I Don't Know Who Needs To Hear This
I Don't Know Who Needs To Hear This, hosted by website copywriter Amy Hanneke, is the small business podcast you need if you're TIRED of feeling like you're not doing enough in your business, like the bar is constantly getting higher, or like all the advice you get is to "just keep posting!" On this show, we're having closed-door conversations between business owners out loud - and bringing you along for it all.
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I Don't Know Who Needs To Hear This
020 // Do You REALLY Need To Build In Public? With Bryn of Grey & Gold Creative
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Bryn and I sat down to talk about building in public—the double-edged sword of showing your process, making mistakes out loud, and figuring out when it's actually strategic versus when it just feels like throwing spaghetti at the wall.
I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT
Building in public isn't about having all the answers—it's about being the cruise director, not the professor.
SKIM THE SCRIPT
– What "building in public" actually means (it's not just posting once and disappearing)
– Why behind-the-scenes content works
– The double-edged sword of looking indecisive vs. being transparent about your process
– When building in public actually makes sense for your business
– How to build in public without it turning into "watch me throw spaghetti at the wall"
– The difference between being an expert and being an observer in your content
– Why perfectionism can make building in public helpful (or anxiety-inducing)
– How to use building in public to showcase your expertise, not undermine it
– The cruise director analogy: leading and following at the same time
– Why you need both the thousand-foot view and the in-the-moment emotions
– Document everything, make meaning of it later (it'll still feel live)
– You can control the timeline—you don't have to share in real-time to build in public
– Bingeable content vs. drip-fed content (both work, just pick your approach)
– Why the best build-in-public content invites conversation without needing people to tell you what to do
WHERE TO FIND BRYN
- @greyandgoldcreative on Instagram
- Join Bryn’s newsletter for updates!
MORE FROM HELLO & CO
- Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
- Visit my website at hellococreative.com
- Follow @idkwhoneedsthispod on Instagram
- Find me on Instagram
- Follow me on Threads (you’re welcome in advance)