Ep. 2: Small Business Optimism Increased in November Data

Small Business By The Numbers

Small Business By The Numbers
Ep. 2: Small Business Optimism Increased in November Data
Dec 09, 2025 Season 1 Episode 2

Holiday shopping is underway, and small business optimism is increasing in NFIB’s recent Small Business Economic Trends data. Co-hosts Holly Wade, NFIB Research Center Executive Director, and Peter Hansen, Director of Research and Policy Analysis, explore causes for the increase in optimism, including positive news on sales, hiring, and compensation plans. They also discuss less encouraging data in the supply and pricing sphere, where inflation-related difficulties are increasing for small businesses. 

Learn more about the NFIB Research Center and get the full report.