversations with your bestie, like that one sentence really stuck with me. Damn, I never knew anyone could articulate it like Heli. That's completely genius, right? If there's one thing I want you to do after this audio training, is list out five of the most mundane things that you can think of. Maybe five things even that sat right in front of you. And can you create a piece of content out of that one thing? Perfume. Perfume could be one, right? I was actually just creating a post around do you want to smell like fish or do you want to smell like perfume? And I literally just took this from an inspiration I saw on my reel from a woman saying, if you walk into a fish market and you smell, wait, if you walk into a fish market and you walk out, you're gonna smell like fish. If you walk into a luxurious perfume store, you're gonna walk out smelling like a million bucks. So do you wanna smell like fish or do you want to smell like perfume? Because, because who you surround yourself with is a direct correlation to the external circumstances that you're gonna face. Who you surround yourself with, if you're constantly with victim clients, people who complain, people who blame everyone else but themselves, people who don't take radical action, guess who is gonna leak? Who is it gonna leak to? You, of course. And that leak then leaks into your content, and that leak then goes on to your dream clients, and she goes from, oh my god, I need to hire her to maybe next time, right? Who you surround yourself with directly correlates to the success and the amount of results that you're gonna see in your business. It literally could be anything, it could literally just be you imagining right now. Maybe you're curled up in bed, maybe you're doing the laundry, maybe you're cooking a meal, right? What if a sale came in at this very moment? Can you create a visceral experience? Can you create an immersive experience around what it would feel like if you were to see a sale now? If the sale were to come through, can you take your audience through how it would feel? How would they feel? Would their palms start sweating, would they start hyperventilating, would their you know, chest go tight in the best way possible, but they have butterflies in their stomach, with their cheeks go red, what they run to their phone to tell their business bestie or their partner and just jump on the couch because they're so freaking happy that they've built a life where they get to do the most mundane activities whilst sales just comes through, whilst like being a magnet to like their little dream clients. Like, what is it? Right? Create content around that. And once you're done with it, send it over to me. I would love to show support. I would love to offer you my insight around this. And truly, once you realize that anything can be content, that is when everything will start to change. I really hope this training will help. I know it will land for some of you, and I know it will not land for some of you. But hopefully you listen to this training again and again and really absorb every single moment. And content will never become easier. Trust me on this. And I really hope you have an amazing rest of your day.