I Don't Know Who Needs To Hear This
I Don't Know Who Needs To Hear This, hosted by website copywriter Amy Hanneke, is the small business podcast you need if you're TIRED of feeling like you're not doing enough in your business, like the bar is constantly getting higher, or like all the advice you get is to "just keep posting!" On this show, we're having closed-door conversations between business owners out loud - and bringing you along for it all.
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I Don't Know Who Needs To Hear This
Breaking In Your Brand With Sophie of Workshy Studio
THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved with the modern online business world — and what to do about it. We dig into what she calls “breaking in your brand,” the myth of perfect brand consistency, and how to treat your visuals like a capsule wardrobe you actually want to wear.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Your branding isn’t broken — it just needs to be broken in.
In this episode, we yap about:
– Why traditional brand guidelines weren’t made for modern online business owners
– How Canva changed the entire branding landscape
– Why it’s normal to feel lost after your rebrand (and how to fix it)
– The messy middle no one talks about between “launching your brand” and “actually using it”
– What designers can do to help clients use their brands, not just buy them
– How seasonal branding keeps your visuals fresh without starting over
– The “capsule wardrobe” approach to design (and why it works)
– Why a little inconsistency isn’t a problem — it’s a sign your brand’s alive
// TIMESTAMPS
00:00 Meet Sophie — designer & Workshy Studio founder
01:38 Why branding hasn’t caught up with the way we actually use it
03:24 How Canva changed everything (for better and worse)
04:39 The “breaking in” period every brand goes through
05:59 What new business owners need to know before hiring a designer
07:04 Why the DIY vs. done-for-you debate isn’t black and white
08:45 How designers can evolve their offers to better support clients
11:28 The real problem with the one-and-done branding model
12:49 Giving yourself permission to be messy in the process
14:53 The “seasonal capsule brand” explained
16:22 Why design decisions drain your energy (and how to simplify them)
17:47 Building flexibility into your color palette
19:08 Balancing consistency with evolution
21:04 Sophie’s hill to die on: branding has to adapt
22:40 Where to find Sophie online
// WHERE TO FIND SOPHIE
– Visit Sophie’s website
– Follow Sophie on Instagram
// MORE FROM HELLO & CO
— Visit my website at hellococreative.com
— Follow @idkwhoneedsthispod on Instagram
— Find me on Instagram
— Follow me on Threads (you’re welcome in advance)
— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)
— Have a request or idea for a future episode? Let me know here!
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