Episode 13: Authenticity as a Superpower: Amy Bennett on Success, Community & Doing What Others Won’t

In this episode of One Goat and the Property Guys, the team sits down with Amy Bennett — a powerhouse agent known for her authenticity, elite client experience, and deeply human approach to real estate.

Amy shares her journey from community pharmacy into real estate, climbing from operations and marketing into sales — and building a standout personal brand grounded in service, integrity, and connection.

This conversation goes far beyond property.

It’s about:

•  Owning who you are without apology 
•  Building a business around values, not ego 
•  Creating unforgettable client experiences 
•  Using fear as fuel for growth 
•  And why being yourself is your greatest competitive advantage 

Amy also opens up about the personal influences that shaped her — from her family to powerful life moments that changed how she approaches work, success, and life itself.

This is a raw, inspiring episode that will shift how you think about business, relationships, and what it really means to succeed.

⏱️ Key Topics & Timestamps

00:00 – Introduction & Amy Bennett joins the show
02:30 – Why authenticity is her biggest superpower
06:15 – The pressure to fit in vs being yourself
10:40 – Creating elite client experiences (buyers & sellers)
14:30 – Handling rejection with integrity and care
18:00 – Amy’s journey from pharmacy → real estate
22:45 – Taking the leap into sales (and starting from zero)
26:10 – Choosing the right business & values alignment
30:00 – The power of support systems (family & relationships)
33:30 – Community impact, mental health & women’s empowerment
36:45 – Building a referral-based business strategy
39:30 – Her unique selling process & fast turnaround strategy
42:00 – The life lesson that changed everything 

💡 Key Takeaways

•  Authenticity builds trust faster than any script or strategy 
•  The best agents focus on experience, not just transactions
•  Doing what others avoid is where real growth happens 
•  Referral-based businesses are built on care and consistency
•  Success means nothing without balance, health, and relationships 

🔥 Quote of the Episode

“If someone says ‘I would never do that’… that’s exactly where the opportunity is.”

❤️ Standout Moment

Amy shares a deeply personal story about a close friend’s final advice — a moment that reshaped her outlook on life, success, and what truly matters. 

If you enjoyed this episode:
 👍 Like the episode
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 ⭐ Leave a review on your favourite podcast platform

And don’t forget…
 GOAT 🐐 or SPUD 🥔?

Transcript

SPEAKER_05 0:00

Success in life isn't what you know, it's it's how much you're prepared to rip in and have a go. I mean, knowing things is obviously important. You can't judge the size of someone's motor. And in life, that's everything.

SPEAKER_00 0:09

Go I went to school with had a tattoo on his arm. I remember it clear as day now, which is good better best, never let it rest till your good is better and your better is best. And and I think you just have to keep trying to get better.

SPEAKER_04 0:20

When you lose that confidence, it's about finding what makes you tick again. It's about putting things into perspective and going back to the process.

SPEAKER_00 0:26

Well, if your business isn't going forward, it's going backwards because everyone around you is going forward. So if you're not, you're going backwards.

SPEAKER_05 0:32

Yeah, talent's important, but discipline is more important because your fallback position in life, if you've got the ability, has to always be disciplined. Or else you end up just not quite getting to your potential, right?

SPEAKER_06 0:43

I've had heaps of good advice, Sam. But at the end of the day, dream big, possibilities are endless, and just believe in yourself.

SPEAKER_01 0:50

Do or do not, there is no try, which means if you're gonna do something in life, just do it, back yourself. Otherwise, don't do it at all. There's no trying if you're not 100% in.

SPEAKER_05 1:10

What is it called again?

SPEAKER_06 1:12

Um two guns. Two gates and the profit again.

SPEAKER_05 1:17

Let's start again. That's right.

SPEAKER_06 1:18

Two gates and the profit again. One goat and the profity guys.

SPEAKER_05 1:22

Welcome to another edition of three goats. Goat. Goat goat.

SPEAKER_06 1:31

Big goat, no, absolutely. No, no, no, absolutely.

SPEAKER_05 1:34

Um, but definitely two goats today. Got the absolute honour and real privilege of interviewing Amy Bennett today. Exciting. Amy, welcome to the podcast, sweetheart.

SPEAKER_02 1:44

Exciting, nice to be on the other side.

SPEAKER_05 1:46

Oh, yeah, because you're normally delivering.

SPEAKER_02 1:48

Yeah, it's good.

SPEAKER_05 1:48

You're normally the one firing away the questions. Today you're in the hot seat.

SPEAKER_02 1:52

Just let my brain go.

SPEAKER_05 1:54

Watch out. We've given you a heap of questions, but like anything, we just go off track with it. Because I think it's really important for it just to be real, raw, organic. And that's what you are, right? Like I one of the things I love most about you, and I know I know Nate is the same, and and I know Sammy as well. Just you you are so authentic and genuine, and that's what makes you elite, right? Because you're not afraid to be yourself.

SPEAKER_02 2:21

It took a long time.

SPEAKER_05 2:22

Okay.

SPEAKER_02 2:23

Yeah. And I think um, I think it's one of the most courageous things, but I also think the ability to get to that as quick as you can is a superpower, right? Like the ability to be able to just be yourself on and offline. Yeah. So who I am, you know, at an open home, you know, versus you know, I always say in a mosh pit.

SPEAKER_05 2:40

Yep.

SPEAKER_02 2:40

Pretty much the same person. A few little things.

SPEAKER_05 2:43

It's probably more refined in an open home than a mosh pit.

SPEAKER_02 2:46

Definitely. Um, but the ability to not have to hide either side, and I think that's really important because that's exhausting.

SPEAKER_05 2:52

Yep. Well, I think um, you know, when you truly become comfortable with yourself, you're just happy to reflect that to everyone, right? Yeah, and and I think there's a lot of power in that. I mean, you use the terminology superpower, yeah, and it is because so many people just punch their way through life trying to be uh an imitation of another person or trying to be socially acceptable on the way they look or act or do this or do that. Um, you know, your your moral compass is as direct north as anyone's, right? Um, and you are based on values and character. Um, it's flawless. It's it's it's amazing and something that we really look up to. Thank you. Um, but I s I really love the way that you are unashamably yourself.

SPEAKER_02 3:44

Yep. Yes.

SPEAKER_05 3:46

It's just a statement, right? Yeah, yeah. I didn't even need you to answer it. Yeah, yeah, yeah. We're just proud of that, right? Thank you. Um and I and I think you know, you you get to a point in time, and you made the comment before, like most people reach it, but you often don't see people reach it until they're they're later in life and they lose their inhibitions, and then they decide, okay, well, it is okay if I'm not everyone's cup of tea. Um, and and I think you know, when you've done that, you've unleashed the very best of yourself, right?

SPEAKER_02 4:16

I think I've seen so many people, like my background's in community pharmacy. So I spent a lot of time, I grew up with my grandparents, and I think I saw a lot of people live unfulfilled lives. Certainly not my grandparents, but certainly when I was in those environments.

SPEAKER_03 4:30

Yeah.

SPEAKER_02 4:31

Um, and I mean I get the comment every single day that people say they were so brave, you know, to have hair like me. And I just say just do it.

SPEAKER_03 4:37

Yeah.

SPEAKER_02 4:37

Um, and I guess, you know, the work that I do and working with older generation of people is they are, you know, counting down the last few years or whatever that looks like, and what's really important to them, yeah, um, but also what missed opportunities they had. So I think that's always my, you know, I guess, you know, I'm grateful for the learnings that I have had at the age I have and all the learnings ahead.

SPEAKER_05 4:58

Yeah. Do you think that some people look at you and and I guess admire your bravery to be authentically you? And they probably see a little bit of themselves in there to go, oh, I wish I could be more like her. I wish I could let my creative flare out and and be more authentic, but I'm constrained by the restrictions upon what society thinks I should be doing, looking like, acting like.

SPEAKER_02 5:24

Yeah, I think I think we're all under that pressure. But then again, that's exactly leaning into what you said about being like other people, right?

SPEAKER_03 5:30

Yeah.

SPEAKER_02 5:31

Like the ability to just look in the mirror and whether you know you're blonde, you know, straight hair, curly hair. Like I think the ability to get to acceptance of where you're at in whatever aspect of life and being okay with that, that everybody's definition of life success, whatever that looks like, is different.

SPEAKER_03 5:47

Yep.

SPEAKER_02 5:47

Um, and I think that's probably I would rather that. I would rather people not want to be like me, but be more themselves.

SPEAKER_05 5:54

Yes. Yeah.

SPEAKER_02 5:55

But bring it on, get pink hair, whatever, whatever it is.

SPEAKER_05 5:59

Absolutely, but it's the freedom to be you, right? Correct. Um, and I think the what I love about how you operate your business is that you you operate your business in that fashion, right? It's very free.

SPEAKER_03 6:12

Yeah.

SPEAKER_05 6:13

And and the beneficiary of that is your client. Um, and you make an amazing experience for sellers. Like it's it's nurtured, it's really cared for, there's really accurate, precise advice.

SPEAKER_02 6:27

It's all, you know, it's it's it's my clients, but also buyer experience. And yeah, and I think it's being all encompassing, you know, and uh I think that's probably where my deals come together so smoothly because it is mutually beneficial, yeah. And that everybody gets the same experience. And I don't mind if it is if it's the client or if it's somebody I'm doing a rental resume for, or whatever that looks like, it's just how I treat everybody.

SPEAKER_05 6:52

Yeah, it was interesting the other night. Um, I don't know about where you were, Nate, but I was lying in bed ready to go to sleep, and I got a text through from Amy, you were C C D and I or in a group chat, Sammy as well. So you had a property, you sold it, did an amazing job, got I think 16 offers or something along those lines, and and that was exciting. But the thing that underlined the impressive nature of you as a human was you said, I've got to break 15 other people's hearts.

SPEAKER_03 7:19

Yeah.

SPEAKER_05 7:20

Um, and then the feedback from those people that you had to deliver the bad news to was so grateful for the honesty, the integrity behind it. You didn't duck, you didn't hide, you faced up to I'm I'm sorry, but unfortunately you weren't successful. Um I I I love that about the raw integrity that you have is that there's never the right time to do the wrong thing, and you go the extra mile with that stuff.

SPEAKER_02 7:49

And it's and it's scary. That's the that I would say hand on heart is probably the worst part. Um my worst part, yeah, is um, and I did use to hide from it, I'll admit. Like I I've I am, you know, the queen of avoidance I used to be, but I knew what that meant to those people. And I think you know, for me it's about I'm always wanting to do what others won't. So it is stepping in, it's you know, pulling up your big girl pants and doing those things that are uncomfortable, yeah. But ultimately it's about how I'd like to be treated. And I think because there is such I mean the the bar's so low in our industry. So when people are grateful to get a you know an update that they haven't got an offer, you just think, gosh, well, what is the standard? Um but yeah, definitely. I mean, these are these are people that have invested their time and energy to come to a property, they fall in love with it, you know, it it's a real journey. And um, and I do think it's really important that you know we connect with everybody, make sure that they have enough information and then that commitment to try and find 15 other for them, right?

SPEAKER_03 8:51

Yeah, yeah.

SPEAKER_06 8:52

So tell us about your real estate journey. You started an administration, you worked your way through to BDM. So talk talk us through that to how you got to HVC.

SPEAKER_02 9:01

Yeah, so um, well, nearly 10 years ago, um, I was working in a community-led organization on the Sunshine Coast, um, and I guess hadn't been actively recruited um in real estate for two years, um, didn't want a bar of it. Um, growing up, my stepdad was an agent in the true commission only, um, you know, and it nearly cost him his life. So for me, I'd had a really poor experience as a tenant. Um, and the stories go on. And so coming from my background was actually pharmaceuticals and community pharmacy. So um it was so far removed from where my moral compass was. Um, however, I was at a moment in life um where I came to a crossroads and was given an opportunity. Um, and it was the financial benefit initially that I guess you know sealed the deal. But with that organization, it was also the community element. Um, and it was the ability to make change in the industry, and that really appealed to me. So being able to, you know, make a change at a local level. Um, so I went in as operations and marketing manager with no real estate experience. Um, so imagine my surprise at 9.05 on Monday morning when my predecessor tells me we're going to do the OFI list, and I ask her what that is. Like I always just think.

SPEAKER_05 10:15

What is that kind of some alien life thing?

SPEAKER_02 10:18

I was like, yeah, um, yeah, but what I loved about that role, so that was all encompassing, you know, right, and managing an agency of 40 people. Um, so the marketing element, so I got a really good behind-the-scenes look at the marketing campaign, my background, and and I guess my passion is social media. Um, I would say that's something I have as a as is customer experience. So the psychology of sales, all of those things are my little nerdy um interests. So the ability to provide my skill set and background from corporate pharmaceuticals, I guess, into a franchise model, um, and then learn about real estate along the way. Um, so it was an ability to be able to, I guess, you know, put that business on the map. Um, and then obviously I got a bit bored. Obviously, a bit of a the joy of sales is never two days the same, right? Um so it became quite monotonous, I hate that word, and um and the opportunity became to be our BDM. And I guess what's great with the BDM role is you're an ambassador or representation of the business. Um so it gives you an understanding, or you need to have an understanding of you know what the team does and then representing. So, you know, I I love events, I love social gathering, and I'm a real chatter box. So the ability to get paid to go to all of these things was great.

SPEAKER_03 11:32

Yeah.

SPEAKER_02 11:33

Um, and it went so well that I guess there was a bit of a ceiling in that BDM world. Um, so it was bringing on about 20 to 25 new managements a month, um, working for the sales agents, giving them rental appraisals, and ultimately got to the stage where I wasn't able to do, I couldn't be everything in that role. Um, but also the volume at that, so doing 25 photo shoots at the level that I did. Um, so an opportunity came um to go into sales, and um, I have no idea why, but I said, yeah, take the company card back, the credit card, the mobile phone, the wage, the commission, and go to zero. And um, anyway, four years later.

SPEAKER_05 12:14

And and I think all good things in life sometimes come from a brave decision.

SPEAKER_02 12:18

Oh, I think we all live, we all, I shouldn't say that. So I think it's your own basis of fear, right? Where what that fear level is. And I'm I'm very guilty of sitting on the couch in the comfort zone. Um, but I'm Danish and and so I have you know these Viking predecessors in my family that um that really keep me up at night, um, that I need to do more and be more um and and inspire me and to have that bravery. So very much, like I said, the things that other people won't do. Um, but when I moved into sales, I jumped out of a plane and it was the same kind of week. And I feel like there was such a correlation. I did a workshop about um energy, money being energy, yeah, um, and how women suppress their ability to earn. Um, and and so this all kind of happened all at once and certainly shifted the trajectory of my life. But I I do really thrive when someone says you can't do that, or I would never do that. Like if someone says I would never, I'm just like, bring it on.

SPEAKER_03 13:22

Yeah.

SPEAKER_02 13:23

Um so jumping out of the plane was like, that's that's kind of the limit. So anything is easy now.

SPEAKER_06 13:28

Yeah. So you had a few opportunities when you left your previous employer to join many agencies because everyone wanted you. Yeah, the hottest property on the market at that time. I suppose what should have gone to auction. What made you choose us?

SPEAKER_02 13:42

It's such a great question, Nathan. And um a lot of people asked why I wouldn't go out um on my own. And I'd obviously spent a lot of time and energy building a personal brand. Um, I think so. There's probably three key things. The first was my conversation with you about community, um, because I was pretty set on what I was gonna do and where I was gonna go. And then Nathan and I had a conversation and we just chatted, and you were so relatable and real, and that was so different to all the other conversations I'd had. And I said to you about community, and for me, that's just kind of like such a core pillar. And you shared with me the journey, you know, with the with your award. Um, and that was that literally I let my guard down and I was like, great, you're a good person. So that was a huge thing. Um, the second was the experience that I had when I came to Kooperu. Um, the experience that I received in the office uh and from the team was the same client experience that I give. Uh, so to be to to feel what I deliver was just so beautiful. And then the third was your ability to understand that for me to make the decision, it was also a really big thing in my marriage and for my family. Um, so you wanted to meet Daniel, my husband, DB. And so those were probably the three key things. Um, I'm super analytical, so I had a list of questions for everyone. So good. And some people didn't even get back to me, and I was like, well, that's saying a lot. Others had spelling mistakes, others had just completely different moral compass to me. The one thing that sealed the deal, and this is really funny, was I said one of the questions was, Do you use price finder or RP data? And HBC went, both, whatever works for you. And I tell this story all the time because it's not about the product. And I don't care, I could use either, but it's what that represented that you truly valued somebody coming and understanding what made their life easier. Um, and we always talk about HBC being a plug-in and play business. And for me, that was really important because I was well established, well-versed within my own business and also the processes. So it was the ability to be able to transfer those. Um, so I loved that you know, we'd just taken over Calowndra and that I was able to have my processes adopted as well. So lots of reasons.

SPEAKER_06 16:07

Yeah, I think that day you come to Brisbane. I I don't know about you, A B, but the energy in that room that day was the highest I've ever felt. Yeah. Yeah. How engaged everyone in our team are always engaged, but their engagement levels were a whole new, yeah, it was unbelievable.

SPEAKER_02 16:24

Well, I probably never told you this, but I worked out um and I text D B and I was like, it's on, this is it. And I felt the same. And I think that's a really important thing is to have it, you know, that meeting of moral values, but also I guess where we want to take this industry um in the future as well, and the and what's possible. Um, and I think as well for individual agents, the ability to be well supported. So obviously, I came from a corporate background in both pharmaceuticals and real estate. So understanding that you need to stay in your own lane and be good at what you're good at.

SPEAKER_03 16:57

Yeah.

SPEAKER_02 16:57

So that was a huge thing for me, right? I'd gone from running a business and knowing everything to being like, my property's ready to go live. And I love it because it allows me to do what I'm good at and get out of the way.

SPEAKER_05 17:08

Yeah. You spoke really briefly about DB. Yeah. Of a massive man crowd. I love it. Hey, he's taken. Just yeah, I know he's already taken. Um, look, in in saying that, you know, um, somebody said to me years ago, there's three reasons why you can't do something. You don't know what to do, how to do it, or someone or something stopping you from doing it. Absolutely. Um, eliminate the third thing for you because you want to do this and your partner wants you to do it probably even more. Um, and I love that supportive nature about him, and and he he's the epitome of just putting your ego aside and saying, let let me just work beside Amy to help Amy achieve. And when we both achieve, we both get value out of that as a couple, it's a team. Yeah, I just I I absolutely love that.

SPEAKER_02 18:02

Yeah, I think it's um it's something I don't take lightly, and I think that's really important to acknowledge. And and I was just saying to someone, you know, just before that I will always champion my husband and who he is and what he has provided me in the support. Yeah, um, I'm so fortunate because I've got him and my beautiful mum, and they're both Cancerians, they like being in their shell.

SPEAKER_06 18:25

I know Nate, I know spotlight, no spotlight.

SPEAKER_02 18:30

Um, but it was amazing when DB and I met or reconnected. Was he the first man that was willing, uh, I guess to not willing, I shouldn't say that. He was so embracing of my career aspirations and found it really, and because I never shied away from that. So I was so happy to be by myself. Um, and I loved loved my single years. But um, it took a long time, and I think it is really hard, especially for um, you know, a career-driven woman, and you know, when you start to have that balance change with wages and things like that. But I guess what we do do is communicate how we both feel really often, and that's kind of a non-negotiable for him, um, is just to have eye-to-eye contact to connect in every day. Yeah, um, but to be seen and heard is really important for him. Um, so I make no, you know, I don't hide the fact that I am who I am because, you know, like I drove down here this morning, had a coffee in the fridge for me, had a water with electrolytes, text to say, you know, he hopes everything goes well. Like he is just a beautiful soul.

SPEAKER_03 19:35

Yeah.

SPEAKER_02 19:35

Um, so I think it's really important. And I don't think it necessarily has to be your partner that's your person.

SPEAKER_03 19:40

Sure. Yeah.

SPEAKER_02 19:41

Um, but I think had I not had 40 years of my mum genuinely believing I can do anything, um, and being that wim beneath the wings, like she says that, and I say, No, B, you're out in front. You know, you paved the way for women, um, and especially within my family. Um, but yes, support is really important. I didn't realise how grateful I was until I've now met other people that didn't have that support from parents, loved ones, anything.

SPEAKER_05 20:09

So I've had the pleasure of meeting your mum a couple of times. A beautiful human being. She is very proud of you.

SPEAKER_02 20:17

Yeah. Thank you. She's amazing. Yeah. And she tells me, and that that's all you can hope for, right? I mean, my mission in life is to honour what she sacrificed for me to have education, a roof over my head, um, that she stood up in moments for us, um, you know, that I'll be forever grateful. And so now my life's work is to prove, uh, oh I guess thank her, but yeah, to make sure that she's proud and enjoy every moment that we have ahead.

SPEAKER_05 20:47

Yeah. Well, she is. Yeah. And and the best gift that you can give your mum is that, right?

SPEAKER_02 20:54

Oh, absolutely. Yeah. I think um and time together, right? That's that's the most precious gift we have.

SPEAKER_05 21:00

Yeah, yeah. It's beautiful to sit back and watch her.

SPEAKER_06 21:04

So you do a lot of community work and you're really passionate about empowering women and just giving back and and that, and you use that with your social media. You've got a very powerful um social media presence and that. Um what what would you say is the one thing you are most passionate about and the cause and and why?

SPEAKER_02 21:24

Oh, I can't pick one. Okay. I'd lose my own. Okay. Um, so we have five beneficiaries in our will and estate um that are really important to Daniel and I. So from a few core pillars. Um, puppy dogs. So we have our little fur babies, Freddie and Eddie. Um, so four paws animal rescue um on the Sunshine Coast. So they're they're basically everything that John West rejects. Um, so three legs, no eyes, you know, everything. Beautiful. Um, dogs and cats. Um, very much mental health, huge thing. So beyond On blue. So I my background in pharmacy, but I've been very close to loved ones with depression, mental illness. We've lost way too many friends to suicide. So both Daniel and I advocate in that space. Probably my personal biggest area of interest is women's education. And I believe self-care and possibility in education for young women. So I do a lot of work with a group called STEM on the Sunshine Coast. So supporting teenage mums with empowerment, empowerment, education, mother and mentoring gave them an extra E. That's girls as young as 12 that have had babies and they're continuing education. So they're um they have a crayche at the school and they're continuing their education. Uh they're learning mothering skills, barista skills. Um, because for me, I think the most important thing is breaking the cycle. So I was so fortunate to have education and and can continual learning is like I'm such a nerd. And Daniel made fun of me the other night because I, whenever we're out late, I love it because I get to listen to the ABC quiz. Like you probably don't even know what that is. He told me no one knows. But at midnight every night, there is 25 general knowledge quiz all around Australia. Anyway, it's my time. I love it. Um, yeah, that that's my embarrassing secret. But um I love learning, I love education, I love being inspired, I love knowing and understanding more about different cultures and and how we get to where we are. And at the core, we're all the same person. So um I think allowing younger people to know the power. Like, of course, I was called a nerd, like I always wore glasses, and um, like that's another superpower. You know, I love you know my intelligence, and I think that's probably something that is the number one above all other community groups. You know, that's what I really devote the most time for.

SPEAKER_05 23:55

I I think you're blessed with both sides of the coin. I think one side of the coin IQ, very clever. Thank you. But the other side of the coin is EQ, right? Um and and in life often you find that you either have one or the other. You have both sides in spades, and I think that's why your clients, buyers, sellers, and just general people in your life get a real value from you because you just switched on on both sides of that, right? So whether it's an uh an intellectual conversation about a particular topic, you're well rehearsed on things, you you you understand a lot about a lot.

SPEAKER_03 24:41

Yeah.

SPEAKER_05 24:42

Um but that deep-seated emotional connection that you have with the human being at the core of it is a real blessing. You know, if someone wants to say to me, What do you think Amy's superpower is, I would say it would be that.

SPEAKER_03 24:56

Yeah.

SPEAKER_05 24:56

Um because, like good old saying, people don't care how much you know until they know how much you care, right?

SPEAKER_03 25:02

Yeah.

SPEAKER_05 25:02

Um and there's too many people in our profession that are really proficient at scripts, dialogues, and turn into robots that just see this as it's a process, just follow the process.

SPEAKER_02 25:13

I think you think I I think you like I've had I have spent a number of my years feeling like I had to use intelligence, you know, and and I think that's a really I've always been in male-dominated industries. You know, I um my background was in corporate pharmaceuticals, and I always tell this story, like my first experience um as a 14-year-old, you know, I worked in community pharmacy and I was allowed to enter the dispensary when the pharmacist rang a bell to say, and he would do this like gesturing for his coffee, and to vacuum the dispensary. So I guess from my perspective, and yeah, it's I love it. I love that story. Um, but you know, I always felt I had to prove myself and use intelligence, and I think that's something that comes with time. So I I was like, I was very much, I wouldn't pick up the phone as a BDM until I knew every scripts and dialogues because you don't want to get caught out, right? And this was always my fear saying the wrong thing and the acceptance and ability to go, that's a great question, I'll come back to you. Yeah, you know, and so that really shifted. Um, so I very much, you know, I I lent on my intelligence as long as I could.

SPEAKER_03 26:20

Yeah.

SPEAKER_02 26:20

Um, but then like you know, like I said, I realized it's actually much better that EQ connecting with people, not always being right. Like I'm very much a recovering perfectionist.

SPEAKER_05 26:30

Yeah. This is a relationships business, right?

SPEAKER_02 26:33

Oh, it's all it is.

SPEAKER_05 26:34

And it's literally a massive chunk of your business comes from referral work, repeat work, recommendations. Um, you know, and that's why the quality of you of the work you get is very good, right? Like a lot of your stuff is uncontested, and if it is, they're only price checking. Um take the real estate terminology stuff aside. But people trust you because others trust you so much. And and when people have good experience after good experience after good experience, then that puts you in a lot of real credibility. And I I I I think that's one of the most impressive things about you is like even when we had your client night, yeah, you know, your clients weren't just clients, you had a room full of absolute raving fans. Just how they just how they spoke.

SPEAKER_06 27:27

There's so many great moments with you, like I said. The first phone call, how passionate you were about the community connection there, when DB spoke at the launch night, and your clients, it was it was emotional, it was raw, it was real. Like everything around you is authentic, yeah, and that and that that's probably the best way you just articulate things well, you care, and and you're so real and passionate. It's it's it's amazing.

SPEAKER_02 27:52

Thanks, Nathan. I think the referral piece is probably it's probably again one of those strategic things within my business. And people always say, Oh, you do a lot in socials, uh, and it's very curated. Um, and it might not appear that, but it is, you know, very much. It's a strategy that I took sort of 25 years ago, um, you know, with Facebook or even LinkedIn and everything. But it's not, I'm not targeting buyers and sellers. My audience are referral partners, and it's that being relatable, but also showcasing the behind the scenes so that when somebody, you know, is looking, and probably the the biggest growth I had was during COVID because I did a free resume service. I do pet and I still do it to this day, pet profiles. And essentially I just became that person that anyone could go to and they'd get a response or whatever it was. And spoke to a great um uh prospective buyer yesterday, an investor, and the property he was inquiring on had sold. And I said, Look, what's your intention, you know, with the the hold of the property? I said, I'm gonna send you three agents that specialise in that stock. You know, I said, Well, you know, our property management team will handle it no matter what. You know, what's your, you know, what's your long-term plans to hold with the property? Do you want some information? You know, and and I he just sort of said, Oh, no one is has even got back to me. So I think it's just it's being of service. And I think that probably is how I was, you know, my email signature is always at your service. And I think if you come from that mindset and without expectation, I said to you, you know, just sold a property last night, and those clients I met as prospective buyers three and a half years ago, our paths haven't crossed since then. Yeah, and they just reached out to me last week. So you want to have uh and I would never have pursued them with regards to and right, right or wrong. Um, but ultimately from my perspective, I left them with a good enough experience that that long, you know, down the track they reached out.

SPEAKER_06 29:45

Yep. Now you've had a cracking start to the year. Oh, yeah. And you had a big milestone. Yeah, yeah, yeah. A hundred deals and I know under four years. Thank you. I'm stoked. Yeah. Absolutely.

SPEAKER_02 29:59

On the precipice of a PB as well, which is awesome.

SPEAKER_06 30:01

So, what do you put the great start to the year? Because you're doing great numbers, it's phenomenal.

SPEAKER_02 30:06

Not having a break over Christmas. Yeah. So I strategically take two breaks a year that when everyone else doesn't. So because you feel the dialogue starts, you know, the November, you have the first Christmas party, you're starting to wind down. And you know, there's something in that mindset when you say, No, I'm just getting started. So I work in a market where everybody is visiting. Yeah, it's also when everybody has time to come to open homes. It's when they have the time to be online. Um, so I made that decision a long time ago. Um, very much as well, I think it's also utilizing all different prospecting tools. Like I went really hard when I joined the business to make sure that every touch point was covered. So that's print, away owners, letterbox drops. Like I'm consistent and methodical with all of those processes, uh social media, um, and just making sure all of those things. Um, and I think also being available, so letting the market know that I was going to be transacting over Christmas and that that was the best time. So really positive dialogue. Um and I think also as well, probably my speed to market. I think that's probably something that allows the volume that I write. So I'm normally in and out within 10 days is kind of ideal scenario. Uh, and I've run with that process for the four years that I've um been an agent through every market. And sure, there's been a lot, I say there's been a lot of times it's just been me and the wind for months at a property. Um, but at the moment it's working.

SPEAKER_03 31:33

Yeah, yeah.

SPEAKER_06 31:35

So uh yesterday we had International Women's Day, and I experienced something I thought I'd never actually sit in. If you told me that I was gonna sit in something talking about sense, yeah, I would have turned A V and said, mate, this is for you, yeah, not for me. Yeah, yeah. Because he's a sensitive, he's a sensitive, he's a sensitive asset. But but very informative. Now you organized today um with your connection with Kim Morrison, who was absolutely amazing, and it was probably one of the biggest eye-openers for me. Um, just about what I learned individually, but then also, like I said, sitting there talking about sense and the power. And the example that she had was phenomenal. The 100,000 would talk us through.

SPEAKER_02 32:18

Yeah, absolutely. So um, Kim is the founder of 28. Uh, she's an amazing aromatherapist, and she spoke about sense and and I guess what it invokes. And so she asked us to, you know, remember a scent, you know, good and bad. So might have been a first boyfriend or um or girlfriend, and then also something that took you back. And it was really special, wasn't it? Because everybody it invokes such a memory, you know, on whether that's a loved one. And I'm sure we've all got one. But she spoke about how you can actually use scent in psychology, and I'm all for this. Um and I do it at my open home. So she spoke about a realestate.com article that was recently. So they basically took uh an amount of people through an open home and they use different scents and then gauge the price feedback on the property. So I think at the top of the scale was citrus as a scent versus Melly Socks and it was $50,000 or $100,000. $100,000 difference.

SPEAKER_05 33:12

So that was 10%. Yeah. Yeah, more than $10, 100%.

SPEAKER_02 33:16

And I see it every day, you know, that the house that I've just sold over the weekend exceptionally presented, and they did a what they would say is a slap-together landscape job with the neighbour helped. And I said to them, look, hand on heart, it was a $50,000 improvement. We had pretty crappy weather over the weekend, and I, you know, always curate a soundtrack. So I'll always make sure, you know, that they're that I have a soundtrack that suits. So for that, it was coastal chill, um, and then a scent. Uh, so I'll generally do something that's a bit coconut-y and lime on the coast, but for my older villa clients, we'll use something that invokes a different scent. So I very much believe in that. And I mean, that goes back to the baking, the bread and the brownies and all of those sorts of things. So I think that's a really important um uh moment, and but also to acknowledge all the scents as well, you know, what we hear and sensitivities for things like that. And so making sure when somebody's experiencing an open home that it's exceptional, you know. I mean, I'm st I still go to open homes now with the toilet seats up and the lights aren't even on. I mean, the mind boggles. Am I gonna pay a premium for that? Absolutely not. I'm gonna say the agent has lack of attention, they're lazy, here we go, bargain town.

SPEAKER_05 34:24

Yeah, and it's interesting, is it your attention to detail of all of those little things is what benefits sellers, right? Yeah, because there's still two-thirds of the real estate population don't pick up on it, right?

SPEAKER_06 34:38

Well, it's even having the measurements of the fridge. Yeah. And I saw in your video, yeah. Yeah, the detail.

SPEAKER_05 34:44

It's so it's so impressive.

SPEAKER_02 34:45

But why make it, you know, like I would say, I'd say I'm a culmination of what I've learned in 10 years. So I certainly, you know, nothing that I've done is is of my own um imagination. It's just picking up, and I mean, I said that same with my podcast. If someone asked me a question twice, that's a you know, that's a question that you video and you share. And I was kind of on a bit of a repetitive cycle with this huge volume of buys the other day, and someone said you should just record that messaging, you know, explaining the process of submitting an offer and everything. And there's merit to it, right? But what I always, and that's what they said to me, you know, I had the open home on Sunday, and so many people were so thankful. And I can't, I can't fathom there's two and a half thousand agents on the Sunshine Coast and there's a handful of us, you know, like it's just generally me picking up pointer signs on a Sunday. Um, and so that that for me is such an opportunity, right? You know, that immediately for everyone that came through that open on a Sunday is like she goes the extra mile. Do I charge more for a Sunday open?

SPEAKER_06 35:41

Yeah, yeah. What's the strategy behind that? You don't do Saturday open homes, you do Sunday.

SPEAKER_02 35:45

I do four in the first week. So I do a Wednesday or a Thursday night, sunset sneak peek. So every property gets a premiere. Yeah, um, that is live musician, cheese, it's the full box and dice. Um, finance, you've been to them, you had oysters. Oysters, huh?

SPEAKER_05 36:03

She fed me with it. Waterfront, we had oysters. Nathan's heart.

SPEAKER_02 36:07

Yeah, you sent him home with a box of them. What it what that does obviously it allows people to see the property transform from day to night, but it also gives them that exclusivity and I guess sneak peek before the weekend. I'll always do a Saturday morning. Like you have to be, you know, you have to be on ground when everybody else is. Yeah, however, the stress levels with people, the racing around, the you know, the kids with the muddy soccer boots. So I do that as a token effort. Um, and then Saturday afternoon always, so a post-lunch, open home. And so we'll we'll always see larger numbers at that uh because they've tried to get to the morning, they couldn't make it. Okay, and then Sunday is the I I guess the validation of what they like about the property. So they've got their physical brochure on Saturday night, you know, it's got everything they need. They get a really comprehensive prospectus, and then the Sunday is normally the fridge measurement if they didn't take it, or what does it look like in a different light, or we'll bring different kids, mum, you know. Like I had one family that came through a property Saturday, Sunday, and then we did a private viewing Monday. Yeah. So three different lots of you know the family. Yeah.

SPEAKER_05 37:13

Um but that's why you wrap most of your sales up in 10 days, right? Yeah. All offers by five o'clock. Yeah, yeah, yeah.

SPEAKER_02 37:20

So all offers by five o'clock Monday and generally contract written um Monday night.

SPEAKER_03 37:24

Yeah.

SPEAKER_02 37:25

The buyers love it because they it's so transparent, it's honest, they know they're gonna know either way. Yeah, it's not and and look, I love auction A B. I love auctions. Um this is just this is just, I guess, it kind of suits my it's kind of better.

SPEAKER_05 37:42

That's great. But it was for you works for me, right?

SPEAKER_02 37:45

It works for my clients, yeah. And that's first and foremost because they love it because their home is staged and styled, and then they essentially within 10 days we're packed up and that's out. So we allow, I leave the staging in situ, which means so from Thursday I um am fortunate I leave my point of signs out for four days, so nothing, nothing like a bit of free advertising.

SPEAKER_03 38:05

Yeah, good.

SPEAKER_02 38:06

Um, and then also all the marketing. So I have a you know, obviously a pretty good uh big marketing collateral exposure at the property, and that's days, so that makes it easier. And then essentially the clients, you know, I say to them, Look, I'll generally say, Are you going away? Or is there somewhere you can stay? You know, can you and the pooch, you know, go visit and stay with someone? And then generally we'll kind of wrap it up and do that. So we'll kind of look in the diary ahead of when they're away.

SPEAKER_05 38:34

Yeah. I I sit here and listen to you speak, and I am so intrigued with your real estate career and and how you go about doing it. But I also think it's more value for people to get to know you and who you are as a human. Yeah. Because I I think because of how special you are as a person, your real estate career is a reflection of you as a human, right? It's just care.

SPEAKER_02 38:58

I think it's care factor, right? It's in everything you do. And like I said, I'm very much a recovering perfectionist. And and I think the most important thing I always say to people is I'm in my prime, you know, it's just E B and I and the pugs. I have the ability to give my heart and soul, yeah, but I take breaks, and there's no heroes in exhaustion. You know, I'm I'm very, I'm very um open and honest that I love my sleep. Like me at an event at six o'clock this morning was not fun. Um, so I think that's really important. But I think, like you say, A B, when you actually love what you do, yeah, you know, I am obsessed with what I do, but not at the detriment of my health, happiness, marriage, family.

SPEAKER_05 39:43

A good version of you is going to provide a better value, right? And you understand that. And I love that you understand that because hey, the the experience that people will get from you will be a direct reflection of the experience you give yourself, right? True, yeah. And when you give that to yourself, you walk out as a power load, right? Like every discussion now I have with you, every interaction I have with you is really powerful. Thank you. Like in the moment, you are razor-focused. Yeah. But just you, right? And I'm not sure. I love it, I love it, I love it, I love it. I do. Thank you. I just love it.

SPEAKER_02 40:21

Appreciate it. You are so nice to be valued and seen for who I am. And I think that's what your company, you know, again when we sort of look at everything that's encapsulates, you know, that excitement that we had that day to feel home, to feel seen, to see that there's, you know, life outside. Yeah. Um, but also that you valued me as a person above the profit that I'll bring the business. 100%.

SPEAKER_05 40:47

Wow. What you do on life echoes in eternity, sweetheart, and it'll just be rampant on forever, darling.

SPEAKER_02 40:53

Favourite that one is. Thank you for the opportunity.

SPEAKER_06 40:57

All right. You've done a lot of stuff in the community. Yeah. What's the most goat worthy advice you've received or heard? Goat-worthy advice.

SPEAKER_02 41:08

I love that.

SPEAKER_06 41:11

In life or just with your community, you're seeing great speakers, you're seeing people out there that can do some amazing things. It could be uh someone that's not well known and that they've just given you that one piece of goat-worthy advice.

SPEAKER_02 41:26

Oh, I just had like shivers the whole way. I think you I think there's there's that in every day. I mean, I take that. I you know, saw Victoria Divine speak this morning from the host of She's on the Money. Phenomenal. There's less lessons in life. But if I tell you about a moment, and there's so many, but the one that um that's very um, I guess pertinent to where I'm at now, um, is a beautiful friend of mine, um, Melissa Evans, and uh she was a firecracker, fierce boss bitch, honestly. Like she went into hospitality businesses to fix them. Um, I met her, I was terrified of her. No, no. She and she um she was terrifying. So she used to run um the seabulling um in Calowndra. Anyway, long story short, I was terrified of her. She moved back to the coast and said, I want you to manage my properties. And I was like, No, she's so scary. Anyway, long story short, um, she asked if we could catch up, and I hadn't seen her in person for ages. And we caught up and she was wearing a turban and she hadn't told anyone that she had cancer. And she said to me, I want you to sell my house. She was the first person that believed in me. And she said, We've got a tenant moving in, you've got four days, and the list went on. Like there was everything with the property. Anyway, it's a funny story, but she believed in me. And I was terrified because I was like, fuck, she's gonna, she's gonna be hell as a as a client. Anyway, got the deal done. Um, I went on to sell three properties for her. Um, I found her dream home. She wanted to have one last birthday and one Christmas with a pool. We found her a dream home. The day before she passed away, she passed away at 47. Daniel and I were with her and she looked me in the eye. She said, Don't do what I've done. Don't be a slave to work. She looked at Daniel, she looked at me, she said, travel. We've gone overseas twice a year, every year since, unapologetically. And anytime I waver, I'm worried, I lose my parfum momentum. Like she is there, like she's probably like tell them my story. Um, and that that changed my life. So I've had every quote, amazing moment, but for somebody in their last dying moment to look at me and say, Don't do this, was so profound. And so help me if I didn't. Yeah. Yeah.

unknown 43:44

Wow.

SPEAKER_06 43:44

Well, we started today's episode with three goats. Now we've got two property guys and one amazing goat.

SPEAKER_02 43:51

Oh, I don't even know what noise goats make. Bleat. Is it a bleat?

SPEAKER_05 43:58

Is it do they go bah like a

SPEAKER_02 44:02

They'll edit some noise over the top. Too funny.

SPEAKER_00 44:04

Thanks, guys.

SPEAKER_06 44:06

Thank you much, Amy. So good. Great help.

SPEAKER_00 44:09

Thanks so much for joining us for another episode of One Goat and the Property, guys. Remember, make sure you vote for if they were a goat or a spud during the last episode. Don't forget to like and subscribe to YouTube and at Apple Podcasts so that we can keep creating great goat-worthy memories.