The Business Of Thinking
âThe Business of Thinkingâ is the only podcast that gives ambitious leaders evidence-based psychological strategies for peak performance, decision-making, and resilience.
Are you a founder, CEO, or senior executive struggling with decision fatigue, stress, or imposter syndrome? You're not alone. The challenges of modern leadership are primarily psychological.
Join Richard Reid, organisational psychologist and leadership coach, as he cuts through the noise to deliver actionable mental models from psychology and behavioural science. In 30-45 minute deep-dives and conversations with global experts, you'll learn how to master the inner game of leadership, build resilient teams, and leverage your mind for competitive advantage.
In every episode, you will:
- Discover the hidden cognitive biases sabotaging your strategic decisions.
- Learn to build psychological safety in your team for innovation and high trust.
- Find out the evidence-based secrets to sustained resilience without burnout.
Stop managing your business. Start mastering your mind.
Want the actionable takeaways and resources mentioned in the episodes? Find more information on www.richard-reid.com.
Subscribe today for your weekly mental upgrade!
The Business Of Thinking
The Future of Cognitive Performance in Business with Dr. Jon Finn
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In this episode of The Business of Thinking, Richard Reid sits down with Dr. Jon Finn, founder of Tougher Minds and author of "The Habit Mechanic," to explore the neurobiology of high performance in an era of rapid technological change.
Dr. Finn reveals the startling truth that we operate at only 2% consciousness, with 98% of our thoughts and actions driven by subconscious habits. "If you want to help people to do better, you've got to help them to understand how their brain is working," Jon explains as he outlines the shift from teams of humans to small teams co-working with AI.
Key Takeaways
Resilience is a two-part neurobiological process: recognizing unhelpful habits and having the tools to change them.
Success in the "jobless boom" requires transitioning from procedural tasks to high-charge cognitive performance.
Competitive advantage is no longer just about owning AI technology, but having the brain state intelligence to use it effectively.
Episode Highlights
Richard and Jon discuss why traditional leadership models fail by ignoring the physical brain.
They break down the three core brain states - recharge, medium charge, and high charge - and explain how to delegate "medium charge" procedural work to AI to focus on high-impact thinking.
Timestamps
00:14 - Introduction to Dr. Jon Finn and Tougher Minds
02:28 - The 98% habit rule: Why your brain prioritizes automation
10:21 - The Three Brain States: Recharge, Medium, and High Charge
11:32 - How Agentic and Generative AI are reshaping the workforce
23:40 - The neuroscience of the prefrontal cortex vs. the limbic system
41:13 - The 30-minute legal brief: Real-world examples of AI superiority
43:30 - Future goals: Training 100,000 Habit Mechanic coaches
đ Connect with Dr. Jon Finn
Website: https://www.tougherminds.co.uk/
LinkedIn: https://www.linkedin.com/in/dr-jon-finn/
Instagram: https://www.instagram.com/drjonfinn/
Facebook: https://www.facebook.com/TougherMinds/
YouTube: https://www.youtube.com/@TougherMinds
âď¸ Connect and Subscribe
Thank you for joining us on The Business of Thinking podcast. If you enjoyed this conversation, please subscribe and leave a rating! It helps us bring more insightful content on the psychology of high performance. Find more about Richard Reidâs work at www.richard-reid.com.
Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co/